Synchro Food

Basic Information

Stock Code
3963
Industry
Information and Communications
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
April 2003
Listing Year
September 2016
Official Website
http://www.synchro-food.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
LIFULL, ITmedia, Cookpad, Kakaku.com, M3, Ateam Holdings, MarkLines, Sharing Technology, Migalo HD, Bengoshi.com, Kamakura Shinsho, Open G, Netpro

Overview

Synchro Food is a specialized information and communications company founded in 2003, based in Shibuya-ku, Tokyo, developing platform businesses for the restaurant industry.

Current Situation

Synchro Food recorded net sales of approximately 1.2 billion yen in the fiscal year ended March 2021, but operating and net profits were in the red, with strengthening its financial base as a challenge. Its main business is operating platforms for restaurants, with core services including store property information and supplier information. It also offers job placement services and M&A support services to meet diverse needs in the restaurant industry. Headquartered in Shibuya-ku, Tokyo, it operates with 93 employees. Competitors include M3, Kakaku.com, Cookpad, and others, with intense market competition. In recent years, it has focused on job placements and talent introductions, developing new services aimed at promoting DX in the restaurant industry. Information on clear sustainability initiatives is limited, but it promotes social contributions through support for local restaurants. In the future, it aims to improve profitability through service diversification and business expansion.

Trivia

Interesting Facts

  • Restaurant information services launched in 2003, a veteran in the industry
  • Founder is President Shinichi Fujishiro, formerly of Accenture
  • Operates multiple specialized sites related to restaurant business, highly specialized
  • Changed to Tokyo Stock Exchange First Section in 2017
  • Pioneered online restaurant property information, developing the market
  • Focuses on information dissemination in restaurant industry via Foodist Media
  • Major shareholders include mix of individual and venture company investors
  • Capital of over 500 million yen, mid-sized information and communications firm

Hidden Connections

  • Representative from Accenture leverages consulting experience in management
  • Utilizes subsidiaries Wit and Synchro Career for business expansion
  • Some shareholders have deep ties to IT and talent-related companies
  • History of multiple base relocations in Tokyo reflects business growth and organizational expansion
  • Restaurant property information platform offers uniqueness not found in competitors

Future Outlook

Growth Drivers

  • Expansion of platform usage due to increasing DX needs in restaurants
  • Share expansion in talent market through strengthened job information
  • Expansion of M&A support services and growing market needs
  • Diversification of online promotion and PR services
  • Regional market development and spread of online services

Strategic Goals

  • Achieve top share in domestic restaurant support services
  • Build industry-largest platform in job placement and talent introduction fields
  • Create social value through deepened collaboration with regional restaurants
  • Maximize customer satisfaction through improved platform usability
  • Establish long-term growth through sustainable business building

Business Segments

Information Services for Restaurants

Overview
Provides comprehensive information and services necessary for restaurant management, supporting industry efficiency.
Competitiveness
High customer trust through specialized restaurant industry platform.
Customers
  • Restaurant Owners
  • Store Development Staff
  • Restaurant-Related Companies
  • Advertising Agencies
  • Staffing Agencies
Products
  • Property Information Provision
  • Job Information Provision
  • Store Design Support
  • M&A Support Services
  • Marketing Support

Talent Introduction and Job Services

Overview
Deploys specialized talent hiring support services for the restaurant industry to promote optimal talent placement.
Competitiveness
Specialized matching expertise familiar with the industry.
Customers
  • Job Seekers in Restaurant Industry
  • Talent Agencies
  • Restaurant Hiring Managers
Products
  • Job Site Operations
  • Hiring Support Tools
  • Talent Matching Services

Marketing and PR Support

Overview
Supports restaurant promotion and PR activities, contributing to improved customer attraction.
Competitiveness
Promotion know-how and network specialized in the restaurant industry.
Customers
  • Restaurants
  • Food Manufacturers
  • Advertising Agencies
Products
  • PR Platform
  • Advertising Delivery Services
  • Promotion Campaign Planning

Competitive Advantage

Strengths

  • Specialized platform operations focused on the restaurant industry
  • Business portfolio with multiple related sites
  • Accumulated industry know-how and trust since founding
  • Convenient location based in Shibuya-ku, Tokyo
  • Aggressive management strategy by the representative director
  • Service deployment capable of meeting diverse restaurant needs
  • Diversification into job and M&A support services
  • Credibility from Tokyo Stock Exchange Prime listing
  • High employee expertise structure
  • Support from major shareholders such as Eight Clouds Co., Ltd.

Competitive Advantages

  • Differentiation from competitors through operation of segmented platform suite for restaurant industry
  • Deep industry penetration via specialized job information and M&A support for restaurant business
  • Strong customer acquisition through powerful information services
  • Possesses specialized advertising and PR services for the industry
  • Business synergies from multiple subsidiaries
  • Long-term industry track record and network since founding
  • High usability web platforms
  • Rapid provision of latest information tailored to restaurant owners' needs
  • High matching accuracy based on rich database
  • Stable customer base from specialized site operations

Threats

  • Business structure heavily dependent on restaurant industry economic conditions
  • Intensifying competition from new entrants
  • Impact from fluctuations in job market
  • Price competition in online advertising market
  • Uncertainty in restaurant market due to external factors like COVID-19
  • Risks from revenue structure highly dependent on platforms
  • Business impact from regulatory changes
  • Changes in client companies' IT investment trends
  • Information leakage risks and security issues
  • Competitors strengthening service functions

Innovations

2023: Strengthening Job Services and Introducing New Features

Overview
Added AI matching function to Jobs@Inshokuten.COM to achieve efficient talent introductions.
Impact
Improved hiring efficiency and increased user satisfaction

2022: Expansion of M&A Support Services

Overview
Launched M&A platform for restaurants, expanding transaction opportunities.
Impact
Increased transaction volume and creation of new revenue sources

2021: Enhancement of Specialized Information Site Content

Overview
Revamped Foodist Media for restaurant industry, significantly increasing information volume.
Impact
Improved industry recognition and increased advertising revenue

2024: Promotion of Digital Transformation

Overview
Advancing cloud migration and operational efficiency across the entire platform.
Impact
Improved system stability and reduced operational costs

2020: Online Support for Local Restaurants

Overview
Strengthened regional expansion by online-izing services for local stores.
Impact
Expanded customer base and increased usage rate

Sustainability

  • Contribution to regional revitalization through management support for local restaurants
  • Promotion of paperless operations with environmental considerations
  • Diverse talent employment and work-life balance support
  • Promotion of waste reduction and efficiency through online services
  • Strengthening information security measures