Sharing Technology
Basic Information
- Stock Code
- 3989
- Industry
- Information and Communications
- Category Detail
- Internet Site Operations
- Prefecture
- Aichi Prefecture
- Establishment Year
- November 2006
- Listing Year
- August 2017
- Official Website
- https://www.sharing-tech.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Sharing Technology, founded in 2006, is a Japanese information and communications company that operates matching sites connecting specialized life-related service providers and consumers.
Current Situation
Sharing Technology achieved consolidated sales of approximately 4.7 billion yen and operating profit of approximately 550 million yen in 2018. Headquartered in Nagoya City, Aichi Prefecture, it operates a group of matching sites for life-related services called the 'Lifestyle 110 Series' and related web services. It deploys numerous specialized services and strives to increase industry recognition. In recent years, it has attracted attention from overseas investors, including a British investment fund acquiring shares to become the top shareholder. Its flagship service 'Lifestyle 110' boasts high user numbers, contributing to enhanced brand value. Leveraging web marketing and online advertising, it promotes efficient matching between partner stores and users. Aiming for sustainable growth through advanced IT technologies and service diversification in the 2020s. Accelerating new business development and franchise expansion, while promoting a business model that fuses regional closeness with online services. It has established management strategies that address social challenges and is formulating a long-term strategy for 2030.
Trivia
Interesting Facts
- Unique business model overseeing multiple specialized 110 sites.
- Growth company that listed on Tokyo Mothers just over 10 years after founding.
- Achieved nationwide expansion while headquartered in Nagoya, Aichi Prefecture.
- UK investment fund as major shareholder, increasing overseas capital inflow.
- Skillfully developing niche areas like termite and wildlife extermination.
- Expanding into franchise support and cloud services.
- Maintains 24/7 response capability for user emergencies.
- Strengthening service development with social issue resolution in mind.
Hidden Connections
- Strengthening foothold in overseas markets through major investors.
- Adopts decentralized business model via spin-off from related company Net 110.
- Arki Cloud contributes to IT adoption in local small stores.
- Franchise Window supports SME new store openings in collaboration with SME support.
- Diverse ○○110 brands raise awareness for life trouble solutions.
- Expanding user touchpoints via diverse information on X (formerly Twitter).
Future Outlook
Growth Drivers
- Expanding demand in life-related service market
- Improved matching accuracy and efficiency via IT technologies
- Service development responding to diversifying consumer needs
- Expansion of franchise support business
- Strengthening of regionally focused business model
Strategic Goals
- Further expansion and diversification of ○○110 brand nationwide
- Accelerating DX for SMEs via IT platforms
- Securing revenue from multiple businesses for management stability
- Expanding community contribution activities with sustainability in mind
- Strengthening fundraising and partnerships with overseas expansion in view
Business Segments
Web Platform Operations
- Overview
- Development and operation of web services connecting life-related providers and consumers.
- Competitiveness
- Unique specialized media portfolio and extensive provider network
- Customers
-
- Life-related businesses
- Specialized providers
- Small and medium workshops
- Franchise businesses
- Local governments
- Products
-
- Lifestyle 110
- Specialized provider matching sites
- Franchise support services
- Store management cloud systems
Internet Marketing Support
- Overview
- Provision of customer acquisition support services for providers through web traffic generation and ad operations.
- Competitiveness
- Effective customer acquisition strategies via internet ad operations and data analysis
- Customers
-
- Affiliated providers
- Local companies
- Advertising agencies
- Marketing companies
- Products
-
- SEO and search engine marketing
- Web analysis and ad operations
- SNS marketing support
Franchise Business Support
- Overview
- Intermediary and support services connecting franchise headquarters and hopefuls.
- Competitiveness
- Proven track record of numerous franchisee matchings
- Customers
-
- Franchise headquarters
- Franchise hopefuls
- Products
-
- Franchisee recruitment platform
- Operations support consulting
Competitive Advantage
Strengths
- Operation of numerous matching sites specialized by expertise
- Strong partnerships with life-related providers
- Credibility from Tokyo Stock Exchange Growth Market listing
- Competitive edge through regional focus outside Tokyo metropolitan area
- Efficient matching via flexible IT technology utilization
- Aggressive marketing and branding
- Diverse service lineup
- Staff of over 220 specialists
- Capital strengthening via UK investment fund holdings
- Relatively early listing among industry peers
Competitive Advantages
- Customer retention through operation of dedicated site groups for diverse life challenges
- Service quality management leveraging networks with affiliates and providers
- Provision of fast and efficient matching systems using IT technology
- Revenue diversification through BtoB businesses like franchise support
- Differentiation from large companies via regionally focused services
- Precise promotions using premium customer database
- Growth funding capability via Tokyo Stock Exchange Growth Market fundraising
- Strong communication channels with users via SNS integration
- High customer acquisition and provider registrations via SEO and online ads
- Reliability and recognition of operated site brands
Threats
- Emergence of similar matching services by competitors
- Increased cost burden from rising internet advertising fees
- Increased operational burden from regulatory tightening and consumer protection law changes
- Decline in distribution due to life-related providers developing own channels
- Risk of sudden shifts in consumer needs due to social changes
- Risk of service development delays from lack of IT skills
- Recruitment difficulties and rising turnover from intensified talent competition
- Risk of management policy shifts due to external investor influence
- Provider service suspensions due to disasters or pandemics
- Decline in customer trust from site security risks
- Decline in traffic from search engine algorithm changes
Innovations
2023: Expansion of specialized matching sites for life-related services
- Overview
- Added new specialized sites such as Bee 110 and Leak Repair 110 to expand customer base.
- Impact
- Successfully increased users and affiliate stores
2022: Release of cloud management system 'Arki Cloud'
- Overview
- Launched cloud service for store management and business efficiency improvement.
- Impact
- Improved operational efficiency for affiliates
2021: Enhanced SNS integration for marketing optimization
- Overview
- Promoted information dissemination and customer touchpoints via X (formerly Twitter) official account.
- Impact
- Improved brand recognition
2020: Establishment of advanced SEO and listing ad operations framework
- Overview
- Adopted latest ad technologies to maximize acquisition efficiency.
- Impact
- Reduced new customer acquisition costs by 10%
Sustainability
- Promoting local economic revitalization through regionally focused services
- Thorough quality management for safe and reliable service provision
- Expanding animal welfare support via pet funeral services
- Efforts to improve employee work-life balance and respect diversity
- Promoting business efficiency and paperless operations through online tools