Rakumachi

Basic Information

Stock Code
6037
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
August 2005
Listing Year
February 2015
Official Website
https://rakumachi.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Rakumachi is a leading operator of real estate investment specialized websites founded in 2005, boasting the top number of listings in the industry and high user satisfaction.

Current Situation

Rakumachi recorded standalone sales of approximately 2.36 billion yen and net profit of approximately 800 million yen in the fiscal year ending July 2024. Its core business is operating the real estate investment specialized site 'Rakumachi,' which has the top-class number of listings in the industry. The company holds proprietary system patents and operates web media and YouTube channels to strengthen information dissemination. It is headquartered primarily in Chuo-ku, Tokyo, and is listed on the Tokyo Stock Exchange Standard Market. The company is proactive in sustainability and social contribution activities, including sponsoring student shogi tournaments and regional donation initiatives. It differentiates from competitors with No. 1 user count and No. 1 ease-of-use ratings. Looking ahead, it plans to introduce further digital technologies and expand customer service apps to capitalize on growth in the real estate investment market.

Trivia

Interesting Facts

  • Listed on TSE Mothers shortly after founding
  • Maintains top user and listing counts in the industry
  • Holds proprietary system patents in Japan and the US
  • Operates specialized media 'Rakumachi Newspaper'
  • Disseminates investment info via YouTube channel
  • President Naohiro Sakaguchi holds over 67% as major shareholder
  • Headquartered in Hatchobori, Chuo-ku, Tokyo
  • Actively sponsors student shogi tournaments
  • Changed trade name from First Logic in 2024
  • Received Promotion Award for White Company Award
  • Consistently achieves solid profit margins
  • Launched support project for medical professionals
  • Released official app with video call functionality
  • Operating profit margin exceeds 40%, high-profit structure
  • Implements social contributions across multiple areas

Hidden Connections

  • Entered business alliance with Yahoo Japan in 2015 to strengthen online integration
  • Established astrobiology donation program jointly with Earth-Life Science Institute at Tokyo Tech
  • Deep trust relationships with multiple trust banks as major shareholders
  • High trust as a real estate investment media sensitive to financial markets
  • Conducts donation activities for Kyoto University research support and engages with top talent
  • Advances vacant house utilization projects in collaboration with local governments
  • Serves as educational hub for real estate investment beginners via online video delivery
  • Patented technologies influencing industry standardization in IT real estate platforms

Future Outlook

Growth Drivers

  • Acceleration of digitalization in real estate investment market
  • Expansion of asset management needs due to aging society
  • Service sophistication via AI and big data utilization
  • Active investment in real estate technology sector
  • Increasing demand for online education content
  • New market development through regional revitalization projects
  • Adapting to diversified investment forms post-COVID
  • Expansion of smartphone app usage
  • Rising attention to green real estate investments
  • Spread of remote investing via workstyle reforms
  • Advanced customer support and omnichannel approaches
  • Value creation through strengthened industry networks

Strategic Goals

  • Maintain and expand industry-top listing volume
  • Achieve revenue diversification through new service development
  • Maintain annual user growth rate over 10%
  • Company-wide deployment of AI and data analysis technologies
  • Establish and implement sustainability policies
  • Enhance corporate value through expanded social contributions
  • Strengthen alliances with domestic and international investors
  • Improve customer experience via smart platform construction
  • Achieve 20% annual increase in education content users
  • Strengthen adaptability to legal and regulatory changes

Business Segments

Advertising Listings for Real Estate Operators

Overview
Advertising listing services supporting customer acquisition and information dissemination for real estate operators.
Competitiveness
Industry-leading listing volume and analytical data
Customers
  • Real estate brokers
  • Property management companies
  • Investment housing sellers
  • Renovation contractors
  • Financial planners
Products
  • Property ad listing packages
  • Customer acquisition web tools
  • Corporate data analysis services
  • Online seminars
  • Promotion support

Information Services for Investors

Overview
Provides specialized information and services to support investors' decision-making.
Competitiveness
Diverse information sources and expert networks
Customers
  • Individual investors
  • Institutional investors
  • Real estate fund operators
  • Financial institutions
  • Market research firms
Products
  • Investment property information provision
  • Market trend reports
  • Investment simulation tools
  • Consulting services
  • Seminars and training

Technology and System Development

Overview
Focuses on technology development for real estate investment to improve convenience.
Competitiveness
Proprietary patents and advanced system development capabilities
Customers
  • Internal business divisions
  • External partner companies
  • Development partners
Products
  • Revenue property matching system
  • Customer relationship management tool (CRM)
  • Video delivery platform
  • App with video call functionality
  • Data analysis tools

Real Estate Investment Consulting

Overview
Specialized consulting to optimize asset management for investors.
Competitiveness
Abundant investment information and market analysis capabilities
Customers
  • Real estate investors
  • Asset management companies
  • Financial advisors
Products
  • Portfolio optimization support
  • Risk assessment services
  • Tax consulting
  • Investment strategy planning
  • Workshops

Education and Awareness Initiatives

Overview
Provides educational content aimed at improving knowledge of real estate investment.
Competitiveness
Practical and systematic educational programs
Customers
  • Real estate investment beginners
  • Intermediate investors
  • Industry professionals
  • Universities and vocational schools
Products
  • Online courses
  • Investment seminars
  • Teaching materials sales
  • Video content
  • Event management

Customer Support and Communication

Overview
Diverse support services aimed at improving customer satisfaction.
Competitiveness
Prompt and courteous response system
Customers
  • Rakumachi users
  • Real estate-related operators
Products
  • Chat support
  • Video call services
  • Customer relations management
  • FAQ and help desk
  • User events

Marketing and Promotion Support

Overview
Marketing activities supporting brand awareness and lead generation for partner companies.
Competitiveness
Expertise specialized in the real estate investment market
Customers
  • Partner companies
  • Advertising agencies
  • Media companies
Products
  • Ad campaign planning
  • Digital marketing
  • Joint promotions
  • Market research
  • Media exposure support

Data Analysis and AI Utilization Business

Overview
Leverages AI and data analysis to enhance the value of real estate information.
Competitiveness
Utilization of cutting-edge technology and numerous patented technologies
Customers
  • Internal business divisions
  • External clients
Products
  • Investment property evaluation AI
  • Market trend prediction models
  • Customer behavior analysis tools
  • Recommendation engines
  • Risk management systems

CSR and Regional Contribution Activities

Overview
Activities fulfilling social responsibilities and contributing to regional revitalization.
Competitiveness
Active, community-focused donations and sponsorships
Customers
  • Local communities
  • NPO organizations
  • Educational institutions
Products
  • Donation programs
  • Regional event sponsorships
  • Student support activities

Platform Operation Support

Overview
Provides technical services supporting stable operation of sites and apps.
Competitiveness
Rapid response from internal development team
Customers
  • External partners
  • System development companies
Products
  • API integration
  • Content management systems
  • Technical support

Media Expansion

Overview
Media business disseminating market information and investment know-how widely.
Competitiveness
Industry-leading information density and networks
Customers
  • General investors
  • Real estate professionals
  • Advertisers
Products
  • Specialized media article creation
  • Video content
  • Ad placements

Overseas Real Estate Investment Information Linkage

Overview
Provision of overseas real estate-related information for investors in Japan and abroad.
Competitiveness
Reliable partner networks
Customers
  • Overseas investors
  • Domestic real estate operators
Products
  • Overseas property information
  • Market research reports

Competitive Advantage

Strengths

  • Industry-leading property listing volume
  • Proprietary technology system with patents
  • High customer usage satisfaction
  • Abundant real estate investment-related information
  • Proactive digital content expansion
  • Excellent industry network
  • Stable management foundation
  • Capable management team and structure
  • Diversified revenue model
  • Strong brand recognition
  • Credibility from TSE Standard listing
  • Broad customer base support
  • Advanced IT technology adoption
  • High favorability from social contribution activities
  • Excellent user support system

Competitive Advantages

  • Industry leadership with No. 1 revenue properties
  • Extensive domestic and international real estate information network
  • Differentiated site operations via proprietary technology
  • High traffic with No. 1 user count
  • User-friendly system design
  • Superiority through continuous new service launches
  • High operating profit margin and sound finances
  • Strong partnerships with ad affiliates
  • Rich educational content for investors
  • Effective marketing strategy deployment
  • Information dissemination via advanced video content
  • Diversified customer communication
  • Reliable analytical data provision
  • Active regional social contributions
  • Brand strength in growth markets

Threats

  • Real estate market cyclical risks
  • Imitation by competitors and new entrants
  • Business impacts from strengthened regulations
  • Delays in responding to rapid technological innovations
  • Changes in internet ad markets
  • Risks from personal information protection law amendments
  • Real estate market impacts from natural disasters
  • Changes in user site usage patterns
  • Platform dependency risks
  • Investment slowdown from economic downturns
  • Intensified talent acquisition competition
  • Emergence of new financial products and services

Innovations

2024: Change of Trade Name to Rakumachi Co., Ltd.

Overview
Changed company name from First Logic to Rakumachi Co., Ltd. to strengthen brand image.
Impact
Successfully improved brand recognition and market differentiation.

2021: Release of Official App with Video Call Functionality

Overview
Implemented video call function in the Rakumachi official app to enhance user communication.
Impact
Contributed to improved customer response efficiency and satisfaction.

2020: Release of Customer Management App for Real Estate Companies

Overview
Launched customer management support app for real estate operators to improve business efficiency.
Impact
Supported operational efficiency for partner real estate companies.

2020: Launch of COVID-19 Support Project

Overview
Implemented proprietary support project for medical professionals.
Impact
Enhanced social trust and corporate value.

2021: Sponsorship of National All-Student Shogi Championship

Overview
Sponsored shogi tournament as part of education support and regional contributions.
Impact
Strengthened ties with local communities.

2022: Transition to Tokyo Stock Exchange Standard Market

Overview
Shifted to Standard Market to further enhance corporate value.
Impact
Improved investor trust and liquidity.

2024: Additional Patent Application for Real Estate Investment System

Overview
Acquired patent for new technology improving search matching efficiency.
Impact
Enhanced differentiation from competitors and technological superiority.

2023: Enhancement of YouTube Channel 'Real Estate Investment Rakumachi'

Overview
Aimed to expand users by increasing volume and quality of video content.
Impact
Expanded brand recognition and promoted usage among younger demographics.

2021: Advanced Customer Management and Analysis Tools

Overview
Enhanced marketing strategies through improved customer data analysis accuracy.
Impact
Precise grasp of customer needs and revenue maximization.

2022: Complete Overhaul of Website UI/UX

Overview
Refreshed site design and functions to improve usability.
Impact
Achieved increased visitors and longer dwell times.

Sustainability

  • Improving transparency of information in the real estate market
  • Promoting community support and education programs
  • Strengthening disaster recovery support and donation activities
  • Advancing environmentally considerate office operations
  • Enriching initiatives for employee engagement and well-being
  • Promoting CO2 reduction through telework
  • Establishing and maintaining sound governance structures
  • Promoting diversity and inclusion
  • Efficient resource management using related patented technologies
  • Business expansion emphasizing social responsibility