Kamakura Shinsho

Basic Information

Stock Code
6184
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
April 1984
Listing Year
December 2015
Official Website
https://www.kamakura-net.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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LIFULL, ITmedia, Altoner, Cookpad, Kakaku.com, M3, Pole to Win Holdings, Ateam Holdings, MarkLines, NeoJapan, Ubicom Holdings, Sharing Technology, High Pressure Gas Industry, Axiia, POPER, Bengoshi.com, Rakumachi, i-mobile, Double-A, Kinei

Overview

Kamakura Shinsho is a leading company in end-of-life services founded in 1984, exerting significant influence in the industry through the operation of funeral and memorial information sites and book publishing.

Current Situation

Kamakura Shinsho recorded consolidated sales of approximately 7 billion yen and operating profit of approximately 900 million yen in the fiscal year ending January 2025, maintaining a stable growth foundation. Its main end-of-life portal sites such as 'Good Funeral' and 'Good Cemetery' enjoy high recognition in the industry, with increasing users and affiliated funeral companies. In publishing, it continues to issue business books for the memorial industry, earning trust through its expertise in information provision. In recent years, it has expanded into all life events with services like 'Good Inheritance' and 'Good Caregiving,' promoting diversified service development. It considers sustainability, providing socially responsible information and holding seminars for related businesses. It strengthened its end-of-life platform by acquiring the LifeDot business in 2025. Moving forward, it aims to enhance convenience through IT technology and expand business areas to elevate its position as an industry leader.

Trivia

Interesting Facts

  • Opened Japan's first Buddha statue SNS 'Bukkokomi!'
  • Early launch of comprehensive memorial information portal sites
  • President Yukitaka Shimizu from founding family ensures stable management
  • Unique publications like ending notes highly regarded
  • Rare player with subsidiary handling ocean ash scattering
  • Collaborates with Yahoo Japan for information provision
  • Ongoing headquarters relocations for optimal location
  • End-of-life company listed on Tokyo Stock Exchange Prime Market
  • Supports end-of-life from multiple angles via 11 information sites
  • Provides advanced post-death affair support like 'Good Prepaid Contract'
  • Contributes to industry awareness through numerous annual seminars
  • Balanced major shareholders including founding family and institutions
  • Boasts largest number of related book publications in industry
  • Pioneered web consulting for memorial providers
  • High brand recognition in end-of-life and memorial fields

Hidden Connections

  • Leverages capital ties with Ateam Holdings to strengthen collaboration in life event domains.
  • Enhances access numbers and information value through data collaboration with Yahoo Japan.
  • Holds numerous trust account shares from Japan Master Trust Bank etc., earning institutional investor trust.
  • CEO Yukitaka Shimizu has extensive memorial industry experience and strong industry network.
  • Subsidiary House Boat Club pioneers ocean ash scattering market.
  • Implements cross-marketing via inter-service linkages to expand users.
  • Superior filtering search portal system has become industry standard.
  • Industry magazine 'Monthly Buddhist Affairs' is a key information source widely read by professionals.

Future Outlook

Growth Drivers

  • Increasing end-of-life demand from aging society.
  • Enhanced service convenience and customer expansion via IT utilization.
  • Diversification into inheritance, estate clearance, and caregiving services.
  • Platform strengthening via LifeDot business acquisition.
  • Enrichment of diverse online seminars and information delivery.
  • Improved trust through social responsibility and ESG compliance.
  • New business development via subsidiaries.
  • Marketing precision via optimized customer data utilization.
  • Cross-marketing activation through service interlinkages.
  • Healthy market promotion via industry association collaborations.
  • Flexible product development responding to market need changes.
  • Appropriate allocation of capital and human resources for business enhancement.

Strategic Goals

  • Establish leading position in Japan's domestic end-of-life platform market.
  • Achieve annual sales over 10 billion yen with revenue diversification.
  • Thorough sustainable corporate operations compliant with ESG standards.
  • Enhanced accessibility for elderly and disabled.
  • User experience innovation via IT and information fusion.
  • Preparation and consideration for overseas market expansion.
  • Subsidiary-led new business growth and stable revenue.
  • Industry-wide quality improvement via education and information dissemination.
  • Strengthened privacy protection emphasizing safety and trust.
  • Build comprehensive service ecosystem covering diverse customer needs.

Business Segments

Funeral and memorial provider support

Overview
Provides customer acquisition support and management expertise to funeral and memorial related providers.
Competitiveness
Industry-specific expertise and extensive customer base
Customers
  • Funeral homes
  • Stone shops
  • Buddhist altar and utensils stores
  • Cemetery managers
  • Professional offices
  • Care facilities
Products
  • Web consulting services
  • Various seminars for businesses
  • Business efficiency tools
  • Information system integration support

Life event support services

Overview
Provides broad life event support services related to end-of-life planning and advances market development.
Competitiveness
Recognition as a comprehensive end-of-life planning platform
Customers
  • General consumers
  • Inheritance professionals
  • Estate clearance providers
  • Caregiving businesses
  • Real estate companies
Products
  • Inheritance procedure support
  • Estate clearance consultation
  • Care facility search
  • Real estate information services

Publishing and media business

Overview
Disseminates specialized information for the memorial and funeral industry, contributing to industry revitalization.
Competitiveness
Established information network specialized in the industry
Customers
  • Memorial industry professionals
  • General readers
  • Specialty bookstores
  • Libraries
  • Industry associations
Products
  • Business magazine 'Monthly Buddhist Affairs'
  • Specialized book publishing
  • Online content

Competitive Advantage

Strengths

  • Possesses high specialized knowledge focused on the industry
  • Operates multiple end-of-life related portal sites
  • Strong synergy with publishing business
  • Diverse service lineup
  • Stable support from major shareholders
  • Regionally rooted trusted services
  • Networks of both users and providers
  • Long track record in industry operations
  • Targets diverse customer segments
  • Platform utilizing IT technology
  • Ocean scattering business via subsidiary
  • Comprehensive legal and inheritance services
  • High information value from specialized site group
  • Customer education through seminars
  • Reliability of Tokyo Stock Exchange Prime listing

Competitive Advantages

  • Pioneering services in end-of-life field enhance brand recognition
  • Strong partnership network with funeral and memorial providers
  • Building comprehensive platform covering diverse life events
  • High influence in the industry through specialized book publishing
  • Secures broad access via nationwide portal site deployment
  • Maximizes user convenience by integrating IT and information provision
  • Advances new market development and revenue diversification via subsidiaries
  • Offers innovative end-of-life services like fixed-rate priest dispatch and prepaid contracts
  • Enables continuous business investment with financially stable structure
  • Builds expertise dissemination and trust via industry seminars
  • Stable management by board with experienced leadership
  • Enhances brand value through social responsibility initiatives
  • Unique industry offering of integrated multiple service types
  • Robust customer support and high trust level
  • Improved fundraising and visibility from Prime Market listing

Threats

  • Intensifying price competition from rivals
  • Business impacts from legal and regulatory changes
  • Risk of lagging behind technological shifts in internet market
  • Increased difficulty in responding to diversifying consumer needs
  • Potential decline in end-of-life demand due to social changes
  • Rising operational costs from strengthened personal data protection
  • Customer churn risk from competitors' new services
  • Changes in memorial and funeral industry structure affecting business environment
  • Consumer spending restraint in economic downturns
  • Business interruption risks from disasters or pandemics
  • Brand risks from online issues or loss of credibility
  • Know-how loss risk from talent exodus

Innovations

2023: Acquisition of LifeDot business

Overview
Acquired LifeDot business from Ateam Life Design via simplified absorption-type split to expand operations.
Impact
Expansion of end-of-life platform and customer base strengthening.

2022: Launch of fixed-rate priest dispatch service

Overview
Launched 'Good Priest' priest dispatch service for funerals and memorial rites.
Impact
Contributes to improved customer convenience and new customer acquisition.

2021: Strengthened online end-of-life seminars

Overview
Expanded online end-of-life seminars in response to the pandemic.
Impact
Acquires remote customers and increases service users.

2020: Enhanced web consulting for providers

Overview
Advanced digital marketing support for funeral providers to boost acquisition.
Impact
Improved provider satisfaction and recurring contracts.

Sustainability

  • Thorough information disclosure considering social responsibility
  • Strengthened personal data protection and security
  • End-of-life awareness activities in collaboration with local communities
  • Environmentally conscious service provision
  • Promotion of sustainable management support for funeral providers
  • Flexible service design responding to diverse customer needs
  • Enhanced support for elderly and disabled
  • Industry education and dissemination for healthy development
  • Advancement of ESG management and transparency
  • Building corporate culture respecting diversity and inclusion
  • Regional contributions through disaster support activities
  • Promotion of sustainable end-of-life practices