i-mobile

Basic Information

Stock Code
6535
Industry
Service Industry
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
August 2007
Listing Year
October 2016
Official Website
https://www.i-mobile.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

i-mobile is a digital marketing company founded in 2007, with its main pillars being internet advertising and hometown tax donation support services, holding a stable position domestically.

Current Situation

i-mobile recorded consolidated net sales of approximately 14.9 billion yen and operating profit of approximately 2.2 billion yen in the fiscal year ending July 2020, continuing steady growth. Its core ad network business excels in smartphone advertising, establishing a top-class position domestically. The hometown tax donation support site 'Furunabi' also boasts high recognition as one of the top 4. Performance is stable, maintaining competitiveness through diversified expansions such as digital signage and app operations. Management centers on domestic market strategies led by founder and major shareholder Chairman Toshihiko Tanaka and President Tetsuya Noguchi, focusing on investments and synergy creation. After upgrading to the First Section of the Tokyo Stock Exchange in 2018, it transitioned to the Prime Market in 2022, with solid evaluations from the capital markets. Moving forward, it aims for growth by leveraging cutting-edge internet advertising technologies and responding to regional revitalization needs.

Trivia

Interesting Facts

  • Founder has frontline experience in online-only advertising.
  • Holds top-class delivery technology for smartphone ads domestically.
  • Launched a hometown tax site in 2014 and grew to top-class in the industry.
  • Listed on Tokyo Stock Exchange Prime Market, enhancing reliability.
  • Integrated video ads and digital signage into ad business for efficiency.
  • Established regional revitalization collaboration lab, focusing on industry-academia-government ties.
  • Advanced into health management apps to promote business diversification.
  • Enhances user retention with proprietary point services.
  • Provides smartphone app monetization tools to maximize ad effectiveness.
  • Major shareholders deeply involved in management, ensuring unity.

Hidden Connections

  • Builds strong collaborative relationships with local governments through hometown tax donations.
  • Key executives from ad industry with broad industry networks.
  • Owns multiple subsidiaries, expanding diversely in digital marketing.
  • Smartphone ad technology competes with Fan Communications' nend.
  • Ensures policy stability through participation in industry-academia-government regional revitalization.
  • Contributes to improved ad effectiveness measurement accuracy in the industry using video ad technology.
  • Solid user acquisition through fusion model of point services and ad delivery.
  • Increased attention from major financial institutions following Prime Market transition.

Future Outlook

Growth Drivers

  • Continued shift to smartphones in digital ad market
  • Expansion and increased usage of hometown tax system
  • Advancement of video ad delivery technology
  • Ad optimization using AI and big data
  • Expansion of health-related app market
  • Growing demand for digital marketing from local governments
  • Strengthened linkage between online shopping and advertising
  • Synergy creation with regional revitalization business
  • Diversification and promotion of point services
  • New business creation through industry-academia-government collaboration
  • Improved profitability through customer data utilization
  • Enhanced corporate value amid expanding ESG investments

Strategic Goals

  • Achieve 70% domestic top share in hometown tax-related business
  • Aim for over 30 billion yen in digital ad sales
  • Strengthen domestic and international rollout of video ad platform
  • Develop ad delivery optimization system using AI technology
  • Build new business portfolio centered on regional revitalization
  • Achieve industry-top sustainability ratings
  • Strengthen organizational capabilities through diversity and work-life balance promotion
  • Generate over 2 billion yen in sales from new app areas
  • Diversify revenue through overseas market entry
  • Establish corporate governance compliant with ESG standards

Business Segments

Digital Marketing Services

Overview
Provides ad delivery and marketing support to a wide range of clients.
Competitiveness
Strength in smartphone-specialized ad delivery technology and diverse ad products
Customers
  • Advertiser Companies
  • App Development Companies
  • Small and Medium Enterprises
  • Major Advertising Agencies
  • Local Governments
Products
  • Ad Network Delivery
  • Video Ad Delivery Platform
  • DSP Advertising Services
  • Affiliate Ad Operations
  • Digital Signage Advertising

Hometown Tax Related Services

Overview
Provides solutions for regional revitalization and donation promotion in collaboration with local governments.
Competitiveness
Top-class number of registered municipalities and multifunctional platform
Customers
  • Local Governments
  • Regional Businesses
  • Hometown Tax Portal Operators
  • Food Service Providers
  • Travel Agencies
Products
  • Furunabi Portal Site Operations
  • Point Services
  • Travel and Gourmet Booking Services

App Development and Operations

Overview
Plans and develops smartphone apps to pursue revenue.
Competitiveness
Ad-linked app operations and monetization expertise
Customers
  • End Users
  • Advertisers
  • Game Users
Products
  • Health Management Apps
  • Entertainment Game Apps
  • Ad Monetization Support Tools

Advertising Agency Business

Overview
Provides planning and operational support for all aspects of online advertising.
Competitiveness
Extensive ad delivery know-how and market analysis capabilities
Customers
  • Small and Medium Enterprises
  • Local Governments
  • Advertisers
Products
  • Online Ad Consulting
  • Ad Creative Production

Competitive Advantage

Strengths

  • Technology specialized in smartphone ad delivery
  • Top position in hometown tax support services
  • Diverse digital ad service lineup
  • Stable management by founder
  • Reliability from Tokyo Stock Exchange Prime Market listing
  • Strength in video ad delivery technology
  • Track record in app ad monetization support
  • Active efforts in regional revitalization
  • Top-class ad delivery network in the industry
  • Diversified revenue sources
  • In-house ad technology development capabilities
  • Extensive customer base
  • Online-offline linkage capabilities
  • Uniqueness through regional donation promotion
  • Rapid market response capabilities

Competitive Advantages

  • High recognition and share in the smartphone ad industry
  • Brand power of regional services like Furunabi
  • Differentiation through integration of video ads and digital signage
  • Ad management platform integrating IT technology
  • Quick decision-making due to major shareholder involvement in management
  • Ability to meet diverse customer needs
  • Established reliability in hometown tax-related business
  • Fusion model of regional revitalization and ad business
  • Technological superiority in app ad optimization
  • Data-driven marketing promotion
  • Proactive stance on continuous new business development
  • Strong network with local governments
  • Trend leader in online ad industry
  • Advanced affiliate operation know-how
  • Stable funding base

Threats

  • Intensifying competition in the ad market
  • Strengthening of personal information protection regulations
  • Impact from changes in hometown tax policies
  • Risk of reduced ad budgets due to economic fluctuations
  • Adapting to rapid changes in digital ad technology
  • Entry of major IT companies into ad services
  • Consumer trend away from ads
  • Intensifying competition in hometown tax among regions
  • Increase in new entrants
  • Demands for advanced ad effectiveness measurement
  • Cybersecurity risks
  • Impact of exchange rate fluctuations on overseas expansion

Innovations

2022: Transition to Tokyo Stock Exchange Prime Market

Overview
Transitioned to the Prime Market amid market reorganization to enhance corporate value.
Impact
Improved fundraising capabilities and reliability

2021: Establishment of Hometown Tax Regional Revitalization Collaboration Lab

Overview
Launched a collaboration lab aiming for regional revitalization and social issue resolution through industry-academia-government partnerships.
Impact
Strengthened regional collaboration and promotion of new service creation

2021: Acquisition of Simple App Studio Shares

Overview
Made the weight management app operator a subsidiary to promote business diversification.
Impact
Expansion of revenue base in health management apps

2020: Integration of maio Video Ad Platform

Overview
Integrated video ad services with the ad network business for efficiency.
Impact
Improved ad delivery efficiency and revenue growth

2020: Integration of Digital Signage SCEEN Service

Overview
Integrated digital signage business with ad operations for unified management.
Impact
Efficiency and expansion of service rollout

2020: Enhancement of Video Ad Technology

Overview
Focused on video delivery technology for smartphone ads to strengthen competitiveness.
Impact
Improved ad effectiveness and acquisition of new customers

2023: Promotion of AI Optimization for Ad Networks

Overview
Introduced AI technology to maximize delivery efficiency and improve ad accuracy.
Impact
Improved ad ROI

2024: Expansion of Furunabi Point Services

Overview
Enhanced point return content to promote user acquisition.
Impact
Increase in users and donation amounts

2022: Development of App Monetization Tool LogBase

Overview
Released marketing support tool for app developers.
Impact
Support for maximizing app ad revenue

2023: Development of Regionally Linked Ad Products

Overview
Launched ad products targeted at specific regions in collaboration with local governments.
Impact
Expansion of regionally focused ad revenue

Sustainability

  • Support for regional revitalization through hometown tax donations
  • Promotion of environmentally considerate digital advertising
  • Strengthening collaboration with local communities
  • Expansion of subsidiary health support apps
  • Thorough information security management
  • Organizational revitalization through diversity promotion
  • Social issue resolution through industry-academia-government collaboration
  • Improved transparency in ad delivery
  • Reduction of environmental impact from online platforms
  • Support for promotion of local products
  • Implementation of community contribution campaigns
  • Promotion of talent development and career growth