Toridori

Basic Information

Stock Code
9337
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
June 2016
Listing Year
December 2022
Official Website
https://toridori.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, Septeni Holdings, CyberAgent, GMO Internet, iMobile, Jimoty, Pro HD, Ibis, MicroAd, Glad C, GLOE

Overview

Toridori is a marketing support company established in 2016 in the advertising industry, operating a platform that connects influencers and companies, and continuing to grow.

Current Situation

Toridori is showing growth centered on its influencer marketing platform business in FY2023, establishing a unique position in the digital advertising sector. Based in Tokyo, it operates internet advertising (agency), affiliate business, corporate specialized services, and content production. Competitors include CyberAgent and GMO Internet, with strengths in advanced marketing technology and client collaboration. Its capital policy is stable, building a sustainable revenue base for expanding marketing support services. It focuses on new businesses and technological innovations in advertising, particularly strengthening influencer-related services. Moving forward, it plans to leverage digital advertising market growth, enhance inter-company collaboration, pursue new advertising models, and diversify its business.

Trivia

Interesting Facts

  • Has achieved rapid growth since establishment and high recognition among some younger demographics
  • Includes IT investment funds among major shareholders, with notable digital strengthening
  • As an emerging ad company, maintains growth speed even in 4th year post-IPO
  • One of the early entrants in influencer marketing from its dawn
  • Holds multiple brands specialized in video ad production
  • Pioneering role in ad models using live streaming
  • Actively investing in data-driven marketing for refinement
  • Strength in registering influencers across diverse genres
  • Possesses proprietary technology excelling in in-depth SNS trend analysis
  • Office located in central Tokyo for high convenience
  • Actively participates in industry events with competitors
  • Member of industry associations, contributing to ad ethics code formulation
  • Has track record in collaboration projects with some local governments
  • Regularly hosts online seminars to strengthen information dissemination
  • Exists a strong creative production team focused on branding

Hidden Connections

  • Strengthening collaboration system with multiple ad-related companies centered on Glad Cube to create synergies
  • Some customers include related companies of United and CyberAgent, with business linkages
  • Utilized Tokyo's startup support program to achieve funding and talent acquisition
  • Specific video creators collaborating with talent agency management for multi-faceted expansion
  • Welcomed executives from multiple major ad agencies to strengthen industry knowledge
  • Multiple BtoB services partnering with Project Holdings for joint development
  • Formed consortium with established same-industry SNS influencer company for some branding projects
  • Located in area clustered with IT ventures near company base, with active talent exchange

Future Outlook

Growth Drivers

  • Ongoing expansion of digital ad market
  • Increase in SNS and video platform users
  • Penetration of influencer marketing
  • Increase in corporate online marketing investments
  • Utilization of AI and data analysis advancements
  • Growth and diversification of live streaming ads
  • Rise in demand for region-specific ads
  • Promotion of new business and service development
  • Expansion of partnerships with overseas companies
  • Deepened utilization of consumer behavior data
  • Increase in discovery of creators across diverse genres
  • Growing demand for online events

Strategic Goals

  • Achieve 30% market share in influencer marketing
  • 90%+ ad effectiveness optimization via AI
  • Realize total sales over ¥10 billion
  • Establish sustainability certification system
  • Expand regional collaboration projects to 20 locations nationwide
  • Diversify revenue through overseas market development
  • Gain recognition in industry as diversity-advancing company
  • Triple expansion of creator training programs
  • Double corporate client base
  • Contribute to enhancing social value of digital advertising

Business Segments

Advertising Agency Operations

Overview
Provides comprehensive support for ad strategy planning and operation across diverse industries.
Competitiveness
Strong network with influencers
Customers
  • Small and Medium Enterprises
  • Major Advertisers
  • Digital Marketing Companies
  • E-commerce Companies
  • Local Governments
  • Venture Companies
  • Entertainment Companies
  • Restaurant Chains
  • Educational Institutions
  • Manufacturing
Products
  • Ad Planning
  • Media Buying
  • Creative Production
  • Ad Delivery Operation
  • Effectiveness Measurement Service
  • Data Analysis
  • Influencer Marketing
  • Promotion Initiatives
  • SNS Ads
  • Live Ads

Content Production Support

Overview
Supports planning and production of ad materials, promotion videos, etc., across various fields.
Competitiveness
Planning capabilities linked with diverse creators
Customers
  • Ad Agencies
  • Corporate PR Departments
  • Media Companies
  • Game Companies
  • Event Planning Companies
  • Educational Services
  • Startups
  • Publishers
  • Video Production Companies
  • Talent Agencies
Products
  • Video Production
  • Article Production
  • SNS Content
  • Live Streaming Events
  • Creative Production
  • Brand Content
  • Seminar Planning
  • Influencer Collaboration
  • Editing Planning
  • Media Support

Sales Support and Promotion Outsourcing

Overview
Supports customer acquisition through planning and outsourcing of overall sales activities.
Competitiveness
Initiatives linking advertising and sales
Customers
  • Manufacturers
  • Wholesalers
  • Retailers
  • Food and Beverage
  • IT Companies
  • Service Industries
  • Financial Institutions
  • Medical Institutions
  • Educational Institutions
  • Logistics
Products
  • Sales Promotion Planning
  • Event Implementation Support
  • Sales Staff Dispatch
  • Promotion Tool Production
  • Market Research
  • Sales Consulting
  • Campaign Operation
  • Promotion Planning
  • Cross-Media Strategy
  • Target Marketing

Digital Advertising Technology Provision

Overview
Provides digital ad technology to achieve effective delivery and analysis.
Competitiveness
In-house developed advanced technology platform
Customers
  • Advertisers
  • Ad Agencies
  • Platform Operators
  • Marketing Companies
  • Marketing Research
  • E-commerce Operators
  • IT Vendors
  • Telecom Operators
  • Media Companies
  • Data Analysis Companies
Products
  • Ad Delivery Platform
  • Ad Optimization Tool
  • Effectiveness Measurement Tool
  • Data Analysis Service
  • AI-Powered Ad Delivery
  • Campaign Management Tool
  • User Targeting
  • Reporting Tool
  • Ad OCR Technology
  • AdTech Operation Support

Influencer Network Building

Overview
Promotes network formation between influencers in various genres and companies.
Competitiveness
Abundant registered influencers and management system
Customers
  • Major Advertisers
  • Game Companies
  • Fashion Brands
  • Beverage Manufacturers
  • IT Companies
  • Entertainment Companies
  • Health Food Manufacturers
  • Local Governments
  • Event Companies
  • Educational Services
Products
  • Influencer Casting
  • Matching Platform
  • Contract Management Service
  • Reward Management Tool
  • Effect Evaluation Tool
  • Influencer Training
  • Creative Proposals
  • Live Streaming Support
  • SNS Support
  • Community Operation

Market Research and Analysis Services

Overview
Surveys consumer trends and market environments to reflect in corporate strategies.
Competitiveness
Precision analysis using digital data
Customers
  • Major Corporations
  • Ad Agencies
  • Research Companies
  • Marketing Companies
  • Manufacturing
  • IT Companies
  • Distribution
  • Media
  • Financial Institutions
  • Government Agencies
Products
  • Consumer Surveys
  • Market Trend Analysis
  • Data Analysis
  • Customer Analysis
  • Brand Evaluation
  • Ad Effectiveness Research
  • Competitor Research
  • Reporting
  • SNS Analysis
  • Trend Forecasting

Creator Support and Training Programs

Overview
Provides multifaceted support and development for influencers and creators' activities.
Competitiveness
Unique know-how and network based on practical experience
Customers
  • Creators
  • Corporate Training Departments
  • Educational Institutions
  • Advertisers
  • Marketing Companies
  • Local Governments
  • Startups
  • Talent Agencies
  • Entertainment Companies
  • Event Planning Companies
Products
  • Training Programs
  • Workshops
  • Content Production Support
  • Management Courses
  • Online Courses
  • Network Building Support
  • Contract Support
  • Targeting Guidance
  • Brand Strategy Support
  • Skill-Up Courses

Event Planning and Operation

Overview
Plans and implements real and online events to convey product and brand appeal.
Competitiveness
Planning capabilities and track record across multiple genres
Customers
  • Corporate Ad Departments
  • Event Companies
  • Local Governments
  • Entertainment Companies
  • Sports Organizations
  • Educational Institutions
  • Media Companies
  • Brand Operators
  • Retailers
  • Restaurant Chains
Products
  • Live Events
  • Exhibitions
  • Promotion Events
  • Seminar Hosting
  • Online Events
  • Campaign Planning
  • Experiential Events
  • Fan Meetings
  • Net Delivery Support
  • Collaboration Events

Social Media Operation Support

Overview
Supports brand value enhancement and customer touchpoint strengthening through SNS utilization.
Competitiveness
Abundant operation know-how and analytical capabilities
Customers
  • Corporate PR Departments
  • Product PR Teams
  • Marketing Departments
  • Ad Agencies
  • Content Providers
  • Startups
  • Educational Institutions
  • Local Governments
  • Media
  • Food and Beverage
Products
  • SNS Account Operation
  • Post Planning and Production
  • Follower Analysis
  • Influencer Collaboration
  • Campaign Management
  • Fan Engagement
  • Content Delivery Planning
  • Risk Management
  • Data Reports
  • Brand Monitoring

Web Platform Development

Overview
Handles development and operation of marketing-related platforms to enhance usability.
Competitiveness
High usability and scalability technology
Customers
  • Advertisers
  • Marketing Companies
  • Platform Operators
  • IT Companies
  • Startups
  • Media Companies
  • Educational Institutions
  • Production Companies
  • Local Governments
  • Distribution
Products
  • Influencer Matching System
  • Digital Ad Online Management
  • Analysis Dashboard
  • Campaign Management Tool
  • User Management System
  • API Integration Support
  • Cloud Services
  • Security Management
  • User Support Platform
  • Multi-Language System

Ad Creative Development

Overview
Produces high-quality creatives for a wide variety of ad media.
Competitiveness
Creator team対応 to wide genres
Customers
  • Ad Agencies
  • Corporate Brand Departments
  • Marketing Companies
  • Event Planning Companies
  • Media
  • Production Companies
  • Major Manufacturers
  • IT Companies
  • Food and Beverage
  • Fashion Companies
Products
  • Video Ad Production
  • Banner Ad Production
  • SNS Ad Materials
  • Campaign Content
  • Brand Visuals
  • Catchphrase Creation
  • Web Creatives
  • Campaign Planning
  • Ad Scenario Creation
  • Narration Materials

Data Marketing Consulting

Overview
Supports advancement of marketing strategies using big data.
Competitiveness
Professional analysis team and technology infrastructure
Customers
  • Corporate Marketing Departments
  • Ad Agencies
  • IT Companies
  • Retail
  • Manufacturing
  • Media Companies
  • Government Agencies
  • Local Governments
  • Financial Institutions
  • Services
Products
  • Market Analysis Reports
  • Customer Data Analysis
  • Ad Effectiveness Analysis
  • ROI Optimization Support
  • Marketing Strategy Formulation
  • Consumer Insight Extraction
  • Campaign Optimization
  • Channel Analysis
  • Competitor Research
  • Data Visualization

Competitive Advantage

Strengths

  • Expertise in influencer marketing
  • Ability to build diverse ad networks
  • Operation of proprietary platforms
  • Flexible response to customer needs
  • Utilization of digital technology
  • High creative production capabilities
  • Management team rich in industry knowledge
  • Efficient ad effectiveness measurement system
  • Broad customer base
  • New business development capabilities
  • High-precision targeting technology
  • Strong SNS collaboration support
  • Accumulated rich marketing data
  • Sales support capabilities
  • Flexible service provision

Competitive Advantages

  • High recognition as a pioneer in influencer platforms
  • Effectiveness measurement and optimization using latest technology
  • Top-class industry network対応 multiple genres
  • System to quickly respond to clients' detailed requests
  • Comprehensive proposal power linking with traditional ads
  • Strategic marketing design based on abundant data
  • Strength in know-how for live streaming and video content production
  • Efficient operation via proprietary ad management system
  • Achieves higher cost-performance than competitors
  • Flexible contract forms対応 SMEs to large corporations
  • Proactive technology investment responding to industry trends
  • Trend-sensitive ad deployment centered on SNS
  • Covers customer needs across diverse industries
  • Track record and reliability in brand strategy design
  • Established high-specialty talent development and education system

Threats

  • Market share expansion by large competitors
  • Risk of strengthened digital ad regulations
  • Reliability issues in influencer industry
  • Decline in demand due to ad market economic fluctuations
  • Delay in responding to rapid new technology changes
  • Impact from stricter privacy protection
  • Risk from SNS platform specification changes
  • Increase in ad fraud and click fraud
  • Decrease in effectiveness due to consumer ad fatigue
  • Expansion of overseas competitors
  • Know-how loss from talent outflow
  • Data leaks or security incidents

Innovations

2023: Introduction of New AI Analysis Tool for Influencer Marketing

Overview
Developed and introduced AI-powered influencer selection and effectiveness analysis tool.
Impact
Achieved improved marketing effectiveness precision and operational efficiency.

2022: Launch of Advanced Video Ad Production Service

Overview
Introduced new production system and technology for high-quality video content production.
Impact
Increased customer satisfaction through improved video ad quality.

2024: Update to Proprietary Ad Delivery Platform

Overview
Added programmatic optimization technology to enhance ad delivery efficiency.
Impact
Contributed to significant improvement in ad cost-effectiveness.

2023: Enhancement of Live Streaming Collaborative Marketing Service

Overview
Strengthened collaborative ad services for live streaming market and introduced new system.
Impact
Improved appeal to live viewers.

2021: Introduction of Advanced SNS Ad Effectiveness Measurement System

Overview
Developed and implemented system for detailed analysis of SNS-specific ad effectiveness.
Impact
Enriched specific performance reporting to customers.

2020: Enhancement of Management Functions for Influencers

Overview
Revamped system to streamline contract and reward management for creators.
Impact
Improved influencer satisfaction and retention rate.

2024: Introduction of Programmatic Ad Optimization AI

Overview
Implemented AI function for automatic optimization reducing manual ad delivery operations.
Impact
Succeeded in reducing operation costs and increasing ad effectiveness.

2023: Construction of Brand Ambassador Contract Management System

Overview
Established new system to streamline management of long-term contract influencers.
Impact
Improved contract satisfaction through smooth management over contract periods.

2022: Introduction of Video Editing Automation Tool

Overview
Introduced software for partial automation of video editing processes to improve production efficiency.
Impact
Contributed to shortening production time and cost reduction.

2021: Launch of Target Audience Analysis Service

Overview
Launched data-driven target analysis service.
Impact
Contributed to improved ad strategy precision.

Sustainability

  • Promotion of paperless ad materials
  • CO2 reduction through remote work encouragement
  • Support for plastic reduction campaigns
  • Reduction of ad waste through digital advertising
  • Digital education support for local communities
  • Electrification of company vehicles and green energy utilization
  • Promotion of diverse talent recruitment
  • Reduced transportation burden via remote meetings
  • Hosting and participating in eco-events
  • Employee environmental awareness programs