GLOE

Basic Information

Stock Code
9565
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
November 2015
Listing Year
November 2022
Official Website
https://wellplayed-rizest.jp/
TSE Information
TSE Information
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Overview

GLOE is Japan's first publicly listed comprehensive e-sports trading company, established in 2015 with its headquarters in Shinjuku-ku, Tokyo, and primarily focuses on event planning and operations.

Current Situation

GLOE adopted its current name in February 2024 and was listed on the Tokyo Stock Exchange Growth Market in November 2022. Its latest capital is approximately 146 million yen, and it engages in planning and operating games and e-sports events, video production, streaming, and promotions. It places particular emphasis on operating e-sports facilities and managing players and creators, establishing a unique position within the industry. It is also actively pursuing regional revitalization and new business development, strengthening its sales promotion operations in 2023 through the establishment of a subsidiary. Amid expanding demand driven by e-sports market growth, it aims to become an industry-leading company by diversifying its business and reinforcing its revenue base going forward. Technologically, it is enhancing services through improved streaming studios and specialized facility operations. Additionally, it is bolstering digital promotions and influencer marketing to expand into domestic and international markets. It is advancing strategies to sustainably enhance competitive advantages by focusing on human resource development and deepening customer relationships.

Trivia

Interesting Facts

  • First e-sports stock listed on the Tokyo Stock Exchange in Japan.
  • Led by a two-person representative director system.
  • e-sports SQUARE is an iconic facility in Akihabara.
  • Strong management foundation as a specific subsidiary of Fun Corporation Kayac.
  • Innovative approach using e-sports for regional revitalization.
  • Handles tournament operations, video production, and management in one package in the same industry.
  • Strengthened promotion domain through subsidiary establishment.
  • Head office located near Shinjuku Gyoen, highly convenient in Tokyo.
  • Emphasis on influencer marketing.
  • Expanding business areas in line with the growth of the domestic e-sports market.
  • Pro gamer management services as a key focus area.
  • Streaming studios fully equipped with soundproofing and multifunctional.
  • Extensive network backed by rich event operation experience.
  • Actively operates official channels on YouTube and X.
  • Pioneering company supporting youth hobby culture.

Hidden Connections

  • Benefits from stable management environment due to capital participation by Fun Corporation Kayac.
  • Akihabara's e-sports SQUARE serves as a hub for disseminating regional e-sports culture.
  • Possesses event production network that allows collaboration while competing with peers.
  • Advances regional revitalization projects through collaboration with local governments.
  • Player management business plays a crucial role in pro league development.
  • Exploring expansion to local bases such as Niigata and Fukuoka.
  • Video streaming technology closely linked to video production trends in the advertising industry.
  • Also handles audits and consulting for new e-sports entrants.

Future Outlook

Growth Drivers

  • Rapid growth of e-sports market domestically and internationally
  • Innovation and expansion of digital content streaming technology
  • Increasing needs for new entries and collaborations from local governments and companies
  • Diversification of demand due to changes in youth preferences
  • Effective utilization of influencer marketing
  • Increasing popularity of pro gamers and demand for management
  • Market recovery from normalization of event hosting post-COVID
  • Expected market expansion through global e-sports collaboration
  • Improved streaming quality through new technology adoption
  • Strengthening of regional contribution activities from ESG perspective

Strategic Goals

  • Establish top-class market share in e-sports
  • Expand base strategy to major domestic cities and regions
  • Achieve over 100 annual event plannings
  • Strengthen revenue base through advanced use of digital streaming technology
  • Build stable revenue model by addressing diverse customer needs
  • Create social value contributing to regional revitalization
  • Aim for largest scale in Japan in player management business
  • Expand participation in planning and operations of international tournaments
  • Standardize sustainable event hosting with environmental considerations
  • Foster inclusive and diverse e-sports culture

Business Segments

Corporate Promotion

Overview
Proposes and operates e-sports events and related services for corporate promotions.
Competitiveness
High client satisfaction due to specialized e-sports expertise and planning capabilities
Customers
  • Game-related companies
  • Advertising agencies
  • Sports organizations
  • IT companies
  • Local governments
  • Educational institutions
Products
  • e-Sports tournament planning
  • Advertising and promotion production
  • Event operation support
  • Live streaming services

Facility Operation Services

Overview
Support for e-sports facility operations and management, and provision of studio equipment services.
Competitiveness
Operations know-how specialized in technical equipment
Customers
  • Regional sports facilities
  • Commercial facility operators
  • Local governments
  • Universities
Products
  • e-Sports dedicated facility management
  • Streaming studio operations
  • Equipment design and installation support

Player and Creator Management Business

Overview
Supports business monetization through management of players and creators.
Competitiveness
Industry-leading network and support system
Customers
  • Pro gamers
  • e-Sports teams
  • Individual creators
  • Corporate sponsors
Products
  • Player contract management
  • Casting services
  • Marketing support

Consulting Business

Overview
Consulting leveraging specialized knowledge of the e-sports market.
Competitiveness
Comprehensive support with rich industry knowledge
Customers
  • Game development companies
  • Local governments
  • Educational institutions
  • Sports organizations
Products
  • e-Sports business planning support
  • Regional revitalization planning
  • Market analysis

Video Production and Streaming Support

Overview
Provides e-sports related video and streaming services for B2B.
Competitiveness
High-quality video production technology and streaming infrastructure
Customers
  • Tournament organizers
  • Corporate advertisers
  • Media
  • Creators
Products
  • Live streaming production
  • Video content production
  • Media operations

Event Planning and Production

Overview
Implements planning and operation services for various events.
Competitiveness
Flexible response by staff with extensive experience
Customers
  • Advertising agencies
  • Corporate PR departments
  • Local governments
Products
  • Sales promotion event planning
  • Venue setup
  • Operation management

Influencer Marketing

Overview
Marketing services utilizing e-sports influencers.
Competitiveness
Effective exposure through extensive network
Customers
  • Advertisers
  • Game manufacturers
  • Retailers
Products
  • Casting
  • SNS campaign planning
  • Promotion management

Competitive Advantage

Strengths

  • Comprehensive service capabilities specialized in e-sports
  • Well-equipped partner facilities and streaming studios
  • Player and creator management capabilities
  • Credibility from listing on Tokyo Stock Exchange Growth Market
  • Stable management base under Kayac's specific subsidiary
  • Specialized knowledge and expertise in e-sports market
  • Drive for regional revitalization and new businesses
  • Utilization of diverse streaming and promotion methods

Competitive Advantages

  • Market superiority as Japan's first publicly listed e-sports trading company
  • One-stop provision from e-sports events to video streaming
  • Strong group structure and capital support with specific subsidiaries
  • Ensured high-quality streaming environment through specialized facility operations
  • Proposal strength based on track record of collaboration with wide range of companies and local governments
  • High industry recognition and brand power centered on younger generation
  • Planning and operation capabilities incorporating the latest technology
  • Multifunctional business expansion from events to content production

Threats

  • Revenue pressure from intensifying competition in e-sports market
  • Increased equipment update costs due to rapid technological innovation
  • Risk of event restrictions due to new infectious diseases, etc.
  • Business impacts from changes in laws and regulations or copyrights
  • Risk of market contraction due to changes in young people's preferences
  • Intensified competition from entry of major companies
  • Instability in revenue sources due to difficulties in securing sponsors
  • Security risks in digital streaming

Innovations

2024: Name Change and Brand Integration

Overview
Changed company name to GLOE Co., Ltd. in February 2024 to strengthen brand power.
Impact
Enables improved brand recognition and unified service deployment

2023: Business Expansion through Subsidiary Establishment

Overview
Established subsidiary for sales promotion of e-sports events.
Impact
Strengthened sales capabilities and expanded base for acquiring new clients

2022: First Pro e-Sports Stock Listing

Overview
Expanded market recognition as Japan's first listed e-sports stock company.
Impact
Achieved diversification of fundraising and accelerated business growth

2021: Wellplayed and RIZeST Merger

Overview
Integrated operations of both companies to form a comprehensive e-sports trading company.
Impact
Promoted service diversification and efficiency

Sustainability

  • Promotion of e-sports utilization projects contributing to regional revitalization
  • Measures to reduce environmental impact in event operations
  • Sustainable growth through strengthened collaboration with local communities
  • Promotion of energy-saving equipment installation in facilities
  • Support for regional and young people to advance diversity