Cerespo
Basic Information
- Stock Code
- 9625
- Industry
- Services
- Category Detail
- Advertising
- Prefecture
- Tokyo
- Establishment Year
- July 1977
- Listing Year
- April 1994
- Official Website
- https://www.cerespo.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Cerespo is an advertising service company founded in 1977, with event planning and operations as its core business. It specializes in sports tournaments and ceremony support and is listed on the Tokyo Stock Exchange Standard Market.
Current Situation
As of 2023, Cerespo employs about 397 people and records annual sales of approximately ¥10.7 billion as a mid-sized event production company. Its main businesses include planning and operating ceremonies, sports tournaments, promotions, and festivals, with a notable presence in local revitalization and Olympic-related projects. It received a guilty verdict and a ¥280 million fine for an Antimonopoly Act violation related to the 2020 Tokyo Olympics test events but is focusing on enhancing brand value and strengthening risk management. It also features a track and field club for sports talent development and sponsorship agreements with multiple sports organizations. Moving forward, it aims to capture diverse event needs and improve operational efficiency through DX, committing to sustainable event management.
Trivia
Interesting Facts
- Founded in 1977 with strengths in regionally focused event planning.
- Established a track and field club in 2013, focusing on sports support.
- Played a key role in equipment setup for Tokyo 2020 Olympics-related events.
- Holds sponsorship contracts with many Japanese sports organizations.
- Corporate fine confirmed in 2024 for Antimonopoly Act violation.
- Handles a wide range from sports tournaments to cultural festivals.
- Built long-term cooperative relationships with multiple local governments.
- Approximately 400 employees with a robust specialist staff.
- Transitioned from JASDAQ to Tokyo Stock Exchange Standard.
- Maintains strict safety management standards to ensure event quality.
- Many projects fusing local revitalization and sports promotion.
- Female track and field club athletes excelling in national competitions.
- Capital alliance with Volleyball Marketing.
- Advancing digital technology introduction in event operations.
- Capable of customized responses to a broad customer base.
Hidden Connections
- Strong ties with Dentsu Group, often collaborating.
- Subsidiary of Volleyball Marketing to strengthen volleyball domain.
- Official sponsor of major sports organizations like Japan Sports Association.
- Participates in numerous local revitalization events hosted by local governments.
- Deeply involved in Tokyo Olympic Organizing Committee-related projects.
- Corporate executives hold extensive networks with industry leaders.
- Athlete development and competition operation know-how is a unique corporate strength.
- Maintains high credibility in the industry due to long history of event operations.
Future Outlook
Growth Drivers
- Recovery in sports event demand post-Tokyo Olympics
- Increase in public events related to local revitalization
- Operational efficiency through DX technology utilization
- Rise in sports promotion and health consciousness
- Expansion of new hybrid online-onsite events
- Customized responses to diverse customer needs
- Growth in sports sponsorship market
- Potential entry into new fields with regulatory easing
- Projected increase in domestic and international large events
- Expansion of corporate activities aiming for brand value enhancement
- Participation in socially issue-solving events
- Corporate value enhancement through diversity respect and SDGs promotion
Strategic Goals
- Establishment of sustainable event operations
- Brand strengthening inside and outside the company via sports club
- 30% company-wide business efficiency improvement through DX
- Strengthened regional collaboration via local revitalization projects
- Expanded participation in domestic and international large sports events
- Advancement of service expansion to diverse customer domains
- Promotion of recycling utilization for environmental load reduction
- Thorough compliance with laws and transparency assurance
- Advancement of work-style reforms and diverse talent utilization
- Aiming to expand contributions to regional society
Business Segments
Event Production Contracting
- Overview
- Contracts for overall event planning, production, and operations for a wide range of customers, ensuring high-quality and smooth progression.
- Competitiveness
- Extensive on-site experience and broad industry network
- Customers
-
- Major Advertising Agencies
- Local Governments
- Sports Organizations
- Government Agencies
- Corporate PR Departments
- Cultural Facilities
- Educational Institutions
- Chambers of Commerce
- Public Facility Operators
- Event Operation Companies
- Products
-
- Ceremony Planning and Proposal
- Sports Tournament Operation Support
- Venue Setup Management
- Audio and Lighting Equipment Rental
- MC and Progression Production
- Promotion Planning
- Recreation Planning
- Crowd Attraction Support
- Safety Management Training
- Convention Operations
Sports Club Development and Support
- Overview
- Contributes to the sports industry through track and field club operations and sponsorship contracts, aiming to improve competitive strength and enhance brand value.
- Competitiveness
- Specialized expertise and network in sports support
- Customers
-
- Sports Organizations
- Universities and Vocational Schools
- Professional Sports Teams
- Regional Sports Promotion Councils
- Corporate Sports Clubs
- Sports Equipment Manufacturers
- Media
- Fan Communities
- Sports Event Operators
- Advertising Agencies
- Products
-
- Track and Field Club Operations
- Athlete Development Programs
- Sports Competition Operations
- Sponsorship Planning
- Media Response and PR Support
- Event Operation System Development
- Event Marketing
- Fan Expansion Measures
- Para-sports Support
- Competition Facility Management Advice
Promotion Planning Support
- Overview
- Plans marketing and promotions for diverse industries, providing highly effective crowd attraction support.
- Competitiveness
- Integrated system from planning to execution and responsiveness across multiple fields
- Customers
-
- Major Advertising Agencies
- Manufacturers
- Distributors
- Retail Chains
- Food and Beverage Companies
- IT Companies
- Construction Companies
- Real Estate Companies
- Public Organizations
- Event Planning Companies
- Products
-
- Sales Promotion Event Planning
- Trade Show Operation Management
- Campaign Planning and Production
- Digital-Linked Promotions
- Marketing Research
- Creative Production Support
- PR Strategy Development
- Customer Experience Improvement Measures
- Brand Strategy Support
- Media Booking Agency
Venue Setup and Operation Services
- Overview
- Provides total support from planning to operations for essential venue setups for event success.
- Competitiveness
- Abundant equipment resources and experienced staff
- Customers
-
- Public Facility Managers
- Event Organizers
- Corporations
- Products
-
- Venue Setup Planning
- Equipment Rental
- Safety Measures
- Staff Dispatch
- On-site Supervision
- Logistics Coordination
- Communication Equipment
- Lighting and Audio Management
- Progression Management
- Seating Management
Competitive Advantage
Strengths
- Extensive track record in sports event operations
- Broad customer base and diverse services
- Brand value from operating a track and field club
- Strong relationships with local governments and sports organizations
- Flexible event planning and on-site responsiveness
- Reliability from listing on the Tokyo Stock Exchange Standard Market
- Sponsorships with multiple sports organizations
- Experience across a wide range of event fields
- Governance through a board of auditors
- Collaborations leveraging a broad network
- Established operational know-how
- Support for local revitalization events with regional focus
- High safety management standards
- Service expansion to diverse industries
- Flexible service provision tailored to customer needs
Competitive Advantages
- Experience in integrated operations of sports tournaments and ceremonies
- Combination of athlete development via track and field club and corporate branding
- High evaluation from Tokyo 2020 Olympics-related equipment and setup experience
- Strong sponsorship relationships with various sports organizations
- Specialized planning for local revitalization events
- Proprietary venue setup and operation know-how
- One-stop comprehensive event support services
- Track record in regionally focused event promotions
- Capability to comply with strengthened Fair Trade Commission regulations
- Experience in operating festivals with diverse themes
- Long-term trust and track record with customers
- High brand exposure through track and field club activities
- Specialized education system for event safety management
- Quality control system for event production
- Rapid response and flexible customization
Threats
- Decline in corporate image due to Antimonopoly Act violation
- Accelerated digitalization and DX by competitors
- Risk of budget cuts in public projects
- Increased risks for event hosting from novel infectious diseases
- Difficulty adapting services to diversifying customer needs
- Impact on operations from talent acquisition challenges
- Business scope restrictions from strengthened regulations
- Enhanced collaborations between competitors and major ad agencies
- Event budget reductions due to economic fluctuations
- Uncertainty in large-scale sports event hosting
- Increase in alternative promotions via digital media
- Risk of event cancellations due to natural disasters
Innovations
2023: DX Promotion for Event Operation Efficiency
- Overview
- Built a system to optimize venue setup and progression management using IT technology.
- Impact
- 10% reduction in operating costs through improved business efficiency
2023: Track and Field Club Strengthening for Brand Awareness
- Overview
- Actively promotes corporate image through development of promising athletes.
- Impact
- 15% increase in awareness through sponsorship effects
2022: Enhanced Local Revitalization Event Planning
- Overview
- Expanded collaborative projects with local governments to support regional activation.
- Impact
- 20% increase in new orders
2021: Development of COVID-19 Safety Measures Manual
- Overview
- Formulated event implementation guidelines considering infectious disease prevention.
- Impact
- Improved safety evaluations and gained customer trust
2020: Launch of Online Event Services
- Overview
- Started planning and production of live streaming and interactive content.
- Impact
- Contributed to developing new customer segments
Sustainability
- Promotion of environmentally considerate events in collaboration with local communities
- Utilization of reusable equipment to reduce waste
- Participation in local revitalization projects emphasizing regional activation
- Introduction and dissemination of sustainable event operation standards
- Strengthened environmental education and awareness activities for employees
- Expansion of support for diversity-respecting sports events
- Promotion of regional economic activation through collaboration with local companies
- Advancement of energy-efficient lighting and equipment introduction
- Implementation of CO2 reduction measures promoting public transport use
- Health promotion activities through regional sports development