W TOKYO

Basic Information

Stock Code
9159
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
July 2015
Listing Year
June 2023
Official Website
https://www.w-tokyo.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hakuten, Hibino, T.O.W, Second X, Fusic, Frontier International, Image M, Boutiques, GLOE, Cerespo

Overview

W TOKYO is an emerging company in the advertising industry established in 2015, with strengths primarily in event planning and content production, and a diverse track record in regional revitalization as well as entertainment and sports fields.

Current Situation

Since its listing, W TOKYO has expanded sales centered on event planning and advertising services. Within the advertising industry, it focuses on regional revitalization projects in collaboration with local governments and management of celebrities and sports teams. In the highly competitive advertising market, it differentiates itself from competitors through planning capabilities and customer-centric services. It has also introduced the latest digital distribution technologies and affiliate advertising, successfully acquiring new customers. It actively engages in regional revitalization and local education support, demonstrating a commitment to social responsibility. As a mid-sized player in the industry, it maintains stable earnings and aims for growth through digitalization and content enhancement. Risks include economic fluctuations in the advertising market and intensifying competition, but with a solid financial foundation, it is considering new businesses and overseas expansion. Looking ahead to 2030, its strategic goals include expanding regional revitalization businesses and diversifying content production.

Trivia

Interesting Facts

  • Achieved Tokyo Stock Exchange listing in a short period since establishment
  • Received numerous ministerial awards for regional revitalization events
  • Rare advertising company with regional agreement with EXILE office
  • Actively participates in events fostering entrepreneurial spirit in high school students
  • Handles planning for numerous large-scale sports events
  • Maintains collaborations across diverse industries
  • Early adopter specializing in affiliate advertising
  • Comprehensive support for local governments' tourism promotion
  • Realizes advertising deployment in both digital and real worlds
  • Multi-faceted operations including entertainer management

Hidden Connections

  • Signed agreement with Edogawa Ward and actively involved in regional promotion
  • Holds strong influence in entertainment industry through business agreement with EXILE office
  • Collaborates with regional financial institutions like 77 Bank on regional revitalization support
  • Supports regional expansion of large fashion events in collaboration with TGC operator
  • Closely collaborates with educational institutions on entrepreneurship development events for high school students
  • Builds strong business ties with related companies in digital advertising and events
  • Partnerships with numerous volunteer groups for regional cultural event planning
  • Maintains broad regional network through joint events with sports organizations

Future Outlook

Growth Drivers

  • Sustained increase in regional revitalization demand
  • Expansion and diversification of digital advertising market
  • Recovery of in-person event demand post-pandemic
  • Continuous growth in entertainment and sports fields
  • Strengthening of local-focused solutions
  • Efficiency improvements through new digital technologies
  • Expansion of collaboration projects with local governments
  • Demand for marketing targeting younger generations
  • Enhanced responsiveness to diverse customer needs
  • Improved evaluation of sustainable social contribution activities

Strategic Goals

  • Expand revenue ratio of regional revitalization businesses to over 50%
  • Aim for top 5 position in digital advertising sector
  • Expand sales bases in major cities nationwide
  • Build businesses meeting sustainability standards
  • Strengthen in-house products in entertainment and sports
  • Double the annual number of events held
  • Nationwide rollout of regional education support programs
  • Develop new services using digital technologies
  • Actively promote multicultural coexistence events
  • Build corporate culture respecting diversity

Business Segments

Services for Local Governments and Public Organizations

Overview
Plans and operates events and campaigns for local public entities to promote regional revitalization and tourism.
Competitiveness
Local-focused planning capabilities and government collaboration strength
Customers
  • Local governments
  • Chambers of Commerce
  • Tourism associations
  • Educational institutions
  • Regional revitalization groups
Products
  • Regional revitalization event planning and operations
  • Regional promotion
  • Tourism campaign support
  • Education support programs
  • Regional brand building support

Corporate Advertising and Promotion Services

Overview
Provides advertising-related services to strongly support corporate promotional activities.
Competitiveness
Creative planning and execution capabilities
Customers
  • Large corporations
  • Small and medium enterprises
  • Advertising agencies
  • Sports clubs
  • Entertainment agencies
Products
  • Corporate PR events
  • Sports marketing
  • Entertainment production
  • Digital advertising operations
  • Campaign planning

Digital Marketing Services

Overview
Supports online advertising distribution and promotion to maximize effectiveness.
Competitiveness
Extensive digital advertising network and analytical capabilities
Customers
  • EC operators
  • Small and medium enterprises
  • Advertisers
  • Web media
  • Influencers
Products
  • Affiliate advertising management
  • SNS advertising distribution
  • Data analysis services
  • Video content production
  • Online promotion

Support for Entertainment and Sports Industries

Overview
Support services for management of entertainers and athletes and related businesses.
Competitiveness
Industry network and specialized expertise
Customers
  • Entertainment agencies
  • Professional sports teams
  • Event operation companies
  • Media companies
  • Advertising agencies
Products
  • Talent management
  • Sports team operation support
  • Live event planning
  • Promotion planning
  • Sponsorship management

Competitive Advantage

Strengths

  • High event planning and execution capabilities
  • Strong regional revitalization with local-focused services
  • Extensive experience in entertainment and sports management
  • Diverse digital advertising network
  • Strong trust relationships with customers
  • Flexible customization proposal capabilities
  • Abundant track record with local governments
  • Proactive digitalization response
  • Broad business expansion across multiple fields
  • Stable earnings base

Competitive Advantages

  • Leads regional revitalization through strong collaborations with local governments
  • High expertise in event planning and operations
  • Strong network and management capabilities in entertainment and sports fields
  • Comprehensive solutions in digital advertising
  • Flexible service design tailored to diverse industry customers
  • Maximizes promotion effectiveness using latest technologies
  • Accumulated unique know-how specialized in regional revitalization
  • Differentiation from competitors through innovative planning
  • Stable revenue from long-term corporate contracts
  • Multifaceted growth by balancing regional revitalization and corporate advertising

Threats

  • Revenue fluctuation risks due to economic changes in advertising market
  • Increasing competitors and intensifying price competition
  • Delays in responding to rapid changes in digital technology
  • Impacts from policy changes in local administrations
  • Event reductions due to social changes like new infectious diseases
  • Potential strengthening of regulations on online advertising
  • Customer advertising budget reductions
  • Intensifying competition for talent acquisition
  • Digital security risks
  • Business suspension risks due to natural disasters

Innovations

2023: Expansion of Regional Revitalization Projects

Overview
Large-scale rollout of regional revitalization events in collaboration with multiple local governments.
Impact
Contributes to improved brand recognition and sales growth

2022: Enhancement of Digital Advertising Platform

Overview
Introduced tools to improve operational efficiency of affiliate advertising and promote optimization.
Impact
30% improvement in advertising effectiveness

2024: Strengthening of Entertainment and Sports Management Division

Overview
Implemented new talent acquisitions and expanded sports team support.
Impact
15% increase in client base

2021: Introduction of Technologies for Online Events

Overview
Created new event formats using live streaming and VR technologies.
Impact
Supported business continuity during the pandemic

Sustainability

  • Participation in regional culture preservation and promotion activities
  • Promotion of environmentally considerate event planning
  • Initiatives to promote employment of women and youth
  • Regional economic revitalization through local revitalization
  • Deployment of SDGs-related projects
  • Organizational development emphasizing diversity and inclusion
  • Continuous implementation of education support events
  • Paperless operations and waste reduction