Boutiques
Basic Information
- Stock Code
- 9272
- Industry
- Services
- Category Detail
- Advertising
- Prefecture
- Tokyo
- Establishment Year
- November 2006
- Listing Year
- April 2018
- Official Website
- https://btix.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Hakuten, Hibino, Ururu, T. O. W., Frontier International, W TOKYO, Succeed, Daiun, GLOE, Cerespo
Overview
Boutiques, founded in 2006, is a service company that operates BtoB exhibitions centered on the nursing care industry, M&A brokerage, and human resource support, possessing one of the largest platforms in the industry.
Current Situation
Boutiques achieved consolidated sales of approximately 5.17 billion yen and operating profit of approximately 1.228 billion yen in the fiscal year ending March 2025, maintaining solid performance. With exhibition planning for nursing care as its foundation, it has achieved a cumulative 1,682 successful M&A deals through brokerage. It has gained high recognition and market share in the industry by operating exhibitions specialized in various genres and online business matching events. In 2023, it expanded its human resource services business by acquiring subsidiary Realive, aiming for mid- to long-term growth. Considering sustainability, it promotes safe and efficient online exhibitions and strengthens regionally rooted support. Moving forward, it seeks steady growth through strengthened BtoB matching focused on the nursing care industry and new business development.
Trivia
Interesting Facts
- Japanese company operating the largest BtoB exhibitions in the nursing care industry.
- Handles small-scale M&A deals at the industry's lowest fees.
- Conducts job-hunting matching using proprietary business games.
- One-stop services from exhibitions to M&A and human resource support.
- Joint venture in China dissolved in 2020, focusing on domestic operations.
- Continued listing after market name change from Tokyo Mothers to Growth in 2018.
- Subsidiary Realive specializes in job-hunting support.
- CareTEX held in major cities nationwide.
- Early introduction of hybrid online and real exhibitions.
- Founder and current President Yuzo Niimura leads management.
Hidden Connections
- Nursing care M&A network is the largest in Japan with over 13,000 acquisition-considering companies.
- Human resource recruitment support subsidiary Realive specializes in job-hunting events for IT engineers.
- Industry-specialized consultation events have higher matching accuracy than conventional joint information sessions.
- One-stop service from exhibition planning to M&A brokerage and human resource support is a key feature.
- CareTEX365 is the first online consultation exhibition specialized in nursing care food field.
- Appointment reservation proxy service for real exhibitions is popular among exhibitors.
- Osaka office functions as a key base for the M&A brokerage team.
- High transparency in operations through strengthened governance as an Audit and Supervisory Committee company.
Future Outlook
Growth Drivers
- Increase in exhibition demand in nursing care industry due to aging society
- Expansion of brokerage service demand due to M&A market growth
- Improved consultation efficiency through fusion of online and real
- Business expansion responding to diverse human resource recruitment needs
- Strengthening of exhibition network in major cities nationwide
- Improved service quality and customer satisfaction through DX promotion
- Response to increasing business succession needs of SMEs
- Demand for industry-specialized platforms handling elderly services
- New customer acquisition through region-rooted events
- Strengthened collaboration between IT and healthcare fields
Strategic Goals
- Maintain and strengthen No.1 exhibition share in nursing care industry
- Achieve over 3,000 cumulative M&A successful deals
- Achieve over 25% sales ratio for human resource recruitment support business
- Expand online exhibition users to over 100,000 annually
- Conduct over 50 events annually contributing to regional economic revitalization
- Establish business operations considering sustainability
- Improve customer satisfaction through DX-compatible platform development
- Achieve permanent exhibitions in all major cities domestically
- Enhance corporate value through legal compliance and governance strengthening
- Create new businesses and diversify revenue in nursing care-related fields
Business Segments
Exhibition Operation
- Overview
- Plans and operates BtoB exhibitions for diverse industries centered on nursing care and IT fields.
- Competitiveness
- High-precision matching and crowd-drawing power through industry specialization
- Customers
-
- Nursing care operators
- Nursing care product manufacturers
- IT companies
- Local governments
- Medical institutions
- Health treatment businesses
- Childcare facilities
- Construction companies
- Pharmacies
- Retailers
- Event-related companies
- SMEs considering M&A
- Products
-
- Nursing care product exhibitions
- IT-related exhibitions
- Online exhibition platform
- Matching services
- Region-specific exhibitions
M&A Brokerage Service
- Overview
- Provides M&A brokerage services for multiple industries centered on nursing care with fees at the industry's lowest level.
- Competitiveness
- Network with over 13,000 acquisition-interested companies
- Customers
-
- Nursing care facility owners
- Medical institution owners
- Disability welfare operators
- Childcare facility owners
- Construction business owners
- Pharmacy owners
- IT company owners
- Local SMEs
- Products
-
- M&A brokerage
- Transfer and acquisition case introductions
- Business succession support
- Industry-specific advisory
- Fee structure
Human Resource Recruitment Support
- Overview
- Supports new graduate and mid-career hiring, improving matching accuracy between recruiting companies and job seekers.
- Competitiveness
- Unique matching method using business games
- Customers
-
- SMEs
- IT companies
- Nursing care operators
- New graduates
- Mid-career job seekers
- Universities and vocational schools
- Products
-
- Job-hunting events
- Human resource referrals
- Skill evaluation tools
- Job information provision
Competitive Advantage
Strengths
- Specialization in the nursing care industry
- Operation of the industry's largest consultation-type exhibitions
- Deployment of diverse M&A brokerage services
- Human resource support using business games
- Exhibitions held in major cities nationwide
- Solid financial base
- Close industry network
- Hybrid deployment of online and offline
- Industry-lowest M&A fees
- Business expansion using subsidiaries
- Proprietary appointment proxy service
- Service provision to diverse customer segments
- High customer satisfaction
- Rich online exhibition environment
- Compliance with laws and sound governance
Competitive Advantages
- Continuously holds the largest-scale exhibitions in the nursing care field, ensuring stable attendance
- In M&A brokerage, handles small-scale deals with unique pricing to gain customer support
- Provides unique matching events in human resource recruitment to differentiate
- Early launch of online exhibitions to adapt to era needs
- Deploys diverse M&A services specialized in a wide range of industries
- Secures geographical advantage in major cities nationwide
- Improves quality and quantity of consultation opportunities through latest technology utilization
- Strengthens human resource support business by acquiring subsidiary Realive
- Provides industry-specialized solutions using survey data
- Enhanced cross-selling effects between nursing care and IT fields
- Thorough customer follow-up and service customization capabilities
- Maximizes attendance efficiency with multiple exhibitions in major cities
- Improves target precision with genre-specialized region-limited exhibitions
- Maintains fundraising capability as a Tokyo Stock Exchange Growth Market listing
- Ensures transparency as an Audit and Supervisory Committee company
Threats
- Risk of regulatory changes in the nursing care industry
- Intensifying competition with new exhibition planners
- Risk of technical issues with online exhibitions
- Decrease in demand due to economic fluctuations in M&A market
- Expansion of competing services in human resource recruitment market
- Geopolitical risks constraining local events
- Rapid IT technology changes and adaptation delays
- Impact of COVID-19 and decrease in face-to-face opportunities
- Service quality degradation due to labor shortages
- Risk of dependence on external partners
- Impact on M&A brokerage fee income from tax system revisions
- Decline in demand due to deteriorating economic environment for customers
Innovations
2020: Launch of CareTEX365 Online
- Overview
- Opened the first online consultation-type exhibition in the nursing care field, successfully acquiring new customers.
- Impact
- Consultation opportunities available 365 days a year, improving convenience
2021: Launch of Karada Care EXPO365 Online
- Overview
- Launched the first online exhibition for the health treatment industry, developing new markets.
- Impact
- Activated consultations within the industry and increased participating companies
2023: Entry into Human Resources Business via Realive Share Acquisition
- Overview
- Acquired human resource matching event business and expanded job-hunting support services.
- Impact
- Contributes to establishing new revenue sources and diversifying customer base
2022: Launch of DXPO Hybrid Exhibitions
- Overview
- Deployed hybrid exhibitions linking real and online in multiple cities.
- Impact
- Successfully created continuous matching opportunities throughout the year
2023: New Regional Exhibition Launch in Fukuoka
- Overview
- Launched new DXPO series in Fukuoka, accelerating regional expansion.
- Impact
- Promotes increased participation from regional companies and sales growth
Sustainability
- Paper document reduction and CO2 reduction through promotion of online exhibitions
- Regional economic revitalization through support for local companies
- Thorough infection control measures for safe event operations
- Diversity respect and creation of comfortable work environments
- Strengthened support specialized in nursing care industry to solve social issues