T.O.W.

Basic Information

Stock Code
4767
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
July 1976
Listing Year
July 2000
Official Website
https://tow.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hakuten, Hibino, A&AM, Frontier International, Amifa, Azuma Sowaru, W TOKYO, Boutiques, GLOE, Cerespo

Overview

T.O.W. is a major promotion and event planning and operations company founded in 1976, serving as a leading company in promotional events within the advertising industry.

Current Situation

T.O.W. reported consolidated net sales of approximately 19.3 billion yen and net assets of approximately 10.2 billion yen for the fiscal year ended June 2020, maintaining a solid financial foundation. The company primarily engages in planning, production, and operations of corporate promotional events, establishing a firm position in the industry. It handles major promotional events and exhibitions, offering a wide range of services to meet diverse customer needs. Although the business environment temporarily changed due to the COVID-19 pandemic, the company is working to secure its revenue base by undertaking high-public-interest projects such as the Business Sustainability Support Grant program. Moving forward, it plans to enhance digital staging technologies and online events to expand value-added offerings to customers. Emphasizing sustainability and legal compliance, it is strengthening its compliance framework. With bases in major domestic cities and extensive sales channel collaborations, it aims to diversify its business expansion. Long-term goals include entering new areas for business growth and enhancing brand value.

Trivia

Interesting Facts

  • A long-established event promoter founded in 1976
  • Listed on the Tokyo Stock Exchange Standard Market with ongoing stable management
  • Proven track record in numerous central government projects under the Business Sustainability Support Grant
  • Bases in Osaka and Nagoya support nationwide expansion
  • One-stop service covering event planning, production, and operations
  • 217 consolidated employees, medium-sized but highly specialized
  • Strengthening compliance following past legal violation experiences
  • Highly regarded promotional capabilities in the advertising sector
  • Strength in corporate promotions and exhibitions
  • Actively expanding into digital events
  • Representative Director and President Kenichi Muratsu is a prominent industry figure
  • Key subsidiary is T.T. Creative Co., Ltd.
  • Robust in-house training system focused on talent development
  • Leverages strong ties with nationwide exhibition venues
  • Rapidly pursuing digital transformation amid the COVID-19 pandemic

Hidden Connections

  • Close collaboration with government agencies via Ministry of Economy, Trade and Industry SME support programs
  • Numerous joint projects with major ad agencies like Dentsu Live
  • Branches in Osaka and Nagoya foster strong ties with key firms in Kansai and Chubu regions
  • Representative director actively engages in industry association activities
  • Prioritizing compliance issue resolution in public project undertakings
  • Sharing event planning know-how between parent and subsidiaries
  • Unique network with major domestic exhibition facilities
  • Driving transformation from traditional advertising via digital tech adoption

Future Outlook

Growth Drivers

  • Expansion of the online events market
  • Rising event demand from bolstered corporate promotions
  • New service development leveraging digital technologies
  • Ongoing public support project engagements
  • Heightened societal expectations for local event revitalization
  • Post-COVID recovery demand for in-person events
  • Enhanced responsiveness to diversifying customer needs
  • Growing demand for sustainability-focused event management

Strategic Goals

  • Revenue model sophistication through digitalization
  • Growth via expanded domestic and international events
  • Securing over 20% industry market share
  • Sustainable operations and strict legal compliance
  • Achieve 90%+ customer satisfaction
  • Strengthen training for employee expertise enhancement
  • Lead compliance in public projects
  • Annual sales growth through new services
  • Continued community-rooted social contributions
  • Establish as industry innovation driver

Business Segments

Corporate Promotion Support

Overview
Provides planning, production, and operational management for corporate promotional events and exhibitions.
Competitiveness
Planning expertise backed by track record and know-how across diverse industries
Customers
  • Major Manufacturers
  • Retailers
  • IT Companies
  • Financial Institutions
  • Local Governments
Products
  • Event Planning and Operations
  • Promotion Planning
  • Venue Setup Management
  • Staging Planning
  • Visitor Management

Public and Local Government Event Support

Overview
Provides promotion and grant-related event support for government offices and local governments.
Competitiveness
Extensive track record in public projects and strong compliance capabilities
Customers
  • Local Governments
  • Government-Related Organizations
  • Ministry of Economy, Trade and Industry
  • Small and Medium Enterprise Agency
Products
  • Business Sustainability Support Grant Program Support
  • Rent Support Grant Program Support
  • Public Relations Planning
  • Event Operation Support

Sports and Entertainment Event Planning

Overview
Offers integrated services from planning to operations for sports tournaments and entertainment events.
Competitiveness
Operational know-how for diverse events
Customers
  • Sports Organizations
  • Talent Agencies
  • Event Organizers
Products
  • Tournament Planning and Operations
  • Staging Management
  • Spectator Guidance Design

Digital/Online Event Support

Overview
Delivers online events leveraging cutting-edge digital technologies.
Competitiveness
Expertise in planning and operating online events
Customers
  • IT Companies
  • Educational Institutions
  • Various Organizations
Products
  • Online Seminar Planning
  • Live Streaming Production
  • Digital Promotion

Competitive Advantage

Strengths

  • Extensive experience in event planning and operations
  • Nationwide network of bases enabling strong responsiveness
  • Service capabilities adaptable to diverse industries
  • Reliability from proven track record in public projects
  • Robust customer network
  • Established promotional know-how
  • High employee expertise
  • Swift response capabilities
  • Versatility across a wide range of event types
  • Strong legal compliance and governance framework

Competitive Advantages

  • Trust earned from extensive achievements in major corporate promotional events
  • Stable revenue base from public support project undertakings
  • Expertise in both online and offline event operations
  • Industry-specific specialized knowledge and experience
  • Flexible service delivery through regional base collaborations
  • Strong adaptability to diverse customer needs
  • Accumulated know-how from long market experience
  • Powerful planning and creative team
  • High-quality service maintenance via in-house training programs
  • Effective promotion strategy development capabilities

Threats

  • Risk of event scale reduction due to COVID-19 impact
  • Potential operational constraints from stricter regulations
  • Intensifying price competition with rivals
  • Risk of lagging in rapid shift to digital events
  • Risk of client advertising budget cuts
  • Credibility loss from legal issues in public project undertakings
  • Natural disaster risks during event hosting
  • Challenges in talent acquisition and development

Innovations

2021: Advancing Online Event Planning

Overview
Launched remote event services using digital platforms.
Impact
Customer base expansion and new revenue stream creation

2022: Undertaking Business Sustainability Support Grant-Related Business

Overview
Re-entrusted with part of the Small and Medium Enterprise Agency's Business Sustainability Support Grant program.
Impact
Revenue stabilization through reliable orders

2023: Enhancing Staging Technologies

Overview
Began integrating AR/VR staging technologies into events.
Impact
Elevated participant experience value

2024: Strengthening Digital Marketing

Overview
Advancing customer promotion optimization through data analytics.
Impact
Improved customer satisfaction and performance metrics

Sustainability

  • Promoting environmentally conscious event operations internally
  • Implementing electricity and resource conservation measures
  • Advancing eco-events through regional partnerships
  • Enhancing legal compliance and governance
  • Boosting CSR awareness via employee training