Hibino

Basic Information

Stock Code
2469
Industry
Service Industry
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
November 1964
Listing Year
February 2006
Official Website
https://www.hibino.co.jp/
TSE Information
TSE Information
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Other Companies
Yoji Katsudo Ken, Hakuten, Primex, Shoei Yakuhin, T.O.W, Frontier International, W TOKYO, Boutiques, GLOE, Serispo

Overview

Hibino is a leading company founded in 1964, operating Japan's largest professional audio and video equipment sales and concert/event rental business.

Current Situation

Hibino achieved consolidated sales of approximately 33.9 billion yen in the fiscal year ended March 2019, with its main businesses being the import and sales of audio equipment and video equipment, system design, and rental services. It possesses Japan's largest-scale audio PA and video rental services, supporting a wide variety of large music events, sports events, and corporate ceremonies. It has developed its own brand 'ChromaLED' for LED displays and is actively working on the manufacturing and sales of video products. Through group companies, it also engages in businesses in stage lighting and acoustic architecture fields, building a multifaceted business foundation. During the COVID-19 pandemic, it provided new video experiences utilizing XR technology and entered the video distribution market. It emphasizes ESG initiatives and local community contributions, and has outlined a medium- to long-term strategy to strengthen IT-integrated services and pursue global expansion. Technological innovation and close customer-oriented services serve as the sources of its competitive superiority.

Trivia

Interesting Facts

  • Began Japan's first PA equipment rental service in 1971.
  • Introduced Japan's first concert video multi-vision in 1985.
  • ChromaLED brand LED displays adopted widely domestically and internationally.
  • Supports concerts for over 130 prominent artists.
  • Multi-faceted business entity also operating live houses.
  • Boasts top-class technology in Japan for artists' video productions.
  • Leads Japan's video industry as a pioneer in XR video technology.
  • Major customers include NHK and major TV stations.
  • Rich track record in large-scale sports and cultural events.
  • Founder developed the business from a TV repair shop.

Hidden Connections

  • Company screens appear as key video equipment in films directed by Takeshi Kitano.
  • Provides consistent acoustic environments from architectural acoustics to live house operations through group companies.
  • Forms a comprehensive service network with consolidated subsidiaries since JASDAQ listing.
  • Gains overwhelming technical support in a wide range of large events through fusion of audio and video.
  • Focuses on video technology even after IT business withdrawal, achieving deployment into latest XR technology.
  • Holds unique position as Japan's only multifaceted audio-video service provider.
  • Gained long-term industry trust as agent for professional audio equipment from Europe and America.
  • Possesses Japan's largest PA team size, capable of handling large simultaneous events.

Future Outlook

Growth Drivers

  • Recovery and expansion of demand for large music events
  • XR technology demand accompanying growth in video streaming market
  • Expansion of high-definition LED market domestically and internationally
  • Ongoing technological innovation tailored to customer needs
  • New business creation through group company collaboration
  • Corporate value enhancement through sustainability efforts
  • Operational efficiency improvements via digitalization and automation
  • Increase in orders from government and international events
  • Expansion of large event market beyond concerts
  • Strengthening of engineer training and talent acquisition environment
  • Sales base expansion through overseas market entry
  • Acceleration of new audio and video product development

Strategic Goals

  • Achieve over 50% domestic share in concert and event divisions
  • Expand sales of in-house brand video products to 20 billion yen scale
  • Commercialize and monetize new services incorporating XR technology
  • Develop sustainable products and achieve over 70% environmental consideration rate
  • Fully launch overseas business expansion aiming for 10 billion yen in sales
  • Maximize synergies with group companies for management efficiency
  • Enhance engineer training programs to suppress talent outflow rate below 10%
  • Strategic approach to new markets and customer segments for customer base expansion
  • Systematize community contribution activities and contribute to sustainable society
  • Strengthen competitiveness through digital transformation of management

Business Segments

Audio Equipment Sales and Rental

Overview
Provides sales and rental of high-performance audio equipment, along with engineer dispatch.
Competitiveness
Japan's largest audio equipment and engineer network
Customers
  • Concert promoters
  • Broadcasters
  • Music halls
  • Cinemas
  • Commercial facilities
  • PA companies
  • Rental companies
Products
  • Professional audio equipment
  • PA systems
  • Audio equipment rental
  • PA operation services

Video Equipment Development, Manufacturing, and Sales

Overview
Develops, manufactures, and sells high-brightness LED products.
Competitiveness
High-quality video products from its own brands
Customers
  • Advertising agencies
  • Event planning companies
  • TV stations
  • Large commercial facilities
  • Outdoor advertising companies
Products
  • LED displays
  • Large video devices
  • Video production systems

Event Audio and Video Operation Services

Overview
Provides audio and video equipment operations for large events.
Competitiveness
Versatile event response capabilities and advanced technology
Customers
  • Music event organizers
  • Corporate events
  • Sports events
  • Government-sponsored events
Products
  • Concert PA operations
  • Video rental and operations
  • XR video streaming services

Audio and Video Engineer Dispatch

Overview
Dispatches specialized engineers to customers for technical support.
Competitiveness
Network of experienced engineers
Customers
  • TV stations
  • Production companies
  • Event planning companies
Products
  • PA engineer dispatch
  • Video engineer dispatch
  • Editing engineer dispatch

Architectural Acoustic Engineering

Overview
Specializes in acoustic design and construction for facilities.
Competitiveness
Advanced technology and years of track record
Customers
  • Public facilities
  • Cultural halls
  • Commercial facility developers
Products
  • Acoustic design
  • Construction management
  • Performance evaluation

Stage Lighting Equipment Sales

Overview
Provides import, sales, and rental of stage lighting equipment.
Competitiveness
Handling of diverse brands
Customers
  • Theater operators
  • Event planners
  • Lighting rental companies
Products
  • Lighting equipment
  • Control systems
  • Rental services

Live House Operations

Overview
Operates music events at its own live houses.
Competitiveness
Market entry through self-operated facilities
Customers
  • Artists
  • Music fans
  • Event planning companies
Products
  • Live venue operations
  • Equipment rental
  • Audio and video setup

XR Video Technology Services

Overview
Video production services utilizing the latest XR technology.
Competitiveness
Pioneering advanced technology in Japan's video industry
Customers
  • Streaming companies
  • Film production companies
  • Advertising agencies
Products
  • In-camera VFX
  • Virtual production
  • XR streaming equipment

Video Editing and Post-Production

Overview
Services for editing and finishing video materials.
Competitiveness
Rebuilding after previous business withdrawal
Customers
  • Broadcasters
  • Production companies
  • Video production studios
Products
  • Video editing services
  • Post-production equipment provision

Audio Equipment Import Agency

Overview
Provides overseas brand products to the domestic audio market.
Competitiveness
Long years of agency experience and trust
Customers
  • Audio equipment manufacturers
  • Retailers
  • Rental companies
Products
  • European and American audio equipment
  • System integration equipment

Video Equipment Rental

Overview
Rental services for a variety of video equipment.
Competitiveness
Abundant equipment inventory
Customers
  • Exhibition operators
  • Ceremony planners
  • Sports events
Products
  • Large LED screens
  • Projectors
  • Video control equipment

Special Audio Product Development

Overview
Develops custom-made equipment according to customer needs.
Competitiveness
Customization based on technological capabilities
Customers
  • Research institutions
  • Development manufacturers
Products
  • Acoustic design
  • Special equipment development

Competitive Advantage

Strengths

  • Japan's largest audio and video rental infrastructure
  • Extensive track record with European and American brands
  • In-house LED display development capabilities
  • Versatile event operation responsiveness
  • Advanced engineer network
  • Live house operation expertise
  • Introduction of cutting-edge XR video technology
  • Broad group company collaboration
  • Long-term industry trust
  • Diverse sales channels

Competitive Advantages

  • Possesses the industry's largest concert PA and video rental network
  • Strong trusted relationships as an import agent for European and American brands
  • Provision of high-quality video products via its own brand ChromaLED
  • Securing of technology and personnel capable of meeting diverse event needs
  • Early practical implementation in Japan of latest video technologies such as XR
  • Diversified business deployment for revenue base dispersion and stabilization
  • Comprehensive service provision through abundant subsidiaries
  • High customer satisfaction from long-accumulated know-how
  • Direct market entry and customer touchpoints expansion via live houses
  • Advancing differentiation through environmentally considerate product development

Threats

  • Ongoing risk of COVID-19 impact on domestic event market
  • Supply restrictions or price fluctuations in overseas brand equipment
  • Risk of obsolescence due to rapid video technology advancements
  • Revenue decline from cancellation of large-scale events
  • Intensified market competition from competitors' technological progress
  • Emergence of external players in video streaming market
  • Difficulty in securing engineers due to labor shortages
  • Risk of facility and equipment damage from natural disasters
  • Potential strengthening of import regulations due to international political situations
  • Increased operational costs from stricter legal regulations

Innovations

2021: Establishment of In-Camera VFX Technology

Overview
Developed in-camera VFX technology for virtual production from LED display operation technology.
Impact
Contributes to creating new added value in video production.

2020: XR Technology and LED Screen Fusion Streaming

Overview
Developed and put into practical use streaming technology combining XR technology and LED screens in response to COVID-19.
Impact
Realizes non-contact event video experiences.

2023: High-Definition Large LED Display Development

Overview
Developed and launched new models of large LED displays with high brightness and high resolution.
Impact
Addresses expanding demand in exhibitions and commercial facilities.

2022: Introduction of AI-Based Audio Adjustment Technology

Overview
Developed and introduced real-time automatic audio adjustment systems based on AI analysis.
Impact
Uniformizes audio quality and improves work efficiency.

2024: Next-Generation Multi-Function PA System Development

Overview
Research and development underway for all-in-one multi-function PA systems.
Impact
Aims to simplify on-site operations.

Sustainability

  • Promotion of low-environmental-impact product development
  • Strengthening of resource recycling systems
  • Expansion of energy-saving equipment
  • Support for environmental education for local communities
  • Implementation of environmental audits in supply chains