Frontier International
Basic Information
- Stock Code
- 7050
- Industry
- Services
- Category Detail
- Advertising
- Prefecture
- Tokyo
- Establishment Year
- June 1990
- Listing Year
- February 2019
- Official Website
- https://www.frontier-i.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Hakuten, Hibino, Ambition DX Holdings, SCAT, SIENS, Daisan, T.O.W., Noback, Kyowa Kogyosho, Enjin, Nadex, Daiko Tsusho, W TOKYO, Narel Group, Boutiques, GLOE, Cerespo
Overview
Frontier International is a Tokyo Stock Exchange-listed company in the advertising industry, founded in 1990 with its headquarters in Tokyo. It primarily provides advertising services centered on event planning and boasts strengths in specialized venue setup and operational capabilities.
Current Situation
Frontier International has maintained stable sales growth in fiscal 2023 as a specialized event planning and advertising services company with annual sales in the several tens of billions of yen. Based in Tokyo, it centers on planning and operating corporate promotional events, sports, and entertainment events. It earns high praise for its high-value-added venue setup technology and thorough customer service, receiving numerous orders from major domestic companies. By adopting digital technologies, it can handle online event planning and hybrid events, meeting new customer needs that emerged after the COVID-19 pandemic. The company is also proactively utilizing environmentally friendly venue setup materials and engaging in local cultural support activities. Moving forward, it plans to strengthen collaborative projects with local governments and promote business efficiency through digital transformation (DX), aiming for medium- to long-term growth. In light of intensifying competition in the advertising industry, it is reinforcing differentiation strategies by leveraging its unique expertise and established customer base.
Trivia
Interesting Facts
- Over 30 years of event planning experience since founding
- Specializes in urban events, mainly centered in Tokyo
- Early adoption of digitalization measures
- Consistently high ratings in customer satisfaction surveys
- Renowned for corporate campaign planning
- Utilizes proprietary technology in audio and lighting equipment
- Abundant know-how in sports event operations
- Contributes as sponsor to regional cultural events
- Aggressively pursuing new customer acquisition since listing
Hidden Connections
- Co-planned and executed large events with multiple major advertising agencies
- Numerous achievements in tourism promotion events through collaborations with local governments
- Long-term contracts with sports organizations, involved in national tournament operations
- Partnership with digital event tech companies leading to new business creation
- Participates in collaborative projects with environmental conservation groups
Future Outlook
Growth Drivers
- Increased event demand from revitalized corporate promotions
- Development of new services adapted to digitalization
- Expansion of local events through local government collaborations
- Growing demand for environmentally and socially conscious events
- Market expansion through collaborations with overseas companies
Strategic Goals
- Hybrid events to account for over 50% of sales
- Nationwide expansion through local government projects
- Achieve 80% usage rate of eco-friendly setup materials
- Double sales in digital marketing business
- Establish sustainable growth framework as a listed company
Business Segments
Advertising Agency Services
- Overview
- Provides effective advertising and event planning and operations services to customers across diverse industries.
- Competitiveness
- Builds trust with numerous companies through unique planning capabilities and broad industry knowledge
- Customers
-
- Major manufacturing companies
- IT companies
- Distribution and retail companies
- Financial institutions
- Real estate companies
- Local governments and public organizations
- Products
-
- Event planning and production
- Advertising campaign support
- Sales promotion strategy development
- Promotional video production
Venue Setup and Operations Services
- Overview
- One-stop venue setup and operations support services from planning to execution.
- Competitiveness
- Reliable on-site operations by highly skilled staff with extensive track record
- Customers
-
- Event organizing companies
- Cultural organizations
- Sports-related organizations
- Entertainment production companies
- Products
-
- On-site venue setup
- Equipment rental
- Lighting and audio provision
- Operations consulting
Digital Event Support
- Overview
- Provides planning, operations, and technical support for online and hybrid events.
- Competitiveness
- One-stop service combining cutting-edge IT technology with operational expertise
- Customers
-
- Online event organizers
- Corporate seminar operators
- Webinar hosting companies
- Products
-
- Online streaming
- Event platform provision
- Digital content production
Competitive Advantage
Strengths
- High expertise in event planning
- Flexible responsiveness to diverse industries
- Solid customer base and trusted relationships
- Technical prowess and track record in venue setup
- Expanding efforts in digital events
Competitive Advantages
- One-stop provision of comprehensive event services
- Differentiation through high-quality venue setup technology
- Integration of digital technology with traditional events
- Extensive network centered in central Tokyo
- Meticulous customer support and customization capabilities
Threats
- Fluctuations in event demand due to COVID-19
- Intensifying competition and price wars in the advertising industry
- Risks of delayed adaptation to digitalization
- Corporate advertising budget cuts due to economic fluctuations
- Event restrictions domestically and internationally due to geopolitical risks
Innovations
2023: Hybrid Event System Development
- Overview
- Introduced a new event operations system integrating online and offline elements.
- Impact
- Increased event participation and customer satisfaction
2022: Adoption of Eco-Friendly Materials
- Overview
- Actively adopted recyclable materials for venue setup to reduce environmental impact.
- Impact
- Increased evaluations from customers for environmental considerations
2021: Digital Marketing Enhancement
- Overview
- Introduced AI analysis to improve the precision of targeted advertising planning.
- Impact
- Contributed to maximizing advertising effectiveness
Sustainability
- Active use of recycled materials
- Improved event setup methods to reduce CO2 emissions
- Promotion of local cultural support activities
- Employee sustainability education programs
- Promotion of paperless operations