Enjin

Basic Information

Stock Code
7370
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
March 2007
Listing Year
June 2021
Official Website
https://www.y-enjin.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Piksta, ＣＡＲＴＡ　ＨＯＬＤＩＮＧＳ, Oro, UserLocal, C.I.En.S, Giftee, Ｓｐｅｅｅ, ＡｎｙＭｉｎｄ　Ｇｒｏｕｐ, Geniee, Ｍａｃｂｅｅ　Ｐｌａｎｅｔ, Gix, Ureru Netto Koukoku-sha Group

Overview

Enjin is an independent PR company established in 2007, having built a solid position in the industry centered on strategic PR and platform services.

Current Situation

Enjin achieved net sales of approximately ¥3.48 billion and operating profit of approximately ¥1.3 billion in the fiscal year ended May 2023, maintaining steady growth momentum. It addresses diverse customer needs through its three core businesses: PR operations, platform services, and video production. The PR platform 'Medichoku' is expanding in adoption, with strengthened services adapting to digitalization. Amid fierce competition in the advertising and PR industry, its strength lies in cost competitiveness from packaged services. It is actively advancing business expansion through a subsidiary acquisition in 2023. With approximately 204 employees based in Tokyo, it operates nationwide. It focuses on sustainability and well-being management to enhance corporate value. Going forward, it will strengthen digital marketing and SNS integration to meet diverse corporate PR needs.

Trivia

Interesting Facts

  • Enjin Co., Ltd. is an independent company that has continued to grow since starting its PR business.
  • The 'Medichoku' platform receives high evaluation within the industry.
  • Early adoption of well-being management with focus on improving employee happiness.
  • Originally founded in Osaka, later relocated base to Tokyo.
  • In 2023, made a related company a wholly-owned subsidiary to expand business areas.
  • Offers price competitiveness with packaged services specialized for SMEs.
  • Has in-house setup to complete video production operations.
  • Actively utilizes IT technology in SNS marketing field.
  • Approximately 204 employees, mid-sized PR company in the industry.
  • Representative Director Kouta Honda, a major shareholder, engages in numerous publications and lectures.
  • Actively pursues business expansion through rare subsidiary acquisitions in the PR industry.
  • Incorporates feng shui design in the office to improve workplace environment.
  • SNS recruitment activities featured on NHK news.
  • Emphasizes regional and social contribution activities.
  • Has a video production team called Red Circle.

Hidden Connections

  • Expanding PR business for medical institutions with strong networks in medical-related companies.
  • Established unique position in the industry as a digital PR platform.
  • Integrated highly specialized video production division in-house through subsidiary acquisition.
  • Representative Director Kouta Honda is also known for advocacy on SDGs and well-being management.
  • Originated in Osaka with strong ties to Kansai region companies.
  • Differentiates from traditional ad agencies via hybrid PR approaches.
  • SNS-based recruitment activities have gained attention in the industry, serving as a model for others.
  • Platform business promoting direct media collaboration is one of core competitive strengths.

Future Outlook

Growth Drivers

  • Expansion of demand for digital PR and SNS marketing
  • Growing needs for brand strategy strengthening among SMEs
  • Creation of new revenue sources through platform business
  • Expanding interest and adoption of well-being management
  • Market growth from increased video content utilization
  • Further expansion of PR business for medical institutions
  • Service quality improvement through talent development
  • Advancement of environmentally and socially conscious corporate activities

Strategic Goals

  • Breakthrough ¥2 billion in sales for platform business centered on Medichoku
  • Expand market share in PR services for SMEs
  • Expand well-being management support services
  • Complete digitalization of video production business and accelerate sales
  • Strengthen sustainability inside and outside the company toward SDGs achievement
  • Strengthen regional closeness through branch expansion in major cities nationwide
  • Enhance integrated online and offline marketing support
  • Aim to be Japan's most employee-friendly workplace through happiness improvement and diversity promotion
  • Active investment and adoption of new technologies
  • Maximize synergies through integration of subsidiary businesses

Business Segments

PR Support for SMEs

Overview
Provides services to efficiently and cost-effectively support brand value enhancement for SMEs.
Competitiveness
Achieves low cost and high effectiveness through packaging
Customers
  • Manufacturers
  • Retailers
  • Service Providers
  • Restaurants
  • Medical Institutions
  • IT Companies
  • Educational Institutions
  • Local Governments
  • Non-profits
  • Startups
Products
  • PR Consulting
  • Press Release Distribution
  • SNS Marketing Support
  • Media Relations Building
  • Crisis Management PR
  • Event Promotion
  • Well-being Management Support
  • Video Production Service
  • Digital PR Platform
  • Brand Diagnosis

PR Services for Medical Institutions

Overview
Specialized PR services supporting information dissemination and image improvement for medical institutions.
Competitiveness
Industry-specific information know-how and networks
Customers
  • Hospitals
  • Clinics
  • Medical Associations
  • Pharmaceutical Companies
  • Medical Device Manufacturers
Products
  • Medical PR Consulting
  • Specialized Information Site Operation
  • Video Production
  • Event Planning and Operation
  • Digital Communications

Platform Development and Operation

Overview
Provision and operation of IT platforms to streamline PR activities.
Competitiveness
Proprietary direct-link PR system
Customers
  • SMEs
  • PR Staff
  • Media Personnel
  • Advertising Agencies
Products
  • Medichoku Platform
  • PR Effectiveness Measurement Tool
  • Information Distribution System

Video Production Support

Overview
Production services aimed at enhancing appeal through video utilization.
Competitiveness
Comprehensive video content provision capabilities
Customers
  • Corporate Brand Managers
  • PR Departments
  • Advertising Agencies
  • Event Planning Companies
Products
  • Corporate Video Production
  • Promotion Videos
  • Live Streaming Service

Well-being Management Support

Overview
Supports corporate value enhancement through improving employee happiness.
Competitiveness
Proprietary programs based on specialized knowledge
Customers
  • Mid-sized and SMEs
  • Business Leaders
  • HR Departments
Products
  • Happiness Management Consulting
  • Employee Engagement Initiatives
  • Organizational Improvement Programs

Competitive Advantage

Strengths

  • Cost competitiveness from packaged offerings
  • Services specialized for SMEs
  • Development capabilities for proprietary PR platforms
  • Comprehensive PR support including video production
  • Focus on well-being management
  • Strong networks with stakeholders
  • Abundant media collaboration track record
  • Diverse industry knowledge
  • Reliability as a listed company
  • Flexible and prompt response capabilities
  • Advanced digital marketing technology
  • Securing of experienced specialized personnel
  • Proposal capabilities tailored to customer needs
  • Active new business development
  • Regionally rooted sales organization

Competitive Advantages

  • High information circulation efficiency via proprietary Medichoku
  • Expanding market share with low-price services for SMEs
  • One-stop provision integrating video production and PR
  • Strength in specialized services for medical institutions
  • Differentiation from competitors through well-being management support
  • Flexible response to digital and SNS marketing
  • Advancing business expansion through subsidiary integration
  • Broad industry coverage for diverse customer needs
  • High-quality service provision through talent development
  • Provides reassurance to investors as a listed company

Threats

  • Price pressure from intensifying advertising market competition
  • Risk of service obsolescence due to technology evolution
  • Risk of strengthened regulations on SNS and digital media
  • Market entry and expansion by major advertising agencies
  • Tendency for ad budget cuts due to economic fluctuations
  • Risk of service quality decline from talent outflow
  • Intensified competition from emerging platforms
  • Information leakage and compliance risks
  • Risk of delays in digital transformation
  • Lagging response to diversifying customer needs
  • Changes in industry regulations
  • Activity restrictions due to pandemics like COVID-19

Innovations

2020: Launch of PR Platform 'Medichoku'

Overview
Developed and launched a digital PR platform directly connecting media and companies.
Impact
Contributes to efficient information flow and maximized PR effectiveness.

2023: Made As Worldcom Japan a Wholly-owned Subsidiary

Overview
Acquired a related company to strengthen and expand PR operations.
Impact
Achieved business scope expansion and revenue diversification.

2021: Launch of Well-being Management Support Service

Overview
Launched consulting services aimed at improving employee happiness.
Impact
Contributes to strengthening corporate organizational capabilities.

2022: Promotion of Digitalization in Video Production Business

Overview
Strengthened introduction of latest video technologies and live streaming services.
Impact
Improves customer promotion effectiveness.

2024: Advanced SNS Marketing Support

Overview
Launched enhanced SNS strategy services utilizing AI analysis.
Impact
Contributes to increased advertising effectiveness for customers.

Sustainability

  • Promoting employee happiness improvement through well-being management
  • In-house paperless initiatives to reduce environmental impact
  • Promotion of diversity and inclusion
  • Regional contribution activities for coexistence with local communities
  • Strengthening compliance and information security