Ureru Net Advertising Agency Group

Basic Information

Stock Code
9235
Industry
Services
Category Detail
Advertising
Prefecture
Fukuoka Prefecture
Establishment Year
January 2010
Listing Year
October 2023
Official Website
https://www.ureru.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, LiberaWare, Iore, Aun Consulting, CARTA HOLDINGS, ORO, UserLocal, Ecomott, Coconala, Giftee, Speee, Rena Science, AnyMind Group, Eyes, ProdiLight, Geniee, Macbee Planet, Earth Infinity, Value Creation, AViC

Overview

Ureru Net Advertising Agency Group is a Fukuoka-based internet advertising service company established in 2010, with strengths in e-commerce support and advertising effectiveness optimization using cloud technology.

Current Situation

Since its Tokyo Stock Exchange listing in October 2023, Ureru Net Advertising Agency Group has maintained steady growth in the digital e-commerce support market. It primarily provides advertising effectiveness improvement support using cloud services and has numerous e-commerce businesses as clients. Headquartered in Fukuoka Prefecture, it collaborates with urban companies despite its regional origins, enhancing its presence in the internet marketing field. It is strengthening technological capabilities to differentiate from competitors while focusing on acquiring new customers. In terms of fundraising, it has issued stock acquisition rights and conducted stock splits to improve liquidity. Moving forward, it plans to utilize AI in ad operations and expand SNS marketing, outlining a strategy for sustainable growth. It focuses on improving service quality and customer satisfaction in response to diversifying market needs. Riding the tailwind of accelerating digitalization in the industry, it aims to expand its business foundation and maximize revenue toward 2030.

Trivia

Interesting Facts

  • Gaining attention as a Fukuoka-originated e-commerce specialized internet ad company
  • Achieved Tokyo Stock Exchange Growth Market listing 13 years after founding
  • Early rollout of cloud services specialized in improving e-commerce ad effectiveness
  • Aggressively advancing capital policies through stock splits and acquisition rights issuance
  • Possesses proprietary AI technology for EC industry ad support
  • Increasing SNS marketing support services
  • Nationwide customer base despite regional headquarters
  • Active in partnerships and business collaborations with competitors
  • Highly rated for pursuing e-commerce ad results true to its name
  • Highly efficient as a small-scale internet ad company
  • Frequently featured in Nikkei News as a digitalization support company
  • Regarded as a pioneer in data-driven marketing
  • Rapid growth in line with e-commerce market expansion
  • Precision ad analysis technology highly evaluated
  • Emphasizes contributions to regional economy with collaborations with numerous local companies

Hidden Connections

  • Collaborates with Fukuoka Prefecture startup support facilities to assist local entrepreneurs
  • Nationwide rollout of e-commerce specialized services not available at ad agencies
  • Strategic partnerships with some major EC platforms
  • Strong relationships with SNS influencer communities
  • Conducting joint research with technology collaborations from some competitors
  • Serves as a core entity in the regional ad business operator network
  • Holds long-term contracts with cloud technology supplier companies
  • Raised funds via stock acquisition rights issuance to strengthen post-IPO business foundation

Future Outlook

Growth Drivers

  • EC market expansion and increasing e-commerce ad demand
  • Expanded utilization of AI and big data technologies
  • Growth in SNS marketing market
  • Nationwide promotion of regional digital services
  • Rising customer needs for ad ROI improvement
  • Progress in cross-channel ad integration
  • Acceleration of ad digitalization in emerging markets
  • Increasing demand for video advertising
  • Demand for service optimization due to strengthened data privacy standards
  • Expanded collaborations with online shopping alternative services
  • Increase in sustainability-compliant advertising
  • Increase in outsourced projects accompanying customer companies' DX initiatives

Strategic Goals

  • Establish position as a top-tier domestic e-commerce ad support company
  • Advanced ad optimization technology through AI and data analysis
  • Grow into a major SNS marketing service provider
  • Build nationwide marketing platform from Fukuoka
  • Strengthen environmental considerations for sustainable ad services
  • Achieve over 10 billion yen in sales while improving profit margins
  • Strengthen integrations with diverse digital channels
  • Consider and implement new markets and overseas expansion
  • Improve customer support rate in ad market
  • Strengthen talent development in digital marketing field

Business Segments

Internet Ad Operation Support

Overview
Marketing support service that leverages cloud technology to improve ad operation efficiency and maximize results.
Competitiveness
High-precision ad optimization technology specialized for EC and extensive data integration capabilities
Customers
  • Internet Mail-Order Companies
  • EC Platform Operators
  • Digital Marketing Companies
  • Ad Agencies
  • Small and Medium Enterprises
  • Startups
  • Major Retailers
  • Brand Owners
  • IT Companies
  • Local Shops
Products
  • Cloud Ad Management Tool
  • Ad Effectiveness Analysis Service
  • SEO Optimization Consulting
  • SNS Marketing Support
  • Video Ad Production
  • Ad Budget Optimization AI
  • Influencer Collaboration Program
  • Cross-Channel Marketing
  • Retargeting Advertising
  • Marketing Automation Tool
  • Customer Targeting
  • Reporting Service
  • Ad Creative Support
  • Data Integration Service
  • Brand Monitoring

Ad Consulting and Production

Overview
Service specializing in strategic design and creative production tailored to corporate advertising challenges.
Competitiveness
Ad know-how and analysis technology specialized for the e-commerce industry
Customers
  • Small and Medium Enterprise Owners
  • Brand Operation Teams
  • Marketing Departments
  • EC Businesses
  • Venture Companies
  • Freelance Advertisers
  • IT Startups
  • Local Chambers of Commerce
  • Local Governments
  • Corporate PR Departments
Products
  • Ad Strategy Planning
  • Video Content Production
  • SEO Consulting
  • SNS Campaign Planning
  • Data Analysis Support
  • Market Research Service
  • Creative Production Support
  • Brand Building Support
  • Ad Budget Design
  • Website Development Support
  • Market Trend Analysis
  • User Behavior Analysis

System Development and Web Development

Overview
Technology services centered on web site development, system development, and ASP provision specialized for e-commerce.
Competitiveness
Custom development closely aligned with e-commerce business needs
Customers
  • EC Site Operators
  • Venture Companies
  • Marketing Companies
  • IT Development Companies
  • Ad Agencies
  • Local Small and Medium Enterprises
  • Mail-Order Businesses
  • Local Governments
  • Freelance Operators
  • Retailers
Products
  • EC Site Development
  • ASP Services
  • Ad Delivery Systems
  • Web Analysis Tools
  • Data Analysis Systems
  • Mobile App Integration
  • Cloud Integration Development
  • Security Enhancement Solutions
  • UI/UX Improvement Services
  • Web Design

Data Analysis and Marketing Research

Overview
Proposes optimal marketing strategies through visualization of ad effectiveness and customer analysis.
Competitiveness
Diverse e-commerce-related data accumulated on the cloud
Customers
  • Mail-Order Companies
  • Ad Agencies
  • Corporate Marketing Departments
  • EC Platforms
  • Product Planning Teams
  • Local Chambers of Commerce
  • Research Companies
  • Small and Medium Enterprises
  • Large Corporations
  • IT Companies
Products
  • Ad Effectiveness Analysis Reports
  • User Behavior Analysis
  • Market Trend Research
  • Customer Segmentation
  • Ad Creative Evaluation
  • SNS Data Analysis
  • Campaign Effectiveness Measurement
  • Ad Budget Optimization
  • Competitor Analysis Tools

SNS Promotion Support

Overview
Comprehensive support for SNS-based promotion strategy planning and ad operations.
Competitiveness
Abundant SNS data and collaboration technology for the e-commerce market
Customers
  • Mail-Order Businesses
  • Retail Brands
  • Influencers
  • Ad Agencies
  • SNS Ad Operators
  • Venture Companies
  • Small and Medium Enterprises
  • Event Planners
  • Online Shops
  • Video Creators
Products
  • Influencer Collaboration Service
  • SNS Ad Launching Support
  • Content Production
  • Campaign Planning
  • SNS Analysis Reports
  • Video Ad Production
  • Real-Time Data Analysis

Ad Creative Production

Overview
Provides high-quality creative production services specialized for e-commerce advertising.
Competitiveness
Design know-how focused on e-commerce effectiveness
Customers
  • Mail-Order Companies
  • Brand Owners
  • Ad Agencies
  • Marketing Departments
  • Small and Medium Enterprises
  • Freelancers
  • Event Businesses
  • Video Production Companies
  • EC Businesses
  • Local Governments
Products
  • Video Content Production
  • Ad Banner Production
  • LP (Landing Page) Production
  • SNS Content Creation
  • Creative Improvement Proposals
  • Promotion Material Production

Listing Ad Operations

Overview
Provides listing ad operations and effectiveness maximization services dedicated to e-commerce sites.
Competitiveness
Management system and analysis technology optimized for e-commerce businesses
Customers
  • EC Mail-Order Companies
  • Small and Medium Enterprises
  • Online Shops
  • Startups
  • Retailers
  • Ad Agencies
  • IT Companies
  • Manufacturers
  • Local Companies
  • Venture Companies
Products
  • Search-Linked Advertising
  • Keyword Analysis
  • Ad Budget Management
  • Effectiveness Measurement Service
  • Competitor Research
  • Ad Copy Creation

Digital Marketing Training

Overview
Conducts digital marketing skills training specialized in e-commerce and ad operations.
Competitiveness
Programs focused on practical skills to strengthen on-site responsiveness
Customers
  • Corporate Marketing Staff
  • EC Businesses
  • Ad Agencies
  • IT Companies
  • Government Employees
  • Startup Owners
  • Sales Staff
  • Small and Medium Enterprise Owners
  • Freelancers
  • Educational Institutions
Products
  • Ad Operation Training
  • SEO Training
  • SNS Utilization Training
  • Data Analysis Courses
  • Marketing Fundamentals Courses

Customer Support and Operation Outsourcing

Overview
Provides ad operation outsourcing services and customer support assistance.
Competitiveness
Effective operation outsourcing leveraging e-commerce ad know-how
Customers
  • EC Mail-Order Operators
  • Mail-Order Businesses
  • Startups
  • Small and Medium Enterprises
  • Mail-Order Logistics Companies
  • Advertisers
  • Local Companies
  • Retailers
  • IT Companies
  • Ventures
Products
  • Ad Operation Outsourcing
  • Effectiveness Report Creation
  • Data Maintenance
  • Customer Response Support
  • Ongoing Ad Improvement Proposals

Marketing Data Security

Overview
Provides security services specialized in safe management of marketing data.
Competitiveness
Robust security design optimized for cloud ad operations
Customers
  • EC Businesses
  • Ad Agencies
  • IT Companies
  • Financial Institutions
  • Mail-Order Companies
  • Public Institutions
  • Small and Medium Enterprises
  • Brand Owners
  • Ventures
  • Large Corporations
Products
  • Data Encryption Technology
  • Access Management
  • Vulnerability Assessment
  • Real-Time Log Monitoring
  • Information Leak Prevention Measures

Website Operation and Maintenance

Overview
Website operation and maintenance services centered on e-commerce sites.
Competitiveness
Rapid support for e-commerce customized responses
Customers
  • EC Businesses
  • Small and Medium Enterprises
  • Mail-Order Stores
  • Local Companies
  • Ad Agencies
  • IT Companies
  • Local Governments
  • Educational Institutions
  • Brand Owners
  • Retailers
Products
  • Regular Site Updates
  • Troubleshooting
  • Access Analysis
  • Content Management
  • Performance Optimization

Customer Relationship Management

Overview
CRM-related services to streamline customer management and marketing processes.
Competitiveness
CRM operation support specialized for e-commerce
Customers
  • Mail-Order Businesses
  • EC Site Operators
  • Marketing Departments
  • Startups
  • Small and Medium Enterprises
  • Advertisers
  • IT Companies
  • Major Retailers
  • Local Companies
  • Venture Companies
Products
  • CRM System Provision
  • Customer Data Analysis
  • Campaign Management
  • Email Marketing Support
  • FAQ Management

Competitive Advantage

Strengths

  • E-commerce specialized cloud ad optimization technology
  • Extensive EC marketing expertise
  • Nationwide network built from Fukuoka base
  • Flexible and rapid service delivery capabilities
  • Ad effectiveness maximization through AI utilization
  • Strong customer support system
  • Multi-ad channel integration skills
  • Data-driven ad operations
  • Integrated SNS platform network
  • Technological innovations for productivity improvement
  • Responsiveness to niche markets
  • One-stop support from ad production to operations
  • Cost advantages through cloud technology utilization
  • High data integration and marketing analysis capabilities
  • Flexible management structure as a regional company

Competitive Advantages

  • High expertise in ad support specialized for internet e-commerce market
  • Continuous ad effectiveness improvement through latest AI and data integration
  • Nationwide expansion power from Fukuoka headquarters leveraging geographical advantages
  • Implementation of cross-channel strategies integrating diverse ad channels
  • Strong partnership formation with emerging EC companies
  • One-stop service from ad operations to creative production
  • Reliable ad results and credibility based on extensive track record
  • Improved precision through appropriate data analysis and customer targeting
  • Business foundation strengthening through stock acquisition rights issuance for fundraising
  • Flexible service improvements and responses to customer needs
  • Specialized technology in SNS marketing field
  • Advanced AI utilization system optimized for e-commerce advertising
  • Customization proposal capabilities for each client
  • High customer satisfaction from region-focused sales and support system
  • Rapid response to ever-changing market needs

Threats

  • Intensifying competition in digital ad market
  • Risk of reduced ad budgets from major clients
  • Risk of delayed response to rapid technological innovations
  • Entry of new competitors and price competition
  • Impact of strengthened privacy protection regulations
  • Credit issues from ad spend effectiveness measurement problems
  • Investment restraint due to uncertain economic environment
  • Risk of SNS platform policy changes
  • Cybersecurity incident risks
  • Business impact from cloud service failures
  • Delayed response to diversifying customer needs
  • Challenges in securing and developing key technical personnel

Innovations

2023: Introduction of AI-powered ad optimization system

Overview
Utilizes AI to improve ad operation efficiency, click-through rates, and ROI.
Impact
20% improvement in ad results, enhanced customer satisfaction

2024: Major update to SNS marketing support tool

Overview
Enhanced SNS data analysis functions and added influencer collaboration features.
Impact
15% increase in SNS ad effectiveness

2022: New features added to cloud ad management platform

Overview
Cross-channel compatibility enables unified management of diverse ad media.
Impact
10% reduction in multi-channel ad operation costs

2023: Development of ad effectiveness prediction AI model

Overview
Developed technology to accurately predict ad effectiveness using past data.
Impact
Contributes to reducing wasted ad spend and improving investment efficiency

2021: Fundraising through stock acquisition rights issuance

Overview
Secured funds for business investments toward future growth.
Impact
Successfully strengthened financial base and promoted business expansion

2024: SNS data integration platform development

Overview
Launched integrated SNS data management and analysis functions for e-commerce companies.
Impact
Improved customer behavior analysis accuracy and increased sales promotion effects

2022: Launch of video ad production service for e-commerce

Overview
Started short video ad production service tailored to e-commerce business needs.
Impact
Contributed to new customer acquisition and sales growth

2023: Introduction of automated ad effectiveness reporting system

Overview
Automated report creation enables rapid information provision to customers.
Impact
20% reduction in work hours, improved customer satisfaction

2021: Renewal of cloud ad optimization algorithm

Overview
Introduced machine learning technology to advance ad operation efficiency and results.
Impact
10% improvement in click-through rates, increased ad effectiveness

Sustainability

  • Paperless operations to reduce environmental impact
  • Energy-saving upgrades to in-house data centers
  • CO2 emissions reduction through promoting remote work
  • Community support activities for improving local internet environments
  • Strengthened ethical review of ad content