Prodelight

Basic Information

Stock Code
5580
Industry
Information and Communications Industry
Category Detail
Telecommunications Services
Prefecture
Osaka Prefecture
Establishment Year
June 2008
Listing Year
June 2023
Official Website
https://prodelight.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Basis, I.P.S. (IPS), AutoServer, Rigua

Overview

Prodelight is an information and communications company founded in 2008 and based in Osaka City. Its flagship product is 'INNOVERA,' a telephone system utilizing cloud PBX technology, and it is an innovative enterprise continuing to grow in the telecommunications services sector.

Current Situation

Prodelight achieved net sales of approximately 1.78 billion yen, operating profit of 110 million yen, and net profit of 81.85 million yen in the fiscal year ended August 2022. It provides proprietary technologies and services in the high-growth cloud PBX market. The flagship product 'INNOVERA' features direct cloud accommodation technology for telephone lines and boasts service quality comparable to major telecommunications carriers. It also handles sales of SIP telephone terminals from Yealink, for which it serves as the exclusive distributor in Japan, providing competitiveness in the supply of communication terminals. The company is actively advancing technological innovations, including major updates to its cloud PBX technology and the launch of the new product 'Telful.' It operates regional bases in Osaka and Fukuoka, balancing local engagement with nationwide expansion. Looking ahead, with funding from its stock listing, it is promoting strategies for further business expansion, API integration business, and optimization of telecommunications infrastructure. It is also strengthening its organization to build a stable management foundation and achieve sustainable growth.

Trivia

Interesting Facts

  • Serves as the exclusive distributor in Japan for Yealink's No. 1 global share SIP phones.
  • Achieves fixed-line quality with cloud telephone services.
  • Rapidly growing venture with headquarters in central Osaka City.
  • Strength in proprietary cloud PBX technology developed in-house.
  • Established Fukuoka branch in 2015 to strengthen regional expansion.
  • Listed on Tokyo Stock Exchange Growth Market in 2023.
  • Possesses technology to compete with major carriers in the IP telephony market.
  • Started as a call center staffing dispatch business.
  • Smooth integration with other systems enabled by API integration business.
  • Handles high-quality products in SIP telephone terminal sales.

Hidden Connections

  • Distribution agreement with Yealink receives high evaluation in Japan's communications industry.
  • Fukuoka branch contributes to telecommunications infrastructure expansion in the Kyushu area.
  • Shareholders include financial institutions such as SMBC Venture Capital.
  • Capital ties with major Japan Business Systems, enabling technology collaboration.
  • Cloud PBX technology development began from in-house call center operations.
  • Contributes to IP telephony equipment adoption and improvement of local communications environments.
  • Launched new product brand 'Telful' in telecommunications infrastructure in 2024.
  • Mid-sized company with strong connections to IT firms and telecommunications carriers.

Future Outlook

Growth Drivers

  • Rapid expansion of cloud PBX market and increasing telework demand.
  • Customer service improvements through diversification of API integration business.
  • Acceleration of high-functionality communication equipment and new product launches.
  • Aggressive business expansion into local markets.
  • Strengthened business investments utilizing listing fundraising.

Strategic Goals

  • Become a top-class player in the cloud PBX market share.
  • Diversification of telecommunications infrastructure services and strengthening of product brands.
  • Acquire new customer segments through API integration business.
  • Promote reduction of environmental impact for sustainable growth.
  • Provide communication solutions contributing to regional communities.

Business Segments

Cloud PBX System Development and Sales

Overview
BtoB services centered on development and sales of cloud PBX systems and API integration business.
Competitiveness
Strength lies in its proprietary direct cloud telephone line accommodation technology.
Customers
  • SMEs
  • Call Centers
  • Companies Introducing Telework
  • IT Companies
  • Telecommunications Carriers
Products
  • INNOVERA Cloud PBX
  • API Integration Service
  • IP-Line Telephone Lines

SIP Phone Sales and Distribution Operations

Overview
Sales and support of Yealink products as the domestic distributor in Japan.
Competitiveness
Reliability from serving as the agent for the world's No. 1 share brand.
Customers
  • Corporate Customers
  • Sales Agents
  • Telecommunications Carriers
  • IT Equipment Retailers
Products
  • Yealink SIP Phones
  • Peripheral Accessories

Telecommunications Infrastructure Introduction Support

Overview
Provides telecommunications infrastructure design, construction, and operation support services.
Competitiveness
High-quality support leveraging cloud PBX operation know-how.
Customers
  • Mid-Sized Companies
  • Telecommunications Carriers
  • IT Infrastructure Providers
Products
  • Communication Equipment Installation
  • Maintenance Services
  • Telful Brand Services

Competitive Advantage

Strengths

  • High-quality call services through proprietary cloud PBX technology
  • Cloud line direct accommodation technology comparable to fixed lines
  • Strong distribution agreement with Yealink
  • Regional operations with local sales bases
  • Improved fundraising capabilities following listing
  • Service expansion utilizing API integration
  • Flexibility in serving SMEs
  • Increasing recognition in the advanced cloud PBX market
  • Stable financial base and growth orientation
  • Strengthened customer support system

Competitive Advantages

  • Unique service provision through cloud accommodation telephone lines
  • Exclusive distributor in Japan for Yealink, the world's No. 1 in communication terminals
  • API integration business enables response to diverse customer needs
  • Flexible product improvements possible through in-house development technology
  • Diversity of customer segments addressable, with strengths for SMEs
  • Enhanced credit following listing enables expectations for large-scale transactions
  • Rapid new product introductions to respond to market trends
  • Solid regional network centered on Osaka and Fukuoka for steady local expansion

Threats

  • Intensified competition from entry by major telecommunications carriers
  • Risk of development delays due to rapid technological innovation
  • Impact of cloud service security issues
  • Risk of fluctuations in fundraising environment
  • Intensified price competition from emerging companies and ventures

Innovations

2023: Listing on Tokyo Stock Exchange Growth Market

Overview
Achieved strengthened fundraising by listing shares.
Impact
Contributes to business expansion and improved credibility.

2024: Launch of New Brand 'Telful'

Overview
Launched a new brand for telecommunications infrastructure products.
Impact
Contributes to product lineup diversification and customer expansion.

2020: Major Update to Cloud PBX System

Overview
Implemented functional enhancements to the INNOVERA system.
Impact
Led to improved customer satisfaction and enhanced competitiveness.

2021: Expansion of API Integration Services

Overview
Strengthened integration with other companies' systems.
Impact
Increased service flexibility and expanded customer base.

2022: Expansion of IP-Line Cloud Telephone Line Service

Overview
Launched provision of cloud direct accommodation telephone lines.
Impact
Achieved service quality comparable to major carriers.

Sustainability

  • Promotion of energy savings through cloud utilization
  • Regional revitalization through local job creation
  • Promotion of paperless operations via digitalization
  • Customer information protection through enhanced security
  • Promotion of employee-friendly work environments