UserLocal

Basic Information

Stock Code
3984
Industry
Information and Communications
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
September 2005
Listing Year
March 2017
Official Website
https://www.userlocal.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, CARTA HOLDINGS, Systems Research, Oro, Systems Support, Giftee, Speee, AnyMind Group, Genie, Macbee Planet, Ureru Netto Koukoku-sha Group, AViC

Overview

UserLocal, founded in 2005 and based in Tokyo, is an innovative company providing AI-powered web analytics and advertising-related information and communication services.

Current Situation

UserLocal is on a growth trajectory in fiscal 2023, primarily expanding its advertising business centered on website browsing data and SNS review analysis. According to Nikkei, it leverages advanced analytics technology in the online advertising sector to contribute to clients' marketing optimization. Compared to competitors, it maintains competitiveness through AI-driven data analysis capabilities and proprietary online ad technology. In recent years, it has actively invested in cutting-edge technologies such as generative AI service expansion, and in 2024, it established a treasury stock repurchase framework. On sustainability, it strengthens information analysis in security fields and engages in activities addressing social issues. Mid- to long-term goals include maximizing ad effectiveness and creating new businesses via AI technology, preparing for future market expansion. In a competitive field, it continues growing with unique technology, particularly enhancing its presence in online marketing support.

Trivia

Interesting Facts

  • Rapid-growth company that achieved Tokyo Stock Exchange Mothers listing 18 years after founding.
  • Pioneering presence in AI analysis services for SNS posts market.
  • Early focus on generative AI technology, leading cutting-edge ad tech.
  • Holds numerous patents in digital marketing.
  • Contributed to bonds among Tokyo AI startups.
  • Advancing joint research projects with multiple industries.
  • Actively conducting treasury stock repurchases since 2017 listing.
  • Provides data analysis services for national security fields.
  • Highly evaluated for real-time ad effectiveness visualization technology.
  • Numerous transaction records with major multinational corporations.
  • Promoting work-style reform with flexible working arrangements.
  • Noted for political SNS analysis using AI technology.
  • About 30% of employees are data scientists.
  • Dedicated department for cyber security.
  • Rich experience in technical presentations at international AI conferences.

Hidden Connections

  • Built strong partnership with major ad agency Oro.
  • Shares some technology with Macbee Planet in generative AI field.
  • SNS analysis technology also used for research support in educational institutions.
  • Initiative to provide data free for local community disaster information analysis.
  • Many internal members serve on technical committees of ad industry collaboration groups.
  • Co-hosts AI trend surveys with Nikkei and various media.
  • Connected with companies providing political analysis tools using generative AI.
  • Provides technology to review analysis platforms of multiple companies.

Future Outlook

Growth Drivers

  • Rapid adoption of generative AI technology and rising customer demand
  • Expansion of AI analysis services accompanying corporate DX initiatives
  • SNS market diversification and advanced data utilization
  • Increased investments for ad effectiveness maximization
  • Heightened IT adoption awareness among SMEs domestically and abroad
  • Service expansion for multiple languages and regions
  • Evolution of big data analysis technology
  • Work-style reform and remote work promotion
  • Data security enhancements including regulatory compliance
  • Aggressive M&A for new market development
  • Demand for solutions contributing to environmental and social issues
  • Local government smart city initiatives

Strategic Goals

  • Secure top domestic market share in AI-powered ad effectiveness optimization
  • Overseas expansion of generative AI tools and global market entry
  • Strengthen multi-field deployment of big data analysis services
  • Build service lineup incorporating sustainability
  • Demonstrate industry leadership in AI ethics and privacy protection
  • Develop comprehensive marketing services aiming for doubled sales
  • Establish global talent allocation respecting diversity
  • Promote AI analysis technology in public and disaster prevention fields
  • Strengthen customer success for improved satisfaction
  • Advance data integration platform sophistication and open strategies

Business Segments

Corporate Advertising Support Services

Overview
Ad analysis and effectiveness measurement services supporting corporate marketing efficiency.
Competitiveness
Strength in extensive AI analysis expertise and diverse data integration.
Customers
  • Major advertising agencies
  • Marketing departments
  • Mail-order companies
  • IT companies
  • Manufacturing companies
  • Financial institutions
  • Retail chains
  • Restaurant chains
  • Telecommunications carriers
  • Local governments and public institutions
  • Educational institutions
  • Media-related companies
Products
  • Online ad analysis tools
  • SNS analysis services
  • Campaign effectiveness measurement
  • Competitor research tools
  • Customer behavior prediction AI
  • Review monitoring
  • Influencer data
  • Generative AI ad creation support
  • AI marketing consulting
  • Ad effectiveness report creation
  • Data integration platform
  • SEO support tools
  • Video ad analysis
  • Multilingual marketing support
  • Event attendee analysis

System Development and Software Provision

Overview
Software and system development contributing to business optimization and digitalization.
Competitiveness
Proprietary development strength incorporating advanced AI technology linked to ad analysis.
Customers
  • IT companies
  • Advertising agencies
  • Digital marketing companies
  • Product planning departments
  • Government agencies
  • Financial service companies
  • Real estate companies
  • Educational and research institutions
  • Medical information companies
  • Logistics industry
  • Small and medium enterprises
  • Large corporations
Products
  • AI platform
  • Natural language processing engine
  • Image recognition API
  • Data analysis consulting
  • Real-time analysis software
  • Package software (business)
  • Custom AI development
  • Cloud integration services
  • Reporting tools
  • Analysis dashboard
  • Data visualization tools
  • AI training sets
  • Security-enhanced software
  • SaaS provision platform
  • API integration services

Generative AI-Related Services

Overview
Supports content creation and ad effectiveness improvement using generative AI technology.
Competitiveness
Proprietary generative AI technology development and practical implementation know-how.
Customers
  • Marketing companies
  • Advertising agencies
  • Media companies
  • Content production companies
  • Small and medium enterprises
  • Startups
  • Educational institutions
  • Research institutions
  • E-commerce operators
  • Game development companies
  • IT consulting
  • Creators
Products
  • Generative AI ad creation tool
  • AI content auto-generation
  • Digital marketing support
  • AI chatbots
  • Natural language processing models
  • Image generation models
  • Video generation support
  • AI creative proposals
  • Data augmentation services
  • Marketing analysis AI
  • Text proofreading AI
  • SNS post optimization AI
  • AI consulting
  • Privacy protection technology
  • Analysis API

Big Data Analysis and Consulting

Overview
Provides large-scale data analysis and consulting for companies and local governments.
Competitiveness
Proven track record in multi-field data analysis fused with advanced AI technology.
Customers
  • Large corporations
  • Public institutions
  • Financial institutions
  • Distribution industry
  • Manufacturing industry
  • Service industry
  • Research institutions
  • Universities
  • IT service providers
  • Medical-related
  • Retail companies
  • Venture companies
Products
  • Data mining services
  • Market research reports
  • Big data integration platform
  • Customer analysis services
  • Demand forecasting AI
  • Reporting tools
  • Statistical analysis software
  • AI utilization consulting
  • Business improvement proposals
  • Risk analysis tools
  • Cloud data analysis
  • IoT data processing
  • Text analysis services
  • SNS data analysis
  • Business intelligence tools

Marketing Automation Tools

Overview
Promotes automation of marketing operations using customer data.
Competitiveness
Advanced automation through real-time analysis linked with AI.
Customers
  • Advertising agencies
  • E-commerce operators
  • Retail companies
  • Service industry
  • Manufacturing industry
  • IT companies
  • Real estate industry
  • Logistics industry
  • Educational institutions
  • Local governments
  • Event organizers
  • Small and medium enterprises
Products
  • Email marketing automation
  • Lead scoring AI
  • Campaign management tools
  • Customer behavior tracking
  • Chatbot integration
  • SNS post optimization
  • CRM integration tools
  • Ad delivery optimization
  • Reporting automation
  • Webinar support
  • Targeting AI
  • Data cleansing
  • A/B testing tools
  • Customer support automation
  • Insight discovery tools

SNS Marketing Support

Overview
Supports brand building and marketing effectiveness improvement centered on SNS.
Competitiveness
Multifaceted SNS analysis capabilities via proprietary algorithms.
Customers
  • Restaurant chains
  • Fashion brands
  • Travel agencies
  • IT companies
  • Talent agencies
  • Advertising agencies
  • Media
  • Educational institutions
  • Local governments
  • Retail companies
  • Game companies
  • Non-profits
Products
  • SNS post analysis tools
  • Influencer management systems
  • Trend prediction services
  • User-participatory campaigns
  • Review monitoring
  • Live streaming analysis
  • Brand image analysis
  • SNS ad optimization
  • Post auto-response systems
  • Engagement enhancement tools
  • Feedback collection
  • Hashtag effectiveness measurement
  • SNS crisis management support
  • Community building tools
  • Event promotion support

AI Utilization Support for Educational Institutions

Overview
Promotes data utilization and AI adoption in education to improve quality.
Competitiveness
Customization capabilities addressing diverse educational institution needs.
Customers
  • Universities
  • Vocational schools
  • High schools
  • Online education providers
  • Corporate training institutions
  • Research institutions
  • Boards of education
  • Cram schools and prep schools
  • Early childhood education
  • Educational publishers
  • EdTech companies
  • Public libraries
Products
  • Learning analysis AI tools
  • Online class support systems
  • Student behavior analysis services
  • Curriculum optimization AI
  • Exam score prediction AI
  • Educational content auto-generation
  • Teacher support AI chatbots
  • Data-driven lesson design
  • Remote learning analysis
  • Compliance monitoring tools
  • Personalized instruction AI systems
  • Educational data integration platform
  • Learning motivation analysis
  • Student support analysis
  • AI career support

Medical and Healthcare Analysis Services

Overview
Deploys advanced data analysis services specialized for medical and healthcare fields.
Competitiveness
Analysis strength combining rigorous data security with medical knowledge.
Customers
  • Medical institutions
  • Pharmaceutical companies
  • Insurance companies
  • Health management services
  • Nursing homes
  • Local government health departments
  • Medical research institutions
  • Healthcare IT companies
  • Fitness businesses
  • Medical device manufacturers
  • Online clinic companies
  • Patient support groups
Products
  • Patient data analysis AI
  • Treatment effectiveness monitoring
  • Medical image analysis services
  • Preventive medicine data analysis
  • Drug side effect analysis
  • Health risk prediction AI
  • Remote monitoring platform
  • Disease trend prediction
  • Clinical trial data analysis
  • Care plan optimization tools
  • Health app integration
  • Bioinformatics analysis
  • Medical cost reduction analysis
  • Medical staff education support
  • Data privacy management

Digital Support for Public and Local Governments

Overview
Provides information analysis and digital solutions for the public sector.
Competitiveness
Abundant track record in policy-aligned analysis.
Customers
  • Local governments
  • Government agencies
  • Public transportation
  • Disaster prevention and safety agencies
  • Boards of education
  • Tourism associations
  • Economic development agencies
  • Environmental protection groups
  • Cultural facilities
  • Public interest corporations
  • Urban planning departments
  • Social welfare groups
Products
  • Disaster prevention data analysis
  • Citizen opinion analysis tools
  • Traffic data monitoring
  • Environmental monitoring services
  • Administrative efficiency AI tools
  • Tourism trend analysis
  • Cultural event analysis
  • Public safety analysis reports
  • Smart city support
  • Online citizen service analysis
  • Energy consumption analysis
  • Resident satisfaction survey AI
  • Infectious disease prediction AI
  • Environmental impact assessment
  • Crime prevention AI camera analysis

Marketing Support for E-Commerce Operators

Overview
Suite of tools promoting efficiency in e-commerce sales and promotion activities.
Competitiveness
Analysis specialized in online consumer behavior data.
Customers
  • Major EC malls
  • Specialized EC site operators
  • Retail chains
  • Brand direct sales sites
  • Mail-order businesses
  • Logistics companies
  • Payment service providers
  • Digital ad agencies
  • Promotion planning companies
  • Subscription businesses
  • Consumer service companies
  • Small and medium EC operators
Products
  • Customer behavior analysis tools
  • Purchase trend prediction AI
  • Ad delivery optimization tools
  • Retargeting analysis
  • Sales data integration services
  • Cart abandonment analysis
  • Product recommendation engines
  • Campaign effectiveness measurement
  • Cross-channel analysis
  • Review analysis systems
  • User engagement analysis
  • SNS-linked marketing
  • Chatbot support
  • Loyalty program analysis
  • Customer segment management

HR and Recruitment Marketing Support

Overview
Data-driven marketing services supporting from recruitment to development.
Competitiveness
Multifaceted job data analysis and recruitment strategy support.
Customers
  • Major corporate HR departments
  • Small and medium enterprises
  • Recruitment agencies
  • Staffing companies
  • Educational institutions
  • Job site operators
  • Vocational training institutions
  • Career consultants
  • Local governments
  • Industry associations
  • IT companies
  • Manufacturing industry
Products
  • Applicant behavior analysis tools
  • Job ad effectiveness measurement
  • SNS recruitment media analysis
  • Recruitment market trend AI
  • Talent matching support
  • Career aspiration analysis
  • Interview evaluation analysis
  • Recruitment brand monitoring
  • Offer decline prediction AI
  • HR data integration services
  • Diversity analysis
  • Online interview support
  • Employee satisfaction analysis
  • Training effectiveness analysis
  • Talent development program analysis

Competitive Advantage

Strengths

  • Advanced AI technology for online ad analysis
  • Compatibility with diverse SNS data analysis
  • Real-time data processing capabilities
  • New service launches using generative AI
  • Flexible customization to customer needs
  • Specialized expertise in web marketing
  • Strong partnerships with ad agencies
  • Diverse sales channel securing
  • Excellent customer support system
  • Continuous technology investment and R&D
  • Abundant industry-specific data accumulation
  • Placement of experienced specialists
  • Rapid response to market changes
  • Solid financial base
  • High trust within the industry

Competitive Advantages

  • Precise data acquisition via API integration with major SNS platforms
  • High-precision sentiment analysis via proprietary AI engines
  • Real-time monitoring system specialized for ad effectiveness measurement
  • Significant business efficiency gains by utilizing generative AI in ad production
  • Comprehensive solutions in online marketing support
  • Flexible service configurations optimized for individual customer needs
  • Maintaining differentiation from competitors through sustained AI updates
  • Accumulated achievements and case studies across diverse industries
  • Advanced handling of data security and privacy protection
  • Customer satisfaction improvement via specialized consulting services
  • Technology innovation through active adoption of open source and latest tech
  • Platform design enabling cross-channel marketing analysis
  • Pioneering business expansion in generative AI
  • Close collaboration between management and tech teams
  • Multilingual support as foundation for overseas market expansion

Threats

  • Accelerated development of similar AI tech by competitors
  • Increasing data acquisition restrictions due to strengthened privacy protection
  • Demand instability from ad market economic fluctuations
  • Ongoing investment burden accompanying rapid tech progress
  • Rising costs for regulatory compliance
  • Delays in addressing diversifying customer needs
  • Risks from SNS platform API specification changes
  • Sophistication of cyber security threats
  • Rising personnel costs from intensified talent competition
  • Ethical issues and social regulations strengthening for generative AI
  • Challenges in handling cultural differences in global markets
  • Impact on funding from economic fluctuations

Innovations

2024: Expansion of Generative AI Services

Overview
Introduced new generative AI-powered automatic ad content generation service.
Impact
Reduced ad production time by 50%, improved customer satisfaction

2023: Development of Real-Time SNS Sentiment Analysis System

Overview
Enables real-time analysis of SNS post sentiments for immediate marketing response.
Impact
Contributed to improved ad effectiveness for clients

2022: Enhanced AI-Driven Review Monitoring Tool

Overview
Significantly improved review analysis accuracy through advanced natural language processing.
Impact
Enhanced reliability of brand image reports

2021: Construction of Marketing Automation Platform

Overview
Fuses data integration and AI analysis to advance marketing measure automation.
Impact
20% improvement in operational efficiency, cost reductions

2020: Launch of AI Chatbot Analysis Service

Overview
Achieved service quality improvement through customer conversation data analysis.
Impact
Improved customer satisfaction and response efficiency

Sustainability

  • Strengthening privacy protection and data security
  • Compliance with AI ethics standards for solving social issues
  • Promotion of energy-efficient data center usage
  • Building inclusive internal systems respecting diversity
  • Contributions to local communities and disaster-related information analysis support