Giftee

Basic Information

Stock Code
4449
Industry
Information and Communications
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
August 2010
Listing Year
September 2019
Official Website
https://giftee.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, L Drink, CARTA HOLDINGS, NeoJapan, ORO, UserLocal, Speee, AnyMind Group, Geniee, Macbee Planet, Uremaru Net Advertising Agency Group, AViC

Overview

Giftee is a pioneering digital marketing company founded in 2010 and based in Tokyo, belonging to the information and communications industry, with services centered on electronic tickets called 'e-gifts.'

Current Situation

Giftee focuses on services utilizing electronic tickets and online advertising business, and listed on the Tokyo Stock Exchange in 2019. Its latest business includes e-gift services for companies and consumers, securing many repeat customers. Revenue is primarily from advertising and payment processing services, maintaining stable growth. In online advertising, it offers diverse services such as SEO, web analytics, and SNS marketing, deepening collaborations with competitors. In payment processing, it handles convenience store payments and electronic money settlements, while expanding remittance services. On sustainability, it promotes paper consumption reduction through digital gift usage. In the medium to long term, it aims to grow by strengthening BtoB and BtoC services in response to the expanding digital economy. Recently, it has been advancing collaborations with tourism businesses to promote diversification.

Trivia

Interesting Facts

  • One of the first companies in Japan to pioneer the electronic gift market
  • Electronic gift users achieve double-digit growth year after year
  • Rare company offering combined online advertising and payment processing services
  • Promoting introduction of electronic gifts as hometown tax return items
  • Venture startup with headquarters in Tokyo
  • Deploying collaboration projects with numerous local governments
  • Organizational culture that respects employee diversity
  • API usage exceeds hundreds of companies, top class in the industry
  • Changed market from Tokyo Mothers to Tokyo Growth
  • Electronic gifts have high affinity with smartphone payments
  • Gifticon brand also known in the Korean market
  • Expanding presence in corporate welfare electronic gift market
  • Highly evaluated for API customizability compared to competitors
  • SNS operation support rapidly growing in online advertising field
  • Electronic gift usage record reaches millions of instances annually

Hidden Connections

  • Promotes regional economic support by supplying electronic gifts as hometown tax return items for local governments
  • Direct collaborations with multiple major convenience store chains to stably provide gift redemption services
  • Multiple business alliances with online advertising competitors, forming complementary relationships
  • Strengthened fundraising through deep partnerships with IT venture investment funds
  • Holds comprehensive contracts with multiple domestic electronic money operators for payment processing services
  • Actively utilizes own electronic gift service for employee incentives to boost motivation
  • Has successful promotion records for multiple apparel brands through SNS marketing support
  • Collaborates with multiple companies including Market Enterprise for customized corporate services

Future Outlook

Growth Drivers

  • Expansion of e-gift demand due to accelerating digital shift
  • Spread of new payment methods and improved convenience
  • Regional revitalization market through strengthened local government collaborations
  • Continuous growth in SNS marketing market
  • Progress in digitalization of corporate welfare market
  • Expansion of API integration business
  • Establishment of mobile-first consumer behavior
  • Increasing demand for digital gifts for inbound foreigners
  • Spread of sustainable gift culture
  • Exploration of blockchain technology utilization

Strategic Goals

  • Double the number of client companies
  • Achieve 5 million annual e-gift usages
  • Expand API platform and start overseas deployment
  • Develop and promote low-environmental-impact services
  • Become industry leader in digital marketing
  • Nationwide rollout of local government collaboration business
  • Top company in employee diversity and work-life balance
  • Improve profit margins and achieve over 10 billion yen annual sales
  • Maintain competitiveness through active adoption of cutting-edge technologies
  • Begin annual sustainability reporting

Business Segments

Digital Gift Program

Overview
Provides programs for issuing and managing original electronic gifts for corporations.
Competitiveness
High customizability and compatibility with various integrations
Customers
  • Retail
  • Restaurant Chains
  • Travel Agencies
  • Advertising Agencies
  • Event Planning Companies
  • Local Governments
Products
  • eGift Platform
  • Gift Issuance and Management System
  • API Integration Service

Online Marketing Support

Overview
Comprehensive support for online advertising and multi-channel marketing.
Competitiveness
Specialized team strong in SNS marketing
Customers
  • SMEs
  • Major EC Operators
  • Advertising Agencies
  • Brand Owners
  • Media Operators
Products
  • SEO Support Service
  • Listing Ad Management
  • SNS Ad Delivery
  • Web Analytics Tool

Payment Processing and Remittance Service

Overview
Provides systems capable of unified management of diverse payment methods.
Competitiveness
Highly reliable payment processing technology and customer support
Customers
  • EC Site Operators
  • Flea Market App Operators
  • Corporate Enterprises
  • Financial Institutions
Products
  • Convenience Store Payment Agency
  • Credit Card Payment Processing
  • Electronic Money Payment
  • P2P Remittance Service

Customer Incentive Program

Overview
Develops incentives aimed at improving customer loyalty.
Competitiveness
Flexible customizability and operational support
Customers
  • Major Corporations
  • Sales Agencies
  • Educational Institutions
  • Welfare Outsourcing Companies
Products
  • Points Granting System
  • Electronic Gift Integration Service
  • Campaign Management Tool

API and System Integration

Overview
Provides system integration APIs for various companies.
Competitiveness
High scalability and stability
Customers
  • Major IT Companies
  • System Integrators
  • Software Vendors
Products
  • Gift API
  • Payment Processing API
  • Marketing Integration Module

Competitive Advantage

Strengths

  • Advanced digital gift technology
  • Diverse sales channel deployment
  • High customer customization capability
  • Comprehensive online marketing strength
  • Stable payment processing infrastructure

Competitive Advantages

  • Convenience of proprietary e-gift platform
  • One-stop service from advertising to payments
  • Proven track record of collaborations across industries
  • High scalability through flexible API integrations
  • Credibility from Tokyo Stock Exchange listing

Threats

  • Increasing similar services from competitors
  • Rising personal data protection and security risks
  • Changes in payment infrastructure regulations
  • Demand for rapid adoption of new technologies
  • Risk of advertising budget cuts due to economic fluctuations

Innovations

2023: Service expansion through strengthened API integration

Overview
Enhanced external system integration through development and provision of gift issuance and payment APIs.
Impact
Contributes to diversification of trading partners and increase in users.

2022: Improved convenience with mobile payment implementation

Overview
Enhanced smartphone payment compatibility to improve user convenience.
Impact
Mobile user utilization rate increased by 20%.

2024: Started support for hometown tax payments with digital gifts

Overview
Began providing electronic gift return items in collaboration with local governments.
Impact
Succeeded in local revitalization support and acquiring new customer segments.

2021: Introduced SNS marketing enhancement platform

Overview
Introduced SNS ad delivery tool to maximize online advertising effectiveness.
Impact
Advertising ROI improved by approximately 15%.

Sustainability

  • Promoting reduction of paper gifts through e-gift utilization
  • Advancing use of low-energy data centers
  • Reducing CO2 emissions through established remote work
  • Cooperating to reduce environmental impact in supply chains
  • Supporting digital participation in local events