Macbee Planet

Basic Information

Stock Code
7095
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
August 2015
Listing Year
March 2020
Official Website
https://macbee-planet.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, SRE Holdings, PaulToWin Holdings, Celsys, CARTA HOLDINGS, NeoJapan, Oro, UserLocal, PlusAlpha Consulting, Gifty, Speee, Cell Source, AnyMind Group, i-mobile, Geniee, Copro Holdings, Idoma Holdings, Ureru Netto Koukoku-sha Group, AViC, INTLOOP

Overview

Macbee Planet is a leading company in the marketing technology sector, founded in 2015, with strengths in LTV prediction.

Current Situation

Macbee Planet achieved net sales of 14.4 billion yen, operating profit of 1.2 billion yen, and net profit exceeding 700 million yen in FY2022. It develops its core analytics consulting business and marketing technology business, leveraging strengths such as industry-leading performance in beauty salons and marketing support for the financial industry. It supports LTV maximization for users on a performance-based fee model using its proprietary tools Robee and Smash. Since going public, it has increased its workforce and is strengthening its growth foundation. While specific sustainability disclosures are limited, it promotes data-driven efficient marketing and DX initiatives, planning business expansion and investments in cutting-edge technologies toward 2030. The competitive landscape is intense, with challenges in deepening unique value while adapting to changes in the digital marketing market. Corporate reputation has improved through recent industry rankings and awards. Additionally, by absorbing new group companies and expanding talent, it aims to enhance overall capabilities and achieve stable growth.

Trivia

Interesting Facts

  • Established proprietary technology in the LTV marketing field within the industry.
  • Consistently pursuing a performance-based model since founding.
  • Selected for Best Venture 100 for three consecutive years.
  • Achieved market change to Tokyo Stock Exchange Prime in 2024.
  • No.1 domestic share in marketing services for beauty salons.
  • Rapid growth company from founding to IPO in just 4.5 years.
  • Multiple top rankings in Technology Fast 50.
  • Diversifying marketing areas through collaboration with group companies.
  • Strength in influencer utilization advertising.
  • Actively introducing AI and big data analysis into marketing initiatives.

Hidden Connections

  • Concluded long-term marketing support contracts with major financial industry companies.
  • Shibuya-ku base collaborates with multiple venture support organizations.
  • Built partnerships with multiple YouTubers and SNS influencers.
  • Expanding SME support business in line with Japan's DX promotion policies.
  • Numerous patent applications for proprietary algorithms in LTV analysis compared to competitors.
  • Collaborating with group-affiliated ad agencies to provide ad effectiveness maximization measures.
  • President Tomohiro Chiba conducts numerous lectures in data science field.
  • Approximately half of employees are in data analysis and IT engineering roles.

Future Outlook

Growth Drivers

  • Increasing demand from expanding DX promotion needs
  • Enhanced competitiveness through advanced LTV analysis technology
  • Growth in influencer advertising market
  • Widespread adoption of performance-based marketing
  • Development of new services using AI and machine learning
  • Expansion into industries beyond beauty salons
  • Synergy creation through group company collaboration
  • Customer acquisition from SME digitalization promotion
  • Ad investment recovery and market expansion post-COVID
  • Increased recurring revenue from strengthened churn prevention
  • Potential for overseas market expansion
  • Swift adoption of new technologies

Strategic Goals

  • Expand domestic share in LTV marketing market
  • Establish top-class position in DX support services
  • Promote international rollout of proprietary ad tools
  • Pervade sustainability management throughout the company and reporting
  • Establish comprehensive marketing support system through strengthened group collaboration
  • Talent development aimed at enhancing employee diversity and expertise
  • Advanced AI-driven marketing optimization
  • Sales doubling plan through new market entry
  • Providing highest-ranked customer satisfaction services
  • Ongoing environmental load reduction and social contribution activities

Business Segments

Analytics Consulting Business

Overview
Services for marketing analysis and strategy formulation using client customer data.
Competitiveness
Performance-based data-driven marketing methods
Customers
  • Beauty Salon Companies
  • Financial Institutions
  • IT Companies
  • E-commerce Companies
  • Telecommunications Carriers
Products
  • LTV Analysis Tools
  • Marketing Strategy Development Support
  • Campaign Effectiveness Analysis

Marketing Technology Business

Overview
Development and provision of IT tools that maximize ad effectiveness and prevent churn using proprietary technologies.
Competitiveness
Advanced creative technologies such as 3D AD
Customers
  • Advertising Agencies
  • Manufacturers
  • Retailers
  • Internet Media
  • Service Industry
Products
  • Robee
  • Smash
  • 3D AD Creatives

DX Promotion Support Business

Overview
Consulting and system support to accelerate corporate digital transformation.
Competitiveness
DX strategy development support backed by extensive track record
Customers
  • Small and Medium Enterprises
  • Venture Companies
  • Government Agencies
Products
  • Digital Marketing Implementation Support
  • System Integration Consulting

Competitive Advantage

Strengths

  • High expertise specialized in LTV prediction
  • Performance-based marketing model
  • Numerous proprietary marketing tools
  • Industry-leading track record in beauty salons
  • Strong customer base in finance
  • Rapid data-driven decision-making capabilities
  • Excellent data science talent
  • Advanced technology for utilizing diverse ad media
  • Expanding DX support business

Competitive Advantages

  • High-precision customer LTV calculation technology through data integration
  • Risk-sharing contract structure based on results
  • Differentiation through creative technologies like 3D AD
  • Flexible service design accommodating diverse customer industries
  • Enhanced overall strength through active group company collaboration
  • Solutions specialized in improving customer retention rates
  • Increased trust from evaluations like Best Venture 100
  • Advanced AI-driven marketing optimization technology
  • Achieving efficient ad cost-effectiveness

Threats

  • Intense competition in the advertising industry
  • Risk of strengthened regulations like personal information protection laws
  • Intensifying price competition in digital ad market
  • Rapid changes in new technologies and services
  • Risk of reduced ad spending due to economic downturn
  • Strengthened data restrictions for privacy protection
  • Risk of technological degradation from talent outflow
  • Cultural and regulatory barriers to overseas market entry
  • Revenue uncertainty from sudden market trend shifts

Innovations

2024: Commercial Expansion of 3D AD Technology

Overview
Promoting development and rollout of 3D presentation technology for ad creatives to major clients.
Impact
15% improvement in advertising effectiveness

2023: Release of Latest Version of Web Hospitality Tool Robee

Overview
Supporting improved customer satisfaction with the latest web engagement tool featuring revamped UI/UX.
Impact
20% increase in customer users

2022: Enhanced Functions for Churn Prevention Bot Smash

Overview
Improved churn prevention efficiency with addition of AI conversation features.
Impact
10% reduction in churn rate

2021: Launch of DX Promotion Support Business

Overview
Initiating DX implementation consulting for SMEs.
Impact
Acquired 30 new contracts

Sustainability

  • Promoting paperless operations and business efficiency
  • Energy efficiency improvements in internal IT infrastructure
  • Promoting diversity and inclusion
  • Fostering digital talent through education support
  • Initiatives to support IT utilization in local communities