Aidma Holdings

Basic Information

Stock Code
7373
Industry
Services
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
December 2008
Listing Year
June 2021
Official Website
https://www.aidma-hd.jp/
TSE Information
TSE Information
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Overview

Aidma Holdings is a growing cloud services company centered on sales support and business support, established in 2008.

Current Situation

Aidma Holdings recorded net sales of approximately 9 billion yen and operating profit of 2.2 billion yen for the fiscal year ending August 2023, and is a sales support and business support company headquartered in Shinagawa-ku, Tokyo. Its flagship sales DX tool 'Sales Crowd' provides sales support services that contribute to enhancing the sales capabilities of small and medium-sized enterprises. For business support, it operates work-from-home specialized job sites such as 'mama works,' addressing labor market diversification through the utilization of cloud workers. In recent years, it has established multiple subsidiaries and affiliates and pursued capital alliances to expand its business areas. As part of sustainability initiatives, it is strengthening the promotion of flexible work environments and collaboration with local communities. Listed on the Tokyo Stock Exchange Growth Market in 2021, it aims to stabilize performance and achieve further expansion. Moving forward, it will strengthen SME support through deepening sales DX and expanding its cloud worker base, deploying strategies to continually meet digitalization needs.

Trivia

Interesting Facts

  • Listed on Tokyo Stock Exchange Growth Market just 13 years after establishment.
  • Cumulative membership of work-from-home specialized job site exceeds 410,000.
  • Growing with cloud tools specialized in sales support.
  • Promoting business diversification through numerous subsidiary establishments.
  • Unique business support model utilizing cloud workers.
  • Proven track record in job site operations contributing to remote work adoption.
  • SME support company headquartered in Shinagawa-ku, Tokyo.
  • Actively pursuing capital alliances even after Tokyo Stock Exchange Growth Market listing.
  • Wide-ranging service lineup from business to management support.
  • Supporting SME sales reform by fusing IT and talent.
  • Management philosophy: 'Contribute to realizing everyone's dreams.'
  • Sales DX tool 'Sales Crowd' as core product.
  • Strengthening sales and marketing support through many subsidiaries.
  • Contributing to work-from-home penetration via cloud worker job sites.
  • Base in Kamiosaki, Shinagawa-ku, involved in local economy.

Hidden Connections

  • Creating business synergies through capital and business alliances with multiple IT and talent companies.
  • Work-from-home related business aligns with government work-style reform initiatives.
  • Subsidiary Sales Crowd deploys independent sales DX brand.
  • Job site mama works has strong access to housewives.
  • Provides diverse talent to companies through cloud platforms.
  • Online meeting agency service saw surge in demand during COVID-19 pandemic.
  • End-to-end service deployment through linkage of sales support and staffing businesses.
  • Unique remote work job site differentiates in business support field.

Future Outlook

Growth Drivers

  • Increasing tool demand with expansion of sales DX market
  • Expansion of job site usage with spread of work-from-home and full remote work
  • Rising digitalization needs among SMEs
  • Business area expansion through synergies of multiple subsidiaries
  • Advanced cloud services and new feature development
  • Strengthening business ecosystem through capital and business alliances
  • Tailwinds from government work-style reform and labor market policies
  • Technological innovations in automation and efficiency of corporate sales support
  • Advanced sales support through data analysis and AI utilization
  • Deepening of regionally rooted SME support
  • Strengthened integration with marketing support services
  • Further expansion of cloud worker base

Strategic Goals

  • Achieve top-class domestic share in sales support services
  • Surpass 1 million registrants in job information services
  • Support SME performance improvement with sales DX tools
  • Establish multi-angle business deployment utilizing multiple subsidiaries
  • Enhance social trust through sustainability-focused management
  • Standardize remote work solutions in the industry
  • 开拓 new markets through strengthened alliances with capital partners
  • Enhance cloud service quality and security
  • Expand digital talent development and staffing services
  • Promote social value creation contributing to regional revitalization

Business Segments

Sales Support Services

Overview
Provides comprehensive sales support DX tools and agency services to strengthen SME sales capabilities.
Competitiveness
Efficient and practical support through integration of sales DX tools and agency services
Customers
  • SMEs
  • Startups
  • IT companies
  • Manufacturing
  • Services
  • Retail
  • Construction
  • Medical and welfare facilities
  • Educational institutions
  • Logistics companies
Products
  • Sales agency
  • Teleappointment services
  • Sales DX tools
  • Sales consulting
  • Sales outsourcing
  • Customer management systems
  • Sales data analysis
  • Meeting agency
  • Sales personnel training
  • Market research

Business Support Services

Overview
Provides job support and staffing services specialized in work-from-home and full remote work.
Competitiveness
Broad talent supply through integration of cloud worker base and job media
Customers
  • SMEs
  • Work-from-home workers
  • Housewives
  • IT companies
  • Educational institutions
  • Medical institutions
  • Social welfare corporations
  • Staffing agencies
  • Cloud workers
  • Local governments
Products
  • Work-from-home job sites
  • Staffing
  • Full remote job support
  • Cloud task management
  • Business outsourcing
  • Talent introduction
  • Business efficiency tools
  • HR support services
  • Remote labor management
  • Training services

Management Support Services

Overview
Offers a suite of services for management efficiency and support specialized for SMEs.
Competitiveness
Comprehensive support through linked sales and business support
Customers
  • SMEs
  • Entrepreneurs
  • Startups
  • Local companies
  • Small businesses
  • IT companies
  • Talent development institutions
  • Management consultants
  • Audit firms
  • Local governments
Products
  • Groupware
  • Management consulting
  • Subsidy application support
  • Business process improvement
  • Talent training
  • Internal communication tools
  • Digitalization support
  • Financial management support
  • Marketing support
  • Risk management

Cloud Service Development

Overview
Develops and provides cloud software for sales and business support.
Competitiveness
Flexible development system that quickly responds to customer needs
Customers
  • IT companies
  • SMEs
  • Various business companies
  • Startups
  • Local governments
  • Educational institutions
  • Medical institutions
  • Services
  • Retail
  • Logistics companies
Products
  • Cloud platforms
  • Sales support software
  • Job site management systems
  • Communication tools
  • Talent management systems
  • Data analysis tools
  • Customer management systems
  • Content management
  • Online meeting tools
  • API integration services

Talent Development Services

Overview
Provides talent development services centered on sales capabilities and remote work skills.
Competitiveness
Comprehensive training programs directly linked to practical work
Customers
  • Corporate training managers
  • Staffing agencies
  • Educational institutions
  • SMEs
  • Startups
  • Large companies
  • Local governments
  • NPOs
  • Medical corporations
  • Welfare facilities
Products
  • Sales skills training
  • Telework training
  • Communication training
  • Leadership training
  • Talent development programs
  • Management training
  • Digital skills training
  • Career counseling
  • Team building
  • Training video provision

Marketing Support Services

Overview
Supports optimization of sales and promotion processes through digitalization.
Competitiveness
Comprehensive marketing support linked with sales support know-how
Customers
  • SMEs
  • Startups
  • IT companies
  • Services
  • Sales businesses
  • Manufacturing
  • Educational institutions
  • Medical corporations
  • Local governments
  • Event planning companies
Products
  • Digital marketing
  • Sales lead generation
  • SEO/SEM measures
  • Content marketing
  • SNS operation support
  • Campaign planning
  • Customer analysis
  • Ad operation support
  • Website creation
  • Email marketing

Business Outsourcing

Overview
Outsourcing services that achieve efficiency and cost reduction for sales and administrative tasks.
Competitiveness
Flexible and low-cost business support through cloud worker utilization
Customers
  • SMEs
  • IT companies
  • Sales businesses
  • Manufacturing
  • Retail
  • Medical corporations
  • Welfare facilities
  • Educational institutions
  • Financial institutions
  • Services
Products
  • Telephone sales agency
  • Data entry
  • Customer support
  • Business process agency
  • Telemarketing
  • Business improvement support
  • Back-office support
  • Remote administrative tasks
  • Recruitment support
  • Work-from-home task management

Subsidy Application Support Services

Overview
Supports SME subsidy utilization to strengthen management foundations.
Competitiveness
Efficient application support system using specialized knowledge and IT
Customers
  • SMEs
  • Entrepreneurs
  • Local governments
  • NPOs
  • Local companies
  • Startups
  • Agricultural corporations
  • Manufacturing
  • IT companies
  • Sales businesses
Products
  • Subsidy application agency
  • Grant information provision
  • Application document creation support
  • Fundraising consultation
  • Application progress management
  • Subsidy utilization seminars
  • Consulting
  • Management improvement support
  • Fund planning
  • System explanations

Digital Talent Staffing

Overview
Provides staffing of digital talent specialized in IT skills.
Competitiveness
Rapid talent matching through cloud utilization
Customers
  • IT companies
  • SMEs
  • Startups
  • Large companies
  • Educational institutions
  • Medical institutions
  • Welfare corporations
  • Manufacturing
  • Logistics
  • Services
Products
  • IT engineer staffing
  • Sales staffing
  • Administrative staff staffing
  • Remote work staffing
  • Technical support staffing
  • Project support
  • Digital marketer staffing
  • Customer support staffing
  • Content creation staffing
  • Training staffing

Online Meeting Agency

Overview
Promotes meeting efficiency through online-based meeting support services.
Competitiveness
Agency and support optimized for remote environments
Customers
  • IT companies
  • Startups
  • SMEs
  • Manufacturing
  • Construction
  • Services
  • Retail
  • Logistics companies
  • Educational institutions
  • Medical corporations
Products
  • Online meeting support
  • Lead generation
  • Prospect approach agency
  • Customer follow-up agency
  • Sales material creation support
  • Webinar operation support
  • Meeting scheduling management
  • Meeting analysis reports
  • Customer relationship management
  • Sales strategy support

Cloud-Based Customer Management

Overview
Provides cloud-based customer management systems to streamline sales activities.
Competitiveness
Seamless integration with sales support tools
Customers
  • SMEs
  • Startups
  • IT companies
  • Services
  • Sales businesses
  • Manufacturing
  • Medical institutions
  • Educational institutions
  • Logistics
  • Retail
Products
  • CRM systems
  • Sales support systems
  • Customer data analysis tools
  • Sales history management
  • Customer response management
  • Data integration tools
  • Customer contact management
  • Marketing automation
  • Sales forecasting analysis
  • Customer analysis reports

Competitive Advantage

Strengths

  • Integration of sales support and business support services using the cloud
  • Business area expansion through diverse subsidiaries and partner companies
  • Large membership base of work-from-home specialized job site
  • Funding capabilities from Tokyo Stock Exchange Growth Market listing
  • Consistent management structure based on representative's philosophy
  • Flexible remote work compatible platform
  • Sales support know-how specialized for SMEs
  • High customer satisfaction from extensive business support services
  • High usability and efficiency of sales DX tools
  • Track record in sales outsourcing services
  • Unique system promoting effective allocation of human resources
  • Cost competitiveness through cloud worker utilization
  • End-to-end service provision for both sales and business
  • Service development reflecting SME needs
  • Synergies from active capital and business alliances

Competitive Advantages

  • Differentiation from competitors by addressing diverse customer challenges through dual sales and business support
  • Efficient and practical sales support via integration of platform and agency services
  • Significant advantage with over 410,000 members on work-from-home job site 'mama works'
  • Strong brand and credibility from Tokyo Stock Exchange Growth Market listing, with robust funding power
  • High cost competitiveness and flexibility in labor supply through cloud worker utilization
  • Multi-angle service deployment via multiple subsidiaries optimizing sales efficiency
  • High expertise in services tailored to SME sales DX needs
  • Strength in integrating cloud service development with direct customer support
  • Broad labor supply network through fusion of business outsourcing and job media
  • Expanded access to new areas and customer segments via alliances with diverse partners
  • Advanced response to remote work environment setup, earning strong market support
  • High customer evaluations based on usability and track record of sales DX tools
  • Strong market trust from consolidation and expertise in SME services
  • Solid management foundation backed by stable sales and profit growth
  • Service competitiveness from fusion of cutting-edge technology and on-site know-how

Threats

  • Expansion of similar sales and business support services by competitors
  • Intensified competition from major IT companies entering the DX tool market
  • Impact from changes in cloud worker labor market or strengthened regulations
  • Risk of labor population decline constraining target market
  • Increased burden from strengthened information security and personal data protection regulations
  • Potential decline in SME IT investment willingness due to deteriorating economic environment
  • Risk of missing growth opportunities from delays in overseas market development
  • Potential competitiveness decline from delayed rapid response to technology changes
  • Risk of fluctuating sales support needs from prolonged COVID-19 impact
  • Concerns over service quality degradation from talent acquisition difficulties
  • Risk of synergy loss from deteriorating management of capital alliance partners
  • Increased service development burden from diversifying market needs

Innovations

2021: Launch of Sales Support Service 'Sales Platform'

Overview
Began providing sales efficiency services with cloud-based sales DX tools.
Impact
Improved customer sales efficiency and increased new customer acquisitions

2021: Acquisition of 'Dokodemo Desktop' Business

Overview
Acquired and expanded remote work platform business from Dokodemo Co., Ltd.
Impact
Service expansion through integration with full remote job sites

2022: Business Diversification through Multiple Subsidiary Acquisitions and Establishments

Overview
Acquired and established subsidiaries such as CXO Bank and MarkeMedia.
Impact
Successful customer expansion in areas beyond sales support

2023: Establishment of New Companies to Strengthen Marketing and Market Analysis

Overview
Established Key Person Marketing and S-Design to enhance services.
Impact
Contributed to sales expansion in marketing support business

2023: Strengthening Business Support Collaboration through Capital and Business Alliances

Overview
Expanded sales and business support scope through alliance with Proud Partners.
Impact
Achieved customer base expansion and increased order intake

Sustainability

  • Contribution to work-style reform through promoting work-from-home
  • Promoting local employment creation and economic revitalization
  • Supporting expanded labor participation for women and housewives
  • Practicing sustainable talent staffing
  • Maintaining customer trust through strengthened information security
  • Cloud service operations suppressing environmental impact
  • Fostering corporate culture of diversity and inclusion
  • CO2 reduction effects from remote work support
  • Respecting employee health and work-life balance
  • Implementing continuous skill-up education
  • Thorough provision of fair employment opportunities
  • Active participation in social contribution activities