PR TIMES

Basic Information

Stock Code
3922
Industry
Information and Communications
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
December 2005
Listing Year
March 2016
Official Website
https://prtimes.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
CareNet, C.M.C., Kyodo PR, MIC, DD Group, CL Holdings, Hito Communications Holdings, Vector, Idoma Holdings, IDOM, Brich, Last One Mile

Overview

PR TIMES, founded in 2005, is an information and communications company. Its flagship service is the press release distribution platform "PR TIMES," making it a leading company with strong competitiveness in the public relations support market.

Current Situation

PR TIMES achieved sales of approximately 3.8 billion yen and operating profit of approximately 1.3 billion yen in the fiscal year ended February 2021, maintaining a solid business foundation. Its main business is press release distribution services for companies and local governments, utilized by about 50,000 companies with over 20,000 monthly releases. It partners with approximately 200 major media outlets nationwide, boasting extensive information dissemination capabilities. It has expanded multifaceted PR support through full absorption mergers of subsidiaries and new services such as "PR TIMES STORY" and "Web Clipping." In 2025, it is strengthening countermeasures against information leakage risks from cyber attacks. Moving forward, it will focus on expanding digital PR and promoting cloud-based PR management tools as key growth drivers. Emphasizing sustainability and digital security, it aims for medium- to long-term market expansion.

Trivia

Interesting Facts

  • Operates one of Japan's largest press release distribution platforms
  • Used by about half of listed companies as a PR channel
  • Headquarters in Akasaka Intercity, leveraging Tokyo's information hub
  • Expanded business through absorption merger of subsidiary Mash Media
  • Self-develops and operates diverse PR support tools
  • Maintains high-traffic site with over 60 million monthly PV
  • Highly evaluated in industry for disclosing information leakage risks and prompt response
  • Industry-specific cloud tools "Tayori" and "Jooto" have become staples
  • Successfully transitioned from Tokyo Mothers to Tokyo First Section
  • President Takumi Yamaguchi demonstrates strong leadership

Hidden Connections

  • Expanding marketing domain through collaboration with parent company Vector
  • Close distribution partnerships with digital editions of major national newspapers
  • Conducting technical collaborations with numerous IT startups
  • Strong relationships with video advertising industry through video PR services
  • Supporting digital shift of SMEs through cloud tools
  • Established external collaboration system with cybersecurity firms
  • Partnerships with local governments for information dissemination to municipalities
  • Actively sponsoring and co-hosting PR industry events

Future Outlook

Growth Drivers

  • Rapid expansion of digital PR market
  • New PR needs utilizing video content
  • Trend toward strengthened PR activities by SMEs
  • Evolution of PR effectiveness visualization technologies
  • Increasing information dissemination needs from local governments and public institutions
  • Expanding demand for cloud business tools
  • Potential for global information dissemination support
  • Marketing enhancement using AI and data analysis
  • Expanding demand for information disclosure emphasizing social responsibility
  • Gaining customer trust through strengthened security

Strategic Goals

  • Achieve over 60% market share in digital PR
  • Expand video PR services to 30% of total sales
  • Establish AI-automated PR effectiveness measurement technology
  • Strengthen ESG対応 to enhance corporate value
  • Expand overseas market entry through multilingual support
  • Continuously strengthen information security systems
  • Acquire over 10,000 corporate users for cloud tools
  • Develop co-creation CSR programs with local communities
  • Recognized as a model company for sustainable work styles
  • Build internal culture promoting innovation

Business Segments

Press Release Distribution

Overview
Supports PR activities for companies, government agencies, etc., and effectively disseminates information.
Competitiveness
Extensive distribution network with approximately 200 partner media outlets
Customers
  • Corporate PR Departments
  • Government Agencies
  • Local Governments
  • PR Agencies
  • Small and Medium Enterprises
  • Large Enterprises
Products
  • PR TIMES Distribution Service
  • Media Relations Support
  • Press Release Creation Support

PR Support Services

Overview
Maximizes PR effectiveness through PR planning support and effectiveness measurement.
Competitiveness
Integration of digital PR expertise and technology
Customers
  • Corporate PR Departments
  • Marketing Departments
  • PR Agencies
  • Advertising Agencies
Products
  • PR TIMES STORY
  • Web Clipping
  • Video PR Support

Cloud Business Management Tools

Overview
Supports corporate business efficiency through customer management and project management.
Competitiveness
User-friendly UI and high customizability
Customers
  • Small and Medium Enterprises
  • IT Companies
  • Startups
  • Sales Teams
Products
  • Tayori
  • Jooto

Competitive Advantage

Strengths

  • Extensive media partnership network
  • User-friendly digital PR platform
  • Strong customer base (approx. 50,000 companies)
  • Diverse lineup of PR support services
  • Stable revenue base
  • Ample financial and capital resources
  • Maintains top industry share
  • Continuous service development capabilities
  • Technical expertise in cloud tool development
  • High brand recognition
  • Strong management team and governance
  • Cybersecurity enhancement capabilities
  • Quick adaptation to market changes
  • High customer satisfaction
  • Employees' expertise and high motivation

Competitive Advantages

  • Overwhelming share in distribution to media and general public
  • Diverse service lineup in PR support
  • First-mover advantage in digital PR market
  • Strong partnership network with major domestic media
  • Comprehensive services integrated with cloud business tools
  • Sustainable customer support system and reliability
  • Strategic synergies with parent company Vector
  • Transparency and prompt disclosure in information leakage risk response
  • In-house development of digital marketing technologies
  • Data utilization capabilities from extensive usage track record
  • Flexibility to serve both corporations and local governments
  • High user-friendliness of service UI
  • Proven track record across diverse industries
  • Continuous service improvements adapted to industry trends

Threats

  • Information leakage risks from cyber attacks
  • Intensifying price competition with competitors
  • Cost increases from strengthened regulations
  • Technological innovation competition from emerging services
  • Declining share due to diversification of customer information dissemination methods
  • Risk of reduced advertising investment due to economic fluctuations
  • Impacts from changes or mergers in partner media
  • Intensified competition due to market growth slowdown
  • Risks from strengthened data privacy regulations
  • Risk of key executive departures
  • Trend toward in-house PR
  • Risk of obsolescence in technical infrastructure

Innovations

2025: Cybersecurity Enhancement Response

Overview
After information leakage due to unauthorized access, collaborated with external experts to strengthen security measures.
Impact
Recovery of customer trust and improved risk management capabilities

2023: Launch of New Service "PR TIMES STORY"

Overview
Added corporate story distribution service to support brand value enhancement.
Impact
Contributes to new customer acquisition and service enhancement for existing customers

2022: Expansion of Video PR Services

Overview
Launched "PR TIMES TV" and "PR TIMES LIVE" to enter the video PR market.
Impact
Addresses diverse PR needs and promotes sales growth

2021: Acquisition and Integration of Cloud Business Management Tools

Overview
Introduced project management tool "Jooto" to strengthen business efficiency support.
Impact
Successfully expanded revenue base in new fields

2020: Full Absorption Merger of Wholly-Owned Subsidiary Mash Media

Overview
Achieved unified management of advertising-related businesses and enhanced synergies.
Impact
Contributes to management efficiency and business expansion

2024: Enhanced Effectiveness Measurement with AI Utilization

Overview
Introduced AI analysis to improve accuracy of PR effectiveness visualization.
Impact
Improved customer satisfaction and competitiveness

2023: Major Improvements in Mobile Compatibility

Overview
Revamped smartphone UI to improve usability.
Impact
Increased user time and reduced churn rate

2022: Expansion of Cloud Information Organization Tool "Tayori"

Overview
Added inquiry management functions to improve business efficiency.
Impact
Increased number of users and cross-selling expansion

Sustainability

  • Strengthened information security and thorough personal information protection
  • Promotion of paper reduction through digitalization
  • Promotion of diverse work styles and diversity
  • Promotion of environmentally considerate offices
  • Strengthened social contribution activities through collaboration with local communities
  • 対応 to improved energy efficiency in cloud services
  • Improved transparency in sustainability reporting
  • Implementation of environmental education and awareness activities for employees