Bleach

Basic Information

Stock Code
9162
Industry
Service Industry
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
April 2010
Listing Year
July 2023
Official Website
https://bleach.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Carenet, CM-C, Kyodo PR, MIC, PR TIMES, S Wire, CL Holdings, Hito Communications Holdings, Vector, Idoma Holdings, Last One Mile, CS-C, Toridori

Overview

Bleach is a growth company in business professional services established in 2010, centering on sales support operations with multi-business expansion, and a leading firm in the service industry based in Tokyo.

Current Situation

Since going public in 2023, Bleach has steadily expanded its business through corporate sales support services. Centered in Tokyo, it provides sales support and sales planning to clients across diverse industries, competing with related stocks and competitors to expand market share. Its main business is sales support (sales planning and assistance), enhancing customer satisfaction through efficient sales process support. Key focus areas include digital transformation promotion and customizable promotional strategies, aiming to develop new customer segments and improve loyalty of existing customers. It is also advancing sustainability initiatives, offering services that consider coexistence with local communities and reduction of environmental impact. In the medium to long term, technological innovation in sales support and service diversification are the pillars of its strategy, targeting stable growth from 2025 onward. Recent highlights include improvements in sales efficiency through DX promotion and AI analysis, working to secure competitive advantages.

Trivia

Interesting Facts

  • Over 10 years of track record as a sales support specialist company
  • Pioneering presence actively pursuing DX introduction
  • Collaborations with numerous small and medium enterprises in Tokyo
  • Early company successful in sales process automation
  • Significant improvement in customer acquisition efficiency through AI utilization
  • Customization capabilities adaptable to diverse industries
  • High customer satisfaction ratings within the industry
  • Strength in new business planning support
  • Proprietary sales support tools well-received
  • Introduction of VR technology in new employee training
  • Long average employee tenure
  • Experience in joint projects with competitors
  • Sales support tools use patented technology
  • Corporate culture actively contributing to society
  • Active sharing of know-how to improve sales efficiency

Hidden Connections

  • Strategic alliance with related company Social Wire
  • Some business collaboration with competitor Vector
  • Technical collaboration with major advertising industry company on behavioral analysis AI
  • Participation in Tokyo's digitalization promotion project
  • Shared customers with Kyodo PR in sales outsourcing
  • Co-hosting talent development programs with education-related company Cocor Port
  • Track record of introducing sales support systems to major telecom carriers
  • Conducted information exchange on sales data analysis technology with Phoenix Bio

Future Outlook

Growth Drivers

  • Acceleration of sales digitalization and IT investment expansion
  • Increasing demand for sales efficiency improvement among SMEs
  • Enhanced utilization of AI and data analysis technology
  • Expansion of sales support services adaptable to multiple industries
  • Rising awareness of sustainable corporate management
  • Increasing demand for remote sales support
  • Spread of non-face-to-face sales support tools
  • Active entry into new business areas
  • Strengthening of customer satisfaction-focused sales organization
  • Differentiation through region-close services

Strategic Goals

  • Achieve 10 billion yen in sales support service sales
  • Full automation of all sales processes using AI and DX technology
  • Sustain customer satisfaction above 90%
  • Establishment of management system considering sustainability
  • Acquire 5 billion yen in sales from new businesses
  • Expansion of service deployment to diverse industries
  • Improvement in employee satisfaction and retention rate
  • Strengthening of domestic and international partnerships
  • Expansion of community contribution programs
  • Acquire top market share in sales support industry

Business Segments

Sales Outsourcing

Overview
Provides sales outsourcing services to various industries, supporting business efficiency and sales growth.
Competitiveness
Flexible sales organization adaptable to diverse industries
Customers
  • Mid-sized and small businesses
  • IT companies
  • Manufacturing
  • Services
  • Logistics
  • Construction
  • Medical equipment manufacturers
  • Financial institutions
  • Real estate
  • Education-related
  • Food and beverage
  • Advertising agencies
  • Retail
  • Consulting firms
  • Government agencies
Products
  • Sales agency service
  • Customer follow-up operations
  • Lead generation
  • Sales data analysis
  • Sales report creation
  • Sales process improvement
  • Negotiation setting agency
  • New customer acquisition support
  • Contract management
  • Sales outsourcing
  • Sales staff training
  • Customer management system implementation support
  • Sales KPI setting support
  • Sales promotion planning execution
  • Sales strategy formulation support

Promotion Planning Service

Overview
Realizes sales promotion and brand value enhancement for clients through promotion planning and marketing support.
Competitiveness
One-stop service from planning to production
Customers
  • Retail
  • Manufacturers
  • Telecommunications carriers
  • Food industry
  • Entertainment industry
  • Infrastructure companies
  • Real estate
  • Tourism
  • Educational institutions
  • Local governments
  • Finance
  • Medical institutions
  • Advertising agencies
  • Beverage manufacturers
Products
  • Event planning and operation
  • Digital ad production
  • Promotional tool development
  • Promotion campaign planning
  • Customer satisfaction surveys
  • Brand strategy support
  • SNS marketing
  • Sales promotion tools
  • In-store promotion measures
  • Market research service
  • Content production
  • Video marketing
  • Promotion analysis reports
  • Cross-sell · Upsell planning

Sales Support System Development

Overview
Provides system development and implementation support to promote sales efficiency, achieving business innovation through digitalization.
Competitiveness
Customizable sales support IT solutions
Customers
  • Large companies
  • Small and medium enterprises
  • IT companies
  • Manufacturing
  • Services
  • Distribution
  • Financial institutions
  • Real estate
  • Medical equipment manufacturers
  • Education-related
  • Advertising agencies
  • Local governments
  • Transportation
Products
  • Customer management system (CRM)
  • Sales support app
  • Sales data analysis tool
  • Negotiation management system
  • Sales promotion management system
  • Sales KPI management tool
  • Sales report auto-creation system
  • Sales training platform
  • Sales team collaboration tool
  • Digital promotion content management
  • Mobile sales support app
  • Chatbot support system

Sales Consulting

Overview
Provides consulting services to resolve sales organization issues, formulate growth strategies, and strengthen sales capabilities.
Competitiveness
Practical support using industry knowledge and data analysis
Customers
  • Mid-sized companies
  • Large companies
  • IT industry
  • Manufacturing
  • Services
  • Logistics
  • Financial institutions
  • Retail
  • Medical industry
  • Education-related
  • Real estate
  • Advertising agencies
  • Tourism
  • Food and beverage
Products
  • Sales strategy planning
  • Organizational reform support
  • Sales process optimization
  • Sales personnel development plan
  • KPI setting support
  • Market analysis
  • Sales organization diagnosis
  • Sales tool implementation support
  • Client analysis
  • Sales channel optimization

Customer Response and Support Service

Overview
Provides diverse support services to improve client customer response efficiency and service quality.
Competitiveness
Comprehensive channel coverage and 24-hour support system
Customers
  • IT companies
  • Retail
  • Financial institutions
  • Medical institutions
  • Manufacturing
  • Services
  • Telecommunications carriers
  • Education-related
  • Real estate
  • Local governments
  • Food and beverage
Products
  • Inbound call center
  • Outbound call service
  • Chat support
  • FAQ management
  • Customer satisfaction surveys
  • Trouble response support
  • Customer information management
  • CRM integration service

New Business Planning and Development Support

Overview
Total support for new business creation from planning to sales strategy support.
Competitiveness
Abundant sales know-how and market analysis capabilities
Customers
  • Startups
  • Small and medium enterprises
  • Large companies
  • Venture companies
  • IT companies
  • Manufacturing
  • Services
  • Advertising agencies
Products
  • Market research
  • Business plan formulation support
  • Prototype development
  • Sales channel construction
  • Partner collaboration support
  • Fundraising support
  • New product/service planning
  • Sales strategy formulation

Digital Marketing Support

Overview
Supports corporate online promotion, realizing customer acquisition and sales growth through digital channels.
Competitiveness
Integrated digital promotion strategy and execution power
Customers
  • IT companies
  • Retail
  • Services
  • Food and beverage
  • Financial institutions
  • Manufacturing
  • Educational institutions
  • Real estate
  • Advertising agencies
  • Logistics
Products
  • SNS ad operation support
  • SEO consulting
  • Website production
  • Content marketing
  • Email marketing
  • Access analysis
  • Online event planning
  • Video marketing
  • Campaign operation

Talent Development and Training Service

Overview
Provides diverse educational training programs aimed at strengthening sales capabilities and activating organizations.
Competitiveness
Practical programs and abundant instructor lineup
Customers
  • Corporate sales departments
  • Management level
  • New hires
  • Leader level
  • Sales managers
  • Small and medium enterprises
  • Large companies
  • Services
  • Manufacturing
  • IT companies
Products
  • Sales skills training
  • Management training
  • Communication training
  • Leadership training
  • Online training programs
  • Follow-up training
  • New hire training
  • Sales results improvement program

Market Research and Analysis Service

Overview
Conducts accurate research and detailed analysis to support sales and marketing decision-making.
Competitiveness
Abundant data sources and advanced analysis technology
Customers
  • Marketing staff
  • Sales planning teams
  • Corporate planning departments
  • New business divisions
  • Advertising agencies
  • Manufacturing
  • Retail
  • IT companies
  • Services
Products
  • Market trend analysis
  • Customer needs research
  • Competitor research
  • Sales performance analysis
  • Market segment analysis
  • Brand evaluation
  • Campaign effectiveness measurement

Sales Support Tool Sales

Overview
Provides various IT tools for sales efficiency, promoting automation and efficiency of operations.
Competitiveness
Flexible product lineup adaptable to diverse industries
Customers
  • Small businesses
  • Mid-sized companies
  • Large companies
  • Startups
Products
  • CRM software
  • Negotiation management tool
  • Electronic contract system
  • Sales activity recording app
  • Sales budget management tool

Sales Outsourcing

Overview
Supports cost reduction and efficient customer development by outsourcing sales activities.
Competitiveness
Sales specialist team with extensive experience
Customers
  • Small and medium enterprises
  • IT companies
  • Manufacturing
  • Services
  • Logistics
  • Construction
  • Medical equipment manufacturers
  • Financial institutions
  • Real estate
  • Education-related
Products
  • Sales staff dispatching
  • Field sales support
  • Telephone sales agency
  • Order management support

Competitive Advantage

Strengths

  • High-specialty sales support expertise
  • Flexible services adaptable to diverse industries
  • Customer-close sales based in Tokyo
  • Sales efficiency using latest IT technology
  • Strong customer relationship building
  • Multifaceted sales planning capabilities
  • Rapid market response capability
  • Sales team development strength
  • Extensive sales tool development experience
  • Multi-channel sales system
  • Commitment to continuous service improvement
  • Flexible adaptation to competitive environment
  • High customer satisfaction
  • Solid financial position
  • Active new business development

Competitive Advantages

  • One-stop response with wide range of sales support services
  • Customization proposal power tailored to customer needs
  • Introduction of advanced digital solutions
  • Strength in sales process efficiency and effectiveness measurement
  • Track record and expertise in sales support across diverse industries
  • High-quality service by experienced specialist staff
  • Sales strategy optimization through data analysis
  • Service diversification through new business development
  • Construction of sustainable sales support model
  • Trust and brand value enhancement within the industry
  • Operations emphasizing customer satisfaction improvement
  • Flexible sales channel deployment and after-sales service
  • Technology utilization to differentiate from competitors
  • Service expansion through partnerships
  • Commitment to continuous innovation

Threats

  • Intensifying price competition due to increasing competitors
  • Risk of lagging in sales digitalization response
  • Impact of economic fluctuations in customer industries
  • Business environment changes due to regulatory shifts
  • Challenges in talent acquisition and development
  • System failure risks during new technology introduction
  • Information security threats
  • Risk of dependency bias on specific clients
  • Innovation competition from new entrants
  • Impact of sales budget cuts during economic downturns
  • Sales activity restrictions due to natural disasters or pandemics
  • Lagging response to strengthened sustainability standards

Innovations

2024: Introduction of Sales Support AI Platform

Overview
Developed and introduced an AI-utilizing sales lead analysis platform, significantly improving sales efficiency.
Impact
Sales results improvement and 20% business efficiency increase

2023: Cloud-based Customer Management System Renewal

Overview
Enhanced real-time sharing and analysis functions for customer information using the latest cloud technology.
Impact
30% improvement in customer response speed

2022: Digital Sales Training Program Development

Overview
Developed next-generation sales talent training program fusing online training and XR technology.
Impact
Sales capability improvement and 15% training cost reduction

2021: Sales Process Automation Tool Development

Overview
Introduced RPA technology-based sales process automation tool internally to improve productivity.
Impact
40% reduction in administrative work time

2020: Release of AI-Equipped Customer Data Analysis Tool

Overview
Launched AI-equipped analysis tool to extract latent needs from customer data.
Impact
10% improvement in new deal acquisition rate

Sustainability

  • Paperless sales promotion considering the global environment
  • CSR activities aimed at coexistence with local communities
  • Establishment of work-life balance support systems for employees
  • Introduction and operational improvements of energy-saving office equipment
  • Formulation and implementation of sustainable procurement standards
  • IT resource optimization to reduce environmental impact
  • Promotion of regional contributions through eco-events
  • Diversity & inclusion promotion activities
  • Employee education programs to raise environmental awareness
  • Internal awareness efforts toward carbon neutrality achievement