Social Wire

Basic Information

Stock Code
3929
Industry
Information and Communications Industry
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
September 2006
Listing Year
December 2015
Official Website
https://www.socialwire.net/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
CDS, J Escom, iFreak, Prestige International, Welby, F&M, Value HR, Escrow Agent Japan, Material, Japan Warranty Support, Advantage Risk Management, Rilo Group, Sun Nexta Group

Overview

Social Wire is a leading player in the information and communications industry, founded in 2006 with its headquarters in Minato-ku, Tokyo, supporting domestic companies through digital PR and cloud translation services.

Current Situation

Social Wire achieved consolidated sales of approximately ¥4.769 billion in the fiscal year ended March 2023, with its digital PR business at the core. Centered on the 'atpress' press release distribution agency service, it diversifies into news release distribution, influencer marketing, translation services, and more. It has established subsidiaries in Southeast Asia to strengthen its global information dissemination infrastructure. Paid-in capital is ¥304 million, with approximately 303 employees, maintaining a stable organizational structure. In terms of sustainability, it offers risk management services such as anti-social force checks to fulfill social responsibilities. Medium- to long-term strategies focus on service expansion domestically and internationally, DX promotion for corporate transformation support, emphasis on influencer marketing growth and advanced translation services. It also eyes M&A and new technology adoption to achieve sustainable growth in response to changing market conditions.

Trivia

Interesting Facts

  • Originally started as Mira Yosou-sha in the information dissemination business.
  • Has numerous subsidiaries in Southeast Asia and is advancing overseas expansion.
  • Possesses one of Japan's leading press release distribution networks.
  • Early entry into influencer marketing business.
  • Translation crowdsourcing business is a pioneer in operational efficiency.
  • Entered the legal field with anti-social force check services.
  • Listed on Tokyo Stock Exchange Growth Market in 2015.
  • High customer satisfaction through multifaceted PR support.
  • Brand name 'atpress' is widely recognized in the industry.
  • Has business collaborations with numerous industry-related companies.
  • Concentrated management resources by transferring domestic shared office business.
  • Event attendance service 'Iberevo' receives high praise for ease of use.
  • Offers services to manage corporate information risks.
  • United, Inc. is a major shareholder.
  • Headquarters located in Shimbashi, Minato-ku, Tokyo.

Hidden Connections

  • Strengthened business collaboration with parent-like United, Inc. to develop joint services.
  • Strong in overseas markets through collaboration with Cross Scope Group in Southeast Asia.
  • Provides services fusing translation and PR via subsidiary Transmart.
  • 'RiskEyes' anti-social force checks are linked with legal advisory services.
  • Strengthened influencer business through absorption and merger of 'Find Model'.
  • Multifaceted multimedia PR deployment is a key differentiator in the industry.
  • High affinity with IT companies due to development of proprietary digital platforms.
  • As a major press release distribution agency, maintains cooperative relationships with approx. 7,500 media outlets.

Future Outlook

Growth Drivers

  • Growth in PR market due to expanding digital shift demand.
  • Increasing need for multilingual support among globally expanding companies.
  • Recovery in event attendance and online operations demand post-COVID.
  • Rising demand for alternative PR services amid strengthened ad privacy regulations.
  • Further advancement in SNS and influencer utilization.
  • Service efficiency via AI and automation technologies.
  • Needs for DX promotion and enhanced information dissemination among SMEs.
  • Growing importance of effect measurement services through data analysis.
  • Local market expansion leveraging region-specific PR support.
  • Expansion of risk management services through strengthened social responsibility response.
  • Increasing related business demand from government tourism and local revitalization policies.
  • Growth in ESG information disclosure support services.

Strategic Goals

  • Achieve 2x sales of digital PR services domestically and internationally.
  • Expand influencer marketing through new market development.
  • Strengthen international competitiveness in translation and localization business.
  • Establish sustainability-oriented risk management services.
  • Achieve 70% service automation using AI technologies.
  • Systematic implementation of CSR programs including social contribution activities.
  • Build one-stop PR platform for diverse customer segments.
  • Expand and strengthen networks at major overseas bases.
  • Create a pleasant work environment to enhance employee satisfaction.
  • Achieve market change to Tokyo Stock Exchange Prime.

Business Segments

Digital PR Support

Overview
Digital PR services supporting corporate information dissemination and brand value enhancement.
Competitiveness
Extensive distribution network and diverse PR support tools
Customers
  • SMEs
  • Large Corporations
  • PR Agencies
  • Advertising Agencies
  • Media Operators
  • Consulting Firms
Products
  • Press Release Distribution Agency
  • News Release Targeting
  • Media Monitoring
  • Influencer Utilization

Translation and Localization

Overview
Multilingual translation and localization services supporting global expansion.
Competitiveness
High-quality crowdsourced translation and rapid response
Customers
  • IT Companies
  • Manufacturing
  • Financial Institutions
  • Tourism Industry
  • Government-Related Organizations
Products
  • Multilingual Translation Services
  • Cloud Translation Platform
  • Specialized Field Translation
  • Translation Quality Management

Risk Management

Overview
Services providing anti-social force risk management and legal compliance support.
Competitiveness
Proprietary anti-social force database and high-precision analysis
Customers
  • Financial Institutions
  • Securities Firms
  • Large Corporations
  • Legal Departments
  • Audit Firms
Products
  • Anti-Social Force Check Service
  • Risk Assessment Reports
  • Compliance Support

Event Attendance Gathering Support

Overview
Support services to streamline event attendance gathering and operations.
Competitiveness
Abundant user data and effective promotion
Customers
  • Event Organizers
  • Marketing Companies
  • Advertising Agencies
  • Local Governments
Products
  • Event Attendance Gathering Platform
  • Online Operations Support
  • Promotion Services

Crowdsourcing Business

Overview
Crowdsourcing platform connecting translators and companies.
Competitiveness
Provision of high-skill talent by specialized fields
Customers
  • SMEs
  • Venture Companies
  • Translators
  • Freelancers
Products
  • Translation Crowdsourcing
  • Specialized Knowledge Matching
  • Online Payment System

Competitive Advantage

Strengths

  • Large-scale media distribution network
  • Diverse digital PR services
  • Overseas expansion including Southeast Asia
  • Development of specialized services
  • Strong customer base and reliability
  • Rapid service provision system
  • Rich data collection and analysis capabilities
  • Multilingual translation crowdsourcing対応
  • Integration with risk management functions
  • Active adoption of latest technologies
  • Talent with high expertise
  • Flexible response to diverse customer needs
  • Stable financial foundation
  • Strengthened collaboration with subsidiaries
  • Long-term brand building capability

Competitive Advantages

  • High reach leveraging distribution network of over 7,500 media outlets
  • Multifaceted PR support combining influencer marketing and press releases
  • Global expansion via overseas bases such as in Southeast Asia
  • Cost and quality balance through crowdsourced translation services
  • Expansion of risk management business including anti-social force checks
  • Operation of online event attendance platform 'Iberevo'
  • IT infrastructure for operational cost efficiency
  • Segmented service lineup for specific industries
  • Enhance corporate brand value through rapid information distribution
  • One-stop service provision to diverse customer segments
  • Established position in the rapidly growing digital PR market
  • Strong compliance system for laws and regulations
  • Global case acquisition through multilingual support
  • High affinity with IT companies via proprietary digital platform development
  • Proven management team and governance structure

Threats

  • Intensifying competition in domestic digital PR market
  • Risk of service obsolescence due to technological evolution
  • Business impact from changes in laws and regulations
  • Emergence of local competitors in overseas markets
  • Increasing privacy protection-related risks
  • Cuts in advertising and PR budgets due to economic fluctuations
  • Intensified price competition from new entrants
  • Rising cybersecurity risks
  • Intensifying talent acquisition competition
  • Changes in business environment due to social conditions
  • Quality management challenges in crowdsourcing
  • Rapid changes in user preferences

Innovations

2023: Introduction of Influencer Collaboration Enhancement Platform

Overview
Developed and introduced dedicated tools to improve SNS marketing efficiency.
Impact
Achieved improvements in customer satisfaction and deal closure rates.

2022: Enhanced Cloud Translation Platform Functions

Overview
Strengthened AI-supported translation and quality management functions to improve efficiency and accuracy.
Impact
Contributed to shorter translation turnaround times and cost reductions.

2021: Advanced Anti-Social Force Check Service

Overview
Developed risk assessment system utilizing big data analysis.
Impact
Significantly improved risk detection accuracy.

2020: Acquisition of Event Attendance Service 'Iberevo' Business

Overview
Expanded business areas through acquisition of event attendance and operations platform.
Impact
Successfully acquired new customer segments.

Sustainability

  • Fulfillment of social responsibilities through strengthened anti-social force check services
  • Reduction of paper resources through digitalization promotion
  • Establishment of diverse work environments and diversity promotion
  • Community support through collaboration with local communities
  • Enhanced information security and customer data protection