CS-C

Basic Information

Stock Code: 9258
Industry: Services
Category Detail: Advertising
Prefecture: Tokyo
Establishment Year: October 2011
Listing Year: December 2021
Official Website: https://s-cs-c.com/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Members, CARTA HOLDINGS, ORO, UserLocal, Giftee, Speee, AnyMind Group, Fains, Geniee, Macbee Planet, BCC, Ureru Netto Koukoku-sha Group, Digitalift

Overview

CS-C is a growing company in the services industry founded in 2011, specializing primarily in marketing support for local businesses, and has established a solid position within the industry through the provision of SaaS-based integrated marketing tools and consulting services.

Current Situation

CS-C recorded net sales of approximately 2.7 billion yen in the fiscal year ending September 2024, posting a slight operating loss. Centered on its flagship SaaS marketing tool "C-mo" and the consulting x outsourcing service "C-mo Pro," it supports local businesses such as restaurants, beauty salons, ryokans, and hotels. In 2024, it launched a multilingual reservation service targeting inbound tourists, aiming to expand into new markets. Through its robust consulting framework and integrated marketing tools, it contributes to enhancing customer acquisition capabilities, with bases in major cities Tokyo and Osaka to secure a stable customer base. In recent years, it has expanded services such as digital advertising operations in response to changes in the market environment. Moving forward, it aims to revitalize regional economies by promoting DX for local businesses and pursue sustainable growth.

Trivia

Interesting Facts

Best Venture 100 award winner for 6 consecutive years
Certified as Best Company for 6 consecutive years in Great Place to Work rankings
Company name "CS-C" expresses philosophy derived from multiple "C"s
Achieved TSE Growth Market listing within 10 years of founding
Pioneer among marketing firms specialized in local businesses
Strengthened inbound対応 with multilingual restaurant reservation service
Marketing tasks can be outsourced to specialist consultants
Tokyo head office located in MS Shibaura Building, Shibaura, Minato-ku
Branch in Osaka, placing emphasis on Kansai market
Consulting x outsourcing composite service is distinctive in the industry

Hidden Connections

Collaborates with municipalities for regional revitalization support centered on urban restaurants and beauty salons
Track record of collaborations with tourism companies and local governments for inbound acquisition support
Official certified partner of Google and Yahoo! for digital ad agency business using operating tools
Regularly holds talent exchanges and joint events with peers and competitors
Founder Ken Sugihara is a prominent figure in the marketing industry
Company and service names extensively use "C" symbolizing customers, regions, consumers, and children
Many of 237 employees are marketing specialists
Practices DX support for local SMEs via IT and consulting fusion model

Future Outlook

Growth Drivers

Increasing local marketing demand due to smartphone proliferation
Growth in multilingual reservation services with inbound recovery
Rising SaaS market expanding new customer acquisition opportunities
Strengthened government support for regional revitalization measures
Growth in digital advertising market
Deepening of survey and customer data analysis technologies
Service differentiation through strengthened consulting capabilities
Talent retention in great workplace environment
Stable growth in food service and beauty-related markets
Expanding needs for business efficiency via DX promotion

Strategic Goals

Achieve top domestic share in local business DX market
Launch overseas expansion of inbound対応 services
Attain stable growth exceeding 5 billion yen in annual sales
Establish sustainable management base by enhancing ESG evaluations
Maintain employee satisfaction over 90% and customer satisfaction over 95%
Advanced core services through AI utilization
Global customer対応 expansion via strengthened multilingual support
Expansion of marketing support services to new industries
Promotion of internal and external projects to reduce environmental impact
Strengthened social contribution activities to local communities

Business Segments

Local Business Marketing Support

Overview

Comprehensive marketing support services aimed at improving customer attraction and business efficiency for local businesses.

Competitiveness

One-stop support by dedicated consultants

Customers

Restaurants
Beauty Salons
Ryokans and Hotels
Retail Stores
Local Operators

Products

C-mo
C-mo Pro
Marketing Consulting
Outsourcing Services
Multilingual Reservation System

Digital Advertising Agency Services

Overview

Conducts brand awareness enhancement and customer acquisition support through online ad operations agency.

Competitiveness

Effect maximization through extensive operations track record

Customers

Small and Medium Enterprises
Advertising Agencies
E-commerce Businesses
Restaurant Chains
Beauty Salons

Products

Google Ad Operations
Yahoo! Ad Operations
SNS Ad Operations

Competitive Advantage

Strengths

Marketing support specialized for local businesses
Integrated SaaS tools and consulting operations
Close-knit customer support by specialist consultants
Capability to handle diverse customer industries
Nationwide customer network with bases in Tokyo and Osaka
Early deployment of inbound services
Long track record of Best Venture 100 selections
Continuous new service development capabilities

Competitive Advantages

High usability of industry-specialized SaaS tools
Consistent provision of consulting x outsourcing services
Deep understanding of region-focused marketing
Preemptive service rollout ahead of competitors in inbound support
Multi-industry対応 to accommodate diverse customer needs
Trust foundation from extensive implementation track record
Secured funding capabilities via Tokyo Stock Exchange Growth listing
Accumulated know-how in digital ad operations
High employee retention rate and Great Place to Work certification
Rapid function expansion in response to market changes

Threats

Risk of entry by major IT vendors
Price competition from competitors expanding similar services
Revenue impact from fluctuations in inbound demand
Delays in adapting to changes in consumer digital behavior
Increasing information security risks
Rising sales costs for new customer acquisition
Restrictions on marketing methods due to regulatory changes
Customer impact from cloud service outages
Intensifying talent acquisition competition
Suppressed corporate investment due to economic changes

Innovations

2024: JAPAN FOOD GUIDE Release

Overview: Launched multilingual reservation service for inbound tourists' restaurants and food experiences, strengthening overseas customer acquisition support.
Impact: Generated approximately 100 million yen in inbound-related sales

2023: Launch of Services for Ryokans and Hotels

Overview: Released consulting x outsourcing service "C-mo Pro travel" to pioneer new domains.
Impact: Business expansion effect through new customer acquisition

2021: Development of SaaS Tool for Beauty Salons

Overview: Began providing beauty salon-specialized marketing tool "C-mo beauty."
Impact: Progress in developing beauty industry customers

2020: Enhanced Takeout Support Services

Overview: Began delivery and takeout customer acquisition support for restaurants via C-mo Pro togo.
Impact: Contributed to maintaining sales at customer stores

Sustainability

Social contributions through regional economic revitalization
Promotion of digitalization for small local businesses
Acquisition of Great Place to Work certification
Paperless initiatives to reduce environmental impact
Diversity promotion and inclusion efforts
Participation in local community educational support activities
Building sustainable business models
Customer protection via strengthened information security