Digitalift

Basic Information

Stock Code
9244
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
November 2012
Listing Year
September 2021
Official Website
https://digitalift.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, Beetrend, Septeni Holdings, CyberAgent, GMO Internet, iMobile, Logly, Jimotty, Adish, Ibis, MicroAd, GladCube

Overview

Digitalift is a digital marketing services company founded in 2012 with its head office in Shibuya-ku, Tokyo. It offers services from advertising operations to brand and media businesses, with high expertise targeted at small and medium-sized enterprises, and is an expanding company.

Current Situation

Digitalift continues steady sales growth in fiscal 2024, primarily expanding its market share in the digital marketing field centered on internet advertising through high expertise. Targeting small to medium-sized clients, it strengths in planning and effect analysis of performance-based advertising, and in the brand and media sector, it engages diversely in SEO, SNS operations, creative production, and more. As an equity-method affiliate of Freout Holdings, it is strengthening collaboration while expanding offices in Okinawa and Miyazaki to improve regional responsiveness. It focuses on developing marketing services utilizing the latest technologies and actively participates in the Japan Interactive Advertising Association as a member organization to enhance reliability. It strengthens its organization by acquiring new group companies, responds to intensifying competition in the advertising industry, and aims for management that considers sustainability. Moving forward, it aims for further growth through promoting innovation in the digital domain, market expansion, and customer diversification.

Trivia

Interesting Facts

  • Founder Masahiro Momoto is from Dentsu-owned Daiko in the advertising industry.
  • The company name derives from the meaning of lifting up clients in the digital domain.
  • Changed company name from former name to Digitalift in 2020.
  • Member company of JIAA (Japan Interactive Advertising Association).
  • Equity-method affiliate of Freout Holdings.
  • Listed on the Tokyo Stock Exchange Growth Market in 2021.
  • Has regionally close offices in Okinawa and Miyazaki.
  • Made Meyco Co., Ltd. and Web Cocor Co., Ltd. group companies.
  • Service expansion specialized in advertising operations for SMEs.
  • Introduced advertising automatic optimization system incorporating the latest technology.

Hidden Connections

  • Founder from Daiko under Hakuhodo DY Holdings, holds strong network in the advertising industry.
  • Strengthened collaboration in ad tech domain through capital ties with Freout Holdings.
  • Strong ties with the IT industry through system development specialized in digital advertising effectiveness analysis.
  • Expanding influence in the local SME market through office expansion.
  • Participating in industry standard formation through membership in the Japan Interactive Advertising Association.
  • Provides one-stop video production and web production through group-integrated affiliates.
  • Tokyo Stock Exchange listing in about 10 years since establishment is proof of rapid growth.
  • Gaining high attention in the industry amid expansion of the digital advertising market.

Future Outlook

Growth Drivers

  • Steady growth in the digital advertising market
  • Acceleration of digital shift among SMEs
  • Expanded utilization of AI and data analysis technologies
  • Active expansion into local markets
  • Diversification of advertising services and value addition
  • Synergy creation with group companies
  • Long-term enhancement of sustainability awareness
  • Increased utilization of emerging SNS platforms
  • Sophistication of online consumer behavior
  • Growing demand for real-time advertising effectiveness measurement

Strategic Goals

  • Achieve sales exceeding ¥10 billion
  • Become the leader in SME marketing support
  • Fully realize AI-based advertising operation automation
  • Expand local offices to 15 or more nationwide bases
  • Become an industry model for sustainability management
  • Establish industry standards for digital advertising effectiveness measurement
  • Service integration through collaboration with group companies
  • Talent development and diversity promotion
  • Achieve over 20% of sales from new businesses
  • Strengthen preparations for overseas expansion of advertising technology

Business Segments

Advertising Operation Support

Overview
Provides diverse advertising operation solutions to achieve effective marketing.
Competitiveness
High operational expertise specialized for small businesses
Customers
  • Small and medium-sized enterprises
  • IT ventures
  • Regional companies
  • Sole proprietors
  • Advertising agencies
Products
  • DSP advertising service
  • Campaign management tool
  • Data analysis report

Brand and Media Support

Overview
Provides marketing support that contributes to enhancing brand value.
Competitiveness
Diverse specialized marketing services
Customers
  • EC operators
  • Consumer goods manufacturers
  • Content providers
  • Mid-sized companies
  • Brand managers
Products
  • SEO measures
  • SNS operations
  • Affiliate management
  • Creative production

System Development and Consulting

Overview
System construction and consulting specialized in advertising and marketing.
Competitiveness
Technology and expertise specialized in digital marketing
Customers
  • Advertisers
  • Advertising agencies
  • IT companies
  • Marketing departments
  • Startups
Products
  • Advertising effectiveness analysis system
  • Marketing strategy consulting
  • Data integration tool

Competitive Advantage

Strengths

  • High-expertise performance-based advertising services
  • Specialization in small and medium-sized businesses
  • Strong collaboration with Freout
  • Diverse brand and media business expansion
  • Improved customer responsiveness through regional expansion
  • High advertising effectiveness analysis capabilities
  • Flexible system development capabilities
  • Enhanced reliability through active participation in member organizations
  • High-quality creative production
  • SNS operation expertise

Competitive Advantages

  • Specialized operational expertise and service deployment for small businesses
  • One-stop response through a wide range of digital marketing services
  • Strengthened collaboration with the Freout Group as an equity-method affiliate
  • Customer-close services utilizing regionally rooted sales bases
  • Efficiency through advanced integration of advertising effectiveness analysis and system development
  • Differentiation from competitors through multifaceted service expansion
  • Active utilization of emerging areas such as affiliates and SNS
  • Flexible customer response covering mid-sized companies to sole proprietors
  • Promoting brand value enhancement through creative production and strategic SEO
  • Compliance with industry standards through membership in the Japan Interactive Advertising Association

Threats

  • Intensifying competition in the advertising market leading to price competition
  • Share pressure from digital shifts by major advertising agencies
  • Challenges in service adaptation due to changes in advertising effectiveness measurement standards
  • Targeting restrictions due to strengthened privacy regulations
  • Increasing risk of digital advertising fraud
  • Impact of advertising budget reductions due to economic fluctuations
  • Burden of rapid response to technological innovations
  • Intensifying competition with new entrants
  • Dependence on business conditions of client industries
  • Risk of policy changes in SNS platforms

Innovations

2024: Introduction of AI system for automatic advertising optimization

Overview
Introduced a system that automates advertising delivery optimization using AI technology.
Impact
15% improvement in advertising effectiveness, 20% reduction in operation costs

2023: Development of integrated brand and media marketing platform

Overview
Developed a marketing platform integrating SEO, SNS, and affiliate management.
Impact
Improved customer satisfaction and 20% business efficiency improvement

2022: Launch of regionally specialized digital advertising delivery service

Overview
Expansion of advertising delivery services specialized for Okinawa and Miyazaki regions.
Impact
30% increase in regional clients

2023: Meyco Co., Ltd. made a group company

Overview
Group integration of a video production-related company to strengthen advertising creatives.
Impact
10% increase in creative project sales

2023: Web Cocor Co., Ltd. made a group company

Overview
Welcomed a web production company into the group to strengthen web design capabilities.
Impact
Improved quality of brand services

Sustainability

  • Waste reduction through optimal operation of digital advertising
  • Promotion of paperless operations within the company
  • Reduction in travel through active use of online meetings
  • Use of cloud services to reduce environmental impact
  • Promotion of diversity respect and workplace environment improvement
  • Sustainable activities through strengthened collaboration with local communities