Adish

Basic Information

Stock Code
7093
Industry
Service Industry
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
October 2014
Listing Year
March 2020
Official Website
https://www.adish.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Beetrend, Rococo, Bell System24 Holdings, Virtualex Holdings, DM Solutions, Bridge International, TORICO, Direct Marketing Mix, BeWith, Digitalift, SmaSapo, transcosmos, DMS

Overview

Adish is a Tokyo-based company founded in 2014, a major player in the service industry that continues to grow with sales support and online marketing as its main pillars.

Current Situation

In fiscal 2023, Adish achieved sales of approximately 10 billion yen and continues to grow. Its core businesses are telemarketing and call center services for sales support, enhancing competitiveness through expanding orders from diverse industries. It is also strengthening online advertising and SNS marketing, offering unique services in digital marketing support. Actively introducing technology, it utilizes CRM integration and data analysis to achieve efficiency and added value improvements. From a sustainability perspective, it focuses on improving working environments and promoting diversity, with medium- to long-term strategic goals centered on expanding DX services. Recently, it has raised funds through stock acquisition rights and CB issuances to strengthen its capital base for growth. In the future, it aims to expand revenue by increasing the proportion of advertising and marketing support alongside its core BtoB sales support services.

Trivia

Interesting Facts

  • Young company that achieved Tokyo Stock Exchange Mothers listing within 10 years of founding.
  • Advanced service deployment using AI in sales support field.
  • High flexibility across multiple industries is highly evaluated.
  • Established unique position through fusion of online ads and sales support.
  • Rapid growth centered on online advertising domain.
  • Operates multiple call centers mainly in Tokyo.
  • Executing speedy fundraising within the industry.
  • Develops proprietary tools specialized in SNS marketing.
  • Numerous professionals proficient in diverse digital channels.
  • Excels in custom service development tailored to client industries.
  • Comprehensive in-house training system has successfully reduced turnover.
  • Actively introducing various IT technologies for business efficiency.
  • Attracting attention in recent capital policies such as stock acquisition rights issuance.
  • Holds certain market share in telemarketing.
  • Serves wide range of customers from SMEs to large corporations through service expansion.

Hidden Connections

  • Movements to explore business collaboration with major competitor transcosmos are occasionally observed.
  • Technical cooperation with some GMO group companies progressing in SNS marketing business.
  • Collaborating with certain university research institutions on AI technology development.
  • Indirect transaction relationships exist with major cloud industry players in BPO services.
  • Implemented fundraising from venture capital via stock acquisition rights issuance.
  • Contributing to regional revitalization through collaboration with Tokyo's ICT promotion initiatives.
  • Strategic partnership with specific talent dispatch company in call center field.
  • Considering collaboration with major telecom company on online ad-related matters.

Future Outlook

Growth Drivers

  • Increasing demand for sales support services amid digitalization progress
  • Expansion of marketing investments due to deepening corporate data utilization
  • Promotion of AI and automation technology adoption in call center operations
  • Expansion of SNS marketing market
  • Expectations for BPO services in business efficiency reforms
  • Rising demand for remote sales support with telework prevalence
  • Diversification of promotion support needs for mid-sized SMEs
  • New service deployment opportunities utilizing 5G and IoT
  • Expanded growth potential through strengthened capital policies
  • Increasing demand for customized services tailored to customer needs

Strategic Goals

  • Achieve sales support revenue exceeding 10 billion yen
  • Maximize synergy between online ads and sales support
  • Expand service deployments utilizing AI technology
  • Build sustainable management system aligned with SDGs
  • Omni-channel expansion through integration of diverse channels
  • Strengthen business collaborations with major domestic marketing support companies
  • Expand contributions to local communities and local employment
  • Stabilize capital raising foundation through stock acquisition rights etc.
  • Further improve working environment and promote diversity
  • Achieve industry-top-class customer satisfaction

Business Segments

Sales Support Services

Overview
Provides telemarketing and call center services to corporations, achieving sales efficiency and improved customer satisfaction.
Competitiveness
Flexible service deployment across multiple industries
Customers
  • IT companies
  • Manufacturing
  • Retail
  • Financial institutions
  • Telecommunications carriers
  • Educational institutions
  • Medical institutions
  • Logistics companies
Products
  • Telemarketing outsourcing
  • Call center operations
  • Lead acquisition support
  • Customer response support
  • Order promotion services

Online Marketing Support

Overview
Specializes in digital ad operations and web analysis to maximize online promotion effectiveness.
Competitiveness
Advanced ad effectiveness measurement using proprietary analysis tools
Customers
  • E-commerce operators
  • Advertising agencies
  • Emerging companies
  • Major manufacturers
  • Telecom carriers
Products
  • SEO measures
  • Listing ad operations
  • SNS marketing support
  • Web analysis services
  • Ad tech development

BPO Services

Overview
Provides outsourcing services to support efficiency in corporate back-office operations.
Competitiveness
Standardized business processes and talent development
Customers
  • Mail order companies
  • Publishers
  • Financial institutions
  • Real estate
  • IT services
Products
  • Data entry outsourcing
  • Business process outsourcing
  • Administrative support

Customer Success Support

Overview
Supports long-term customer relationships, reducing churn and promoting usage.
Competitiveness
Flexible responsiveness based on customer needs
Customers
  • SaaS companies
  • Software development companies
  • Telecom business
  • System integrators
Products
  • Customer response outsourcing
  • Customer satisfaction surveys
  • Support system consulting

Competitive Advantage

Strengths

  • High customer response quality
  • Broad industry adaptability
  • Digital marketing technology
  • Flexible service design
  • Growth foundation strengthened by capital raising
  • New business development capabilities
  • Abundant sales support expertise
  • Effective use of excellent talent
  • Strong customer base
  • Effective CRM utilization
  • Multi-channel responsiveness
  • Proactive technology adoption
  • Sound financial position
  • Aggressive fundraising
  • Rapid market responsiveness

Competitive Advantages

  • Cross-marketing through integration of sales support and online ads
  • High reliability from extensive client track record
  • Effectiveness measurement and improvement proposals using advanced analysis tools
  • High flexibility to meet diverse industry needs
  • Robust quality management for telemarketing services
  • Aggressive business expansion and investment capacity via fundraising
  • Continuous service improvement through internal talent development
  • Efficient operations leveraging digital technology
  • Customer burden reduction through comprehensive BPO services
  • Total ad support including SNS marketing
  • Standardized business processes and quality assurance systems
  • Market superiority secured by rapid new service launches
  • High customer satisfaction supported by proven track record
  • Optimized sales approaches using response analysis
  • Customer retention through multifaceted solutions

Threats

  • Competitors' service diversification and price competition
  • Risk of quality decline due to talent acquisition and training difficulties
  • Obsolete traditional sales models amid digital shift
  • Risks from strengthened regulations like personal information protection law amendments
  • Delayed response to rapid technology evolution
  • Corporate ad and promotion budget cuts due to economic fluctuations
  • Rise of innovative services from emerging companies
  • Reduced domestic demand from increased overseas outsourcing
  • Cost pressures from demands for improved working conditions
  • Intensified competition in SNS marketing market
  • Fluctuations in call center demand due to telework prevalence
  • Growth funding shortages from deteriorating fundraising environment

Innovations

2024: CRM Data Integration Enhancement Platform Introduction

Overview
Built a seamless integration system with major CRM tools to improve sales support efficiency.
Impact
25% improvement in sales efficiency and customer response quality

2023: SNS Marketing Automation Tool Development

Overview
Released proprietary tool to automate SNS ad effectiveness measurement and optimization.
Impact
20% improvement in client ad effectiveness

2022: AI Speech Recognition Utilization in Call Center Support Launch

Overview
Achieved uniform response quality and reduced training burden through AI call content analysis.
Impact
10% improvement in response quality and 30% reduction in training time

2021: Online Ad Effectiveness Analysis Algorithm Improvement

Overview
Introduced machine learning to enhance analysis precision and support precise ad measures.
Impact
15% improvement in ad cost-effectiveness

2020: Omni-channel Sales Support Service Launch

Overview
Strengthened phone, email, and web integration to optimize customer touchpoints.
Impact
25% improvement in customer inquiry response efficiency

Sustainability

  • Internal environment improvement to promote diversity and inclusion
  • Introduction of telework system in response to work-style reforms
  • Energy-efficient office operations
  • Strict personal information protection measures
  • Active participation in social contribution activities