Direct Marketing Mix

Basic Information

Stock Code
7354
Industry
Service Industry
Category Detail
Professional Services for Businesses
Prefecture
Osaka Prefecture
Establishment Year
August 2017
Listing Year
October 2020
Official Website
https://dmix.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Lococo, Bell System24 Holdings, Virtualex Holdings, Sirius V, DM Solutions, LTS, Open G, Inbound Tech, Bridge International, BeWith, SmaSapo, Transcosmos, DMS

Overview

Direct Marketing Mix is a pioneering company in sales outsourcing and marketing support services, established in 2017 and based in Osaka Prefecture.

Current Situation

Direct Marketing Mix has achieved rapid growth since its founding, earning high praise across multiple industries for its sales support and call center services. Its core telemarketing business delivers sales and promotional impact to companies in diverse sectors, establishing a stable revenue foundation. To differentiate from competitors, it emphasizes close customer collaboration, flexible responsiveness, and enhanced digital integration to boost operational efficiency and conversion rates. The staffing business is expanding its reach, focusing on developing specialized talent in sales and marketing. It swiftly adapted to surging online sales demand during the COVID-19 pandemic by ramping up DX investments. Moving forward, it plans to automate sales processes with AI and expand data analytics services. Alongside localized customer support, it pursues sustainable growth while reducing environmental impact in its operations. Under President Uehara's leadership, the company has entered a phase of steady expansion, prioritizing revenue growth and new ventures in the medium term. It actively pursues modern HR initiatives and leadership transitions to bolster its organization.

Trivia

Interesting Facts

  • Achieved Tokyo Stock Exchange listing just a few years after founding.
  • Sales outsourcing firm building nationwide network from Osaka HQ.
  • Praised for swift customer response compared to competitors.
  • Leading emerging company led by young executives in the industry.
  • Digitalization leader in sales outsourcing sector.
  • Possesses adaptable sales know-how across industries.
  • Accelerated growth and organizational strengthening post-President Uehara appointment.
  • High customer retention from proactive process improvements.
  • Improved retention in staffing via high-quality training.
  • Plans and operates sales seminars nationwide.
  • Holds patented technology in sales support.
  • Utilizes proprietary systems for KPI visualization in sales.
  • Call center monitoring quality at industry-leading levels.
  • New customer acquisition success rate 20% above industry average.
  • Offering multilingual sales support services in select areas.

Hidden Connections

  • Closely collaborates with major IT firms on numerous sales support projects.
  • Dispatches specialized staff to medical institutions via staffing partnerships.
  • Long-term partnerships with multiple advertising agencies as key partners.
  • President active as young leader in industry associations.
  • Focuses on supporting local Osaka SMEs for regional economic revitalization.
  • Participates in developing digital tools for sales outsourcing industry.
  • Handles promotional campaigns for major trading companies.
  • Received high industry evaluations for CSR activities.

Future Outlook

Growth Drivers

  • Sales support efficiency via DX promotion
  • Advanced skills training to address talent shortages
  • Rising outsourcing demand from SMEs for sales
  • Expansion of online sales needs
  • Active adoption of AI and data analytics
  • Growing corporate cost-reduction demands
  • Strengthening of localized services
  • Enhanced adaptability across industries
  • Adaptation to sustainability-focused management
  • Exploring global expansion opportunities
  • Integrated call center and sales support services
  • Organizational strengthening via strategic talent investment

Strategic Goals

  • Achieve over 15 billion yen in sales
  • Nationwide rollout of AI-powered sales support
  • Establish high-quality training system in staffing
  • Advance sustainable operations aligned with SDGs
  • Maintain 95%+ corporate customer satisfaction
  • Achieve 90%+ online sales対応 rate
  • Diversify and expand sales support market presence
  • Strengthen community ties and contributions
  • Promote women's and diverse talent utilization
  • Ensure management transparency and compliance

Business Segments

Sales Support Services

Overview
Diverse services to enhance corporate sales capabilities and marketing efficiency.
Competitiveness
Flexible sales support system responsive to customer needs for improved results.
Customers
  • IT Companies
  • Manufacturing
  • Financial Institutions
  • Medical Device Manufacturers
  • Real Estate
  • Advertising Agencies
  • Education-Related Companies
  • Retail
  • Logistics
  • General Services
  • Energy-Related
  • Telecommunications Carriers
Products
  • Outbound Call Outsourcing
  • Field Sales Outsourcing
  • Inside Sales Support
  • Marketing Campaign Support
  • Telemarketing
  • Lead Generation
  • Sales Performance Analysis
  • CRM Integration Services
  • Customer Management Support
  • Promotional Material Distribution Outsourcing
  • Online Meeting Support
  • Customer Follow-Up Outsourcing
  • Customer Support Outsourcing
  • Sales Training and Education
  • Market Research Outsourcing

Staffing Services

Overview
Tailored dispatch of administrative and sales personnel to meet diverse client needs.
Competitiveness
Rapid matching of personnel suited to specific business characteristics.
Customers
  • Advertising Agencies
  • Major Retail Chains
  • Financial Institutions
  • IT Companies
  • Medical Institutions
  • Manufacturing
  • Services
  • Logistics Companies
  • Event Organizers
  • Call Center Operators
Products
  • Sales and Marketing Staff Dispatch
  • General Administrative Staff Dispatch
  • Call Center Staff Dispatch
  • Event Staff Dispatch
  • Short-Term Dispatch Service
  • Specialized Talent Dispatch
  • Contract Employee Dispatch
  • Part-Time Dispatch

Marketing Data Analysis Services

Overview
Supports data analysis and utilization for improved sales outcomes.
Competitiveness
Analysis and improvement proposals leveraging extensive sales expertise.
Customers
  • E-commerce Operators
  • Food Manufacturers
  • Retail
  • Financial Institutions
  • IT Service Companies
  • Advertising Agencies
Products
  • Customer List Analysis
  • Campaign Effectiveness Measurement
  • Sales Performance Analysis
  • Purchase Behavior Analysis
  • CRM Integration Analysis
  • Report Creation

Customer Support Outsourcing

Overview
Comprehensive support for corporate customer service operations.
Competitiveness
High-quality response capabilities and customer satisfaction expertise.
Customers
  • Telecom Carriers
  • IT Companies
  • Appliance Manufacturers
  • Financial Services
  • Medical-Related Companies
  • E-commerce Operators
Products
  • Inquiry Handling Outsourcing
  • Troubleshooting
  • After-Sales Service
  • Call Center Operation Support

Sales Training and Education Services

Overview
Provides training and education programs to strengthen sales capabilities.
Competitiveness
Fusion of practical content and cutting-edge sales know-how.
Customers
  • Sales Teams
  • New Employees
  • Management
  • HR Development Departments
Products
  • Sales Skills Training
  • Communication Training
  • Management Training
  • Online Training Programs

Lead Generation Services

Overview
Supports lead nurturing for new customer acquisition.
Competitiveness
Precise lead discovery across multiple channels.
Customers
  • IT Companies
  • Financial Services
  • Manufacturing
  • Real Estate
Products
  • Prospect Identification
  • Sales List Creation
  • Email Marketing Integration

Call Center Operations Outsourcing

Overview
Delivers high-quality customer interactions through call center services.
Competitiveness
Efficient operations and high customer satisfaction.
Customers
  • Mail-Order Companies
  • Financial Institutions
  • Telecom Carriers
  • Various Service Industries
Products
  • Inbound Call Handling
  • Outbound Calls
  • Customer Response Management System

Sales Support IT Solutions

Overview
IT solutions aimed at sales efficiency improvement.
Competitiveness
Customization capabilities tailored to client requirements.
Customers
  • Small and Medium Enterprises
  • Large Corporations
  • Sales Management Departments
Products
  • Sales Support Tools
  • CRM System Integration
  • Sales Performance Management

Market Research and Analysis Services

Overview
Supports market trend understanding through survey data.
Competitiveness
High-precision surveys leveraging sales outsourcing field expertise.
Customers
  • Marketing Departments
  • New Business Development
  • Advertising Agencies
Products
  • Market Research Reports
  • Custom Surveys
  • Competitor Analysis

Event Promotion Support

Overview
Broad support for sales promotion event operations.
Competitiveness
Experienced staff with strong planning and execution skills.
Customers
  • Retail Stores
  • Manufacturers
  • Advertisers
Products
  • Event Staff Dispatch
  • Promotion Support
  • Product Sampling

Customer Follow-Up Services

Overview
Supports customer relationship maintenance and service improvement.
Competitiveness
Meticulous communication from a customer perspective.
Customers
  • Manufacturing
  • Mail-Order Companies
  • Services
Products
  • After-Sales Contact
  • Customer Satisfaction Surveys
  • Repeat Business Promotion

BPO (Business Process Outsourcing)

Overview
Outsourcing services to enhance corporate operational efficiency.
Competitiveness
Advanced process know-how and IT support.
Customers
  • IT Companies
  • Services
  • Manufacturing
Products
  • Sales Support Outsourcing
  • Customer Management Outsourcing
  • General Administrative Processing

Competitive Advantage

Strengths

  • Customer-centric flexible sales support system
  • Advanced telemarketing technology
  • Versatility across industries
  • Extensive staffing expertise
  • Efficiency gains through digital integration
  • Rapid adaptation to market changes
  • Robust lead generation
  • Utilization of diverse sales channels
  • Proven track record in sales outsourcing
  • High-specialization training system
  • High-quality call center operations
  • Sales performance analysis technology
  • Comprehensive marketing support
  • Stable customer base
  • Advanced IT technology utilization

Competitive Advantages

  • Flexible customization aligned with customer needs
  • Deep industry knowledge and sales expertise
  • Multifaceted sales support services
  • In-depth understanding and response to broad customer segments
  • Business efficiency via digital tools
  • High-quality talent development and deployment
  • Agile response to market demands
  • High trustworthiness from extensive achievements
  • Thorough focus on client problem-solving
  • Data-driven sales analysis and continuous improvement
  • Superior call center service quality
  • Effective and comprehensive sales training
  • Adaptable sales support IT solutions
  • Sales expansion power through diverse channels
  • Strong competitiveness in sales outsourcing market

Threats

  • Diversification of competitor services
  • Substitution risks from AI and automation
  • Challenges in talent acquisition and turnover
  • Impacts from external changes like pandemics
  • Rising compliance costs from stricter regulations
  • Adaptation challenges to online sales shifts
  • Risk of client budget reductions
  • Pricing pressures from market competition
  • Tightening telemarketing regulations
  • Operational burdens from labor environment demands
  • Operational constraints from enhanced data protection
  • Risks from failed new business launches

Innovations

2024: AI Sales Support Tool Introduction

Overview
Implemented AI in sales outsourcing to achieve efficiency and accuracy improvements.
Impact
15% sales performance uplift, cost reductions

2023: Online Meeting Support Service Launch

Overview
Rolled out new sales support using web conferencing.
Impact
Expanded customer touchpoints, increased new contracts

2022: BPO Service Enhancement

Overview
Established comprehensive outsourcing for sales-related tasks to boost efficiency.
Impact
Improved customer satisfaction and stable revenue

2021: Data Analysis Platform Development

Overview
Developed and launched proprietary platform for sales performance analysis.
Impact
Contributed to advanced sales strategies

2020: Sales Training Program Overhaul

Overview
Revamped training curriculum to strengthen talent development.
Impact
Enhanced sales skills and retention rates

Sustainability

  • Paperless promotion to reduce environmental impact
  • Remote work systems for work-style reform
  • Diversity-respecting employment initiatives
  • Improved work environments for employee satisfaction
  • Focus on sustainable customer relationships
  • Community collaboration for social contributions
  • Sustainable growth via talent education
  • Transparent management through compliance strengthening
  • Efficient operations via waste reduction
  • Employment promotion for elderly and disabled
  • Energy efficiency and resource conservation
  • Comfortable workplace creation through internal improvements