Rococo

Basic Information

Stock Code
5868
Industry
Services
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
June 1994
Listing Year
December 2023
Official Website
https://www.rococo.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Kankyo Kanri, Bell System24 Holdings, Virtualex Holdings, KLASS, Sirius V, DM Solutions, Inbound Tech, Bridge International, Direct Marketing Mix, BeWith, SmaSapo, transcosmos, DMS

Overview

Rococo is a professional services company for businesses, headquartered in Tokyo and founded in 1994, with its core business in DX support services. It provides a wide range of operations including call center management, IT help desk, and system development.

Current Situation

Rococo listed on the Tokyo Stock Exchange in December 2023, aiming to increase sales with a focus on corporate DX support. Its main businesses are outsourced call centers, telemarketing, and IT help desks, backed by extensive know-how and a stable client base. It also offers customizable solutions through commissioned system development for enterprises, establishing competitive advantages. With sustainability in mind, it promotes operational efficiency and reduced environmental impact. By securing orders from diverse industries, it has expanded its business process outsourcing areas, and going forward, it plans to advance DX support and strengthen its revenue base through BPO operations. Aiming to enhance services with cutting-edge technologies and boost customer satisfaction, its strategic goals by 2030 include elevating employees' digital skills and continuously improving service quality. It is expected to respond flexibly to changes in the business environment, achieving growth through new customer acquisition and deepening ties with existing clients.

Trivia

Interesting Facts

  • Veteran company grown in DX field since 1994 founding
  • Diverse positioning in industry through broad services
  • Over 30 years of call center operation expertise
  • Fused IT help desk and business outsourcing services
  • Multilingual translation services highly rated domestically and internationally
  • Growth stock attracting attention as newly listed company
  • Initial price on TSE Growth showed upward trend
  • Established position in ticket sales with proprietary brands
  • BPO business actively utilizes latest automation tech
  • Transactions with many major firms from Tokyo base
  • Active participation in regionally focused social contributions

Hidden Connections

  • Intensifying market position competition with major rivals like transcosmos
  • Exploring collaborations with new entrants in IT-utilizing BPO areas
  • Service enhancements through business alliances and collaborations with related firm KLASS
  • Cooperative stance in local governments' digitalization initiatives
  • Received investments from multiple venture capitals ahead of listing
  • Multilingual service technologies utilized even in overseas industrial parks
  • In-house IT talent training programs evaluated as advanced in the industry
  • Ticket sales business strongly linked to some regional community events

Future Outlook

Growth Drivers

  • Increasing demand for IT services from accelerating corporate DX
  • Expansion trends in customer BPO and outsourcing
  • New service creation from maturing AI and automation tech
  • Growing needs for multilingual support in global operations
  • Strengthened IT help desks amid telework prevalence
  • Expansion of local government digitalization projects
  • Funding and awareness boost from listing effects
  • Demand for services supporting work style reforms
  • Diversification of events in ticket sales business
  • Rising needs for cloud service integrations
  • Heightened customer demands for operational efficiency

Strategic Goals

  • Secure top-class domestic share in DX support business
  • Raise BPO automation rate above 70%
  • Expand multilingual translation services to overseas markets
  • Elevate digital skills company-wide
  • Enter top ranks among domestic firms in ESG ratings
  • Build IT commissioned development structure exceeding 10 billion yen in annual sales
  • Enhance brand value through regional social contributions
  • Establish foundation for sustained growth as newly listed company
  • Promote environmental impact reduction and paperless operations
  • Improve talent retention through support for diverse work styles

Business Segments

Outsourced Call Center Operations

Overview
Takes over client companies' call center operations to achieve high-quality customer service.
Competitiveness
Abundant operators and highly efficient operational know-how
Customers
  • Major telecom companies
  • Financial institutions
  • Mail-order operators
  • IT companies
  • Medical institutions
Products
  • Inbound response
  • Outbound sales support
  • Customer support systems

IT Help Desk Construction and Operations

Overview
Provides specialized help desk construction and operation services to support corporate IT departments.
Competitiveness
High technical expertise and multilingual capabilities
Customers
  • Manufacturing
  • Information and communications
  • Distribution
  • Government offices
  • Educational institutions
Products
  • IT system support
  • Troubleshooting
  • Training programs

System Development and Software Outsourcing

Overview
Designs and develops business systems and software tailored to customer needs.
Competitiveness
Flexible customization and rapid development structure
Customers
  • SMEs
  • IT vendors
  • Logistics companies
  • Manufacturing
Products
  • Business system development
  • Package software customization
  • Cloud service implementation support

BPO (Indirect Business Outsourcing)

Overview
Provides BPO services to support efficiency in indirect departments.
Competitiveness
Diverse business scope and high security
Customers
  • Manufacturing
  • Services
  • Financial institutions
  • Educational institutions
Products
  • Payroll processing outsourcing
  • Translation operations
  • Welfare facility management

Translation and Interpretation Services

Overview
Supports corporate globalization with multilingual translation and interpretation services.
Competitiveness
Abundant specialized translation staff
Customers
  • Global companies
  • Government offices
  • Manufacturing
  • Event operators
Products
  • Technical document translation
  • Conference interpretation
  • Localization support

Ticket Sales Support

Overview
Supports ticket sales for various events, contributing to improved customer satisfaction.
Competitiveness
Network closely tied to regions and users
Customers
  • Event organizers
  • Concert operators
  • Sports organizations
Products
  • Ticket distribution outsourcing
  • Sales management systems
  • Market analysis reports

Competitive Advantage

Strengths

  • Broad DX support service offerings
  • Extensive call center operation track record
  • Business outsourcing for diverse industries
  • High IT technical capabilities and customization
  • Multilingual translation and interpretation services
  • Strong customer base
  • Flexible commissioned development structure
  • Utilization of latest technologies
  • Stable talent development system
  • Rapid customer response
  • Powerful sales support know-how
  • Diversified BPO operations
  • Regionally focused services
  • High digital skills among employees
  • Continuous service improvements

Competitive Advantages

  • Integrated DX support across broad business areas
  • Fusion of industry-specific sales support and IT services
  • Proprietary know-how maintaining high service quality
  • Organizational structure proactive in adopting new technologies
  • Multilingual support enabling global operations
  • Enhanced credibility and funding through listing
  • Flexibility to finely meet customer needs
  • Services leveraging regional characteristics
  • Robust foundation for talent dispatching and training
  • Promotion of integration with cloud services
  • Advanced security measures
  • Efficient BPO operational capabilities
  • Established diverse sales channels
  • Provision of IT training and education programs
  • Building long-term trust with customers

Threats

  • Intensifying competition in the IT industry
  • Service impacts from talent shortages
  • Delays in responding to rapid technological innovation
  • Strengthening trend toward in-house development by customers
  • Stricter legal regulations and personal data protection
  • Demand decline due to economic fluctuations
  • Increase in new market entrants
  • Business interruption risks from natural disasters
  • Rising cyber attacks
  • Cost increases from exchange rate fluctuations
  • Competitors' low-price service advances
  • Cost increases from changes in work environment

Innovations

2024: AI Chatbot Introduction for Enhanced Customer Response

Overview
Introduced AI-powered chatbots in call centers to achieve efficiency and improved customer satisfaction.
Impact
Response time reduced by 30%, customer satisfaction up 15%

2023: Promotion of Business Process Automation (RPA)

Overview
Advanced automation of BPO tasks such as payroll and data entry using RPA tools.
Impact
Operational efficiency up 40%, reduced human errors

2023: Development of Multilingual AI Translation System

Overview
In-house developed real-time multilingual AI translation system using latest AI tech to strengthen translation services.
Impact
Improved translation speed, increased supported languages

2022: Establishment of Cloud-Based System Development Structure

Overview
Established flexible cloud-based system development to expand commissioning scope.
Impact
Shortened lead times, increased new customer acquisitions

2021: Launch of IT Talent Training Program

Overview
Built proprietary training program to enhance IT skills of new hires.
Impact
Training time reduced 30%, accelerated deployment of combat-ready talent

Sustainability

  • Paperless operations to reduce environmental impact
  • Energy-saving office management
  • Hiring policies considering diversity and inclusion
  • Focus on employee health management and work-life balance
  • Promoting social contributions through collaboration with local communities