Sumasapo

Basic Information

Stock Code
9342
Industry
Service Industry
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
April 2012
Listing Year
December 2022
Official Website
https://www.sumasapo.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Mercury, Lococo, Bell System 24 Holdings, Virtualex Holdings, DM Solutions, Inbound Tech, Bridge International, Direct Marketing Mix, BeWith, CS-C, Glad C, Transcosmos, DMS

Overview

Sumasapo is a pioneering company based in Tokyo, founded in 2012, specializing in professional services for businesses. It promotes business DX centered on rental property management support and call centers.

Current Situation

Sumasapo's main business is rental property management support, utilizing the resident app 'totono' and call centers to support business efficiency and DX promotion for rental operators. Since its listing in 2022, it has accelerated nationwide expansion centered on Tokyo, building a stable revenue base. It is deepening collaboration with related companies and competitors, expanding service areas such as sales support. On the technology front, it focuses on developing IT solutions to streamline real estate management, contributing to improved customer satisfaction. In terms of environmental and social responsibility, it collaborates with local communities and engages in regional contributions. Moving forward, it aims to expand BtoB operations and deepen DX solutions, clarifying its growth strategy. Through the latest IR activities and SNS utilization, it ensures transparency to investors and focuses on sustainable corporate management. It is also advancing the introduction of new technologies and exploration of overseas expansion, with a view to medium- to long-term growth.

Trivia

Interesting Facts

  • The resident app 'totono' is highly evaluated in the rental management industry.
  • A growth company that achieved TSE listing in just 10 years since founding.
  • Call center services are specialized and highly rated in the industry.
  • Intense competition for IT engineers both within and outside the industry.
  • Recognized as a pioneer in the new rental management DX model.
  • Fusion of real estate and IT experts within the company.
  • Customization capabilities of business systems as proof of regional closeness.
  • SNS utilization in recent IR activities is attracting attention.
  • Advancing technological innovation through partnerships with IT ventures in central Tokyo.
  • DX promotion in rental management contributes to solving industry-wide issues.

Hidden Connections

  • Conducts inter-industry exchanges through joint research collaborations with peers.
  • Absorbs technology through partnerships with diverse IT startups.
  • Business alliance with financial service companies for rental operations.
  • Close collaboration with local real estate owner associations to share market information.

Future Outlook

Growth Drivers

  • Expanding needs for DX in the rental industry
  • Increasing IT utilization for resident service improvements
  • Growing demand for BtoB business efficiency solutions
  • Strengthened IT integration accompanying advanced real estate management
  • Heightened social demands for sustainability responses

Strategic Goals

  • Expand market share in rental property management DX
  • Achieve 1 million users for resident app
  • Over 50% business ratio for diverse BtoB services
  • Complete implementation of paperless for environmental impact reduction
  • Nationwide rollout of government and regional collaboration programs

Business Segments

Rental Management DX Support

Overview
Provides DX support to rental property managers to achieve business efficiency and improved customer service.
Competitiveness
One-stop service provision through integration with in-house developed apps
Customers
  • Rental management companies
  • Real estate owners
  • Real estate management companies
  • Rental operators
Products
  • Resident app development
  • Business efficiency tools
  • Call center services
  • Customer management systems

Call Center Operations Agency

Overview
Provides high-quality call center operations specialized in various user responses to support business efficiency.
Competitiveness
High response quality from specialized staff
Customers
  • Real estate companies
  • Rental business companies
  • Management companies
  • Insurance companies
Products
  • Resident response call services
  • Vacancy promotion calls
  • Insurance application reception
  • Customer support

Sales Support Services

Overview
Provides sales support using phone and DM to expand customer base and improve contract rates.
Competitiveness
Rich customer data and efficient channel operations
Customers
  • Real estate agencies
  • Real estate owners
  • Rental management companies
Products
  • Telemarketing
  • Direct mail distribution agency
  • Market research

IT System Development

Overview
Supports efficient business operations through development and sales of package software.
Competitiveness
Industry-specific system development expertise
Customers
  • Real estate operators
  • Rental management companies
  • System operation companies
Products
  • Package software development
  • Customer management systems
  • Business automation tools

Credit Guarantee Services

Overview
Supports smooth financial transactions through credit guarantee and reinsurance services.
Competitiveness
Guarantee expertise specialized in real estate
Customers
  • Financial institutions
  • Rental operators
  • Individual customers
Products
  • Credit guarantee operations
  • Debt guarantee services

Competitive Advantage

Strengths

  • IT and sales expertise specialized in the real estate management industry
  • Possesses in-house developed resident app
  • High-quality call center operation capabilities
  • Integrated DX support contributing to business efficiency
  • Stable customer base centered in Tokyo
  • Strong customer network and partnerships
  • Reliability and disclosure as a listed company
  • Business structure with diverse BtoB services
  • Customization capabilities for services
  • Rapid IT technology response and development capabilities

Competitive Advantages

  • Consistent support system through linkage of resident app and call centers
  • Expertise and system technology in promoting DX for rental management operations
  • Strong network with a wide range of related industry companies
  • Excellent access and convenience with headquarters in central Tokyo
  • Abundant track record and well-regarded customer support system
  • Proprietary know-how for automation and efficiency of various operations
  • Service enhancement through utilization of the latest digital technologies
  • Flexible service design tailored to specific customer needs
  • Reduced customer churn risk through multifaceted service provision
  • Accelerated growth possible through improved fundraising capabilities post-listing

Threats

  • Risk of intensified price competition from competitors
  • Delays in responding to rapid IT technology changes
  • Impact of economic fluctuations on the rental management market
  • Risk of market share erosion by new entrants
  • Increased business burden from strengthened regulations
  • Impact of customer trends due to social changes like the pandemic
  • Risk of physical infrastructure disruptions from disasters
  • Compliance pressures from laws like the Personal Information Protection Act
  • Security risks such as cyber attacks
  • Risk of increased upfront costs for DX investments

Innovations

2023: Resident App Function Enhancement

Overview
Added lease renewal notification function to the resident app 'totono' to improve convenience.
Impact
Improved customer satisfaction and renewal rates

2024: AI-Utilizing Call Center System Introduction

Overview
Introduced AI chatbots for inquiry response operations to achieve efficiency.
Impact
20% reduction in operating costs and improved response quality

2022: DX Business Efficiency Tool Development

Overview
Developed and launched business process automation tools for rental management companies.
Impact
Achieved reduction in customer business burden

Sustainability

  • Providing IT services that contribute to improving regional rental environments
  • Reducing environmental impact through paperless promotion
  • Workplace environment improvements prioritizing employee well-being
  • Community support activities in collaboration with customers
  • Advanced information security management