Bridge International
Basic Information
- Stock Code
- 7039
- Industry
- Service Industry
- Category Detail
- Professional Services for Businesses
- Prefecture
- Tokyo
- Establishment Year
- January 2002
- Listing Year
- October 2018
- Official Website
- https://bridge-g.com/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Ymirlink, Unite, Lococo, Bell System24 Holdings, Virtualex Holdings, DM Solutions, Inbound Tech, Direct Marketing Mix, Meiho HD, BeWith, SmaSapo, Transcosmos, DMS
Overview
Bridge International is a specialist company in corporate sales support and BPO services founded in 2002, offering a wide range of sales and marketing support as a Tokyo Stock Exchange Growth Market listed company.
Current Situation
Bridge International showed strong growth in 2023, achieving steady sales expansion in B2B sales support and BPO services. Its main businesses are telemarketing and sales agency, providing efficient sales support services to numerous client companies. It is also strengthening consulting and IT solutions to differentiate through business efficiency improvements and DX promotion support. Reliability is ensured through information security management certifications, and it is engaged in sustainability efforts. Moving forward, it will focus on new customer acquisition and service expansion to enhance competitiveness in the sales BPO market. By leveraging IT technologies to support client performance improvements, it aims to strengthen its long-term revenue base. While adapting to changing economic conditions, it continues stable business operations utilizing bases in Tokyo and Ehime.
Trivia
Interesting Facts
- Focused on information security from early establishment, highly regarded in the industry
- Head office located in Carrot Tower, Setagaya-ku, Tokyo
- Raising profile as a Tokyo Stock Exchange Growth Market listed company specialized in sales BPO
- One of the few specialist firms handling corporate sales support across diverse industries
- Proactive in early adoption of online sales support tools
Hidden Connections
- Exploring collaboration opportunities with major BPO firms like Transcosmos
- Focusing on sales DX through partnerships with IT startups
- Involved in public sector projects through sales support for local governments
- Close ties with credit guarantee-related firms through sales support for financial institutions
Future Outlook
Growth Drivers
- Expansion of demand for corporate sales BPO and increase in business outsourcing
- Acceleration of IT and AI utilization in sales support
- Growing needs for sales organization strengthening among medium-sized and small enterprises
- Promotion of sales process reforms backed by DX initiatives
- Increasing demand for sales support from local governments and emerging companies
Strategic Goals
- Achieve sales BPO service revenue exceeding 10 billion yen
- Secure top market share for AI-utilizing sales support tools
- Expand sales BPO centers to major cities nationwide
- Maintain ISO27001 certification and strengthen sustainability activities
- Expand market share through service provision to diverse industries
Business Segments
Sales BPO Services
- Overview
- Provides outsourcing services aimed at improving corporate sales efficiency, supporting sales activities across various industries.
- Competitiveness
- Reliable provision backed by extensive sales expertise and security certifications
- Customers
-
- IT companies
- Manufacturing
- Financial institutions
- Medical institutions
- Local governments
- Products
-
- Sales agency
- Telemarketing
- Customer management services
- Call center operations
- DM mailing agency
Consulting Services
- Overview
- Supports efficient sales strategies and business reforms, contributing to enhancing clients' competitiveness.
- Competitiveness
- Customized proposals and follow-up based on proven track record
- Customers
-
- Medium-sized and small enterprises
- Large corporations
- Startups
- Sales managers
- Sales teams
- Products
-
- Sales strategy development
- Talent development programs
- Sales process improvement
- Marketing support
IT Solution Provision
- Overview
- Promotes DX in sales activities and supports business efficiency through IT tools.
- Competitiveness
- Fusion of sales-specialized know-how and system development technology
- Customers
-
- Sales departments
- Management departments
- Marketing departments
- Service industry
- Retail industry
- Products
-
- CRM systems
- Sales support tools
- Data analysis platforms
Competitive Advantage
Strengths
- Specialization in corporate sales
- Extensive outsourcing track record
- Reliability based on information security certifications
- Integration of BPO and IT services
- Sales support adaptable to various industries
Competitive Advantages
- Strength in industry-specific sales agency and BPO services
- High-quality customer management and consulting provision
- Promotion of sales efficiency through IT tool development
- Gaining client trust through information security management
- Enhanced credibility on the Tokyo Stock Exchange Growth Market
Threats
- Intensifying market competition due to competitors' BPO expansion
- Delays in responding to technology changes
- Challenges in talent acquisition and cost increases
- Risks from fluctuations in client companies' economic conditions
- Stricter legal regulations and personal data protection
Innovations
2023: Introduction of AI-Utilizing Sales Support System
- Overview
- Developed an AI-based sales lead evaluation system to enable efficient customer approaches.
- Impact
- 15% improvement in sales efficiency, enhanced customer satisfaction
2022: Enhancement of Cloud-Based CRM System
- Overview
- Added data analysis functions to in-house developed CRM, improving responsiveness in sales operations.
- Impact
- 10% increase in order conversion rate
2021: Renewal and Strengthening of Security Certifications
- Overview
- Continued acquisition of information security management system certification to maintain client trust.
- Impact
- Maintained competitive edge in customer acquisition
2020: Development of Remote Sales Support System
- Overview
- Developed remote sales support tools in response to COVID-19 to ensure continuity of sales activities.
- Impact
- Maintained sales continuity rate above 90%
Sustainability
- Maintenance of ISO27001 information security certification
- Reduction in environmental impact through paperless sales promotion
- Promotion of diversity and work-style reforms
- Support for sustainable regional industries
- Strengthening of employee health management programs