Ymirlink

Basic Information

Stock Code
4372
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
July 1999
Listing Year
September 2021
Official Website
https://www.ymir.co.jp
TSE Information
TSE Information
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Overview

Ymirlink Corporation is a major company in the information and communications industry, centered on email delivery systems, with its head office in Shibuya-ku, Tokyo, established in 1999. As a subsidiary of Hankyu Hanshin Holdings, it provides high-performance, multi-language compatible SaaS-type email marketing services.

Current Situation

Ymirlink achieved net sales of 1.6 billion yen, operating profit of 300 million yen, and net profit of 200 million yen in the fiscal year ending December 2020, maintaining a stable financial base as a subsidiary. Its flagship email delivery system 'Cuenote' features high parallel processing and excels in large-scale bulk delivery, meeting industry needs both domestically and internationally. It supports approximately 60 languages, including Chinese and Korean, establishing competitive superiority in the global email marketing market. The company contributes to the adoption of anti-spam technologies such as DKIM and focuses on proprietary software development using programming languages like Perl and Erlang. Furthermore, as part of the Hankyu Hanshin Toho Group, it leverages group resources to advance technology development and market expansion. Moving forward, it plans to focus on strengthening competitiveness and sustainability initiatives, with the expansion of the SaaS market and advancement of email marketing as growth drivers. It is pursuing the latest multi-language support and technological innovations to expand the scope of customer marketing support.

Trivia

Interesting Facts

  • In-house developed MTA parallel processing technology receives high evaluation in the industry
  • Possesses multi-language support capability for approximately 60 languages in email delivery
  • Contributes to developer community by publishing Perl-related modules on CPAN
  • Achieves stable management as part of Hankyu Hanshin Toho Group
  • Actively involved in promoting anti-spam technologies in email delivery field
  • Founder Kazutomo Haji is deeply involved in technical aspects
  • Has track record of processing 3 million emails per hour in mass delivery
  • Succeeded in differentiation from competitors through proprietary high-speed parallelization technology
  • Early establishment of optimal combination technology of Erlang and C language
  • Head office located in Odakyu Southern Tower, Yoyogi, Shibuya-ku, Tokyo
  • SaaS deployment in email marketing field is top-class domestically
  • Over 20 years of history as a veteran in corporate email delivery software
  • Actively advancing overseas market expansion beyond Japan
  • Open posture in disclosing technical information to build trust
  • Ongoing performance optimization through proprietary profiling

Hidden Connections

  • Entered under Hankyu Hanshin Group in Osaka, enjoying management stabilization and synergies
  • Participates in Japan DKIM Working Group, an industry group for anti-spam measures
  • Develops and publishes modules widely used in Perl community
  • Marketing collaborations with group's retail and entertainment companies
  • Active technical partnerships with network companies and IT-related firms
  • Multi-language email delivery technology utilized in collaborations with overseas subsidiaries
  • Close exchanges with IT engineer communities involving founders
  • Rich connections with venture and IT companies due to location in Shibuya area

Future Outlook

Growth Drivers

  • Expansion of SaaS-type email delivery market
  • Increasing demand for multi-language email marketing domestically and internationally
  • Tailwind from advancement of digital marketing
  • New customer acquisition leveraging group synergies
  • Value creation through introduction of advanced technologies like AI analysis
  • Improved reliability through security enhancements
  • Tailwind from DX promotion amid COVID-19
  • Growing IT needs of small and medium enterprises
  • Ecosystem expansion through strengthened API integrations
  • Expansion into new markets and areas
  • Green IT promotion and environmental impact reduction
  • Increased repeat rate through customer satisfaction improvement measures

Strategic Goals

  • Achieve over 30% sales ratio in global markets
  • Service innovation utilizing AI and data analysis
  • Maintain top domestic share in email delivery industry
  • Build sustainable operations framework and reduce CO2 emissions
  • Expand new business sales to over 25% of total
  • Obtain security-related certifications for all products
  • Improve employee satisfaction for better retention
  • Support maximization of customer ROI through technology
  • Advance subscription model sophistication
  • Strengthen ESG metrics to enhance corporate value

Business Segments

Email Marketing Solutions

Overview
SaaS solutions providing email delivery management and marketing support to a wide variety of customers.
Competitiveness
In-house developed high-speed parallel processing MTA enables large-scale delivery.
Customers
  • Major E-commerce Operators
  • Online Service Companies
  • Advertising Agencies
  • IT Systems Companies
  • Educational Institutions
  • Financial Institutions
  • Manufacturing Companies
  • Telecommunications Carriers
  • Small and Medium Enterprises
Products
  • Cuenote FC
  • Cuenote MR
  • Cuenote SR-S
  • Email API
  • Email Relay Service

System Integration

Overview
Total support from design to implementation and maintenance of email delivery-related systems.
Competitiveness
Abundant implementation track record and customization capabilities.
Customers
  • Local Governments
  • Educational Institutions
  • Small and Medium Enterprises
  • Large Enterprises
Products
  • Email System Construction
  • Network Management
  • SaaS Implementation Support

Network Management Services

Overview
Comprehensive provision of network operation management and troubleshooting.
Competitiveness
Customer responsiveness and rapid fault response.
Customers
  • Small and Medium Enterprises
  • Large Enterprises
  • IT Companies
Products
  • Network Monitoring Services
  • Troubleshooting
  • Security Measures

Competitive Advantage

Strengths

  • High-speed processing technology strong in large-scale email delivery
  • Global deployment capability through multi-language support
  • Stable capital base from Hankyu Hanshin Group
  • High technological prowess with in-house developed MTA
  • Diverse product lineup tailored to market needs
  • Abundant implementation track record and customer base
  • Contribution to普及 of anti-spam technologies
  • Excellent software development organization
  • Flexible customization capabilities
  • Ability to leverage intra-group synergies
  • Specialization in the growing SaaS business market
  • Highly reliable delivery systems
  • Expertise in email marketing field
  • High-performance parallel processing systems
  • Robust network management capabilities

Competitive Advantages

  • Technological capability enabling multi-language email delivery domestically and internationally
  • Specialization in high-speed parallel processing for email transfer agents
  • Management base and support from Hankyu Hanshin Toho Group
  • High scalability and flexibility through SaaS-type service provision
  • Competitive edge in email marketing field
  • Trust building through open disclosure of technical information
  • Diverse email delivery product lineup optimized for users
  • Industry leadership through promotion of anti-spam measures
  • Robust system integration capabilities
  • High customer satisfaction and repeat rate
  • Thorough performance optimization technology
  • Sustainable revenue structure accompanying SaaS market growth
  • High-security and reliable email delivery
  • Differentiation from competitors through proprietary technologies
  • Advanced network management solutions

Threats

  • Intensifying competition in domestic SaaS market
  • Offensive from overseas competitors
  • Changes in email marketing methods
  • Risk of service obsolescence due to technological innovations
  • Increasing cyber security risks
  • Burden of compliance with strengthened personal information protection regulations
  • Difficulty in acquiring new customers
  • Investment restraint due to economic fluctuations
  • Competition for securing technical staff
  • Cost increases from advanced anti-spam measures
  • Risks of dependency on cloud services
  • Business restrictions due to regulatory changes

Innovations

2021: Enhanced large-scale multi-language support for SaaS email delivery services

Overview
Achieved support for approximately 60 languages with the email delivery system 'Cuenote FC' to strengthen overseas market development.
Impact
Contributes to expansion of overseas customer acquisition and market reach

2022: Standardization of DKIM-compatible email delivery systems

Overview
Implemented DKIM anti-spam technology across all products, contributing to improved email reliability.
Impact
Improved customer satisfaction and promotion of industry standardization

2023: Performance optimization of high-performance parallel processing MTA

Overview
Improved delivery speed and stability by replacing processing from Erlang to C language.
Impact
Enhanced performance in large-scale email bulk delivery

2024: Launch of development for AI analysis functions in email marketing

Overview
Initiated AI function development project for effective email delivery support through customer data analysis.
Impact
Leads to creation of future value-added services

Sustainability

  • Introduction of energy-efficient server equipment
  • Reduction of environmental impact through promotion of paperless operations
  • Reduction of commuting traffic through employee telework promotion
  • Contribution to waste reduction through email system operations
  • Strengthening of cyber security framework for customer information protection