Libero

Basic Information

Stock Code
9245
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
May 2009
Listing Year
September 2021
Official Website
https://www.livero.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Libero, founded in 2009 and based in Minato-ku, Tokyo, is a leading services company providing a new life platform, particularly leveraging advanced IT for housing searches and relocation support related to job transfers.

Current Situation

Libero operates an internet platform specialized in transfers and new life preparations as of 2023, achieving stable revenue. Usage is centered in Tokyo with growth in the metropolitan area, and user numbers for major services are increasing annually. It differentiates from industry competitors through highly specialized content and superior convenience. BtoB operations are expanding via strengthened moving service collaborations and diverse corporate client acquisition. Ongoing investments in IT-driven customer experience improvements and efficiency promote DX in the new life market. Environmentally considerate services linked to sustainability are under consideration, with strategic goals for further market share expansion and diversification by 2030. Risks such as domestic housing demand fluctuations and intensifying competition are recognized, while continuing innovations in technology and services.

Trivia

Interesting Facts

  • Libero is widely known in the industry for its dedicated transferee services.
  • Headquartered in Toranomon, Minato-ku, Tokyo, recognized as an IT company.
  • Rare service system capable of one-stop response to diverse new life needs.
  • Reputation for strong ties with corporate HR departments.
  • High evaluation also in specialized information site field as internet site operator.
  • Business model fusing moving-related info and actual services is characteristic.
  • Also develops and provides proprietary moving packing materials.
  • Active in multilingual service development for foreigners.
  • Conducts education/training programs specialized in new life support.
  • Focuses on enhancing online customer experience with early mobile app development.
  • High support from customers for procedure simplification via internet.
  • Multi-brand rollout to meet segmented customer needs.
  • Robust IT system development services for corporates and moving operators.
  • Provides proprietary moving efficiency software, influencing the industry.
  • Also handles dormitory management and welfare support, expanding into talent support.

Hidden Connections

  • Advances business efficiency through IT infrastructure partnerships with major moving industry players.
  • Collaborates with real estate firms to deploy specialized services for employee transfers.
  • Creates new services via life support collaborations with major appliance makers.
  • Tight relationships with HR departments across diverse industries via corporate contract support.
  • Advanced multilingual support reliably meets growing foreign resident needs.
  • Implements joint projects for living environment improvement with local governments.
  • Partners with national moving associations for eco-friendly moving plans.
  • Contributes to cost reductions for moving operators via IT system development.

Future Outlook

Growth Drivers

  • Expansion of senior housing needs amid aging society
  • Increase in corporate demand from domestic transfer promotion policies
  • Service efficiency and customer experience improvements via IT evolution
  • Growing customer preference for eco-friendly services
  • Multilingual service demand expansion from rising foreign residents
  • Increasing need for one-stop moving-related services
  • Expansion of online contract and reservation operations
  • Response to residence diversification from telework spread
  • Rising corporate welfare enhancement needs
  • Expansion of life support service-related markets
  • Increasing importance of regionally rooted community services
  • Emphasis on ESG management for sustainable society realization

Strategic Goals

  • Double corporate contract sales from current levels
  • Improve service digitalization rate to over 80%
  • Nationwide rollout of eco-friendly services
  • Complete multilingual customer support system buildout
  • Breakthrough 10 billion yen annual sales in new life-related new businesses
  • Top share acquisition for moving operations support platform
  • Achieve over 90% customer satisfaction
  • Reach over 70% ratio of fully online services
  • Expand social contribution activities via regional collaborations
  • Annual sustainability report publication and transparency strengthening

Business Segments

Corporate Contract Support

Overview
Optimizes transferee life support and property management for corporate clients using communication technology.
Competitiveness
Highly specialized platform and response to diverse corporate needs
Customers
  • HR departments of major companies
  • Real estate management companies
  • Moving companies
  • Transferee support organizations
  • Small and medium enterprises
  • Educational corporations
  • Medical institutions
  • IT companies
  • Educational institutions
  • Public organizations
  • Hotel industry
  • Consulting firms
Products
  • Corporate housing management service
  • Transferee support platform
  • Moving coordination
  • Welfare benefit support service
  • Relocation support information provision
  • Cost optimization service
  • Corporate contract special plans
  • Online procedure support
  • Data analysis reports
  • Contract management system
  • Customer support channels
  • Training programs
  • Migration support
  • Regional collaboration services
  • Contract extension services

Moving Operations Support

Overview
Supports business efficiency and customer management for moving-related businesses via IT services.
Competitiveness
Industry-specific service design and reliable operations
Customers
  • Major moving companies
  • Transportation companies
  • Logistics management companies
  • Small moving operators
  • Call center operators
  • Warehouse operators
  • Cleaning companies
  • Insurance agencies
  • Renovation contractors
  • IT outsourcing
  • Construction management companies
Products
  • Moving reservation management system
  • Luggage tracking service
  • Schedule adjustment tools
  • Customer response chat system
  • Automated quote generation
  • Security support
  • Staff management system
  • Invoice issuance tool
  • Complaint handling support
  • Customer evaluation management
  • Delivery route optimization
  • Loading/unloading adjustment service
  • Insurance enrollment support

New Life-Related Advertising and Promotion

Overview
Provides marketing support and ad operations targeting new life demographics.
Competitiveness
High reach to new life users and data utilization capabilities
Customers
  • Real estate companies
  • Furniture manufacturers
  • Appliance manufacturers
  • Moving companies
  • Daily goods manufacturers
  • Housing sales companies
  • Insurance companies
  • Telecom providers
  • Financial institutions
  • Home security companies
  • Interior shops
  • Curtain manufacturers
Products
  • Online ad placement
  • Targeted promotion campaigns
  • Email marketing
  • Event planning support
  • Coupon distribution service
  • Market research reports
  • Customer data analysis
  • SEO services
  • Video ad production
  • SNS promotion
  • Banner ad delivery
  • Retargeting ads

Information Content Provision

Overview
Provides specialized life-related information content to enhance customer knowledge.
Competitiveness
Practical, multifaceted information network and user-close content building
Customers
  • Rental real estate operators
  • Moving companies
  • Local governments
  • Housing equipment companies
  • Consumer goods manufacturers
  • Lifestyle media
  • Financial services
  • Educational institutions
  • Job change support companies
  • Insurance agencies
  • Housing renovation contractors
  • Cleaning service companies
Products
  • Specialized information site operations
  • Life information content
  • Moving know-how provision
  • Contract-related guides
  • Regional information maps
  • FAQ collections
  • Video tutorials
  • Column article delivery
  • User review systems
  • Online consultation support
  • Periodic newsletters
  • Live seminars

Moving Supplies Supply

Overview
Provides high-quality packing materials for the moving and delivery industries.
Competitiveness
Durable, eco-friendly material development and stable supply system
Customers
  • Moving companies
  • Delivery services
  • Logistics warehouses
  • Retail stores
  • Corporate offices
  • Individual users
  • Distribution centers
  • Packing material manufacturers
Products
  • Cardboard boxes
  • Cushioning materials
  • Packing tape
  • Label stickers
  • Moving covers
  • Furniture protection sheets
  • Gloves
  • Packing cloth
  • Storage bags
  • Packing tape
  • Shoe covers
  • Box dividers

IT System Development

Overview
Provides software development for business efficiency in moving-related operations.
Competitiveness
Flexible customization to meet customer needs
Customers
  • Moving companies
  • Real estate companies
  • Logistics companies
  • Call centers
  • Staffing agencies
  • Insurance companies
Products
  • Customer management system
  • Reservation management system
  • Mobile apps
  • Data analysis tools
  • Business efficiency software
  • Communication tools

New Life Goods Sales

Overview
Plans and sells life goods to enhance new life and customer satisfaction.
Competitiveness
Wide product lineup and cost performance
Customers
  • General consumers
  • Corporate facilities
  • Rental management companies
  • Interior shops
Products
  • Furniture
  • Appliances
  • Daily sundries
  • Interior goods
  • Storage items
  • Bedding

Customer Support Services

Overview
Provides customer response and problem resolution support for moving and new life.
Competitiveness
Rapid response and multilingual support system
Customers
  • Moving users
  • Corporate contractees
  • Real estate brokers
Products
  • Call center operations
  • Online chat support
  • FAQ management
  • Trouble response
  • Feedback analysis

Education and Training Services

Overview
Conducts specialized education and skill-up training for industry professionals.
Competitiveness
Comprehensive curriculum aligned with practical work
Customers
  • Moving staff
  • Real estate sales staff
  • Customer support departments
Products
  • Customer service training
  • IT utilization training
  • Safety and hygiene education
  • Manners courses
  • New life proposal workshops

Market Research

Overview
Surveys and analyzes new life market trends and customer needs for provision.
Competitiveness
Detailed data and industry expertise-based analysis
Customers
  • Real estate companies
  • Moving companies
  • Financial institutions
  • Local governments
  • Ad agencies
Products
  • Market analysis reports
  • Customer trend surveys
  • Competitor comparisons
  • Service evaluations
  • Living environment surveys

Eco-Friendly Service Promotion

Overview
Deploys services considerate of environmental protection and sustainable life support.
Competitiveness
Diverse eco-friendly service proposals
Customers
  • Local governments
  • Corporate CSR departments
  • Customer communities
Products
  • Eco moving plans
  • Waste reduction support
  • Recycling promotion activities

Competitive Advantage

Strengths

  • Specialized new life platform operations
  • Services tailored specifically for transferees
  • High customer convenience via advanced IT
  • Strong relationships with diverse corporate clients
  • Comprehensive moving support system
  • Total life support services
  • Growing recognition centered in Tokyo metropolitan area
  • Flexible adaptation to new business launches
  • Advanced customer data analysis capabilities
  • Customer segment expansion via multi-brand rollout
  • Stable online infrastructure
  • Strengths in regionally rooted services
  • Management policy incorporating environmental considerations
  • Rapid customer response and care
  • Multilingual support for foreign customers

Competitive Advantages

  • Competitive edge through deep understanding and response to transferee needs
  • High convenience from one-stop new life-related services
  • Smooth customer experience via moving service integration
  • Stable revenue base from diversified corporate contracts
  • Efficient operations and customer analysis via IT platform
  • High-quality information provision linked to specialized sites
  • Strong business partnerships with wide-ranging related operators
  • Service differentiation and quality improvement via latest tech adoption
  • Sustainable business model incorporating environmental considerations
  • Reputation for user-friendly interface
  • Customizable services reflecting regional characteristics
  • Broad customer touchpoints via diverse distribution channels
  • High inquiry response quality boosting satisfaction
  • High repeat rate from long-term customer relations
  • Fine-tuned support by dedicated staff

Threats

  • Performance fluctuations from seasonal moving demand
  • Intensifying competition from major IT firms entering the business
  • Market environment changes from COVID-19 and similar infections
  • Impacts from rental market policy changes or stricter regulations
  • Pressure from rising logistics costs increasing moving expenses
  • Security risks such as customer data leaks
  • Rising customer expectations for online services
  • Risk of reduced transfers from poor economic conditions
  • Sudden competitor price wars causing revenue decline
  • Service outages from IT system failures
  • Shrinking on-site moving workforce from labor shortages
  • Potential service provision limits from legal amendments

Innovations

2023: Introduction of Online Procedure Unification System

Overview
Improved to complete new life contracts and moving reservations online.
Impact
Reduced procedure time by average 40% and improved customer satisfaction.

2024: AI-Enhanced Property Matching Accuracy

Overview
Utilizes AI to automatically recommend optimal properties matching user preferences.
Impact
Achieved 20% improvement in contract conversion rate post-search.

2022: Eco-Friendly Moving Plan Launch

Overview
Developed new eco moving plan considerate of CO2 emission reductions.
Impact
Contributed to increased acquisition of eco-conscious customers.

2021: Enhanced Multilingual Service Platform

Overview
Expanded multilingual support for foreign users to improve usability.
Impact
Annual foreign customer usage increased by 30%.

2020: Full Smartphone App Renewal

Overview
Enhanced UX and added functions to improve app user convenience.
Impact
Improved user retention rate by 25%.

Sustainability

  • Moving waste reduction promotion program
  • Paperless promotion via online procedures
  • Active adoption of eco-friendly materials
  • Promotion of employee eco-commuting and strengthened environmental education
  • Participation in environmental protection activities via regional collaborations
  • Periodic CSR report publication and transparency enhancement
  • Recycling promotion campaigns
  • Eco service incentives for customers
  • Energy consumption reduction via business efficiency
  • In-house plastic reduction movement
  • CO2 emission reduction via telework introduction
  • Environmental management system establishment