Rebase
Basic Information
- Stock Code
- 5138
- Industry
- Information and Communications
- Category Detail
- Internet Site Operations
- Prefecture
- Tokyo
- Establishment Year
- April 2014
- Listing Year
- December 2022
- Official Website
- https://www.rebase.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Rebase is an internet site operator founded in 2014 and based in Tokyo. It provides Japan's largest-scale vacant space brokerage service and holds a unique partnership network as an industry leader.
Current Situation
Rebase operates a vacant space rental brokerage platform, enhancing convenience for both lenders and users. Its partners include karaoke shops and private booth operators, boasting one of the largest numbers of listed properties in Japan. Estimated sales for FY2023 are around 5 billion yen, with rapid growth. Proprietary IT technology improves matching efficiency and strengthens industry competitiveness. Competitors include major information and communications companies such as M3 and Kakaku.com, but Rebase pursues a differentiation strategy focused on vacant spaces. Looking ahead, it aims to expand partnerships further, enhance services through infrastructure improvements, and elevate user experience with AI technology. Socially, it contributes to space efficiency and sustainability, helping create sustainable urban spaces. It has set goals to double sales by 2025 and increase listed properties by 1.5 times by 2028, pursuing aggressive market expansion.
Trivia
Interesting Facts
- Boasts top-class number of listings in the domestic vacant space brokerage sector
- Rapid-growth company that achieved Tokyo Stock Exchange Mothers listing in about 8 years since founding
- Successfully differentiated in the industry through unique partnerships with karaoke operators
- Reservations via smartphone app account for over 60% of total
- Headquartered in Tokyo with business focused on urban areas
- Diversity of partner companies is a key competitive advantage
- Active customer referrals via references among related companies
- Sharp increase in usage due to remote work demand surge during COVID-19
- Aggressively investing in convenience improvements using AI technology
- Specialized in platform business model
- No major business model changes since founding, steadfast in specialization
- Successfully expanded recognition by utilizing multiple distribution channels
- Promoting effective use of physical spaces through inter-company partnerships
- Enhanced customer support system improving satisfaction rates
- Joint projects with local municipalities for vacant space utilization
Hidden Connections
- Special partnership with major domestic karaoke chains, integrating reservation systems
- Joint promotions with multiple private booth operators
- Mutual customer acquisition and ad placements with partner real estate companies
- Participating in municipal urban revitalization projects by introducing vacant spaces
- Advancing joint development of digital ads with major advertising agencies
- Deepening collaboration by sharing system APIs for karaoke stores
- Joint development of event space reservation system with local NPOs
- Collaborating with IT companies on smart city initiatives for new service development
Future Outlook
Growth Drivers
- Increasing diverse space demand due to remote work adoption
- Rising needs for effective urban space utilization
- Service sophistication through AI and IoT technologies
- Network effects amplification from partner business expansion
- Economic shifts emphasizing sustainability
- Revenue growth accompanying digital ad market expansion
- Promoting collaborations with municipalities and public institutions
- Strengthening service rollout to diverse customer segments
- Expansion potential from monitoring overseas similar services
- Customer retention via platform function extensions
- Increasing smartphone users and mobile reservation demand
- Revenue maximization through improved pricing flexibility
Strategic Goals
- Maintain and expand domestic top position in listings
- Achieve annual sales exceeding 10 billion yen
- 50% improvement in matching accuracy via AI and data analysis
- Expansion of diverse payment methods and integration APIs
- Promote space utilization contributing to Sustainable Development Goals (SDGs)
- Expand entry into local markets through collaborations with local governments
- Build business foundations beyond major domestic cities
- Maintain user satisfaction above 90%
- Multiply employee numbers and secure diverse talent
- Conduct overseas market research and build foundations for future global expansion
Business Segments
Vacant Space Brokerage Platform
- Overview
- Provides an IT platform connecting vacant space owners and users, supporting management, payments, and customer acquisition.
- Competitiveness
- Maintains superiority with abundant listings and diverse partner networks
- Customers
-
- Karaoke store operators
- Private booth operators
- Event organizers
- Retail store owners
- Restaurant owners
- Real estate owners
- Shared office operators
- Parking lot management companies
- Kitchen space providers
- Exhibition operators
- Advertising agencies
- Municipalities
- Products
-
- Space management system
- Reservation and payment platform
- Customer matching system
- API integration service
- Data analysis tools
- Space evaluation reports
- User safety management system
- Marketing support services
- Contract management tools
- Ad delivery platform
Advertising and Marketing Support
- Overview
- Provides services to support planning and execution of advertising and promotions using listed spaces.
- Competitiveness
- Effective marketing leveraging vacant space usage data
- Customers
-
- Real estate companies
- Retail companies
- Service industry
- Municipalities
- Major advertising agencies
- Event planning companies
- Local shopping associations
- Tourism associations
- Restaurant chains
- IT ventures
- Products
-
- Space utilization advertising service
- Digital promotion support
- Data analysis service
- Event customer acquisition support
- SNS-linked promotions
- Targeted ad delivery
- Real-time pricing adjustment function
- Media proposal consulting
Solutions for Partner Businesses
- Overview
- Provides solutions to improve operational efficiency for partner businesses.
- Competitiveness
- Flexible customization and prompt support system
- Customers
-
- Karaoke chains
- Private booth operators
- Real estate management companies
- Rental office operators
- Municipalities and public facilities
- Products
-
- System integration API
- User management tools
- Reservation management for partner stores
- Revenue sharing management
- Customer support system
Competitive Advantage
Strengths
- Largest number of vacant space listings in Japan
- Support for diverse uses and extensive partnership network
- Proprietary matching IT technology
- Strong brand recognition
- Urban deployment centered in Tokyo
- Rapid customer response capability
- Abundant customer database
- Flexible pricing functions
- Comprehensive safety management system
- User-friendly reservation system
- Active partnership building
- Service improvements via data analysis
- Online and offline sales channels
- Scalable platform design
- Development system responsive to market needs
Competitive Advantages
- Possesses a differentiated platform specialized in vacant spaces
- Strong partnerships with karaoke and private booth operators
- Boasts the largest scale of listings in the domestic industry
- High user satisfaction due to usability and payment convenience
- Gradually introducing optimal matching functions using AI
- Building foundations for nationwide expansion
- Superior ad effectiveness measurement and proposal capabilities through data utilization
- Faster service improvements compared to competitors
- High platform scalability and customizability
- Sense of security from collaborations with municipalities and public institutions
- Maximizes customer convenience with diverse payment methods
- Continuous improvements to secure and safe transaction environments
- Trouble prevention via advanced reservation management system
- Specialization in growing markets with significant future expansion potential
- Consulting capabilities achieving differentiation within the industry
Threats
- Intensifying platform competition from peers
- Potential operational restrictions from regulatory changes
- Market share battles with new entrants
- Risk of personal information leaks from users
- Decreased ad investments and usage demand due to economic downturn
- Changes in space supply environment from urban redevelopment
- Competitiveness decline from delays in new technology adoption
- Challenges in ensuring service continuity during disasters
- Intensifying price competition from space suppliers
- Risk of partner business withdrawals
- Brand damage from declining user ratings
- Loss of trust from payment issues
Innovations
2024: Introduction of AI Matching Function
- Overview
- Utilizes machine learning technology to automatically recommend optimal vacant spaces to users.
- Impact
- Improved user satisfaction and 15% increase in contract conversion rate
2023: Addition of New Mobile App Features
- Overview
- Released a smartphone app with enhanced features like reservation management and chat support for better usability.
- Impact
- 20% increase in active users
2023: Payment Platform Renewal
- Overview
- Fully updated payment system to support diverse methods, improving convenience and security.
- Impact
- Contributed to higher payment completion rates and fewer issues
2022: Strengthened Collaboration with Partner Karaoke Chains
- Overview
- Initiated API integration with major karaoke stores for real-time vacancy information.
- Impact
- 30% increase in partner stores, successful user expansion
2021: Completion of Data Analysis Infrastructure
- Overview
- Established centralized data management and analysis infrastructure for marketing utilization.
- Impact
- Improved accuracy in ad effectiveness measurement and sales strategy efficiency
2021: Security Enhancement Project
- Overview
- Comprehensive system overhaul to strengthen personal information protection and safety management.
- Impact
- Continued zero information leakage incidents
2020: Implementation of Flexible Pricing Function
- Overview
- Introduced demand-based automatic price adjustment system to maximize revenue.
- Impact
- 10% improvement in listed space revenue rate
Sustainability
- Promoting resource savings through effective use of unused spaces
- Supporting alleviation of urban congestion via remote work adoption
- Reducing environmental impact through paperless initiatives
- Ensuring user peace of mind with enhanced security
- Contributing to sustainable regional economic revitalization