BASE

Basic Information

Stock Code
4477
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
December 2012
Listing Year
October 2019
Official Website
https://binc.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Timee, Infomart, Base Food, Softcreate Holdings, Kayac, Raks, Double Standard, E-Store, J Stream, IC, Branista, BUF, Goodpatch

Overview

BASE is an information and communications company founded in 2012 that leads the domestic market by providing specialized systems for sole proprietors, centered on EC site creation and payment processing services.

Current Situation

Since its founding, BASE has rapidly supported the shift to EC for sole proprietors and small businesses, achieving a listing on the Tokyo Stock Exchange Mothers in 2019. Its primary businesses are the operation of EC site creation systems and payment agency services, offering easy online storefront environments for small and medium-sized enterprises. While there are multiple competitors in the industry, BASE's user-friendliness and large customer base are key strengths. In recent years, it has expanded to meet customer needs with enhanced payment functions, app integrations, and marketing support. On the capital front, Buffalo has launched a TOB to strengthen operations and leverage group synergies. With the growth of the EC market, it has established a stable revenue base and plans to focus on service diversification and B2B expansion going forward. Although specific sustainability measures are limited, it emphasizes data security management to build customer trust.

Trivia

Interesting Facts

  • Achieved TSE listing in just 7 years after founding in 2012
  • Operates Japan's largest EC platform for sole proprietors
  • Buffalo has been the largest shareholder influencing management since 2021
  • Flexible design enabling API integrations with numerous external services
  • Features total support from EC site creation to payments
  • Diversity with shops across various genres utilizing the platform
  • Maintains top-class domestic online shop openings
  • Comprehensive multi-channel sales promotion tools
  • Ongoing high investments in security enhancements
  • Rich beginner support services for users
  • Active online seminars and community activities
  • Payment processing supports diverse methods
  • Joint technology development with capital partner Buffalo
  • Company name derives from 'base' meaning foundation
  • Boasts top-tier growth speed in Japan's IT industry

Hidden Connections

  • Collaborates with Buffalo affiliates on system integrations for integrated hardware-software sales strategies
  • Supported growth through capital participation from multiple venture capitals since early stages
  • Actively supports regional startups, contributing to local revitalization
  • Developing joint services with financial institutions in payment processing
  • Some technical collaborations exist with key competitors like Raks and Infomart in specific fields
  • Partial API integrations with major marketplaces like Rakuten and Amazon
  • Significant influence contributing to IT infrastructure development in Japan's EC industry
  • Workforce primarily young, focusing on digital talent development

Future Outlook

Growth Drivers

  • Increasing demand for online sales among sole proprietors
  • Diversification and convenience improvements in payment services
  • Platform extensibility via APIs
  • Expected market expansion from government DX promotion policies
  • Business synergies from Buffalo collaboration
  • Ongoing reinforcement of EC adoption support for SMEs

Strategic Goals

  • Achieve 10 million shop customer base
  • Triple current payment processing volume
  • Cultivate API services to market-leading level
  • Lead sustainability efforts in ICT field
  • Launch and expand into overseas EC markets

Business Segments

EC Platform Provision

Overview
Provides foundational systems from EC site creation to operations to support sales growth.
Competitiveness
Easy, highly extensible system integrations and extensive implementation track record
Customers
  • Sole Proprietors
  • Small Businesses
  • Startup Companies
  • SME Owners
  • Creators
Products
  • BASE EC System
  • Custom Shop Setup
  • API Integration Services
  • Support Services
  • Security Measures

Payment Processing Services

Overview
Provides secure and diverse payment methods to facilitate smooth transactions.
Competitiveness
Diverse payment options and high security levels
Customers
  • EC Operators
  • Retailers
  • Individual Shop Operators
  • Financial Institutions
Products
  • BASE Payments
  • Credit Card Payments
  • Convenience Store Payment Integration
  • Pay-easy Payments
  • Payment Security

Marketing and Analytics Support

Overview
Provides effective support for customer analysis and promotional activities.
Competitiveness
Precise marketing support leveraging EC data
Customers
  • EC Operators
  • SME Executives
  • Store Operators
Products
  • Sales Analytics Tools
  • Email Marketing
  • Advertising Integration Support

Logistics Integration Services

Overview
Offers efficient logistics integration to reduce shipping workload.
Competitiveness
High compatibility with EC platforms
Customers
  • EC Operators
  • Retail Manufacturers
  • Shipping Agencies
Products
  • Shipping Agency System
  • Logistics Matching

System Integration API Provision

Overview
Provides APIs for smooth integration with external systems.
Competitiveness
Flexible customization and stable operation
Customers
  • System Integrators
  • Web Development Companies
  • IT Consultants
Products
  • REST API
  • Webhook Integration

Corporate Customized EC Development

Overview
Customizes EC sites to meet corporate needs.
Competitiveness
Extensive development track record and specialized support structure
Customers
  • Small and Medium Enterprises
  • Venture Companies
  • Brand Operators
Products
  • Custom EC Site Design
  • Operation Support

Security Measures Services

Overview
Provides comprehensive measures for secure payments and information management.
Competitiveness
Risk management capabilities leveraging cutting-edge technology
Customers
  • EC Operators
  • Financial Institutions
Products
  • Fraud Prevention System
  • Data Protection Management

Competitive Advantage

Strengths

  • User-friendly EC building technology specialized for sole proprietors
  • Rich API integrations and customizability
  • Strong support for diverse payment methods
  • Credibility and recognition from TSE listing
  • Extensive customer base and track record
  • Robust support structure from strong capital alliances
  • Solid security measures
  • Rapid service improvements and operational framework
  • Wide range of marketing tools
  • Flexible pricing plans

Competitive Advantages

  • Japan's largest-scale EC platform for individuals and small businesses
  • Stable capital support and technology synergies from Buffalo
  • Superior UX with rich extensibility
  • Fast payment processing and diverse payment options
  • Superior system integration and extensibility via APIs
  • Diverse sales channels leveraging domestic networks
  • Proactive new feature development and responsiveness to customer needs
  • Recognition and credibility on the TSE Growth market

Threats

  • Intensifying competition from major IT firms and EC platforms
  • Potential regulatory tightening in the payments market
  • Risks of cyber attacks and data breaches
  • Consumption slowdown due to macroeconomic deterioration
  • Stagnation in EC adoption among sole proprietors
  • Market disruptions from technological innovations by new entrants
  • Management risks from external capital influences like TOB
  • Insufficient adaptation to rapid technology trend shifts

Innovations

2023: Strengthened capital alliance with Buffalo

Overview
Strengthened strategic capital alliance with Buffalo to bolster business foundation.
Impact
Improved fundraising and technological capabilities, enhancing competitiveness

2022: BASE Apps Platform Launch

Overview
Launched app provision for shop function extensions, improving customer convenience.
Impact
Contributes to higher customer satisfaction and sales growth

2021: Payment Security Enhancement Project

Overview
Introduced latest fraud detection systems to improve safety.
Impact
Reduced transaction risks and improved customer trust

2020: Multi-Payment Method Integrated Platform Development

Overview
Achieved unified management of credit cards, convenience stores, e-money, etc.
Impact
Promotes customer growth through smoother transactions

2024: Marketing Automation Tool Introduction

Overview
Launched AI-optimized promotional emails and customer analysis features.
Impact
Supports sales efficiency improvements and revenue growth

Sustainability

  • Strengthened customer data management in compliance with Personal Information Protection Law
  • Promotion of energy-efficient cloud systems
  • Implementation of internal paperless initiatives
  • Diversity-respecting recruitment and workplace environment improvements
  • Fulfilling social responsibilities including disabled employment promotion