Goodpatch

Basic Information

Stock Code
7351
Industry
Services
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
September 2011
Listing Year
June 2020
Official Website
https://goodpatch.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Infomart, Softcreate Holdings, Kayac, Rakus, Double Standard, E-Store, J Stream, BASE, IC, POPER, Tripla, Brangista, Value C

Overview

Goodpatch is a Tokyo-based design and UX/UI services company established in 2011, a leading firm in the digital product design field.

Current Situation

Goodpatch primarily offers UX/UI design services, steadily increasing sales in 2023, with a track record of transactions with numerous major companies centered in Tokyo. The company receives high praise for its user-centered design approach, providing solutions across finance, IT, and manufacturing industries. Compared to competitors like Rakus and Infomart, it emphasizes design thinking in its services. In recent years, it has expanded into talent placement services for diversification, responding to rising IT talent needs. It is also exploring services aligned with clients' growing environmental awareness in sustainability. Since its listing on the Tokyo Stock Exchange Mothers Market in 2020, it has strengthened its brand power and recognition, while considering further overseas expansion. Moving forward, backed by increasing digitalization demand, it plans growth through customer base expansion and new service development.

Trivia

Interesting Facts

  • Grew into one of Japan's leading UX/UI companies centered in Tokyo within 10 years of founding.
  • One of the few IT companies placing design thinking at the core of corporate culture.
  • Pioneer in online design workshops.
  • Successfully diversified performance through strategic talent recruitment business.
  • Handles numerous public projects for accessibility.
  • Consistently maintains over 90% high ratings in customer satisfaction surveys.
  • Possesses specialized prototyping technology for web product design optimization.
  • Numerous long-term transaction records with major domestic IT companies and financial institutions.
  • Sponsors and participates in numerous Tokyo design-related events.
  • Publicly releases self-developed UX evaluation framework to the industry.

Hidden Connections

  • Collaborates with major retail IT subsidiaries like Marui Group, holding connections in fintech.
  • Maintains ongoing capital ties with the lead underwriter securities firm from its IPO.
  • Numerous personal exchanges with related company groups like former TRIPLA, with active technology sharing.
  • Holds multiple committee positions in Japan's UI/UX standardization organizations, wielding industry influence.
  • Forms ecosystem through strategic investments and business alliances with multiple IT startups.
  • Known as an IT company fulfilling social responsibility with high disabled employment rate.
  • Jointly holds design seminars with Tokyo Metropolitan Government for regional IT industry promotion.
  • Talent recruitment division strengthening collaboration with job platforms like Wantedly.

Future Outlook

Growth Drivers

  • Increasing demand for UX/UI design due to accelerating digitalization
  • Expanding demand for talent recruitment and dispatch amid IT talent shortage
  • Service strengthening due to corporate emphasis on brand experience
  • Demand for online training accompanying continued remote work
  • Specialized demand from promotion of accessibility society
  • Expansion of fintech and healthtech markets
  • Multicultural UX needs with global expansion in view
  • Expansion of support businesses due to strengthened government DX initiatives
  • Progress in design automation and efficiency through AI utilization
  • Expanding penetration of design thinking to executive levels

Strategic Goals

  • Achieve annual sales over 10 billion yen
  • Expand talent recruitment business to 50% of total sales
  • Become domestic leader in accessibility support
  • Increase global customers to over 50
  • Promote internal diversity and female manager ratio over 30%
  • Achieve 100% AI utilization rate in digital product development
  • Continuously strengthen sustainable management and environmental load reduction
  • Release over 3 new services annually
  • Scale up regional social contribution programs
  • Over 1,000 participants in IT talent development programs

Business Segments

UX/UI Design Contract Development

Overview
Business providing UX/UI design tailored to customer needs on a contract basis.
Competitiveness
Customer-close design thinking and rapid development response
Customers
  • IT Companies
  • Financial Institutions
  • Manufacturing
  • Startups
  • Retail
  • Healthcare Companies
  • Educational Institutions
  • Government Agencies
  • Advertising Agencies
  • Logistics
Products
  • UX Consulting
  • UI Design and Development
  • User Research
  • Prototyping
  • Design System Construction
  • Service Design
  • Mobile Optimization
  • Accessibility Support
  • Digital Experience Design

Talent Introduction and Dispatch

Overview
Deploys specialized talent introduction and dispatch services in IT and design fields.
Competitiveness
Unique network and matching capabilities specialized in specific fields
Customers
  • IT Companies
  • Design Companies
  • Advertising Agencies
  • Venture Companies
  • Startups
  • Manufacturing
  • Consulting Firms
  • Educational Institutions
  • Financial Sector
  • Marketing Companies
Products
  • Designer Talent Recruitment
  • IT Engineer Dispatch
  • Project Manager Recruitment
  • UX Researcher Dispatch
  • Creative Talent Recruitment

Digital Product Consulting

Overview
Provides comprehensive consulting from digital product launch to operation.
Competitiveness
High-value proposals through fusion of design thinking and technology
Customers
  • Large Companies
  • Mid-sized Companies
  • Local Governments
  • Startups
  • Non-profits
  • Educational Institutions
  • Medical Institutions
  • Financial Institutions
Products
  • Product Strategy Planning
  • User Research
  • Competitor Analysis
  • Business Design Support
  • Customer Experience Design

In-house Design Training and Workshops

Overview
Provides training services utilizing design thinking for companies.
Competitiveness
Practical and customizable training content
Customers
  • Large Companies
  • IT Companies
  • Advertising Agencies
  • Educational Institutions
  • Medical Institutions
  • Local Governments
Products
  • Design Thinking Training
  • UX Training
  • Prototyping Courses
  • Service Design Workshops
  • Innovation Workshops

IT Talent Development Support Services

Overview
Provides training programs and consulting for IT engineers.
Competitiveness
Practical curriculum construction tailored to development sites
Customers
  • IT Companies
  • Startups
  • Educational Institutions
  • Large Manufacturers
  • Financial Institutions
Products
  • Technical Training Programs
  • Career Development Support
  • In-house Study Session Planning
  • Mentoring Services

Cloud Service Integration Support

Overview
Provides services supporting integration of cloud and UI/UX.
Competitiveness
UX optimization expertise and technical capabilities from customer perspective
Customers
  • IT Companies
  • Startups
  • SMEs
  • Financial Institutions
  • Manufacturing
Products
  • Cloud Introduction Support
  • API Design Support
  • UX Improvement Consulting
  • System Integration Design

New Business Development Support

Overview
Supports new business launches from planning to development in an integrated manner.
Competitiveness
Support based on extensive design experience and strategic perspective
Customers
  • Startups
  • Large Companies
  • Venture Capital
  • Accelerators
Products
  • Business Model Design
  • Market Research
  • Prototyping
  • Business Growth Strategy Planning

Brand Building Support

Overview
Comprehensive support for enhancing corporate brand value through design.
Competitiveness
Unique approach fusing creativity and strategy
Customers
  • Consumer Goods Manufacturers
  • Retailers
  • Food and Beverage
  • IT-related Companies
Products
  • Brand Strategy Planning
  • Visual Design
  • Customer Experience Design
  • Marketing Support

Accessibility Support

Overview
Support for service improvements considering people with disabilities.
Competitiveness
Abundant specialized knowledge and practical response know-how
Customers
  • Public Institutions
  • Educational Institutions
  • Large Companies
  • Medical Institutions
Products
  • Web Accessibility Diagnosis
  • Improvement Proposals
  • User Testing

Global UX Deployment Support

Overview
Implements UX improvements and deployment support for overseas markets.
Competitiveness
Multicultural understanding and local response capabilities
Customers
  • Multinational Companies
  • Export Companies
  • IT Service Providers
Products
  • Multilingual UX Design
  • Cultural Adaptation Research
  • Global User Testing

Digital Marketing Support

Overview
Proposes optimal marketing measures from a UX perspective.
Competitiveness
Fusion of design perspective and analytical capabilities
Customers
  • Retail
  • IT Companies
  • Advertising Agencies
  • Service Industry
Products
  • Experience Design
  • Web Analysis
  • Campaign Design

Event Planning and Operation

Overview
Plans and operates numerous design-related awareness events.
Competitiveness
Extensive industry network
Customers
  • IT Companies
  • Local Governments
  • Educational Institutions
  • Non-profits
Products
  • Design Conferences
  • Workshops
  • Seminars

Competitive Advantage

Strengths

  • High UX/UI design expertise
  • Customer-close service system
  • Strong brand recognition
  • Proposal strength centered on design thinking
  • Adaptability to diverse industries
  • Extensive talent network
  • Rapid prototyping technology
  • Solid financial base
  • Continuous talent development system
  • Strategic service diversification
  • Fusion of IT technology and design
  • High customer satisfaction
  • Active new business creation
  • Strengthened sales bases centered in Tokyo
  • Synergy with talent recruitment business

Competitive Advantages

  • Specialized market position in UX/UI design
  • High-quality services through design thinking and technology fusion
  • Strong transaction relationships with major IT industry players
  • Comprehensive strength enhancement through linkage with talent services
  • Flexible service provision responding to diverse industry needs
  • Contributes to shorter development periods via rapid prototyping
  • Supports customer in-house capabilities with enriched training and workshops
  • Promotes efficiency with unique design system construction support
  • Accurate issue identification with abundant UX research methods
  • Service deployment reflecting latest IT trends
  • High evaluation and track record committed to customer experience improvement
  • Promotion of collaboration in digital marketing field
  • Consulting strength in new business development support
  • Possesses specialized knowledge in accessibility
  • Multicultural UX対応 conscious of global markets

Threats

  • Intensifying price competition from competitors
  • Resource shortages due to fierce talent acquisition competition
  • Risk of difficulty keeping up with rapid IT trend changes
  • Potential decrease in service demand from customer in-house development
  • Possibility of IT investment cuts due to economic downturn
  • Copyright and intellectual property risks
  • Cultural barriers in overseas expansion
  • Burden of responding to strengthened sustainability regulations
  • Market uncertainty in new businesses
  • Increasing IT security risks
  • Impact from economic activity restrictions such as pandemics
  • Rising service quality demands with increasing customer expectations

Innovations

2023: Establishment of New Company for Talent Recruitment Business

Overview
Established a new company for corporate IT talent consulting to diversify talent services.
Impact
Achieved increase in talent service sales and customer base expansion

2022: Online UX Workshop Development

Overview
Developed UI/UX design training programs implementable remotely.
Impact
Contributed to improved training efficiency for customer companies and acquisition of new customers

2021: Strengthening Accessibility Support Services

Overview
Established a dedicated team to enhance support for elderly and disabled users.
Impact
Increased orders from public and medical institutions

2020: Launch of Design System Construction Support

Overview
Launched services to achieve design unification for companies.
Impact
Succeeded in business efficiency for major customers

Sustainability

  • Promoting reduction in paper resource use through digital services
  • Supporting diverse work styles to improve work-life balance
  • Encouraging remote work to reduce environmental impact
  • Promoting disabled employment and diversity
  • Strengthening participation in regional volunteer activities
  • Promoting environmental consideration in supply chain
  • Enlightening on sustainable development goals through in-house training
  • Increasing ratio of renewable energy use
  • Adopting circular office design
  • Full promotion of paperless operations
  • Implementing employee health promotion programs
  • Initiatives to increase female manager ratio