Rakus

Basic Information

Stock Code
3923
Industry
Information and Communications Industry
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
November 2000
Listing Year
December 2015
Official Website
https://www.rakus.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Infomart, SoftCreate Holdings, Kayac, Double Standard, E-Store, J Stream, Raksul, Sansan, BASE, IC, Cybozu, Brangista, Goodpatch

Overview

Rakus is one of Japan's largest SaaS companies, founded in 2000 with headquarters in Shibuya-ku, Tokyo, providing a wide range of IT services centered on cloud-based expense settlement systems.

Current Situation

Rakus achieved consolidated sales of 48.9 billion yen and operating profit of 10.1 billion yen in the fiscal year ending March 2025, boasting top-class profitability among domestic SaaS companies. Its flagship cloud-based expense settlement system "Rakuraku Seisan" maintains the industry No.1 position with over 10,000 cumulative client companies. The email sharing management system "Mail Dealer" has secured No.1 sales share for 14 consecutive years, demonstrating a solid customer base. Rakus is focusing on service expansion utilizing AI technology, implementing autonomous AI and other cutting-edge technologies to enhance convenience. It operates subsidiaries in IT talent dispatching and low-cost cloud services, advancing business diversification. For social contributions, it supports employment for people with disabilities and engages in regional contribution activities. Listed on the Tokyo Stock Exchange Prime Market, it aims for sustainable growth through DX promotion and talent development.

Trivia

Interesting Facts

  • Rakuraku Seisan has over 10,000 cumulative installations, leading domestically.
  • Mail Dealer has secured No.1 sales share for 14 consecutive years.
  • Company name 'Rakus' derives from 'raku' (ease), symbolizing user-friendliness.
  • Actively engages in social contributions through bakery business.
  • Listed on Tokyo Stock Exchange Prime Market.
  • Advancing cutting-edge SaaS with AI agent functions.
  • Diversifying with IT talent dispatch business.
  • Consolidated employees: 2,197 (as of end-March 2023).
  • Holds international information security certification.
  • Changed markets from TSE Mothers to Prime.
  • Over 10,000 installations is top-tier for SME-targeted services.
  • Operates self-developed email delivery systems via subsidiaries.
  • Operating bakery cafe supporting disability employment.
  • 21 consecutive terms of revenue growth since founding.
  • Provides high-quality IT talent through recruitment and training systems.

Hidden Connections

  • Takashi Nakamura, akin to a parent company figure for Rakus, holds over 35% of shares, supporting management stability.
  • Shares similar name with competitor Raksul in email management market, but completely separate companies.
  • Vietnam local subsidiary plays key role in reducing development costs and securing technical resources.
  • IT talent dispatch business complements SaaS operations and talent development mutually.
  • Disability employment initiatives contribute to strengthening corporate brand.
  • Sales offices in Sapporo, Nagoya, Hiroshima, Fukuoka beyond Tokyo, forming nationwide network.
  • Successful brand awareness boost from 'Rakuraku Seisan' TV CM Consumer Mobilization Award.
  • Dramatically improves client business efficiency by integrating multiple SaaS products.

Future Outlook

Growth Drivers

  • Increasing DX demand among domestic SMEs
  • Business automation and service sophistication via AI applications
  • Improved customer satisfaction through multifunctional SaaS products and enhanced integration
  • Maximizing cross-marketing effects with IT talent dispatch business
  • Market expansion through sales base growth in regional cities
  • Stable demand from cloud services becoming social infrastructure
  • Response to rising security enhancement needs
  • Value-added service creation through data utilization
  • Improved technical capabilities at overseas offshore development bases
  • Enhanced evaluation from social responsibility activities like disability employment
  • Scale benefits from market share expansion
  • Rapid adaptation framework to regulatory changes

Strategic Goals

  • Secure over 60% domestic share in cloud expense settlement systems
  • Deploy AI-equipped services across all business segments
  • Double sales in IT talent training and dispatch business
  • Become industry leader in disability employment promotion and diversity
  • Double local bases to complete nationwide rollout
  • Expand and strengthen information security certifications overseas
  • Continuously strengthen sustainability activities and gain recognition
  • Achieve over 100 billion yen in sales
  • Realize one-stop services across all DX support areas
  • Expand overseas subsidiaries for global market development

Business Segments

Cloud-based SaaS Services

Overview
Provides expense settlement, invoice management, and email management services mainly to small and medium enterprises.
Competitiveness
Industry-leading service share and extensive customer base
Customers
  • Small and Medium Enterprises
  • Startups
  • Accounting Firms
  • Retail
  • Manufacturing
  • Services
  • IT Companies
  • Educational Institutions
  • Medical Institutions
  • NPOs
Products
  • Rakuraku Seisan
  • Rakuraku Meisai
  • Rakuraku Seikyu
  • Rakuraku Kinmu
  • Mail Dealer
  • Haibari Email
  • Blast Mail
  • Blast Engine

IT Talent Dispatch and Referral Services

Overview
Offers dispatch and referral services for experienced IT engineers.
Competitiveness
High-quality IT talent provision through in-house recruitment and training
Customers
  • Web Engineers
  • Infrastructure Engineers
  • Machine Learning Engineers
  • QA Engineers
  • Development Companies
  • IT Contracting Companies
  • Startup Companies
  • Major IT Companies
Products
  • On-site Engineer Dispatch
  • Talent Referral
  • IT Talent Training Program

Low-Cost Cloud Service Operations

Overview
Operates high-function email delivery services at low prices.
Competitiveness
Superior cost-performance with proprietary systems
Customers
  • Small and Medium Enterprises
  • Sole Proprietors
Products
  • Blast Mail
  • Blast Engine

Bakery Cafe Operations

Overview
Operates bakery cafes to promote employment for people with disabilities.
Competitiveness
Combined social contribution and business operations
Customers
  • Local Residents
  • Disability Employment Support Groups
Products
  • Freshly Baked Bread Workshop Angel's Wheat

Competitive Advantage

Strengths

  • Industry-leading share in cloud-based expense settlement systems
  • Consistent revenue and profit growth over the long term
  • Advanced service offerings through AI technology adoption
  • Strong sales network with multiple bases and subsidiaries
  • No.1 sales share in email sharing systems
  • Comprehensive product lineup and customer support
  • Solid small and medium enterprise customer base
  • Active social contributions and disability employment promotion
  • Corporate credibility from Tokyo Stock Exchange Prime listing
  • High technology development capabilities linked with engineer dispatch business
  • Established network security
  • Development resources leveraging global bases
  • Brand power as a veteran SaaS company
  • Operational expertise based on long industry experience
  • Comprehensive digital transformation support across multiple areas

Competitive Advantages

  • Overwhelming share in expense settlement services with 10,000+ cumulative clients
  • Mail Dealer maintains No.1 sales share for 14 consecutive years
  • Pursuing leadership through active introduction of AI agent functions
  • Integrated comprehensive platform seamlessly linking diverse services
  • Financial soundness from sustained growth and high profit margins
  • Deepened solutions from fusion of IT talent dispatch and SaaS businesses
  • Provision strength of low-cost cloud services via subsidiaries
  • Uniqueness in emphasizing social contributions and disability employment
  • Service reliability based on robust security measures
  • Transparency and trust as a Tokyo Stock Exchange Prime listed company
  • Expanded customer touchpoints through nationwide sales bases
  • Enhanced product competitiveness via active technology investments and R&D
  • Market influence as a major domestic SaaS player
  • Execution of sustainable growth strategies by experienced management
  • In-house integrated services from information provision to development and sales

Threats

  • Intensifying competition in domestic SaaS market leading to price wars
  • Risk of delayed adaptation to rapid changes in AI and cloud technologies
  • Potential regulatory tightening in worker dispatch business
  • Increasing cyber security threats
  • Decline in demand from reduced IT investments by major clients
  • Rising labor costs from intensifying talent acquisition competition
  • Reduced corporate spending due to economic fluctuations
  • Market share loss from technological innovations by new entrants
  • Increased complexity in culture and regulations with global expansion
  • Slowdown in client companies' DX initiatives
  • Business continuity impacts from natural disasters and social risks
  • Service obsolescence due to diversifying IT trends

Innovations

2023: Establishment of development organization for AI agent functions

Overview
New dedicated organization established to implement autonomous AI agent functions in expense settlement systems.
Impact
Significantly improves business automation and user convenience.

2023: Introduction of internal inquiry AI chatbot 'Chat Dealer AI'

Overview
Deployed AI chatbot for internal use to enhance inquiry response efficiency.
Impact
Contributes to 30% reduction in inquiry response time.

2022: Acquisition of ISMS (ISO/IEC 27001:2013) certification

Overview
Obtained international certification for information security management system to strengthen security framework.
Impact
Enhances customer trust and expands contract wins.

2022: 'Rakuraku Seisan' TV commercial rollout

Overview
Launched TV CM to boost brand awareness, winning Consumer Mobilization Award from CM Research Institute.
Impact
Promotes increase in new customer acquisitions.

2021: Strengthening offshore development via Vietnam local subsidiary

Overview
Expanded development framework through RAKUS Vietnam to improve development speed and cost efficiency.
Impact
Succeeded in shortening new feature development and securing talent.

2021: Email marketing 'Haibari Email' recognized as leader for 11th consecutive term

Overview
Maintained industry leader evaluation through ongoing enhancements and customer support.
Impact
Strengthens customer loyalty through improved trust.

2023: IT talent dispatch service quality improvement initiatives

Overview
Improved IT talent skills via in-house training programs to enhance customer satisfaction.
Impact
Contributes to higher contract renewal rates for dispatch services.

2020: Complete migration of internal systems to cloud

Overview
Fully migrated in-house systems to cloud to improve operational efficiency.
Impact
Achieved 10% reduction in operating costs and improved flexibility.

Sustainability

  • Bakery cafe operations promoting disability employment
  • Strengthening information security management and certification acquisition
  • Active contributions to local communities and efforts to reduce environmental impact
  • Initiatives to improve employee engagement
  • Talent development respecting diversity and inclusion