Raksul
Basic Information
- Stock Code
- 4384
- Industry
- Information and Communications
- Category Detail
- Internet Site Operations
- Prefecture
- Tokyo
- Establishment Year
- September 2009
- Listing Year
- May 2018
- Official Website
- https://corp.raksul.com/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Raksul is an innovative company in the information and communications industry founded in 2009, providing low-cost and efficient services based on a sharing economy platform for printing and logistics.
Current Situation
Raksul achieved net sales of approximately 51.1 billion yen, operating income of approximately 2.5 billion yen, and net income of approximately 2.1 billion yen for the fiscal year ending July 2024. The company succeeds in cost reduction by utilizing idle equipment from partner companies without owning its own printing factories, and holds strong market competitiveness in the printing and logistics sectors. Currently, it operates a printing mail-order platform and the logistics matching service 'Hakoberu,' while also advancing new businesses such as the digital advertising services 'Novasel' and 'Josys.' The major shareholder is founder Koki Matsumoto, who holds 17.3%, maintaining a stable management structure. The head office is located in Minato-ku, Tokyo, with subsidiaries established overseas. The company emphasizes sustainability, strengthening initiatives for sustainable logistics and reducing environmental impact. Moving forward, it aims for sustainable growth through industry structural reform via sharing economy and DX support.
Trivia
Interesting Facts
- Raksul's printing features fabless operations utilizing idle printing machines
- Founder Koki Matsumoto built the business model referencing Misumi's asset-light management
- Hakoberu logistics matching resolves inefficiencies in the transportation industry via DX
- Novasel enables real-time TV CM effectiveness measurement, a revolutionary technology
- Raksul transitioned to Tokyo Prime Market in 2022 as a growth company
- Subsidiary AmidA Holdings has entered the electronic contract market
- Raksul's business strongly supports DX advancement for SMEs
- Subsidiary Danboruwan offers sharing of packaging materials
- Holds numerous awards, selected for Red Herring Top Global 100 in 2015
- President Yoichi Nagami advances business strengthening in digital advertising and logistics
- Raksul's head office is located in Azabudai Hills Mori JP Tower, Minato-ku, Tokyo
- Hakoberu's dispatch management system contributes to logistics provider efficiency
- Raksul provides end-to-end online manufacturing and delivery of printed materials
- Official Twitter account @raksul_ actively disseminates information
- Raksul continues solid growth post-IPO despite being an emerging company
Hidden Connections
- Founder Matsumoto applied Misumi Group HQ's management model to the company
- Major shareholder Digital Holdings is known as a major stakeholder in IT companies
- Logistics partner Seino Holdings is a major domestic logistics company
- Subsidiary Novasel closely collaborates with the advertising agency industry
- Raksul's sharing model is attracting attention as a DX case study in other industries
- Strengthened position in electronic contracts through AmidA Holdings subsidiary
- Raksul advances emerging market expansion via subsidiaries in Vietnam and India
- President Nagami has extensive experience from a major advertising company
Future Outlook
Growth Drivers
- Expanding DX promotion needs among domestic SMEs
- Demand for logistics efficiency and labor shortage solutions
- Growth in online printed advertising market
- Advancement of digital advertising and TV CM digitalization
- Business expansion in overseas emerging markets
- Rising social interest in environmentally considerate services
- Growth promotion through aggressive M&A of new businesses
- Spread of sharing economy and strengthened legal frameworks
- Business automation and service innovation via IT technology
- Customer base expansion through enhanced brand power
- Rapid response to diversifying customer needs
- Demand for business efficiency support amid DX progress
Strategic Goals
- Achieve annual sales over 100 billion yen domestically and internationally
- Establish leadership in sharing market for printing and logistics
- Maintain top position in digital advertising platform industry
- Promote sustainable services contributing to environmental load reduction
- Build one-stop provision system for diverse customer needs
- Improve business efficiency and quality via digital technology
- Strengthen community contributions through localized services
- Aggressive investment in global business expansion and overseas markets
- Business expansion through strengthened collaboration with equity-method affiliates
- Promote work-style reforms and diversity in a healthy organizational structure
Business Segments
Printing Matching Platform
- Overview
- Maximizes production capacity of small and medium printing companies by utilizing idle printing equipment.
- Competitiveness
- Low-cost operations leveraging industry idle assets
- Customers
-
- Small and Medium Printing Businesses
- Advertising Agencies
- Corporate Marketing Departments
- Design Offices
- Sole Proprietors
- Products
-
- Printing Order Management System
- Online File Upload Service
- Delivery and Quality Management Support
- Cost Optimization Service
Logistics Sharing Platform
- Overview
- Provides efficient logistics services by utilizing idle time of transportation companies.
- Competitiveness
- Logistics cost reduction through idle time utilization
- Customers
-
- Small and Medium Logistics Providers
- Shippers
- EC Businesses
- Light Cargo Drivers
- Transport Managers
- Products
-
- Hakoberu Cargo (Cargo Delivery Matching)
- Hakoberu Connect (Dispatch Management System)
- Logistics Cost Reduction Support
Digital Advertising Services
- Overview
- Provides unified online management and results analysis for TV CMs.
- Competitiveness
- Real-time optimization of advertising effectiveness
- Customers
-
- Advertising Agencies
- Marketing Companies
- Small and Medium Enterprises
- EC Businesses
- Products
-
- Novasel (Programmatic TV CM)
- Advertising Effectiveness Measurement Tool
Web and IT Services Business
- Overview
- Platform business supporting corporate IT utilization.
- Competitiveness
- Enhanced services integrated with digital marketing
- Customers
-
- Small and Medium Enterprises
- Web Production Companies
- Marketing Personnel
- Products
-
- Josys (Corporate IT Platform)
- Website Production Support
Custom Goods Production
- Overview
- Online complete custom goods production support business.
- Competitiveness
- One-stop service from design to printing
- Customers
-
- Corporate Promotion Departments
- Event Planning Companies
- Individual Creators
- Products
-
- Custom T-Shirt Printing
- Calendar Production
- Novelty Item Creation
Competitive Advantage
Strengths
- Low-cost structure through utilization of idle assets
- Pioneering operation of sharing economy model
- Reliability from Tokyo Stock Exchange Prime Market listing
- Broad business portfolio expansion
- Diverse and expansive customer base
- Synergy effects with digital advertising
- Innovative logistics matching platform
- Strong management team and founder leadership
- Global expansion foundation through multi-country operations
- Business collaboration via equity-method affiliates
- One-stop service provision to customers
- Business expansion through aggressive M&A
- High capital efficiency and profitability
- Efficient IT infrastructure development
- Business strategy accelerating customer DX support
Competitive Advantages
- Achieves lower prices than competitors in printing and logistics by utilizing idle assets
- Business efficiency and flexible responsiveness via proprietary IT platform
- Structure to meet diverse customer needs through varied service offerings
- Cross-selling through integration with related services like Hakoberu and Novasel
- Social credibility and fundraising strength as a Tokyo Prime-listed company
- Advancement of vision by stable management centered on founder
- Superior responsiveness to rapid digitalization and DX demand
- Business expansion and synergy effects through collaboration with equity-method affiliates
- Advanced model maximizing idle resources in logistics industry
- Flexible adaptation to industry changes through diversified services
- Development capabilities for efficient advertising operation platforms
- Strength in broad customer segments across B2B and B2C
- Long-term business planning with sustainability in view
- Market expansion plans domestically and internationally with local subsidiaries
- Customer trust gained through localized service deployment
Threats
- Emergence of similar sharing platforms from competitors
- Intensifying market competition in printing and logistics industries
- Risk of reduced corporate advertising budgets due to economic conditions
- Rising logistics labor costs from labor shortages
- Decline in competitiveness from delayed technological innovation
- Increasing cybersecurity risks
- Impacts from regulatory changes or social conditions
- Rising overseas business costs from exchange rate fluctuations
- Risk of deteriorating contract relations with key partners
- Delays in customer companies' DX progress
- Logistics infrastructure disruptions from natural disasters
- Business restrictions from novel infectious diseases
Innovations
2020: Launch of Programmatic TV CM Platform 'Novasel'
- Overview
- Integrates planning, delivery, and effectiveness measurement of TV CMs digitally.
- Impact
- Realizes visualization of ad effectiveness and investment optimization.
2022: Incorporation of Logistics Sharing Business 'Hakoberu'
- Overview
- Spun off logistics matching service into a subsidiary to accelerate expansion.
- Impact
- Contributes to expansion of efficient logistics network.
2023: Made AmidA Holdings a Consolidated Subsidiary
- Overview
- Expanded business portfolio by acquiring seal and electronic contract-related business.
- Impact
- Expands growth opportunities through entry into new business areas.
2021: Launch of Corporate IT Platform 'Josys'
- Overview
- Launched IT infrastructure management service for enterprises.
- Impact
- Contributes to internal management efficiency and improved customer satisfaction.
2020: Established Subsidiaries in Vietnam and India to Strengthen Overseas Expansion
- Overview
- Aims to develop overseas markets and improve cost competitiveness.
- Impact
- Strengthens foundation for business expansion in emerging markets.
Sustainability
- Promotion of environmental load reduction and resource recycling in printing and logistics
- Paperless operations and efficient power usage within the company
- Building logistics systems focused on eco-delivery and CO2 emission reductions
- Promoting recycling utilization to contribute to a circular society
- Sustainability assessments across the entire supply chain
- Enhanced employee health and safety management
- Environmental protection activities through collaboration with local communities
- Implementation of education support programs as CSR activities
- Promotion of diversity respect and work-style reforms
- Achieved power reductions through digital technology business efficiency
- Active adoption of sustainable materials
- Promotion of environmentally friendly packaging designs