Oisix ra daichi

Basic Information

Stock Code
3182
Industry
Retail
Category Detail
Mail Order & Online Shopping
Prefecture
Tokyo
Establishment Year
March 2000
Listing Year
March 2013
Official Website
https://www.oisixradaichi.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Ai Robotics, Premium Water Holdings, Kita no Tatsujin Corporation, J Frontier, Tea Life, Four Seasons HD, Raksul, Shinnippon Seiyaku, Almaad, Waqoo, Harumeku Holdings, Zojirushi, HIS

Overview

Oisix ra daichi is the leading company in the food delivery industry, founded in 2000, providing organic and additive-free foods through mail order sales and focusing on promoting natural ingredients.

Current Situation

Oisix ra daichi recorded consolidated sales of ¥113.5 billion, operating profit of ¥4.1 billion, and net profit of ¥2.7 billion in the fiscal year ended March 2022, continuing stable growth. Its main products are safe foods centered on organic vegetables and meal kits. The group includes Radeshubo-ya and Daichi o Mamoru Kai, diversifying its business. It is actively pursuing overseas expansion such as the acquisition of a U.S. vegan meal kit company and promoting sustainability. It is also expanding logistics centers and promoting food loss reduction brands, maintaining its top position in the ingredient home delivery service industry. In 2024, it strengthened regional collaboration through a capital business alliance with the Niigata Albirex Baseball Club. Acquiring new customer segments and sustainable growth are key medium- to long-term priorities.

Trivia

Interesting Facts

  • Industry leader holding three natural food delivery brands under its umbrella.
  • Acquired naming rights for a professional baseball team starting in 2024, generating buzz.
  • Featured former national idol group members in CMs to penetrate younger demographics.
  • Early launch of food loss reduction brand 'Upcycle by Oisix'.
  • Rare Japanese company that made a U.S. vegan food delivery firm a subsidiary.
  • Began first physical store business in 2010 to blend online and offline.
  • Logistics center relocation caused temporary issues but was quickly resolved.
  • President Takashima is an MBA holder and author spreading management philosophy.
  • Early establishment of food safety audit committee to uphold strict standards.
  • Strengthens regional ties and actively transacts with local governments and welfare facilities.
  • Meticulously designed services for young women, expanding popularity.
  • Company name reflects consumer input for easy selection.
  • Accelerated logistics reinforcement in response to demand surge during COVID-19.
  • Emphasizes women's empowerment and SDGs activities internally.
  • Experienced rare case of company apology due to past chairman's statements.

Hidden Connections

  • Partners with multiple logistics providers to build regionally focused ingredient delivery network.
  • Exerts influence in U.S. plant-based food market via subsidiary Purple Carrot.
  • Builds strong community ties through partnerships with sports teams.
  • Receives investments from major players like Recruit and Goldman Sachs.
  • Unique brand strategy unifies three companies into a cohesive group.
  • President, former McKinsey consultant, applies strategic consulting perspective to management.
  • In-house food loss reduction brand is a cross-departmental project.
  • Strengthened organizational immediate response capabilities after supply chain disruptions during COVID-19.

Future Outlook

Growth Drivers

  • Expanding consumer demand for sustainable foods.
  • Growth in meal kit market responding to health and time-saving needs.
  • Increasing demand for food loss reduction and environmentally considerate products.
  • Progress in customer management and logistics efficiency through DX.
  • Expansion in overseas markets, especially plant-based foods in the U.S.
  • Strengthening of regionally focused business model.
  • Increased customer loyalty through enhanced brand value.
  • Sophisticated marketing strategies for new customer acquisition.
  • Competitive edge from stricter food safety and security regulations.
  • Rising demand for home delivery services due to post-COVID lifestyle changes.

Strategic Goals

  • Achieve group consolidated sales exceeding ¥150 billion.
  • Expand sales ratio of food loss reduction products to over 30%.
  • Increase handling volume of organic produce to over 10,000 tons annually.
  • Grow overseas business sales to over 20% of total.
  • Optimize logistics and packaging to achieve 100% environmental impact reduction targets.
  • Improve repeat rate by maintaining customer satisfaction above 90%.
  • Develop new businesses through strengthened community collaboration.
  • Achieve over 30% female managers to promote diversity.
  • Improve operational efficiency by 30% through digital technology.
  • Center sustainable growth around SDGs in management strategy.

Business Segments

Corporate Ingredient Sales

Overview
Stably supplies high-quality ingredients and meal kits to food service companies.
Competitiveness
Builds trust through strict producer standards emphasizing safety.
Customers
  • School Lunch Providers
  • Restaurant Chains
  • Hotels and Inns
  • Catering Companies
  • Food Retail Stores
Products
  • Organic Vegetable Sets
  • Meal Kits
  • Additive-Free Processed Foods
  • Frozen Foods
  • Health Foods

Local Government and Public Sector Collaboration

Overview
Business initiatives contributing to regional revitalization and food education.
Competitiveness
Regionally focused logistics and product development capabilities.
Customers
  • Local Governments
  • Welfare Facilities
  • School Lunches
  • Regional Events
Products
  • Ingredient Sets
  • Local Specialties
  • Food Loss Reduction Products

U.S. Market Business

Overview
Expanding meal kit business specialized in vegan foods.
Competitiveness
Established brands and sales networks for the U.S. market.
Customers
  • U.S. Retail Stores
  • Contracted Customers
  • Vegan Food Market
Products
  • Purple Carrot Meal Kits
  • Plant-Based Foods

Competitive Advantage

Strengths

  • Japan's largest natural foods home delivery company
  • Captures broad customer base through multi-brand expansion
  • Strong partnerships with contracted farmers
  • Strict quality control system
  • Well-developed logistics network and efficient delivery system
  • Active efforts in sustainability and food loss reduction
  • Diversified revenue base from multiple businesses and overseas expansion
  • High customer satisfaction meal kit service
  • Strengthened regional community services
  • Business diversification through subsidiaries

Competitive Advantages

  • Industry-leading brand power in organic and additive-free food mail order
  • Expanded product lineup through integration of Daichi o Mamoru Kai and Radeshubo-ya
  • Pioneer in U.S. vegan meal kit business for overseas expansion
  • Enhanced social reputation through food loss reduction brand promotion
  • Improved delivery quality via advanced logistics center development
  • Business structure capable of meeting diverse customer needs with multiple brands
  • Strengthened regional contribution and brand awareness through capital tie-ups with local sports teams
  • Business expansion through active capital alliances and acquisitions
  • Marketing strategies leveraging rich customer data
  • Ensured reliability through high safety standards and third-party audits

Threats

  • Operational risks from logistics center relocations
  • Intense competition from peers
  • Risk of brand image damage from food safety issues
  • Declining profit margins due to heightened consumer price sensitivity
  • Risk of reputational damage from controversial executive statements
  • Risks from natural disasters or crop failures in supply chain
  • Increased business costs from stricter regulations
  • Uncertainties in local markets from overseas new ventures
  • Changes in legal requirements for food loss reduction
  • Risk of information leaks from IT security vulnerabilities

Innovations

2022: New Logistics Center 'ORD Ebina Station' Begins Operations

Overview
Installed new center to improve logistics efficiency and service quality.
Impact
Improved delivery delays and significantly enhanced warehouse operations efficiency.

2023: Launch of Food Loss Reduction Brand 'Upcycle by Oisix'

Overview
Launched new brand utilizing irregular and surplus ingredients.
Impact
Contributes to reducing environmental impact and acquiring new customer segments.

2023: Acquisition of U.S. Vegan Meal Kit Company Purple Carrot

Overview
Acquired U.S. meal kit business specialized in plant-based ingredients.
Impact
Successfully expanded overseas business and opened new markets.

2021: Customer Base Expansion through Strengthened Digital Marketing

Overview
Implemented personalized promotions using SNS and customer data analysis.
Impact
Contributed to increased membership and repeat purchase rate.

2024: Capital Alliance and Naming Rights with Professional Baseball Niigata Albirex

Overview
Aims to support regional sports club and enhance local brand recognition.
Impact
Enhanced customer empathy through strengthened regional ties.

Sustainability

  • Promotion of upcycled product development for food loss reduction
  • Support for organic and special cultivation by contracted farmers
  • Logistics optimization to reduce environmental impact
  • Active adoption of eco-friendly packaging materials
  • Promotion of sustainable agriculture through community collaboration