Almado

Basic Information

Stock Code
4932
Industry
Chemicals
Category Detail
Mail Order & Online Shopping
Prefecture
Tokyo
Establishment Year
October 2000
Listing Year
June 2021
Official Website
https://www.almado.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Almado is a cosmetics and supplement manufacturer established in 2000, with competitive strength in the mail-order market through its unique products incorporating eggshell membrane.

Current Situation

Almado recorded sales of approximately 5.8 billion yen, operating profit of about 980 million yen, and net profit of about 650 million yen in the fiscal year ending March 2020, maintaining a stable business foundation. Its main products are cosmetics and supplements incorporating eggshell membrane, backed by joint research with the University of Tokyo to preserve unique technological superiority. It listed on the Tokyo Stock Exchange Standard Market in June 2021 and is expanding sales channels centered on mail-order. While making online sales its main axis, it is also expanding sales to specialty stores and drugstores, promoting diverse sales channel strategies. In terms of sustainability, it is strengthening R&D through reduced environmental impact and industry-academia collaboration, while emphasizing social contributions. In the future, it aims for growth through diversification of its product lineup and further brand development, focusing on solidifying a firm foundation in the domestic market and developing new customer segments. For differentiation from competitors, it continues utilizing unique materials and providing high-quality products to enhance recognition in the health-conscious market. Currently, it is pursuing a growth strategy centered on new product development and sales channel expansion as twin pillars, strengthening its medium- to long-term revenue base.

Trivia

Interesting Facts

  • The only cosmetics manufacturer in Japan that incorporates eggshell membrane into all products.
  • Conducts pioneering industry-academia joint research in collaboration with the University of Tokyo.
  • A SME that achieved stable growth over approximately 21 years from founding to listing.
  • Holds multiple patents for the beauty effects of eggshell membrane.
  • Expanding sales channels to specialty stores and drugstores with mail order as the mainstay.
  • Provides proprietary technology in cosmetics OEM business as well.
  • Known for maintaining high profit margins despite its small size.
  • Headquartered in Kyobashi, Chuo-ku, Tokyo, operating as an urban company.
  • Emphasizes scientific evidence in product development.
  • Eggshell membrane components attract attention as recycled materials from industrial waste.
  • Representative Director Toshikazu Aranishi has led the company since founding.
  • Business focused primarily on health-conscious women.
  • Conducts marketing utilizing customer data from online sales.
  • Also offers products utilizing eggshell membrane ingredients in the supplement field.
  • Newly listed on the Tokyo Stock Exchange Standard in June 2021.

Hidden Connections

  • Joint research outcomes with the University of Tokyo contribute to national intractable disease treatment research.
  • Utilizes eggshell membrane to bridge traditional cosmetic ingredients and cutting-edge science.
  • OEM supply destinations include multiple domestic and international cosmetic brands.
  • Collaborates with local financial institutions and industry groups to contribute to the regional economy.
  • Expanding sales network through collaborations with mail-order related companies.
  • Venture capital among major shareholders, receiving growth investments.
  • Strengthening scientific backing in the health food market contributes to differentiation from competitors.
  • Office in Tokyo Building Kyobashi is located in an area gathering cutting-edge companies.

Future Outlook

Growth Drivers

  • Increasing demand for cosmetics and supplements due to rising health consciousness.
  • Enhanced product value from advances in research on eggshell membrane for beauty and medical applications.
  • Expansion of the mail-order market and strengthened digital marketing.
  • Demand for environmentally considerate products amid spreading sustainability awareness.
  • Strengthened revenue base through new B2B businesses and expanded OEM orders.
  • Expanding possibilities for overseas sales in addition to the domestic market.
  • Improved product performance and new product development through technological innovation.
  • Increasing demand for anti-aging care in an aging society.
  • Improved repeat rate through enhanced customer loyalty.
  • Strengthened compliance systems in response to regulatory tightening.
  • Customer data analysis and sales optimization using AI.
  • 対応 to sustainable raw material procurement and environmental impact reduction.

Strategic Goals

  • Achieve top domestic market share in eggshell membrane cosmetics.
  • Establish annual sales exceeding 10 billion yen.
  • Improve brand recognition and expand sales channels domestically and internationally.
  • Promote sustainable production and supply chain development.
  • Continue R&D investments to launch innovative products.
  • Expand and streamline digital sales channels.
  • Adopt 100% environmentally friendly packaging materials.
  • Expand market share through product offerings to diverse customer segments.
  • Promote employee diversity and create fulfilling workplaces.
  • Strengthen research in health and beauty fields through industry-academia collaboration.

Business Segments

OEM Manufacturing

Overview
Product planning and manufacturing consignment for other companies' brands.
Competitiveness
Unique manufacturing expertise utilizing eggshell membrane technology
Customers
  • Cosmetics Brands
  • Health Food Manufacturers
  • Drugstores
  • Mail Order Companies
Products
  • Cosmetics OEM
  • Supplement OEM
  • Health Food OEM

R&D Support

Overview
Supports industry-academia collaborative research on unique materials such as eggshell membrane.
Competitiveness
Scientific validation through joint research with the University of Tokyo
Customers
  • University Research Institutions
  • Cosmetics Companies
  • Health Food Companies
Products
  • Material Research
  • Technology Provision
  • Joint Research

Sales Partners

Overview
Wholesale and joint sales to partner companies.
Competitiveness
Extensive track record in the mail-order market
Customers
  • Mail Order Companies
  • Drugstore Chains
  • Specialty Retailers
Products
  • Cosmetics
  • Supplements

Competitive Advantage

Strengths

  • Possesses unique eggshell membrane technology
  • Track record of joint research with the University of Tokyo
  • Strong sales network in mail order
  • Product lineup specialized in niche areas
  • Rapid product development capabilities and flexible response
  • Use of high-quality cosmetic raw materials
  • High profit margins despite being a SME
  • Collaborations with specialty stores and drugstores
  • High customer loyalty
  • Detailed marketing activities
  • Stable financial foundation
  • Utilization of patented technologies
  • Initiatives toward sustainability
  • Flexible OEM manufacturing対応
  • Strong brand uniqueness

Competitive Advantages

  • Uniqueness of incorporating eggshell membrane into all products
  • Scientifically backed product development through industry-academia collaboration
  • Long-term joint research with the University of Tokyo as a symbol of trust
  • Direct management of customer touchpoints via mail order
  • Strong support from niche users in the skincare market
  • Broad technological capabilities honed through OEM business
  • Sales strategy through diverse channels
  • Differentiation from competitors via eggshell membrane component utilization
  • Practice of sustainable material procurement and environmental consideration
  • Ability to quickly launch new products to market

Threats

  • Intense competition in the cosmetics market
  • Risk of fluctuating raw material costs
  • Rapid changes in consumer trends
  • Potential competitor entry upon patent expiration
  • Increased burden from strengthened regulations
  • Changes in mail-order market regulations
  • Intensified competition due to increasing new entrants
  • Instability in raw material supply
  • Difficulty in improving brand recognition
  • Decline in consumption due to economic conditions
  • Reliability issues in the health food market
  • Impact of exchange rate fluctuations

Innovations

2021: Deepening Joint Industry-Academia Research with University of Tokyo

Overview
Advancing research to elucidate eggshell membrane functions and strengthen application technologies, linking to enhanced product value.
Impact
Product differentiation and improved brand reliability

2022: Launch of New Eggshell Membrane Ingredient Cosmetics

Overview
Deploying skincare products utilizing newly extracted ingredients through proprietary technology.
Impact
Market share expansion and customer acquisition

2023: Introduction of Logistics Optimization System for Mail-Order Channels

Overview
Launching a system to enhance delivery efficiency and customer response in mail-order sales.
Impact
Improved customer satisfaction and cost reduction

2024: Development of Environmentally Friendly Packaging

Overview
Introducing recyclable material packaging for cosmetics to reduce environmental impact.
Impact
Improved sustainability evaluation

2020: Acquisition of New Formulation Technology for Supplements

Overview
Developed formulation technology for eggshell membrane-derived ingredients that contributes to improved absorption.
Impact
Enhanced product efficacy and market competitiveness

Sustainability

  • Review of packaging materials to reduce environmental impact
  • Strengthened safety verification through industry-academia collaborative research
  • Promotion of local employment and diversity support
  • Improvement in energy use efficiency
  • Waste reduction and recycling promotion
  • Consideration of fair trade raw materials
  • Initiatives to improve employee health and work-life balance
  • Promotion of product development with sustainable materials
  • Deployment of regional contribution programs
  • Activities to raise environmental awareness among customers