Zojirushi

Basic Information

Stock Code
7965
Industry
Electrical Equipment
Category Detail
Consumer Electronics
Prefecture
Osaka Prefecture
Establishment Year
December 1948
Listing Year
September 1986
Official Website
https://www.zojirushi.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
ABC-Mart, Oisix, BALMUDA, Nagairebe

Overview

Zojirushi Corporation is a Japanese electrical equipment manufacturer established in 1948, holding the top domestic market share in the household cooking appliance sector centered on vacuum flasks and rice cookers, as a long-established company.

Current Situation

Zojirushi Corporation reported consolidated net sales of 87.221 billion yen, operating profit of 5.955 billion yen, and net profit of 6.462 billion yen for the fiscal year ending November 2024, maintaining a stable revenue base. It holds the No. 1 domestic market share in the rice cooker and jar pot markets, enhancing brand value with high-performance and user-friendly products. In recent years, it has focused on smart home appliances and multifunctional cooking devices, launching the oven range EVERINO in 2022 to strengthen its product lineup. It is actively pursuing environmentally friendly product development and technological innovations tailored to consumer health trends, promoting sustainable business operations. From 2024 onward, it aims for growth through overseas expansion and new product development, leveraging its outstanding domestic market position. It continues advertising and motorsports sponsorship to boost brand recognition and strengthen community ties. Expectations remain high for product developments that contribute to improving daily life through the fusion of traditional craftsmanship and cutting-edge appliance technology.

Trivia

Interesting Facts

  • The company name 'Zojirushi' derives from the globally recognizable elephant symbol
  • Until 1958, it used a logo with a crown on the elephant
  • The communicable electric pot i-Pot was a pioneering product launched in 2008
  • There is a rare TV commercial scene featuring actual elephants
  • The company houses the reservation-only Vacuum Flask Museum
  • IH rice cookers and jar pots hold No. 1 market share domestically
  • Long-term sponsorship of TV Asahi network programs
  • Multiple programs feature the president as a TV guest
  • Member of Midori-kai and part of the Sanwa Group
  • Shares patented technology with competitor Tiger Vacuum Bottle
  • Founded in 1918 as Ichikawa Brothers Company, with over 100 years of history
  • Diverse product lineup covering household to commercial use
  • Affixes 'VE mark' to products to guarantee technological safety
  • Provides service to manage product usage status via dedicated website
  • Deploys diverse CM series featuring famous celebrities

Hidden Connections

  • Mitsubishi UFJ Bank and others are major shareholders, connected to the Mitsubishi Group
  • Competes with and shares technology with Tiger Vacuum Bottle, also headquartered in Osaka
  • TV Asahi network program sponsorship plays a key role in business and promotion strategies
  • Maintains close ties with local Osaka conglomerate companies and groups
  • Zojirushi's logo and characters designed by illustrator Hajime Anzai
  • Numerous registered trademarks related to product development form competitive advantages in the industry
  • Long-term support for motorsports team Nakajima Racing
  • Capital or interest relationships with retailers like Uniqlo and ABC-Mart

Future Outlook

Growth Drivers

  • Increased demand for household cooking appliances due to aging society
  • Expansion in smart home market through IoT appliance compatibility
  • Growing consumer demand for environmentally friendly products
  • Product development responding to rising health consciousness domestically and internationally
  • Expansion of online sales and e-commerce channels
  • Product differentiation through rapid technological innovation
  • Strengthened entry into Asian emerging markets
  • Development of premium high-function appliances
  • Enhancement of community-based services
  • Diversification of products for the commercial market

Strategic Goals

  • Market share expansion domestically and internationally
  • IoT-linked products exceeding 30% of sales ratio
  • Achievement of 50% CO2 emission reduction target
  • Realization of over 70% recycled material usage rate
  • 100% acquisition of product sustainability certifications
  • Further strengthening of global sales network
  • New business fields generating 10 billion yen in sales
  • Improved production efficiency through DX initiatives
  • Advancement of employee diversity and inclusion programs
  • Maintenance of over 90% customer satisfaction

Business Segments

Commercial Rice Cookers and Warming Jars

Overview
Provides high-performance rice cooking and warming equipment for the food service industry.
Competitiveness
High-quality and reliable heat control technology
Customers
  • Restaurants
  • Hotels
  • School lunch centers
  • Supermarket deli departments
  • Food processing companies
Products
  • Large rice cooker jars
  • Warming jars
  • Commercial electric pots

OEM Manufacturing and Parts Supply

Overview
Manufacturing and supply of vacuum flask parts and related mechanisms for other companies.
Competitiveness
Long years of vacuum flask manufacturing technology and quality control
Customers
  • Appliance manufacturers
  • Overseas brands
  • Cooking equipment manufacturers
Products
  • Vacuum flask inner containers
  • Heating units
  • Insulation parts

Commercial Air Conditioning and Environmental Equipment

Overview
Provides air conditioning-related equipment for commercial and public facilities.
Competitiveness
High-performance filter technology and energy-saving design
Customers
  • Office buildings
  • Hospitals
  • Schools
  • Commercial facilities
Products
  • Commercial air purifiers
  • Humidification and dehumidification devices

Competitive Advantage

Strengths

  • Advanced vacuum insulated bottle development capabilities
  • Top domestic share in the rice cooker market
  • Long history and established brand strength
  • Diverse lineup of household cooking appliances
  • Solid financial base and stable earnings
  • Strong domestic sales network and customer base
  • High awareness through active TV commercials
  • Proprietary vacuum insulation technology
  • Stable supply capacity for commercial products
  • Track record in environmentally friendly product development

Competitive Advantages

  • High consumer trust in the Zojirushi brand
  • Superior rice cooking performance with proprietary Enmai technology
  • Active expansion into smart cooking appliances
  • High market share in the domestic market
  • Thorough assurance of safe and secure product quality
  • Broad product lineup and diversity
  • Customer satisfaction with long-lasting products
  • Strong sales channels domestically and internationally
  • Sophisticated marketing and advertising strategies
  • Ongoing technological innovation through R&D investment

Threats

  • Price competition from overseas appliance manufacturers
  • Cost increases due to yen depreciation and exchange rate fluctuations
  • Changes in product demand due to shifts in lifestyles
  • Intensified market competition from new entrants
  • Instability in raw material prices
  • Delays in response to rapid technological changes
  • Impact of natural disasters on production and logistics
  • Product design constraints from stricter regulations
  • Uncertainty in global economic conditions

Innovations

2022: Launch of Oven Range EVERINO Series

Overview
Launched a new oven range with simple operation and diverse cooking functions.
Impact
Strengthens competitiveness in the household cooking appliance market

2020: Improved i-Pot with Smart Communication Functions

Overview
Improved electric pot capable of real-time email notifications of user usage status.
Impact
Provides new customer experiences and service differentiation

2023: Development of Environmentally Friendly Vacuum Insulation Materials

Overview
Developed new vacuum flask inner containers using materials with lower environmental impact.
Impact
Contributes to improving product sustainability

2021: Improved Energy-Saving Rice Cooking Technology Enmai

Overview
Improved rice cooking technology to prevent mushiness and enhance energy efficiency.
Impact
Achieves both user satisfaction and environmental performance

Sustainability

  • Promotion of energy-saving product development
  • Expansion of low-environmental-impact material adoption
  • Advancement of recycling programs
  • Strengthening symbiotic activities with local communities
  • Implementation of employee environmental awareness education
  • Compliance with environmental standards in supply chain
  • Development of resource-saving packaging
  • Design efforts to extend product lifespan
  • Setting of CO2 emission reduction targets
  • Sustainable raw material procurement