M Mart

Basic Information

Stock Code
4380
Industry
Information and Communications
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
February 2000
Listing Year
February 2018
Official Website
https://www.m-mart.co.jp/
TSE Information
TSE Information
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Overview

M Mart is an information and communications company founded in 2000 that primarily operates an EC site for business-use food ingredients, establishing a mid-tier position in the BtoB e-commerce sector.

Current Situation

M Mart operates an inter-company transaction site centered on business food ingredients and possesses a stable revenue base. Its latest financial results recorded sales of approximately ¥3 billion, and it continues to grow through BtoB transactions utilizing EC. It also operates sites for related business supplies such as cooking utensils, advancing diversification. Amid intensifying competition, it is strengthening specialized BtoB platforms and developing highly convenient services. Regarding sustainability, it promotes digital transactions to reduce environmental impact and resource-saving initiatives. It positions digital transformation (DX) as its core strategy, aiming to improve operational efficiency and customer satisfaction. Since 2023, it has invested in logistics optimization and AI-powered transaction support services to secure future growth drivers. Based in Tokyo, it focuses on expanding market share by capturing local businesses and strengthening partnerships.

Trivia

Interesting Facts

  • Rapid growth specialized in business food ingredients EC since founding in 2000.
  • Handles a wider range including business supplies compared to competitors.
  • Strong ties with food wholesale markets in Tokyo.
  • Leads B2B transaction efficiency using IT technology.
  • Pursues simplified ordering for small and medium-sized restaurants.
  • Digitalization rate of orders and receipts exceeds industry average.
  • Call center in Tokyo for enhanced customer support.
  • Advancing service diversification in the 2020s.
  • Expanding service areas through partnerships with related companies.
  • Offering same-day delivery in select regions.
  • Strengthening direct transactions with artisans and producers.
  • Actively introducing new products at various trade shows.
  • High evaluations for EC platform usability.
  • Regularly holds seminars on food safety and hygiene management.
  • Also operates a specialist media for business food ingredients.

Hidden Connections

  • Has built IT integrations with diverse trading partners including major business food ingredient wholesalers.
  • Strengthened nationwide delivery network through partnerships with logistics providers.
  • Jointly developing dedicated platforms with some restaurant chain headquarters.
  • Strengthened systems through technology partnerships with prominent IT ventures.
  • Participating in projects to expand sales channels for regional ingredients in collaboration with local governments.
  • Formed partnerships with chamber of commerce in the restaurant industry.
  • Collaborating with environmental NGOs to promote sustainable logistics.
  • Strengthening information dissemination through collaborations with media companies in the business food ingredients industry.

Future Outlook

Growth Drivers

  • Expansion of business food ingredients EC market and increasing demand.
  • Growing digitalization needs among small and medium-sized restaurants.
  • Enhancement of logistics efficiency and same-day delivery services.
  • Advanced transactions through AI and big data utilization.
  • Environmental responses driven by rising sustainability awareness.
  • Customer base expansion through new business formats and regional development.
  • Multifunctionalization and usability improvements of IT platforms.
  • Service innovations through joint developments with trading partners.
  • Increased utilization via smartphone app proliferation.
  • Industry revitalization through regulatory easing and policy support.

Strategic Goals

  • Achieve 30% share in business EC market.
  • Complete nationwide same-day delivery network.
  • Improve accuracy through AI-ization of transaction platforms.
  • Achieve 70% sustainable transaction ratio.
  • Expand related products beyond business food ingredients.
  • Strengthen and expand SME support programs.
  • Expand partnerships with trading partners.
  • Aim for sales exceeding ¥5 billion through business growth.
  • Begin consideration of B2B entry into overseas markets.
  • Provide IT infrastructure as industry standard.

Business Segments

Business Food Ingredients EC Transactions

Overview
Centers on business food ingredients, trading a wide variety of specialty ingredients on an EC site. Supports efficient and rapid procurement between companies.
Competitiveness
Ease of use and extensive product lineup from a specialized platform
Customers
  • Restaurant chain stores
  • Hotel restaurants
  • School lunch service companies
  • Retailers
  • Food ingredient wholesalers
  • Food delivery businesses
  • Small and medium-sized restaurants
  • Food manufacturers
  • Catering companies
  • Industrial cafeteria operators
  • Fishery and livestock businesses
  • Food importers
Products
  • Frozen foods
  • Fresh fish
  • Vegetables
  • Pre-cooked deli
  • Beverages
  • Bread raw materials
  • Seasonings
  • Dried goods
  • Desserts
  • Health-oriented ingredients
  • Wagyu
  • Pickles
  • Imported ingredients
  • Processed meat products
  • Other ingredients

Cooking Utensils and Business Supplies EC Transactions

Overview
Provides kitchen and restaurant business supplies via EC in one stop. Pursues customer satisfaction with abundant inventory and rapid delivery.
Competitiveness
Site design allowing centralized management of diverse business supplies
Customers
  • Restaurant owners
  • Kitchen equipment companies
  • Food processing factories
  • Hotel management departments
  • Catering companies
  • Cleaning service providers
  • School cafeteria facilities
  • Nursing home operators
  • Food distributors
  • Event planning companies
Products
  • Kitchen cooking utensils
  • Cleaning supplies
  • Safety protection gear
  • Food storage supplies
  • Tableware
  • Ventilation equipment consumables
  • Insulation and cooling supplies
  • Measuring equipment
  • Work supplies
  • Hygiene management supplies

IT Solution Provision

Overview
Provides IT platforms for the restaurant industry to streamline transaction management and analysis.
Competitiveness
Customizable software suite specialized for the industry
Customers
  • Small and medium-sized restaurants
  • Food ingredient wholesalers
  • Logistics companies
  • Food ingredient manufacturers
  • Restaurant franchises
  • Manufacturers
  • Retail chains
  • Restaurant industry associations
Products
  • Sales management system
  • Inventory management tool
  • Transaction history analysis service
  • Order automation tool
  • Customer management system
  • Transaction platform integration
  • Digital payment service
  • Logistics optimization system

Logistics Collaboration Service

Overview
Provides collaboration services for logistics of food ingredients and business supplies, supporting delivery efficiency.
Competitiveness
Logistics management service integrated with transaction platform
Customers
  • Transport companies
  • Logistics management companies
  • Food manufacturers
  • Wholesalers
Products
  • Delivery arrangement system
  • Real-time tracking service
  • Delivery efficiency support

Marketing Support

Overview
Provides marketing support for business food ingredient and supply manufacturers.
Competitiveness
Marketing expertise tailored to industry characteristics
Customers
  • Food ingredient manufacturers
  • Restaurant chains
  • Cooking utensil manufacturers
Products
  • Digital advertising
  • Promotion campaign management
  • Customer analysis service

Competitive Advantage

Strengths

  • B2B platform specialized in business food ingredients
  • Wide selection of diverse products
  • Flexible IT services and integration functions
  • Convenient operations based in Tokyo
  • Rapid and reliable delivery network
  • Industry-specialized customer support
  • Abundant business supplies lineup
  • Stable revenue base and financial position
  • Enhanced convenience through fusion of direct sales and EC
  • Improved transaction efficiency via technology adoption
  • Ongoing IT investments and platform development
  • Ownership of accumulated industry database
  • Service rollout aligned with customer needs
  • Collaborations with diverse industry partners

Competitive Advantages

  • High customer closeness with specialized EC site for business food ingredients
  • Efficient transactions achieved through integration of IT platform and logistics services
  • Handles numerous business supplies, broadly addressing industry needs
  • Flexible service design responding to niche B2B market demands
  • Headquarters in Tokyo with strong sales base centered on the capital region
  • Maintains broad customer base from small to large restaurant chains
  • One-stop service from business food ingredient procurement to delivery
  • High usability from continuous platform improvements
  • Customer support by staff with extensive expertise and industry experience
  • System infrastructure utilizing latest cloud technologies like AWS
  • Aggressive expansion into new business areas with high growth ambition
  • Strategic partnerships expanding sales channels and strengthening services

Threats

  • Intensifying competition in business EC market leading to price competition
  • New entries by major food wholesalers and mail-order companies
  • Risk of instability in food ingredient supply chains
  • Profit pressure from rising logistics costs
  • Potential difficulty responding to diversifying customer needs
  • Need for rapid adaptation to changing technology trends
  • Impact of regulatory strengthening or transaction-related legal amendments
  • Temporary supply disruptions due to natural disasters
  • Increasing personal information protection laws and security risks
  • Risk of outages in externally dependent services
  • Decline in restaurant industry demand due to economic fluctuations
  • Impact from social disruptions such as new infectious diseases

Innovations

2023: Introduction of AI-Based Order Automation System

Overview
Implemented an AI tool that analyzes customer purchase history and suggests optimal order timing.
Impact
Transaction speed improved by 20% through order efficiency.

2022: Major Renovation of EC Site Platform

Overview
Complete overhaul of user interface for significantly improved usability.
Impact
Customer satisfaction increased by 15%, accelerating new customer acquisition.

2021: Advanced Logistics Management System

Overview
Introduced delivery route optimization and real-time tracking technology.
Impact
Reduced delivery costs by 10% and decreased delivery delays.

2024: Initiation of Sustainable Packaging Materials

Overview
Began adopting eco-friendly packaging materials to reduce environmental impact.
Impact
Contributes to improved environmental reputation and reduced packaging costs.

2023: Addition of Instant Ordering Function via Mobile App

Overview
Added instant ordering functionality to the mobile app for users.
Impact
Expanded customer touchpoints and increased order frequency.

2020: Introduction of New Customer Management System

Overview
Enhanced customer information management to improve marketing efficiency.
Impact
Improved targeting accuracy contributing to sales growth.

2021: Launch of Food Loss Reduction Program

Overview
Initiated efforts to reduce food loss through order optimization.
Impact
Reduced food waste by 10% annually.

2022: Completion of Cloud Infrastructure Migration

Overview
Introduced cloud environment to enhance service stability and scalability.
Impact
Reduced downtime and system operation costs.

2024: Launch of Transaction Data Analysis Service

Overview
Began providing transaction data analysis reports to customers.
Impact
Promotes long-term transactions by supporting customer business improvements.

Sustainability

  • Promotion of eco-friendly packaging materials
  • Implementation of food loss reduction program
  • CO2 reduction through energy-efficient servers
  • Paperless operations and promotion of digital transactions
  • Support for local production and consumption via regional ingredient procurement
  • Building sustainable logistics networks
  • Employee environmental education programs
  • Active adoption of recyclable materials
  • Improved resource efficiency via cloud technology
  • Environmental improvement activities in collaboration with trading partners