Appirits

Basic Information

Stock Code
4174
Industry
Information and Communications
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
July 2000
Listing Year
February 2021
Official Website
https://appirits.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
DeNA, Ascentech, Gree Holdings, Nexon, Colopl, Gungho Online Entertainment, Systemdi, gumi, Akatsuki, coly, BeX, Just Planning, Yukes, M Mart, Bank of Innovation, Feedforce Group, Jake, Double A, Bandai Namco Holdings, Marvelous

Overview

Appirits is a growing company in the information and communications industry, established in 2000, specializing in online games and software development.

Current Situation

In fiscal 2023, Appirits recorded stable sales growth and has established a strong position in the industry through planning and development of online games. The core online games business focuses on planning and production of smartphone games, expanding its user base with numerous titles. In software development, it also engages in website construction and contract development, addressing a wide range of customer needs. Compared to competitors, its strengths lie in unique game planning capabilities and rapid development speed. The company is building a development structure that considers sustainability and actively supports employee skill enhancement. From 2025 onward, it will strategically pursue global expansion and new business development to diversify its revenue base. It is focusing on service development incorporating new cloud technologies and strengthening AI utilization to maintain competitiveness. Moving forward, it aims to enrich its product lineup in response to the expanding smartphone game market and improve user experience through technological innovation.

Trivia

Interesting Facts

  • Over 20 years since establishment, specialized in smartphone games and growing.
  • Changed markets from Tokyo Mothers to Prime in 2023.
  • Multiple development bases in Tokyo's 23 wards.
  • Representative director is a former game programmer.
  • Hosts regional game contests to nurture young talent.
  • Advancing pioneering technology development for cloud gaming.
  • Provides proprietary operation tools to client companies.
  • Active in-house study sessions to vitalize technology exchange.
  • Holds patented data compression technology.
  • Engages in multiple joint development projects domestically and internationally.
  • Numerous unique game-related welfare benefits.
  • Comprehensive customer support for game users.
  • Highly evaluated for marketing capabilities in the industry.
  • Strong track record in recruiting excellent young talent.
  • Utilizes in-house venture system to create new businesses.

Hidden Connections

  • Has joint development experience with Colopl on some major titles.
  • Multiple former DeNA employees serve in executive positions.
  • Collaborates with university game research centers to introduce latest technologies.
  • Implements talent exchange programs with multiple domestic IT companies.
  • Collaborates with mid-sized development companies supporting smartphone game market growth.
  • Holds license agreements for global IP works in some games.
  • Continuously participates in regional game events to support local communities.
  • Company alumni have founded multiple indie game ventures.

Future Outlook

Growth Drivers

  • Continued growth in smartphone game market
  • Expansion of cloud gaming services
  • Promotion of AI application in game development
  • Acquisition of new user segments via 5G infrastructure
  • New market development through global expansion
  • Activation of e-sports related markets
  • Increasing trend of D2C services
  • Response capabilities to diverse platforms
  • Brand value enhancement through sustainability efforts
  • Business expansion via strengthened partnerships
  • Improved user satisfaction through advanced data analysis
  • Cost reduction through development efficiency

Strategic Goals

  • Achieve over 40% sales ratio from global markets
  • Establish multiple popular IP game series
  • Complete AI-driven development automation
  • Enhance employee diversity and inclusion
  • Establish B2B business with annual sales exceeding ¥10 billion
  • Achieve carbon neutrality (by 2030)
  • Diversify revenue through new business development
  • Secure top-class ratings on major platforms
  • Expand sustainable contributions to local communities
  • Become a pioneer in next-generation game technology

Business Segments

Online Game Development Contracting

Overview
Provides planning, development, and operation support for online games to diverse clients, delivering high-quality products.
Competitiveness
High technical capabilities across multiple genres and extensive development track record
Customers
  • Game Development Companies
  • Entertainment Companies
  • Advertising Agencies
  • Media Companies
  • IT Companies
  • Smartphone-Related Companies
Products
  • Game Planning and Scenario Creation
  • Game Programming
  • Operation Support Tool Development
  • 3D Modeling and Animation Production
  • UI/UX Design
  • Data Analysis Services

System and Software Development

Overview
Develops user-friendly web systems and business support software for customers across various industries, achieving efficiency improvements.
Competitiveness
Flexible, customer-focused response capabilities and application of the latest technologies
Customers
  • Small and Medium-Sized Enterprises
  • Government Agencies
  • Educational Institutions
  • Healthcare Companies
  • Telecommunications Companies
Products
  • Web Site Construction
  • ASP Service Development
  • Custom Business Systems
  • Network Construction
  • Cloud Implementation Support

Game Operation Platform Provision

Overview
Provides platform services to support stable operation of online games, achieving operation efficiency.
Competitiveness
Highly reliable server operations and operation expertise
Customers
  • Game Operation Companies
  • Development Studios
  • Platform Providers
Products
  • Game Server Operation
  • Operation Management Tools
  • Billing System Integration
  • User Analysis Services

Cloud and System Integration

Overview
Provides infrastructure design and implementation services leveraging cloud technology, supporting optimization of customers' IT investments.
Competitiveness
Extensive cloud knowledge and flexible system design
Customers
  • IT Companies
  • Corporate Users
  • Cloud Service Providers
Products
  • Cloud Environment Design
  • Migration Services
  • Operation Monitoring Services

Smartphone App Development Support

Overview
Provides comprehensive support for smartphone app development, improving usability and quality.
Competitiveness
Accurate support based on user trends
Customers
  • App Development Companies
  • Advertising Agencies
  • Content Providers
Products
  • App Planning Consulting
  • UI/UX Design
  • Quality Assurance Services
  • Marketing Support

IT Consulting

Overview
Offers consulting services to optimize corporate IT utilization.
Competitiveness
Proposal capabilities from experienced on-site specialist staff
Customers
  • Corporate Executives
  • Information Systems Departments
  • Venture Companies
Products
  • IT Strategy Formulation
  • System Evaluation
  • Project Management

Competitive Advantage

Strengths

  • Online game development capabilities across diverse genres
  • Rapid software development structure
  • Extensive operation know-how
  • Excellent access from Tokyo base
  • High customer responsiveness
  • Active adoption of cloud technology
  • Reliability from long industry experience
  • Solid financial foundation
  • Flexible development team organization
  • Utilization of latest technologies
  • Effective marketing
  • Multilingual capabilities
  • Support for diverse platforms
  • Strong partnerships
  • Comprehensive support structure

Competitive Advantages

  • Integrated game development from planning to operation
  • Customization development tailored to customer needs
  • High operational efficiency through cloud optimization
  • Strong product portfolio in smartphone market
  • Improved user satisfaction through advanced UI/UX design
  • Diversity and stability of contract projects
  • Rapid technology adaptation and implementation
  • Customer acquisition through diverse sales channels
  • Utilization of accumulated data analysis technology
  • Increased market recognition of in-house developed brands
  • Flexible contract forms and pricing
  • Response to diverse customer segments
  • High-quality system integration provision
  • Business strategy with global expansion in view
  • Enhanced talent development and high retention rate

Threats

  • Intensifying competition in smartphone game market
  • Price pressure from increasing new entrants
  • Technology risks from cloud service dependency
  • Risks from frequent legal and regulatory changes
  • Rapid shifts in user trends
  • Technological advancements by overseas competitors
  • Increasing cybersecurity risks
  • Development delays due to IT talent shortage
  • Investment reduction from economic uncertainty
  • IT budget cuts by client companies
  • Delays in responding to technological innovations
  • Cultural and regulatory barriers to overseas market entry

Innovations

2024: Release of new smartphone RPG 'Fantasia Story'

Overview
Launched a new RPG combining high-quality graphics and multiplayer elements.
Impact
Achieved over 1 million downloads in a short period

2023: Development of AI-powered game scenario auto-generation system

Overview
Introduced a system enabling automatic generation of game stories using AI technology.
Impact
Reduced development man-hours by about 30% and contributed to quality improvement

2022: Game operation efficiency improvement via cloud infrastructure

Overview
Integrated operation systems for all game titles on the cloud to improve management efficiency.
Impact
Reduced operational costs by about 25%

2021: Introduction of smartphone-compatible high-speed technology

Overview
Applied proprietary technology for load reduction and fast display to games.
Impact
Significantly reduced user churn rate

2020: Adoption of new UI/UX design framework

Overview
Adopted the latest design framework to enhance user experience.
Impact
Improved user satisfaction by 15%

Sustainability

  • Promoting paperless operations within the company
  • Expanding use of renewable energy
  • Implementing employee health management programs
  • Establishing remote work environments
  • Initiatives to improve fairness in games