Double A

Basic Information

Stock Code
7683
Industry
Retail
Category Detail
Apparel & Fashion Retailers
Prefecture
Tokyo
Establishment Year
February 2002
Listing Year
November 2019
Official Website
https://www.wa-jp.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
ABC-Mart, G-FOOT, Win Partners, Paul to Win Holdings, Enigmo, Neo Japan, Aspirits, Axia, Daiwa Cycle, Kamakura Shinsho, Natty Swanky Holdings, Chiyoda, Sekido

Overview

Double A is a leading company in women's shoe planning and sales founded in 2002, developing brands such as 'Oriental Traffic' and establishing a unique position in the shoe specialty retail industry.

Current Situation

Double A focuses on planning and sales of women's shoes, demonstrating steady sales growth in fiscal 2023. Its flagship brand 'Oriental Traffic' is particularly popular among young women, securing competitive advantages in the shoe specialty store sector. Sales strategies leveraging urban specialty stores and e-commerce channels have been effective, with a focus on enhancing brand strength. For differentiation from competitors, it successfully balances trend-responsive design capabilities with reasonable pricing. On the sustainability front, it is advancing the use of eco-friendly materials while committing to sustainable business operations. Moving forward, it aims to expand market share through strengthened e-commerce and growing demand from young women as key growth drivers, alongside brand diversification. It is also introducing cutting-edge marketing technologies and customer experience enhancement initiatives, maintaining stable growth in store count and customer base.

Trivia

Interesting Facts

  • 'Oriental Traffic' is a popular brand continuing for over 20 years.
  • Operates over 50 stores in major urban areas.
  • A growing company gaining attention in the domestic women's shoe retail market.
  • High ratio of proprietary planned products since founding.
  • Integrated system from shoe planning to sales.
  • E-commerce channel accounts for 30% of total sales.
  • Strength in trendy products for young demographics.
  • High customer service ratings from store staff.
  • Women executives at the core of business advancement.
  • Eco-friendly brand launched starting in 2019.

Hidden Connections

  • Some raw materials sourced from local Tokyo companies, contributing to regional economy.
  • Limited collaboration products with major sports brands to expand recognition.
  • Built competitive edge through IT company partnerships in customer data analysis.
  • Multiple tie-up projects with famous fashion magazines.
  • Promoting shoe recycling activities through in-store collection in collaboration with environmental NPOs.
  • Proprietary sales support programs with local department stores.
  • Actively announcing new brands at fashion events.
  • Over 80% female employees, emphasizing diversity.

Future Outlook

Growth Drivers

  • New customer acquisition through e-commerce market expansion
  • Rising sustainability focus in the fashion industry
  • Increasing spending power and trend sensitivity among young women
  • Efficient product planning and manufacturing via technological innovation
  • Diversification and expansion of brand lineup
  • Strengthening sales network in provincial cities
  • Spread of smart device-linked services
  • Growing consumer support for eco-friendly products
  • Improved customer experience through seamless store-e-commerce integration
  • Expansion of global brand collaborations

Strategic Goals

  • Achieve over 50% e-commerce sales ratio
  • Expand eco-friendly products to over 40% of total sales
  • Expand to over 100 stores in major cities nationwide
  • Sustain customer satisfaction above 90%
  • Complete digitalization of supply chain
  • Establish workplace environment excelling in diversity and inclusion
  • Announce 3 or more new brand lines
  • Target 100% use of sustainable materials
  • Maintain employee satisfaction above 80%
  • Build symbiotic model through strengthened community collaboration

Business Segments

Wholesale to Shoe Specialty Stores

Overview
Provides high-quality women's shoes wholesale to shoe specialty retailers nationwide.
Competitiveness
Stable transactions backed by proprietary brands and high customer satisfaction
Customers
  • Retail specialty stores
  • Department store shoe sections
  • Fashion chain stores
  • Local specialty stores
Products
  • Women's Pumps
  • Rain Boots
  • Sneakers
  • Sandals
  • Boots

Product Supply to E-commerce Retail Channels

Overview
Provides planning-focused products to e-commerce sites and supports sales.
Competitiveness
Strong responsiveness to needs through customer data utilization
Customers
  • Online shoe sales sites
  • Own e-commerce site
  • Department store e-commerce
  • Domestic major e-commerce malls
Products
  • Trendy Shoes
  • Seasonal Limited Products
  • Limited Color Shoes

Brand Licensing Business

Overview
Engages in agency sales and planning product provision leveraging brands.
Competitiveness
Brand value maintenance and regionally focused sales network
Customers
  • Local retailers
  • Fashion brands
  • Select shops
Products
  • Licensed Brand Women's Shoes
  • Limited Planning Products

Competitive Advantage

Strengths

  • Diverse women's shoe brand lineup
  • Trend-responsive design capabilities
  • Strengthened e-commerce and direct sales channels
  • Robust specialty store network
  • Stable customer base
  • Competitive pricing
  • High customer satisfaction and repeat rate
  • Promotion of eco-friendly materials
  • Regionally focused sales expansion
  • Rapid product planning and development

Competitive Advantages

  • High brand recognition in women's shoe specialty retail
  • Market responsiveness through trend-incorporating products
  • Broad customer touchpoints via diverse sales channels
  • High cost-performance in mid-price range
  • Efficient sales system integrating directly operated stores and e-commerce
  • Market diversification by targeting different customer segments per brand
  • Differentiation through increased eco-friendly products
  • Rapid cycle from planning to sales
  • Customer trust secured through specialty store-focused sales
  • Product rollout tailored to regional market characteristics

Threats

  • Intensifying competition from major mass retailers and e-commerce services
  • Expansion of overseas brands into the market
  • Cost increases from raw material price fluctuations
  • Declining demand due to changes in consumer behavior
  • Impacts from external risks like novel infectious diseases
  • Decline in production and sales efficiency due to labor shortages
  • Delays in responding to rapid trend changes
  • Product adaptation costs from strengthened environmental regulations
  • Logistics issues in online sales
  • Cost increases for imported materials due to exchange rate fluctuations

Innovations

2024: Renewal of proprietary e-commerce platform

Overview
Introduced latest technologies to enhance customer experience and boost sales.
Impact
20% increase in e-commerce sales, improved customer satisfaction

2023: Launch of new brand using eco-friendly materials

Overview
Developed comfortable shoes using recycled materials.
Impact
Obtained environmental certifications, improved consumer evaluations

2022: Introduction of AI-based trend prediction system

Overview
Achieved efficient product planning through market trend analysis.
Impact
20% reduction in planning period, improved hit rate for products

2021: Introduction of smart inventory management system for stores

Overview
Contributed to optimized inventory and reduced lost sales opportunities.
Impact
15% improvement in inventory turnover, reduced stockouts

2020: Smartphone app to enhance customer loyalty

Overview
Launched point program and purchase history-linked services.
Impact
10% increase in repeat rate

Sustainability

  • Promotion of recycled materials use and waste reduction
  • Manufacturing process optimization to reduce environmental impact
  • Energy-saving measures in stores
  • Environmental conservation activities in collaboration with local communities
  • Strengthened ESG monitoring in supply chain
  • Significant reduction in plastic packaging
  • Improvement of working environment and diversity promotion
  • Enhanced communication of eco-product information to customers
  • Continuous improvement of environmental management system
  • Implementation of carbon footprint calculation