FeedForce Group

Basic Information

Stock Code
7068
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
March 2006
Listing Year
July 2019
Official Website
https://feedforcegroup.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, CARTA HOLDINGS, ORO, UserLocal, Interfac, Giftee, Niitaka, Speee, AnyMind Group, Geniee, Macbee Planet, Ureru Net Advertising Agency Group, Japan Process

Overview

FeedForce Group is a growing services company founded in 2006, specializing in internet advertising support with strengths in innovative ad technology.

Current Situation

FeedForce Group has continued to grow steadily even after listing, particularly receiving high praise for its internet advertising operation support systems. Since its listing in 2019, it has been proactive in shareholder returns through treasury stock cancellations and dividend initiations. Its core businesses are search engine marketing and SNS marketing, with strengths in ad technology utilization compared to competitors. Currently, backed by growth in the digital advertising sector, it is focusing on acquiring new customers and diversifying services. From a sustainability perspective, it is working to reduce environmental impact while aiming to maximize advertising effectiveness through digital technology. In the medium to long term, it plans to advance advertising delivery platforms using AI and big data analysis, and expand into domestic and international markets. Recently, it has strengthened responses to stricter privacy regulations while emphasizing solution provision leveraging its high technological capabilities. In the future, improvements in presence in the DX market and further enhancements in customer satisfaction are expected.

Trivia

Interesting Facts

  • Listed on TSE Mothers 15 years after founding
  • Rapid share expansion in online ad support industry
  • Ad optimization technology patented
  • Strengthened collaboration with major IT companies in Tokyo
  • Also offers digital marketing education programs
  • Highly evaluated for precision of ad effectiveness measurement algorithms
  • Focuses on personal information protection as social responsibility
  • Has won multiple industry awards
  • Proactive shareholder returns with ongoing dividends
  • Enhancing shareholder value through treasury stock cancellations
  • Operates multiple joint projects with competitors
  • Participates in Tokyo startup support activities
  • Established in-house R&D department for AI technology development
  • Regularly holds events for marketers
  • Active talent recruitment amid rapid growth

Hidden Connections

  • Business alliance with Interfactory strengthens position in EC market
  • Collaborating with Japan Process on ad data analysis technology deployment
  • Actively participating in Tokyo's IT policy support projects
  • Advancing system development jointly with diverse ad agencies
  • Strengthening technical collaboration with AI-related venture companies
  • Joint ad marketing research with local universities
  • Deepening market analysis through collaboration with Media Soken
  • Shareholder composition includes multiple major IT-related companies

Future Outlook

Growth Drivers

  • Expansion of online ad demand due to DX promotion
  • Evolution of ad optimization technology via AI and machine learning utilization
  • Rapid growth in SNS marketing market
  • Strong response capabilities to privacy regulations
  • Service expansion to meet diversifying customer needs
  • Acceleration of digital utilization by regional SMEs
  • Further EC market expansion
  • Higher precision in ad data analysis technology
  • Expansion of cloud service utilization
  • Corporate value enhancement considering environmental and social responsibilities
  • Rising demand for marketing automation
  • Enhanced cross-device support for internet advertising

Strategic Goals

  • Achieve ad effectiveness maximization through AI technology
  • Secure top 3 domestic market share
  • Overseas market entry and revenue expansion
  • Business operations considerate of sustainability
  • Build service lines for diverse industries
  • Aim to be top company in privacy protection
  • Improve employee diversity and work-life balance
  • Strengthen investments in cutting-edge technology R&D
  • Aggressively acquire ad-related patents
  • Continuously practice contributions to local communities

Business Segments

Online Ad Operations Support Services

Overview
Provides customized online ad operations support services to clients in various industries, supporting ad effectiveness maximization.
Competitiveness
Optimization capabilities leveraging advanced AI technology and extensive ad data
Customers
  • SMEs
  • Advertising agencies
  • Web marketing companies
  • Marketing departments of large corporations
  • E-commerce operators
  • Venture companies
  • Non-profits
  • Local governments
  • Educational institutions
  • Media companies
  • Retailers
  • Food and beverage businesses
  • Financial institutions
  • Manufacturers
  • Service businesses
Products
  • Ad operations platform
  • Data analysis services
  • Ad effectiveness optimization tools
  • Marketing automation services
  • SNS ad management
  • Campaign management
  • ROI analysis tools
  • AI ad delivery optimization
  • Omnichannel ad operations
  • Target segment analysis
  • Real-time ad monitoring
  • Ad creative optimization
  • Performance reporting
  • Ad consulting
  • Training and support

Marketing Consulting

Overview
Provides marketing consulting services to support corporate growth and assists with strategy formulation in digital domains.
Competitiveness
High customer satisfaction through data-driven and practical proposals
Customers
  • Major advertising agencies
  • Corporate executives
  • Brand managers
  • New business divisions
  • Digital marketing staff
  • Product planning departments
  • Sales departments
  • Startups
  • Regional companies
  • Public interest groups
Products
  • Marketing strategy development
  • Digital ad planning
  • Consumer analysis
  • Brand building support
  • Competitor research
  • Market research
  • Content marketing proposals
  • SNS utilization strategies
  • Ad budget optimization
  • Campaign effectiveness analysis

Ad Technology Development

Overview
Develops the latest ad technology and provides products and services to scientifically maximize ad effectiveness.
Competitiveness
High technological capabilities and rapid market response
Customers
  • Advertising agencies
  • Major advertisers
  • Marketing companies
  • IT companies
  • Social media operators
  • Media planners
  • System integrators
  • Venture capital
  • Research institutions
  • Venture companies
Products
  • Ad delivery platform
  • AI ad optimization engine
  • Data management platform (DMP)
  • Ad analysis tools
  • Network ad technology
  • Smart targeting
  • Real-time bidding (RTB) system
  • Mobile ad optimization
  • Cross-device measurement
  • Interactive ad development

Data Analysis and Reporting

Overview
Visualizes ad effectiveness and consumer behavior with extensive data and analysis capabilities, supporting decision-making.
Competitiveness
High-precision analysis algorithms and user-friendly reporting tools
Customers
  • Advertisers
  • Agencies
  • Marketing research companies
  • Media companies
  • E-commerce operators
  • Financial institutions
  • Retailers
  • Local governments
  • Educational institutions
  • Research institutes
Products
  • Ad effectiveness analysis services
  • Customer behavior analysis
  • Traffic analysis
  • Campaign report creation
  • Big data analysis
  • Competitor analysis
  • ROI reports
  • Consumer trend analysis
  • Market analysis
  • Customer segmentation

SNS Marketing Support

Overview
Multifaceted support for brand awareness expansion and customer engagement improvement using SNS.
Competitiveness
Extensive SNS expertise and data-driven strategy design
Customers
  • Corporate PR departments
  • Marketing departments
  • Influencers
  • Advertising agencies
  • Event planning companies
  • E-commerce operators
  • Restaurant chains
  • Fashion brands
  • Non-profits
  • Media
Products
  • SNS ad operations services
  • Content planning
  • Influencer marketing
  • Community management
  • SNS analysis tools
  • Brand monitoring
  • User engagement enhancement
  • Campaign planning
  • Crisis management support
  • SNS data utilization

Marketing Automation

Overview
Provides automation services aimed at streamlining and optimizing marketing operations.
Competitiveness
User-friendly operability and high customizability
Customers
  • SMEs
  • Large company marketers
  • E-commerce operators
  • IT companies
  • Educational institutions
  • Financial institutions
  • Manufacturers
  • Retail
  • Services
  • Healthcare companies
Products
  • Email marketing tools
  • Customer management systems (CRM)
  • Lead nurturing
  • Customer behavior analysis
  • Campaign management
  • Segmented delivery
  • Responsive design support
  • A/B testing tools
  • Analysis reports
  • Marketing integration platform

Education and Training Services

Overview
Offers education services aimed at improving ad operations and marketing skills for client companies.
Competitiveness
Specialized curriculum directly linked to practical work
Customers
  • Advertising agencies
  • Corporate marketing departments
  • Sales teams
  • Startups
  • Universities and vocational schools
  • Regional companies
  • IT companies
  • Ventures
  • SMEs
  • NPOs
Products
  • Ad operations training programs
  • Marketing strategy courses
  • Data analysis training
  • Sales skill enhancement training
  • Online seminars
  • Customer support education
  • Tool operation training
  • Digital marketing basics
  • SNS utilization courses
  • Discretionary labor system training

System Integration

Overview
Designs and builds ad-related systems tailored to customer needs and provides total support up to operations.
Competitiveness
Flexible response through fusion of high technology and industry knowledge
Customers
  • Major advertising agencies
  • Advertisers
  • IT companies
  • Marketing companies
  • Media
  • E-commerce operators
  • Service businesses
  • Manufacturers
  • Financial institutions
  • Retailers
Products
  • Ad delivery infrastructure construction
  • Various API integrations
  • System customization
  • Database design
  • Cloud service implementation
  • Security measures
  • Operations support
  • Data integration platform
  • Performance tuning
  • Failure monitoring system

Ad Data Analysis Platform Provision

Overview
Leverages advanced technology infrastructure to provide rapid and secure analysis environments for ad-related data.
Competitiveness
Scalable and secure data processing capabilities
Customers
  • Advertisers
  • Agencies
  • Marketing companies
  • Media companies
  • E-commerce operators
  • IT ventures
  • Financial institutions
  • Manufacturers
  • Retail
  • Public corporations
Products
  • Big data analysis environment
  • Real-time data processing
  • User behavior analysis
  • Ad effectiveness prediction models
  • Dashboard provision
  • API integration services
  • Privacy protection technology
  • Data security
  • Access analysis tools
  • Custom report generation

Ad Creative Production Support

Overview
Provides multifaceted support for creative production to enhance ad effectiveness from technical and strategic perspectives.
Competitiveness
Creative optimization based on marketing data
Customers
  • Advertising agencies
  • Promotion companies
  • Marketing company staff
  • E-commerce companies
  • Startups
  • Talent agencies
  • Educational institutions
  • Non-profits
  • Restaurant chains
  • Retail
Products
  • Banner ad production
  • Video ad production support
  • Landing page optimization
  • A/B testing implementation
  • Creative consulting
  • SNS post creation support
  • Design template provision
  • Ad photography support
  • Infographics production
  • Brand guideline creation

Partner Solution Provision

Overview
Strengthens collaboration with various partners for joint deployment of ad technology and services.
Competitiveness
Extensive industry network and high technological reliability
Customers
  • Advertising agencies
  • System vendors
  • Marketing companies
  • IT companies
  • E-commerce operators
  • Media companies
  • Venture capital
  • Software development companies
  • Consulting companies
  • Educational institutions
Products
  • API integration solutions
  • Ad technology licensing
  • Data sharing platform
  • Joint marketing programs
  • Technical support services
  • Joint development projects
  • Technical training and education services
  • Marketplace operations
  • Partner network construction
  • Technical documentation provision

Cloud Service Operations

Overview
Supports ad-related infrastructure with highly reliable and flexible cloud services.
Competitiveness
Robust operations framework and high availability
Customers
  • Advertising agencies
  • Marketing companies
  • E-commerce operators
  • SMEs
  • Large corporations
  • Startups
  • Educational institutions
  • Media
  • IT companies
  • Non-profits
Products
  • Ad delivery cloud infrastructure
  • Data storage services
  • Cloud analysis tools
  • Backup systems
  • Security services
  • Scalable resource provision
  • Private cloud operations
  • Multi-tenant support
  • Operations monitoring services
  • API services

Competitive Advantage

Strengths

  • Advanced ad technology development capabilities
  • Provision of diverse online ad operations support services
  • Stable shareholder return stance post-listing
  • Convenient location in Tokyo
  • Proactive customer diversification strategy
  • Flexible system integration capabilities
  • Extensive ad data analysis expertise
  • Ad optimization via advanced AI adoption
  • Comprehensive marketing support framework
  • Robust security measures
  • Rapid adaptation to market changes
  • Education programs based on practical experience
  • Utilization of diverse sales channels
  • Extensive partner network
  • Solid position in the digital ad market

Competitive Advantages

  • Specialization in ad technology sets it apart from competitors
  • Comprehensive integrated online ad operations platform
  • Continuous ad delivery optimization via latest AI technology
  • Diversified customer base through multi-industry client support
  • Flexible customization possible with in-house development systems
  • Rapid digital transformation response capabilities
  • Enhanced customer satisfaction through comprehensive training and support
  • Strong compliance with privacy regulations and transparency
  • High commitment to data security
  • Rapid deployment of new features responding to market needs
  • Superior user experience over major competitors
  • Market expansion via extensive industry partnerships
  • Superior analysis tools for visualizing online ad effectiveness
  • Broad ad reach opportunities through cross-device support
  • Support for wide customer segments from SMEs to large enterprises

Threats

  • Increasing ad operations constraints due to stricter privacy regulations
  • Intensifying market competition from competitors' technological innovations
  • Economic fluctuation risks in the digital ad market
  • Data leakage risks from cyber attacks
  • Price competition intensification from AI and automation proliferation
  • Potential ad budget reductions by major clients
  • Service demand fluctuations from changes in internet usage trends
  • Strengthened ad expression restrictions from legal amendments
  • Barriers to overseas market entry and cultural differences
  • Increased development costs from new technology introductions
  • Rising costs from intensified talent acquisition competition
  • Growth slowdown from market maturation

Innovations

2024: AI Ad Auto-Optimization Tool Introduction

Overview
Released an ad operations auto-optimization tool leveraging the latest AI technology, achieving effectiveness improvements.
Impact
Ad effectiveness improved by average 15% or more

2023: SNS Marketing Service Enhancement

Overview
Revamped SNS analysis and management tools, dramatically improving marketing efficiency.
Impact
20% increase in SNS ad operations customers

2022: Cloud Ad Delivery Platform Expansion

Overview
Built a cloud-based high-speed ad delivery platform capable of handling large-scale access.
Impact
Achieved 99.99% system stable operation rate

2021: Privacy-Compliant Ad Analysis Technology Development

Overview
Developed data analysis technology considerate of personal information protection, strengthening legal compliance.
Impact
Improved customer trust and ensured regulatory compliance

2020: Practical Implementation of Ad Effectiveness Prediction AI

Overview
Introduced AI to predict ad effectiveness before delivery, improving operations efficiency.
Impact
Achieved 10% reduction in wasteful ad spend

Sustainability

  • Promoting energy efficiency in data centers
  • Resource reduction through paperless operations
  • CO2 emission reductions via employee telework promotion
  • Active participation and support in social contribution activities
  • Respecting user rights through strengthened personal information protection