Estore

Basic Information

Stock Code
4304
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
February 1999
Listing Year
October 2010
Official Website
https://estore.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Infomart, Asmo, Softcreate Holdings, Az Kikaku Sekkei, Comseed, ODK Solutions, Kayac, Rakus, DoubleStandard, SCAT, J Stream, Barutes Holdings, BASE, IC, Toami, Branista, Sansei, Maezawa Kiso Kogyo, Goodpatch, Hatsuhoshi Shoji

Overview

Estore is a mid-sized information and communications company based in Minato-ku, Tokyo, established in 1999, providing EC infrastructure and marketing support.

Current Situation

Estore recorded consolidated net sales of approximately 12.5 billion yen and operating profit of approximately 1.1 billion yen for the fiscal year ended March 2024, maintaining steady growth in EC site construction and marketing. The company's flagship services are SaaS and PaaS-type EC site construction systems 'ShopServe' and 'ECo2' for small and medium-sized enterprises. The marketing business offers customer acquisition proxy, production proxy, fulfillment, and consulting, establishing a comprehensive EC support framework. Recent capital policy changes include plans to transfer business to BASE Co., Ltd. and TOB applications. Technically, it focuses on enhancing payment convenience with Amazon Pay compatibility and standard Bitcoin payment integration. For social responsibility, it provides safe electronic certification services and sustainability-oriented offerings. Moving forward, it aims to strengthen SME EC support and create synergies through new integrations to pursue growth strategies. It maintains a solid financial foundation with consolidated net assets of approximately 3.7 billion yen, striving for stable operations.

Trivia

Interesting Facts

  • Specialized in EC site system support since founding in 1999.
  • Pioneer in one of Japan's few shopping cart ASP services.
  • Established system development base in Ho Chi Minh City, Vietnam.
  • Advanced IT company headquartered in Tokyo Midtown Tower.
  • Announced plan to transfer SME EC business to BASE Co., Ltd.
  • Diversified from game development and marketing businesses.
  • Early adopter of Amazon Pay among EC operators.
  • Actively pursuing organizational restructuring via subsidiary share transfers.
  • Sales offices in Sapporo, Osaka, Fukuoka for nationwide coverage.
  • Provides electronic certification with SSL certificate issuance.
  • Switched to Tokyo Stock Exchange Standard for enhanced market transparency.
  • Holds consolidated subsidiaries in IT development and marketing.
  • Boasts robust financial base with capital exceeding 1 billion yen.
  • Numerous partnerships with major ad agencies and logistics firms.
  • Experienced in operating and partnering multiple EC platforms.

Hidden Connections

  • Planning seamless business integration with BASE under parent JG27 Co., Ltd.
  • Close collaboration with multiple IT development and marketing firms via consolidated subsidiaries.
  • Early partner contracts with Amazon Pay and Google, pioneering in payments.
  • Maintains unique position in SME EC market with flexible capital policies as a listed company.
  • Vietnam development base contributes to global offshore development framework.
  • Key clients include major internet firms like Kakaku.com and Yahoo.
  • Supports EC site security foundation technically via SSL certificate issuance.
  • Provides one-stop marketing support and site construction to reduce customer operational burden.

Future Outlook

Growth Drivers

  • Expansion of SME EC market and rising digitalization demand
  • Spread of cashless payments and digital marketing
  • Growing needs for EC operation efficiency using AI and cloud tech
  • Synergies from business integration with BASE
  • Diversification of online sales channels and global expansion
  • Advanced logistics efficiency and fulfillment services
  • Increasing demand for security enhancements
  • Market uplift through strengthened support for regional EC operators
  • Service expansion leveraging regulatory compliance expertise
  • Strengthened social responsibility including sustainability efforts

Strategic Goals

  • Achieve top market share in SME EC support systems
  • Maximize customer base through BASE group collaboration
  • Develop next-gen EC platform using AI and data analytics
  • Realize low-environmental impact sustainable EC support services
  • Expand marketing support services domestically and internationally
  • Strengthen secure and reliable electronic certification business
  • Enhance cloud service multifunctionality and responsiveness
  • Promote new business development through cross-industry alliances
  • Contribute to domestic and international data security standardization
  • Secure talent through improved employee work-life balance and diversity

Business Segments

EC Infrastructure Business

Overview
Provides essential infrastructure services for EC site construction and operations.
Competitiveness
Diverse EC systems tailored to customer needs with comprehensive support.
Customers
  • SME EC operators
  • Large EC operators
  • System development companies
  • Net shop operators
  • IT service companies
  • Distributors
  • Marketing agencies
  • Logistics companies
Products
  • ShopServe
  • ECo2
  • Sell-Side Solution
  • Rental Servers
  • Domain Management Services
  • Electronic Certification Services

Marketing Support Business

Overview
Comprehensive marketing support from advertising acquisition to logistics.
Competitiveness
Integrated support system addressing EC-specific challenges.
Customers
  • SME EC operators
  • Large-scale EC operators
  • Ad agencies
  • Product sellers
  • Logistics partners
  • Brand owners
Products
  • Acquisition Proxy
  • Production Proxy
  • Fulfillment
  • Consulting

IT System Development and Operations

Overview
Advanced IT services for customers through contract development and cloud operations.
Competitiveness
Advanced system design capabilities based on in-house EC operations expertise.
Customers
  • Domestic and international IT companies
  • EC system vendors
  • Digital marketing companies
  • System integrators
Products
  • Custom EC Solutions
  • Cloud Service Platforms
  • Data Center Services
  • Security-related Services

Rental Server Business

Overview
Rental server services with superior stability and speed.
Competitiveness
Strength in EC-specialized server operation know-how.
Customers
  • Small and medium enterprises
  • Sole proprietors
  • EC shop operators
Products
  • SiteServe
  • SiteServe 2

Electronic Certificates and Security Business

Overview
Deploys essential electronic authentication services for EC site security.
Competitiveness
Security proposal expertise tailored to the EC industry.
Customers
  • EC operators
  • Website operators
  • Information security officers
Products
  • SSL Server Certificates
  • Electronic Certification Services

Competitive Advantage

Strengths

  • Expertise and know-how in EC field
  • Diverse EC site construction services
  • Stable customer base and high satisfaction
  • Advanced payment system compatibility
  • Group synergies from numerous consolidated subsidiaries
  • Comprehensive marketing support services
  • Solid financial base and flexible capital policy
  • Abundant business alliance and partnership track record
  • Operational infrastructure with multiple locations
  • Security-related business expansion
  • Customizable PaaS services
  • Multifaceted service offerings as a group
  • Mature rental server services
  • Reliability as a Tokyo Stock Exchange Standard market-listed company
  • Business stability through consolidated accounting

Competitive Advantages

  • Diverse service portfolio supporting small to large EC operations
  • Asset optimization strategy via business transfer to BASE and others
  • Introduction of advanced payment tech like Amazon Pay and Bitcoin
  • Transparent management as a listed company
  • Robust operational support and EC marketing solutions
  • Rapid and flexible customization capabilities
  • Extensive partnerships with major domestic EC-related firms
  • Enhanced technology and market responsiveness through group collaboration
  • High-specialty electronic authentication and security services
  • Robust infrastructure built post-Great East Japan Earthquake

Threats

  • Intensifying competition from major platform companies
  • Risk of delayed response to rapid technological changes
  • Profit pressure from EC market price competition
  • Penetration of overseas platforms
  • Risk of customer system migration
  • Increased operational costs from stricter regulations
  • Rising cyber security threats
  • Pressure on SME EC operators from economic fluctuations
  • Competitive pressure from tech innovations by emerging IT firms
  • Uncertainty in governance changes from capital policies
  • Rising logistics costs increasing marketing expenses
  • Challenges in securing IT talent

Innovations

2024: Transfer of WCA Co., Ltd. Shares

Overview
Transferred consolidated subsidiary WCA Co., Ltd. (EC-related) to Ateam Holdings.
Impact
Realized capital efficiency and business concentration.

2025: Transfer of SHIFFON Co., Ltd. Shares

Overview
Accelerated group reorganization by transferring shares of consolidated subsidiary SHIFFON Co., Ltd.
Impact
Strengthened competitiveness through optimal resource allocation.

2023: Diversification of Payment Methods

Overview
Enhanced convenience by introducing Amazon Pay and Bitcoin payments to ShopServe service.
Impact
Contributed to improved customer satisfaction and site usage rates.

2021: 3D Secure 2.0 Compatibility

Overview
Implemented payment authentication with 3D Secure 2.0 for advanced security.
Impact
Strengthened prevention of fraudulent transactions.

2020: Announcement of Medium-Term Management Plan

Overview
Disclosed medium-term plan centered on EC support expansion and technological innovation.
Impact
Gained market trust through clear business strategy.

Sustainability

  • Promoting information protection by enhancing security for EC operators
  • Improving safety in electronic certification business
  • Operating energy-efficient data centers
  • Supporting sustainable EC operations
  • Bridging digital divide through community collaborations