Sansan

Basic Information

Stock Code
4443
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
June 2007
Listing Year
June 2019
Official Website
https://jp.corp-sansan.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Sansan, founded in 2007, is Japan's leading provider of corporate business card management services in the information and communications industry, a cloud company excelling in high-precision data utilization.

Current Situation

Sansan recorded consolidated net sales of approximately 16.2 billion yen and operating profit of approximately 700 million yen in the fiscal year ended May 2021, holding about 82% share of the domestic business card management market as the leading company. Its flagship corporate business card management service 'Sansan' has been introduced at over 7,000 companies, and it also offers the personal service 'Eight' to expand market penetration. Technologically, it is expanding into BtoB SaaS areas such as AI-powered business card data conversion, invoice management service 'Bill One,' and contract database 'Contract One.' For overseas expansion, it has established a development base in Singapore and is advancing into Asia. It is also promoting sustainability initiatives with over 950 employees and relocated its headquarters to Shibuya Sakura Stage in 2024. Moving forward, amid growing demand for digital transformation, it will accelerate data platform enhancement and diversification to build a growth foundation from 2025 onward.

Trivia

Interesting Facts

  • Sansan's corporate business card management share is an overwhelming approx. 82% in Japan.
  • Has continuously aired TV commercials since 2013, with 21 ads broadcast by May 2025.
  • Founder and CEO Oyoshi Terada holds over 33% as the largest shareholder.
  • Expanding development bases in Asia and focusing on global deployment.
  • Established unique position promoting management and sales DX starting from business card information.
  • Personal business card management SNS 'Eight' has wide adoption.
  • Actor Yoriyoshi Matsushige appears as the main actor in TV commercials.
  • Bill One pioneered cloud-based invoice receiving services.
  • Relocated headquarters to Shibuya Sakura Stage in 2024, focusing on environmental improvements.
  • Forms industry networks with numerous related and competing companies.

Hidden Connections

  • Creates unique value in sales and marketing support through internal business card data utilization.
  • Numerous collaborations with DX promotion companies in other industries for business efficiency like logistics.
  • Diverse major institutional investors such as investment funds and trust banks as key shareholders.
  • Business model deeply rooted in Japan's business card culture and corporate sales styles.
  • Long-term investment in TV commercials significantly contributes to brand recognition.
  • Actively incorporates cutting-edge technologies through overseas subsidiaries.
  • Exploring new business creation through investments in creative fields.
  • Strong focus on internal AI talent development and technology R&D.

Future Outlook

Growth Drivers

  • Progress in digital transformation (DX)
  • Expanding demand for efficiency in corporate sales and accounting processes
  • Growing needs for business automation through advanced AI technology
  • Market growth from expanded cloud service adoption
  • Promotion of sustainability and work-style reforms
  • Accelerated penetration into mid-sized and small enterprises
  • Expansion of personal networking services
  • Strengthened business deployment in overseas markets, especially Asia
  • Aggressive investments and launches in new business areas
  • Expanded value provision through customer data utilization

Strategic Goals

  • Double sales of corporate platforms
  • Advanced automation of all services using AI
  • Achieve over 20% overseas sales ratio
  • Become market leader in accounting and contract-related DX services
  • Establish sustainable organization culture respecting diversity
  • Maintain over 20% annual growth in new customer acquisitions
  • Expand sales support data utilization beyond business cards
  • Strengthen sustainability-related technologies and initiatives
  • Promote cross-industry partnerships
  • Enhance company-wide digital innovation leadership

Business Segments

Business Card Management Solutions

Overview
Electronic business card management and digitization services contributing to corporate sales efficiency.
Competitiveness
High-precision data conversion and intra-company sharing functions
Customers
  • Sales departments of large corporations
  • Medium-sized and small enterprises
  • IT service companies
  • Consulting firms
  • Marketing companies
  • Advertising agencies
Products
  • Sansan Corporate Service

Business SNS and Networking

Overview
Builds business communication platforms leveraging business cards.
Competitiveness
Integration of personal business card management and SNS functions
Customers
  • Individual business owners
  • Sales staff
  • Freelancers
  • Startups
Products
  • Eight Personal App

Accounting DX Services

Overview
Cloud service promoting digitization and efficiency of invoice processing.
Competitiveness
AI-powered automatic receiving and management functions
Customers
  • Accounting departments
  • Finance departments
  • General affairs departments
Products
  • Bill One Invoice Receiving Service

Contract Management Support Services

Overview
Provides electronic contract management and AI-powered analysis and search services.
Competitiveness
AI-powered contract content analysis functions
Customers
  • Legal departments
  • Contract management staff
Products
  • Contract One Contract Database

Competitive Advantage

Strengths

  • Largest domestic share in corporate business card management
  • High-precision AI business card data conversion technology
  • Diversified BtoB SaaS portfolio
  • Robust direct sales and e-commerce channels
  • Stable financial base and capital scale
  • Overwhelming number of corporate introductions and customer base
  • Strong brand recognition through TV commercials
  • Global development bases
  • Robust data security measures
  • Digital platform for business card information
  • Entry into DX market with long-term growth potential
  • Extensibility through abundant API integrations
  • Product lineup adaptable to diverse customer needs
  • Solid management control by reliable executives
  • Quick market responsiveness and innovation drive

Competitive Advantages

  • Holds approx. 82% domestic share in corporate business card management market
  • Achieves high-precision data processing through AI technology and operations
  • Promotes management digital transformation starting from business cards
  • Successfully retains customers by offering diverse business DX services like invoice and contract management
  • Abundant track record of introductions at major companies, earning high trust
  • Exhibits network effects through linkage with personal app
  • Technical development setup with multiple bases in the capital region
  • Enhanced brand recognition through powerful marketing
  • Stable capital enables aggressive R&D and M&A
  • Highly evaluated direct sales organization and robust customer support
  • Flexibility to meet customer needs across industries and sizes
  • Overseas expansion base established through consolidated subsidiaries
  • Superiority as industry-specific package software
  • Comprehensive solutions enabling cross-department collaboration in sales, accounting, etc.
  • Strong customer awareness through TV CMs and corporate brand ads

Threats

  • Intensifying competition in cloud services market
  • Price competition risks from new entrants
  • Potential demand decline due to changes in business card culture
  • Limited brand recognition in overseas markets
  • Increasing cybersecurity risks
  • Business impacts from regulatory changes
  • Risk of failing to keep pace with rapid technological evolution
  • Reduced purchases due to customer IT budget cuts
  • Reputation damage from customer data leaks
  • Presence of local competitors in global expansion
  • Corporate investment contraction due to deteriorating economic conditions
  • Emergence of alternative technologies beyond digital business cards

Innovations

2020: Launch of Cloud Invoice Receiving Service 'Bill One'

Overview
Released a cloud service to streamline corporate invoice receiving and electronic management.
Impact
Successfully expanded customer base by promoting accounting department DX

2021: AI Technology Enhancement for Accounting DX Support

Overview
Enhanced data reading accuracy using AI and expanded automatic sorting functions.
Impact
Contributed to improved processing speed and business efficiency

2022: Launch of Contract Database Service 'Contract One'

Overview
Launched service with AI analysis-powered search and analysis functions for contract management.
Impact
Supports efficiency in legal department operations

2023: Establishment of Sansan Global Development Center (Philippines, Thailand)

Overview
Newly established overseas development bases to strengthen global development structure.
Impact
Achieved quality improvement and enhanced development resources

2024: Enhanced Digital Business Card Solutions

Overview
Improved digitization accuracy and added new functions to expand sales support.
Impact
Contributed to higher customer satisfaction

Sustainability

  • Promoting paperless operations within the company
  • Promoting use of renewable energy
  • Participation in eco-events and local cleanup activities
  • Social contributions through diverse talent recruitment and development
  • Improving work environment through work-style reform initiatives
  • CO2 reduction through remote work infrastructure