Smaregi

Basic Information

Stock Code
4431
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Osaka Prefecture
Establishment Year
May 2005
Listing Year
February 2019
Official Website
https://corp.smaregi.jp/
TSE Information
TSE Information
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Overview

Smaregi is a company based in Osaka Prefecture, established in 2005, growing in the information and communications industry with tablet POS systems and cloud-based store management services as its mainstays.

Current Situation

In FY2023, Smaregi achieved consolidated net sales of approximately 8.3 billion yen and operating profit of approximately 1.7 billion yen, maintaining a steady growth trajectory. Its flagship product, the tablet POS system 'Smaregi,' boasts high adoption among small and medium-sized retail and restaurant businesses, offering superior technology and services over competitors. In recent years, it has diversified into attendance management service 'Smaregi Time Card' and multi-payment service 'PAYGATE.' Through proactive capital and business alliances as well as subsidiary acquisitions, it has successfully expanded into mobile ordering, store management, and ingredient procurement. It plans to strengthen sustainability efforts, enhance cloud infrastructure stability, and drive business growth under its medium-term management plan. In 2024, it is promoting new initiatives such as self-checkout deployments and investments in the ERP sector, accelerating its shift toward a comprehensive digital store operations solution provider. Leveraging growth trends in the information and communications industry, Smaregi aims to expand its market share by supporting digital transformation (DX) for small and medium-sized enterprises.

Trivia

Interesting Facts

  • Developed Japan's first iPhone-compatible cloud POS system.
  • Cumulative installations exceed 10,000 stores nationwide.
  • Pioneering IT company headquartered in Chuo-ku, Osaka City.
  • Offers products awarded the Good Design Award in 2013.
  • Diversifying business through capital and business alliances with multiple ventures.
  • Stable position in POS systems specialized for restaurants and retail.
  • Strength in smartphone app-linked payment solutions.
  • Multi-faceted service provision for DX promotion among domestic SMEs.
  • Growth IT company founded by young entrepreneur and achieved IPO.
  • Features cloud-based attendance management integrated with payroll.
  • Listed on Tokyo Stock Exchange Growth Market, attracting investor attention.
  • Flexible response to customer needs via multi-payment terminals.
  • Implements early investments in startups via Smaregi Ventures.
  • Capital alliance with store management tool HataLuck®.
  • Investment in online store platform SHOPCOUNTER.

Hidden Connections

  • Secures stable funding base through investments from Mitsubishi UFJ Capital and SMBC Venture Capital.
  • Acquired payment service company from Daiwa House Industry to strengthen group synergies.
  • Provides one-stop store solutions through alliances with multiple restaurant services.
  • Strengthens corporate governance by appointing experienced external directors and auditors.
  • Attracts attention from multiple emerging growth stock funds, with broad investor base.
  • Built hybrid business structure compatible with both online and offline.
  • Osaka-originated cloud IT service company linking business with regional revitalization.
  • Highly regarded in industry for unique ecosystem formation utilizing API integrations.

Future Outlook

Growth Drivers

  • Increasing demand for DX in small retail and restaurants
  • Diversification and普及 of smart payment compatibility
  • Service expansion linked with cloud ERP
  • Growth of online store platforms
  • Expansion of self-checkout and ticket vending machine markets
  • Co-creation of new businesses via capital alliances
  • Policies promoting IT adoption among regional SMEs
  • Rising needs for business efficiency via SaaS integrations
  • Improved customer convenience through diverse payment infrastructure
  • Sustainability compliance as key to market evaluation
  • Accelerated new service development using IoT and AI
  • Growing demand for comprehensive digital store operation support

Strategic Goals

  • Achieve No.1 domestic market share in SME DX
  • Exceed 20 billion yen in annual sales via cloud POS and payment integration
  • Realize over 30% self-checkout adoption rate
  • Provide services meeting sustainability standards
  • 开拓 new markets through multifaceted capital and business alliances
  • Build domestic major customer base for cloud ERP linked products
  • Continuous technological innovation and user experience enhancement
  • Maintain and improve operating profit margin above 20%
  • Adapt secure information management to international standards
  • Expand social contribution activities in collaboration with local communities

Business Segments

POS Solutions for Retail and Restaurant Industries

Overview
Provides POS and payment services to support store operations.
Competitiveness
Superior usability backed by extensive features and proven track record.
Customers
  • Retail stores
  • Restaurants
  • Cafe chains
  • Drugstores
  • Convenience stores
Products
  • Smaregi
  • Smaregi Waiter
  • PAYGATE POS

Attendance and Labor Management Services

Overview
Supports from attendance management to shift scheduling.
Competitiveness
Robust cloud infrastructure and versatile integration features.
Customers
  • Small and medium-sized enterprises
  • Store employees
  • Chain store operators
Products
  • Smaregi Time Card
  • HataLuck®

Store Operations SaaS Support

Overview
Solutions supporting the digitalization of store operations.
Competitiveness
Platform adaptable to diverse store needs.
Customers
  • Commercial facilities
  • Online stores
  • Commercial space operators
Products
  • SHOPCOUNTER
  • Shikomer

Cloud ERP Implementation Support

Overview
Realizes integrated business management and efficiency via cloud.
Competitiveness
User-friendliness and support tailored for SMEs.
Customers
  • Small and medium-sized enterprises
  • Service industries
  • Retail sectors
Products
  • Cam ERP

Competitive Advantage

Strengths

  • High technological prowess in cloud POS sector
  • Integration of diverse services for stores
  • User-friendliness specialized for SMEs
  • Expansion strategy via abundant capital and business alliances
  • Solid financial base and consistent profitability
  • Capability to handle diverse cashless payments
  • Business diversification through active M&A
  • Domestic and international networks leveraging Osaka headquarters
  • High customer satisfaction based on superior usability
  • Advanced attendance and store management functions
  • Platform integrating online and offline operations
  • Stable cloud infrastructure operations
  • Proactive anticipation of market needs
  • Comprehensive support system and extensibility
  • Promotion of latest IT technology adoption

Competitive Advantages

  • High brand recognition in SME store market via Smaregi
  • Integrated platform offering diverse services in one package
  • Flexibility and rapid response in feature expansion through in-house development
  • Deployment of integrated solutions from payment terminals to attendance management
  • Robust customer support including installation and operations
  • New business development leveraging capital and business alliances
  • Cost-effective pricing structure
  • Business optimization support via industry-specific functions
  • Interoperability with other systems through extensive API integrations
  • Ongoing product updates and user community utilization
  • Strengthened sales networks for regional SMEs
  • Compliance with high security standards
  • Active utilization of cloud-native technologies
  • Rapid release and market introduction of new services
  • Robust data analytics supporting management decisions

Threats

  • Entry of major IT firms into similar POS and cloud services
  • Risks from changes in cashless payment regulations
  • Decline in customer trust due to information security incidents
  • Decline in demand from restrained IT investments by SMEs
  • Intensifying price competition from rivals
  • Risk of failing to keep pace with rapid technological evolution
  • Cost increases from strengthened regulations
  • Funding difficulties amid economic uncertainty
  • Potential delays in new service market penetration
  • Challenges in talent acquisition and development
  • Cultural and regulatory risks in overseas expansion
  • Risk of server and service disruptions from natural disasters

Innovations

2024: Launch of Self-Checkout (Ticket Vending Machine) Service

Overview
Deployment of self-checkout terminals and support for small stores.
Impact
Contributes to labor savings and improved sales efficiency in stores.

2024: Investment in Cloud ERP for SMEs

Overview
Investment in cloud ERP firm to support business integration.
Impact
Contributes to business expansion and enhanced customer satisfaction.

2023: PAYGATE POS Release

Overview
POS app supporting diverse cashless payments.
Impact
Contributes to improved payment convenience and increased customer traffic.

2023: Launch of CVC Business 'Smaregi Ventures'

Overview
Initiation of corporate investment activities for new business creation.
Impact
Contributes to innovation promotion and securing new revenue streams.

2022: Capital and Business Alliance for Embedded iPaaS for SaaS Providers

Overview
Alliance with Anyflow to strengthen integration services.
Impact
Improves service integration flexibility and expands customer offerings.

2021: Alliance for Mobile Order System for Restaurants

Overview
Capital and business alliance with LBB to enhance order management.
Impact
Contributes to improved customer convenience and order efficiency.

2021: Alliance with Central Kitchen App Developer

Overview
Capital and business alliance with Shikomer to streamline ordering.
Impact
Reduces operational workload and optimizes store operations.

2020: Public Release of Smaregi App Market

Overview
Ecosystem formation through partner app provision.
Impact
Significantly contributes to feature expansion and customer satisfaction.

Sustainability

  • Power-saving and energy optimization of cloud services
  • Environmental burden reduction through paperless promotion
  • Economic revitalization via support for local small businesses
  • Diversity promotion and work-style reform within the company
  • Strengthening of secure and reliable information management
  • Advancement of renewable energy utilization considerations
  • Enhanced environmental and social guidance in supply chain
  • Formulation of long-term environmental burden reduction plans