Clascom

Basic Information

Stock Code
7110
Industry
Retail
Category Detail
Mail Order & Online Shopping
Prefecture
Tokyo
Establishment Year
September 2006
Listing Year
August 2022
Official Website
https://kurashi.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Laxas Technologies, RIZAP Group, Tukuruba, Miratap, TENTIAL, Felissimo, coly, DAIWA CYCLE, yutori, Kyowa Kogyosho, Harumeku Holdings, Global Style, HYUGA PRIMARY CARE, Circulation, Scroll, Belle International, Media Soken, Libero, Charle, Belluna

Overview

Clascom is a mail-order company founded in 2006 and based in Tokyo. It operates the 'Nordic, Lifestyle Goods Store' EC site, focusing on clothing and household goods, and is a growing enterprise engaged in advertising business.

Current Situation

Clascom's latest financial results do not disclose specific sales figures, but sales via smartphone apps account for 65% of total sales, forming the pillar of growth. The core business is operating the mail-order service 'Nordic, Lifestyle Goods Store' for clothing and household goods, gaining fans through unique selections and lifestyle proposals. It also offers advertising production and product development services, with increasing collaborations with major companies. With a strong focus on sustainability, it promotes environmentally friendly products with a Nordic touch and community contribution activities. After listing on the Tokyo Stock Exchange Prime Market in August 2022, it leverages its capital to accelerate EC platform enhancements and smartphone user service development. In the intensely competitive retail EC market, it focuses on differentiating through experiential content expansion and original product development. In the future, it aims to expand its share in the domestic mail-order market through new business ventures utilizing DX.

Trivia

Interesting Facts

  • Explosive popularity from Nordic-style lifestyle proposals
  • Extremely high sales composition ratio via smartphone app
  • Numerous product development collaborations with major companies like Ajinomoto
  • Early adopter of sustainable products
  • Unique model integrating advertising production and EC operation
  • Achieved TSE Prime listing in 15 years since founding
  • Strength in forming unique customer communities
  • High repeat rate among female customers
  • Skillful marketing utilizing SNS
  • Gains empathy through consumer-perspective content delivery

Hidden Connections

  • Collaborated on Ajinomoto's marketing transformation project to advance product development
  • TSE Prime-listed yet possesses startup-like agility
  • Wide range of clients in EC market and advertising production fields
  • Implemented product planning in collaboration with Nordic design promotion groups
  • Proprietary user data analysis via smartphone app is one of its strengths
  • Along with expanding sustainable products, engages in donations to environmental NGOs and co-hosting events
  • Contributes to regional revitalization through business partnerships with local SMEs in logistics
  • Advancing BtoB expansion of EC business platform

Future Outlook

Growth Drivers

  • Expansion of EC demand accompanying increased smartphone usage
  • Market growth for environmentally friendly products
  • Cost reductions via D2C model
  • Evolution of digital marketing technologies
  • 対応 to diversifying lifestyles
  • New product and service collaborations with major companies
  • Expansion of online purchases among regional customers
  • Expansion of subscription sales model
  • Sales promotion optimization via AI utilization
  • Value enhancement in advertising business

Strategic Goals

  • Maintain and expand smartphone sales ratio above 70%
  • Achieve over 50% sales ratio for sustainable products
  • Expand new BtoB business sales to 30% of total
  • Improve brand recognition in major cities nationwide
  • Promote business efficiency via AI and DX technologies
  • Build multilingual EC platform
  • Strengthen social contribution activities including regional revitalization
  • Expand lineup of original product development
  • Diversify revenue in advertising production business
  • Balance stable shareholder returns with growth investments

Business Segments

EC Site Operation Support

Overview
Provides support for EC site construction and sales promotion for companies.
Competitiveness
Proprietary EC operation know-how and user data utilization
Customers
  • Clothing Brands
  • Household Goods Manufacturers
  • Small and Medium Enterprises
  • Retailers
  • Advertising Agencies
Products
  • EC Platform Provision
  • Marketing Support Services
  • Logistics Management System
  • Data Analysis
  • Customer Management Services

Advertising and Product Planning Production

Overview
Undertakes advertising, promotion, and product planning and production, participating from the planning stage.
Competitiveness
Creative capabilities and market adaptability
Customers
  • Major Consumer Goods Manufacturers
  • Brand Companies
  • Retailers
  • EC Operators
  • Startups
Products
  • Product Promotion Planning
  • Content Production
  • SNS Marketing
  • Event Planning and Operation
  • Collaborative Product Development

Logistics and Delivery Services

Overview
Provides efficient logistics services for EC operators.
Competitiveness
Flexible responsiveness and rapid delivery system
Customers
  • EC Operators
  • Retail Companies
  • Brand Direct Stores
  • Mail-Order Companies
Products
  • Logistics Warehouse Management
  • Shipping Agency
  • Inventory Management
  • Returns Processing Service

Consulting and Data Analysis

Overview
Implements sales improvement support through data utilization.
Competitiveness
Advanced analytical capabilities and practical proposals
Customers
  • Retailers
  • EC Operators
  • Brand Companies
  • Advertising Agencies
Products
  • Sales Data Analysis
  • Customer Trend Research
  • Market Research
  • Strategy Planning Support

Original Product Planning and Manufacturing

Overview
Develops products tailored to market needs.
Competitiveness
Product design emphasizing customer perspective
Customers
  • Own Brands
  • External Brands
  • Retail Partners
Products
  • Household Goods
  • Apparel
  • Interior Goods

Competitive Advantage

Strengths

  • Unique brand and high customer loyalty
  • Sales strength leveraging smartphone apps
  • Refined product lineup with Nordic aesthetic
  • Synergy between EC site operation and advertising production
  • Improved credibility from TSE Prime listing
  • Rapid logistics system and customer service
  • High content production capabilities
  • Robust user database
  • Utilization of diverse sales channels
  • Lifestyle proposals from customer viewpoint

Competitive Advantages

  • Specialization and differentiation in clothing and household goods mail-order
  • Stability from high proportion of app-based sales
  • Business model enabling integrated operation from product development to promotion
  • Track record of product development collaborations with major corporations
  • Marketing optimization through data analysis
  • Powerful promotion via fusion of EC and advertising
  • Formation of unique customer community
  • BtoB support business accommodating multiple industries
  • Effective content marketing
  • Focus on sustainable products

Threats

  • Risk of market share decline due to intensifying competition
  • Delay in responding to rapid changes in customer needs
  • Profit pressure from rising advertising costs
  • Impact of increasing logistics costs
  • Risk of dependence on EC platforms
  • Emergence of new entrants
  • Risk from regulatory and legal changes
  • Influence of shifting consumer environmental awareness
  • IT security risks and personal data breaches
  • Increase in competing smartphone app services

Innovations

2023: Smartphone App Functionality Enhancement

Overview
Added new features to improve EC usability and user engagement.
Impact
Increased app-sourced sales to 65%

2022: Initiation of Joint Product Development with Major Companies

Overview
Launched new products through marketing collaborations with companies like Ajinomoto.
Impact
Contributed to brand awareness and sales growth

2024: Expansion of Sustainable Product Line

Overview
Implemented eco-friendly materials and reviewed production processes.
Impact
Expanded support from eco-conscious customers

2021: Introduction of Video Content Delivery System

Overview
Enhanced customer purchase intent with product introduction videos.
Impact
Significant improvement in promotional effectiveness

2023: Introduction of AI Marketing Automation Tool

Overview
Achieved efficiency in customer analysis and ad delivery.
Impact
20% improvement in promotion efficiency

Sustainability

  • Review of packaging materials to reduce environmental impact
  • Promotion of product recycling through collaboration with local communities
  • Workstyle reforms and diversity promotion for employees
  • Active sales of environmentally friendly products
  • Policy for selecting sustainable suppliers