Miratap

Basic Information

Stock Code
3187
Industry
Retail Industry
Category Detail
Mail Order & Online Shopping
Prefecture
Osaka Prefecture
Establishment Year
August 1979
Listing Year
September 2013
Official Website
https://info.miratap.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Laxas Technologies, RIZAP Group, TENTIAL, Felissimo, PB System, Power Solu, yutori, AKIBA, Classicom, Scroll, Sen Shufu Kai, Charle, Belluna

Overview

Miratap is a leading retail company founded in 1979 and based in Osaka Prefecture, specializing in mail-order sales with a wide selection of building materials and daily necessities, characterized by clear price indications.

Current Situation

Miratap has recently been securing steady sales with online building materials mail-order as its main business. In the mail-order sector, it leverages strengths in price transparency and a rich product assortment to differentiate from competitors. Centered in Osaka Prefecture, it is also promoting efficiency in intermediate distribution, expanding into building materials and housing equipment wholesaling, and advancing business multifacetedly. It is strengthening its organizational structure, such as establishing a new headquarters, and pursuing efficiency through IT and logistics integration. In sustainability, it is expanding the adoption of environmentally friendly packaging materials and focusing on regional contributions. Going forward, it positions digital marketing, EC expansion, and B2B segment growth as pillars of its mid-to-long-term strategy. It is actively addressing recent personnel changes and capital investments, aiming for growth acceleration from 2025 onward. Utilizing its solid customer base and product strength, it maintains competitive superiority over rivals while expanding market share.

Trivia

Interesting Facts

  • Pioneer in building materials online mail-order in Osaka Prefecture.
  • Grand Green new HQ design highly rated locally.
  • Mail-order style with disclosed prices well-received by users.
  • Covers broad market needs with diverse sales channels.
  • IT-driven order fulfillment system is industry-leading.
  • Unique presence in intermediate distribution of building materials and housing equipment.
  • Regional logistics enables rapid product delivery.
  • Actively expanding B2B alongside online mail-order.
  • Over 25 brands handled in daily goods.
  • Osaka-based mid-sized retailer continuing stable growth.
  • Early adopter of eco-friendly product development.
  • Personnel changes frequently featured in Nikkei news.
  • Top-tier handling volume in building materials wholesaling in Kansai region.
  • Collaborates with many SMEs in IT support for mail-order industry.
  • System to utilize customer feedback for product improvements.

Hidden Connections

  • New HQ Grand Green is known as a symbolic building promoting regional environmental beautification and coexistence.
  • Business alliance with related company Power Solutions improves logistics efficiency.
  • Strengthened collaboration with PB Systems in information systems to support mail-order operations.
  • Plays a key role as a major material supplier in the regional home remodeling market.
  • Collaborating with Japan Information Create to optimize customer information management systems.
  • Achieved improved delivery quality through logistics collaboration with Fujix.
  • Advancing EC logistics optimization through partnership with Logizard.
  • Joint development of energy-saving products with Tensho Electric Industry for environmental contributions.

Future Outlook

Growth Drivers

  • Expansion of home remodeling market
  • Increasing online mail-order usage rate
  • Rising demand for eco-friendly products
  • Diversification and deepening of B2B business
  • Advanced IT and logistics systems
  • Growing demand for mail-order support among SMEs
  • Strengthened online marketing
  • Differentiation through regional services
  • Increasing demand for senior-friendly housing equipment
  • Widespread adoption of energy-saving tech products
  • Introduction of logistics cost reduction technologies
  • Brand enhancement through sustainability initiatives

Strategic Goals

  • Top 3 market share in building materials online mail-order
  • Annual sales of ¥15 billion
  • Completion of sales channel diversification
  • 50% of total sales from eco-friendly products
  • ¥5 billion in annual B2B service sales
  • Carbon neutral logistics
  • Strengthened coexistence with local communities
  • Maximized customer convenience through IT investments
  • Maintain employee satisfaction at 90% or higher
  • Advocacy of sustainability across the industry

Business Segments

Building Materials Wholesaling Business

Overview
Conducts wholesaling of building materials and housing equipment necessary for construction projects on a nationwide scale.
Competitiveness
Reliability of abundant inventory and immediate delivery system
Customers
  • Construction Companies
  • Remodeling Companies
  • Carpentry Shops
  • Facility Management Companies
  • Design Offices
  • Industrial Park Operators
  • Home Builders
  • Interior Designers
  • Government Agencies
  • Real Estate Management Companies
Products
  • Roofing Materials
  • Interior Wall Materials
  • Flooring Materials
  • Insulation Materials
  • Scaffolding Materials
  • Ladders
  • Stepladders
  • Water-Related Equipment
  • Lighting Equipment
  • Construction Materials

Mail-Order System Provision

Overview
Provides IT and logistics services for mail-order businesses to support customer operational efficiency.
Competitiveness
Abundant industry-specific know-how and support system
Customers
  • Mail-Order Companies
  • Retailers
  • Logistics Companies
  • IT Vendors
  • Marketing Companies
  • Advertising Agencies
  • E-commerce Operators
  • Small and Medium Enterprises
  • Franchises
  • Overseas Sales Agents
Products
  • Mail-Order Site Construction Services
  • Logistics Management Systems
  • Customer Management Software
  • Payment Agency Services
  • Marketing Support Tools

Daily Necessities Wholesaling

Overview
Handles a variety of daily goods and wholesales to a wide range of sales channels.
Competitiveness
Flexible logistics system for multi-variety small-lot handling
Customers
  • Department Stores
  • Specialty Stores
  • Mail-Order Companies
  • Corporate Welfare
  • Hotels
  • Educational Institutions
  • Welfare Organizations
  • Government Offices
  • Trading Companies
  • Group Companies
Products
  • Furniture
  • Daily Sundries
  • Kitchen Supplies
  • Health Equipment
  • Beauty Supplies
  • Home Appliances

Remodeling-Related Services

Overview
Provides comprehensive materials and services necessary for remodeling.
Competitiveness
High customer satisfaction from one-stop services
Customers
  • Home Owners
  • Condominium Management Associations
  • Real Estate Agents
  • Construction Companies
  • Design Offices
  • Remodeling Contractors
  • Municipalities
  • Hospitals and Facilities
  • Commercial Facilities
  • Accommodation Facilities
Products
  • Remodeling Building Materials
  • Equipment Installation Services
  • Interior Proposals
  • Maintenance Support

Logistics and Delivery Services

Overview
Provides logistics solutions tailored to diverse needs, contributing to business efficiency.
Competitiveness
Flexible delivery network and IT integration for customer responsiveness
Customers
  • Mail-Order Retailers
  • Retail Stores
  • Manufacturers
  • Food Service Businesses
  • Medical Institutions
  • Public Facilities
  • Educational Institutions
  • Event Operators
  • Wholesalers
  • Moving Companies
Products
  • Same-Day Delivery Services
  • Warehouse Storage Management
  • Inventory Management Systems
  • Delivery Tracking
  • Last-Mile Logistics

Construction Materials Rental Services

Overview
Provides necessary construction materials via rental, contributing to cost reduction and efficiency improvement.
Competitiveness
Comprehensive equipment and nationwide network
Customers
  • Construction Companies
  • Construction Sites
  • Construction Materials Retailers
  • Manufacturers
  • Local Governments
  • Event Companies
  • Corporates
  • Real Estate Developers
  • Equipment Management Companies
  • Transportation Companies
Products
  • Scaffolding Rental
  • Construction Machinery Rental
  • Stepladder Rental
  • Tool Rental

Corporate Furniture Provision

Overview
Provides functional and stylish furniture for corporate customers.
Competitiveness
Customization support and rapid delivery
Customers
  • Offices
  • Stores
  • Schools
  • Hospitals
  • Public Institutions
  • Hotels
  • Restaurants
  • Event Halls
  • Service Industries
  • Real Estate Management Companies
Products
  • Office Chairs and Desks
  • Store Fixtures
  • Conference Room Furniture
  • Custom Furniture
  • Storage Equipment

IT Support Services

Overview
Realizes mail-order support and business efficiency for companies through IT.
Competitiveness
System development expertise specialized in mail-order industry
Customers
  • Small and Medium Enterprises
  • Mail-Order Businesses
  • Retail Stores
  • Logistics Companies
  • Manufacturing
  • Educational Institutions
  • Hospitals
  • Government
  • Startups
  • Freelancers
Products
  • Mail-Order Site Operation Support
  • Data Analysis
  • Customer Management Systems
  • Cloud Services
  • IT Consulting

Eco-Friendly Product Wholesaling

Overview
Handles a wide range of eco-friendly products to meet market needs.
Competitiveness
Quality assurance and lineup of environmentally certified products
Customers
  • Retail Stores
  • Mail-Order Retailers
  • Food Service Businesses
  • Public Facilities
  • Educational Institutions
  • Corporate CSR Departments
  • Environmental Groups
  • Logistics Companies
  • Municipalities
  • Real Estate Developers
Products
  • Energy-Saving Lighting
  • Eco Water Heaters
  • Recycled Materials
  • Environmentally Certified Products
  • Eco Packaging Materials

Sales Support and Marketing Consulting

Overview
Provides marketing support specialized in the mail-order industry.
Competitiveness
Effective support leveraging industry networks
Customers
  • Mail-Order Companies
  • Retail Chains
  • New Businesses
  • Building Materials Manufacturers
  • Logistics Companies
  • IT Companies
  • Advertising Agencies
  • Startups
  • Local Companies
  • Industry Associations
Products
  • Market Analysis
  • Sales Promotion Planning
  • Digital Marketing
  • Sales Tool Development
  • Customer Analysis

Logistics Warehouse Leasing and Management Services

Overview
Provides efficient warehouse environments for mail-order and logistics operations.
Competitiveness
High-precision management services through IT integration
Customers
  • Mail-Order Businesses
  • Manufacturers
  • Retailers
  • Logistics Companies
  • Food Service Businesses
  • Medical Institutions
  • Public Institutions
  • Wholesalers
  • Event Operations
  • Importers
Products
  • Warehouse Leasing
  • Inventory Management
  • Picking Operation Support
  • Delivery Integration
  • Temperature Control

Competitive Advantage

Strengths

  • Abundant product assortment and price transparency
  • Strength in mail-order sales
  • Pioneer in building materials online mail-order
  • Multifaceted business expansion
  • Regional logistics network
  • Rapid delivery system
  • Business efficiency via IT utilization
  • Flexible response to customer needs
  • Diverse sales channels
  • Solid customer base
  • Price strategy differentiating from competitors
  • Experienced management team
  • Trusted brand credibility
  • Promotion of eco-friendly products
  • Solutions for small and medium enterprises

Competitive Advantages

  • High recognition in online mail-order market for building materials and housing equipment
  • Trust gained through price disclosure
  • Flexible product lineup and delivery methods
  • Order management maximizing IT systems
  • Diverse B2B services and collaborations
  • Aggressive personnel investment for new customer acquisition
  • Broad business areas adaptable to multiple industries
  • Differentiation through regional logistics services
  • Synergy effects from related company collaborations
  • Rich brand expansion in daily goods
  • Fast product development cycles
  • High customer service quality
  • Proactive stance on new market development
  • Incorporation of environmental considerations into business model
  • Continuous strategic investments by management

Threats

  • Intensifying price competition from rivals
  • Competitive pressure from major EC players
  • Risk of rising raw material and logistics costs
  • Economic fluctuations in construction and remodeling markets
  • Decline in customer satisfaction due to delivery delays
  • Increasing IT security risks
  • Impact of natural disasters on logistics infrastructure
  • Increased business costs from regulatory changes
  • Delayed response to changing eco-friendly needs
  • Market encroachment by new entrants
  • Rising labor costs due to labor shortages
  • Supply chain instability

Innovations

2024: New HQ Grand Green Completion

Overview
Opened new headquarters in Osaka City to promote operational efficiency and environmental considerations.
Impact
Contributes to business efficiency and employee satisfaction improvement

2023: IT Logistics System Renewal

Overview
Introduced latest IT technologies to update logistics management systems.
Impact
Delivery accuracy and inventory management efficiency improved by 30%

2022: Adoption of Eco-Friendly Packaging Materials

Overview
Introduced eco-packaging across all online mail-order products to reduce plastic use.
Impact
Reduced packaging material waste by 20%

2021: AI Introduction Improves Demand Forecasting Accuracy

Overview
Improved product demand forecasting accuracy with AI technology to promote inventory optimization.
Impact
Reduced stockouts by 15% and prevented sales opportunity losses

2020: B2B Mail-Order Platform Launch

Overview
Enhanced corporate mail-order site to improve customer convenience.
Impact
B2B sales increased 10% year-over-year

Sustainability

  • Full adoption of eco-friendly packaging materials
  • Active development and sales of energy-saving products
  • Continuous participation in regional cleanup activities
  • Efforts to reduce CO2 emissions in logistics
  • Improvement of work environment and diversity promotion
  • Waste recycling rate improvement plan
  • Regional revitalization through local production for local consumption support
  • Introduction of supplier environmental assessments
  • Expansion of renewable energy utilization
  • Employee awareness improvement through training
  • Annual issuance of sustainability reports
  • Supply chain environmental risk management