Scroll

Basic Information

Stock Code
8005
Industry
Retail
Category Detail
Mail Order & Online Shopping
Prefecture
Shizuoka Prefecture
Establishment Year
October 1943
Listing Year
October 1971
Official Website
https://www.scroll.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Scroll is a major catalog and internet mail-order company based in Hamamatsu City, Shizuoka Prefecture, founded in 1943, with strengths primarily in women's clothing and daily goods.

Current Situation

Scroll recorded consolidated sales of 79.8 billion yen and net assets of 33.3 billion yen for the fiscal year ended March 2024, maintaining a stable financial base. Its mainstay is mail-order sales of apparel and daily goods targeted at women in their 20s and 30s, with operations in both catalog and internet mail-order. Key sales channels include mail-order and co-op catalogs, serving a broad customer base. In recent years, it has improved capital efficiency through treasury stock cancellations and seen profit growth. Amid intense competition with rivals, it aims to sustain market share by enhancing its proprietary mail-order expertise and brands. It is focusing on digitalization to improve sustainability and customer convenience. Looking ahead, it envisions growth by deepening existing operations and acquiring new customers. By pursuing efficiency strategies in response to evolving industry conditions, it targets medium- to long-term expansion.

Trivia

Interesting Facts

  • Over 70 years of history, previously known as Mutow Clothing Co., Ltd.
  • One of the few listed companies in Shizuoka Prefecture in the catalog mail-order industry
  • Past experience in catalog sales of randoseru backpacks
  • Major shareholder Marubeni Corporation contributes to management stability
  • Specialized strength in co-op targeted mail-order within the industry
  • Once gained fame as a TV program sponsor
  • Long-term customer support from regionally rooted management approach
  • Diverse group of affiliates offering various mail-order related services
  • Pioneering hybrid online and catalog channel strategy
  • Roots as a sewing workshop at founding
  • In-house system covering catalog production, customer management, and logistics
  • Signature brand 'RAPTY' acclaimed for designs appealing to younger demographics
  • Flexible business transformations in response to mail-order market shifts
  • Data-driven company with customer analytics at the core of management
  • Early entry into internet mail-order to strengthen business foundation

Hidden Connections

  • Representative Director Chairman from founding family with close employee relations
  • Capital ties with major shareholders Marubeni and Shizuoka Bank contribute to stability
  • Scroll Group includes subsidiary handling credit business for financial support
  • Co-op business builds strong partnerships with local communities
  • Catalog mail-order know-how applied to IT solution development
  • Supports growth of some regional SMEs among business partners
  • Core mail-order business supplemented by in-house delivery network via affiliate logistics
  • Gained recognition as sponsor of popular TV programs in the past

Future Outlook

Growth Drivers

  • Customer base expansion through digitalization
  • Stable growth in co-op catalog mail-order demand
  • Expansion of daily goods market for aging society
  • Marketing precision via AI and big data
  • Enhanced cost competitiveness through logistics efficiency
  • Sales growth accompanying further e-commerce market expansion
  • Rising demand for sustainable products
  • Customer diversification via new brand development
  • Strengthened synergies with affiliates
  • Increased repeat rates through improved customer experience
  • Deployment of personalized mail-order services
  • Expected business expansion from regulatory easing

Strategic Goals

  • Achieve mail-order sales exceeding 100 billion yen
  • Expand share in co-op mail-order
  • Make over 30% of all products sustainable
  • Achieve 20% reduction in logistics costs
  • Maintain customer satisfaction above 90%
  • Full implementation of AI-driven sales efficiency
  • Improve new customer acquisition by 10% annually
  • Digital channel sales ratio over 50%
  • Strengthen region-focused CSR activities
  • Promote employee diversity and better work environment

Business Segments

Mail-Order Solutions

Overview
Provides catalog creation, customer management, and logistics services for mail-order businesses.
Competitiveness
One-stop service specialized in mail-order
Customers
  • Mail-order operators
  • Retailers
  • Consumer cooperatives
Products
  • Catalog production services
  • Mail-order customer management systems
  • Logistics support

Credit Services

Overview
Offers credit services for mail-order via subsidiaries.
Competitiveness
Credit management leveraging extensive mail-order customer data
Customers
  • Mail-order customers
  • Corporate customers
Products
  • Installment payment services
  • Credit sales
  • Customer credit management

Logistics Services

Overview
Mail-order logistics support services by Scroll Logistics.
Competitiveness
Efficient logistics network specialized in mail-order operations
Customers
  • Mail-order operators
  • Small and medium retailers
Products
  • Product storage
  • Delivery agency
  • Order management

Co-op Catalog Mail Order

Overview
Specialized catalog mail-order services for co-ops.
Competitiveness
Diverse product lineup for co-op members
Customers
  • Consumer cooperative members
Products
  • Daily goods catalogs
  • Women's clothing
  • Sundries and food

Marketing Support

Overview
Support services specialized in mail-order marketing.
Competitiveness
Strong proposal capabilities leveraging deep mail-order industry knowledge
Customers
  • Mail-order companies
  • Retailers
Products
  • Digital advertising
  • Market analysis
  • Customer data analysis

IT Solutions

Overview
IT systems tailored to mail-order industry needs.
Competitiveness
IT expertise specialized in mail-order
Customers
  • Mail-order companies
  • Service businesses
Products
  • E-commerce system development
  • Business automation tools
  • Customer management systems

Product Planning and Development

Overview
Conducts product planning and development based on customer needs.
Competitiveness
Planning capabilities based on customer data
Customers
  • In-house brands
  • Mail-order partners
Products
  • Original women's clothing
  • Original daily goods

Customer Support

Overview
Provides high-quality customer service.
Competitiveness
Customer support expertise specialized in mail-order
Customers
  • Mail-order customers
Products
  • Inquiry response
  • Order acceptance
  • Returns processing

Logistics R&D Services

Overview
Handles logistics R&D and efficiency support.
Competitiveness
Utilization of extensive logistics know-how
Customers
  • In-house logistics division
  • Mail-order operators
Products
  • Logistics efficiency proposals
  • Warehouse operation improvements

Call Center Services

Overview
Provides call center services for mail-order companies.
Competitiveness
Mail-order specialized operational know-how
Customers
  • Mail-order companies
  • Retailers
Products
  • Order acceptance
  • Customer consultation support

Creative Production

Overview
Handles advertising production and promotional planning for mail-order.
Competitiveness
Creative strengths specialized in mail-order
Customers
  • Mail-order companies
  • Advertising agencies
Products
  • Catalog design
  • Video production
  • Promotion planning

AI Utilization Solutions

Overview
Deploys mail-order support services using AI technology.
Competitiveness
Fusion of cutting-edge technology and mail-order expertise
Customers
  • Mail-order companies
  • Marketing companies
Products
  • Sales forecasting AI
  • Customer behavior analysis
  • Chatbots

Competitive Advantage

Strengths

  • Established brand strength in catalog mail-order
  • Extensive customer database and analytical capabilities
  • Strong sales network for co-op mail-order
  • Comprehensive mail-order solution provision
  • Long-cultivated logistics management expertise
  • Digital technology for internet mail-order
  • Group synergies via subsidiaries
  • Broad product lineup
  • Regionally rooted management structure
  • Flexible sales channel deployment
  • High customer satisfaction customer support
  • Stable financial base
  • Capital efficiency improvement via treasury stock cancellation
  • Combined use of diverse sales channels
  • Trusted corporate brand

Competitive Advantages

  • Stable demand secured through strengthened ties with co-ops nationwide
  • Customized product offerings for diverse customer segments
  • Proprietary systems and services specialized in mail-order
  • Customer needs insight from long-term mail-order experience
  • Efficient integration of internet and catalog mail-order
  • Enhanced collaboration with group credit and logistics services
  • Differentiation via specialized co-op product development
  • Flexible product planning to adapt to market changes
  • Long-term investments enabled by stable finances
  • Customer trust enhancing brand value
  • Digital marketing skills unique to mail-order
  • Robust credit management for mail-order customers
  • Convenience of broad product categories from one company
  • Local needs reflected in region-focused management
  • Cost competitiveness via group logistics optimization

Threats

  • Risk of market share loss from intensifying e-commerce competition
  • Price competition with new mail-order platforms
  • Challenges in product planning due to diversifying consumer preferences
  • Profit pressure from rising logistics costs
  • Sales uncertainty from social changes like pandemics
  • Increased demands for digital security as consumer awareness rises
  • Concerns over shrinking buyer base from aging population and low birthrate
  • Profit squeeze from rising advertising expenses
  • Increased operational burdens from stricter regulations
  • Expanding influence of overseas mail-order competitors
  • Supply risks from supply chain vulnerabilities
  • Need for thorough management of customer data breach risks

Innovations

2024: Introduction of AI-Based Sales Forecasting System

Overview
Improved demand forecasting accuracy by combining big data and AI.
Impact
Cost reductions through logistics efficiency and inventory optimization

2023: Enhancement of Internet Mail-Order Platform

Overview
Implemented site improvements and mobile optimization for better user experience.
Impact
E-commerce sales up 15% year-over-year

2022: Promotion of Sustainable Product Development

Overview
Strengthened development of products using eco-friendly materials.
Impact
Improved brand image and new customer acquisition

2021: Launch of Multilingual Customer Support

Overview
Built support system to accommodate increasing inbound tourists.
Impact
Higher customer satisfaction and usage rates

2020: Introduction of Automated Warehouse Systems

Overview
Advanced automation of picking and packing processes in warehouses.
Impact
Contributed to shorter work times and labor cost reductions

Sustainability

  • Reduction and recycling of plastic packaging
  • Expansion of eco-friendly products
  • Regional environmental conservation activities in collaboration with co-ops
  • In-house paperless and energy-saving initiatives
  • SDGs awareness and training for employees
  • Strengthened environmental standards for business partners
  • CSR activities for local communities
  • Exploration of clean energy utilization
  • Waste reduction campaigns
  • Promotion of sustainable products